Table of Riffs

Brewed From Within: Energy for the Entrepreneurial Lifestyle compiles 125 riffs into four timeless sections. Here’s a VIP snapshot tour, with a handful of riffs linked for early access!

Imagine holding your new book. After the cosmic cover art is initially observed, we open to a title page, one blank page for personalizations from the author, and then the publisher’s copyright page. After the heartfelt dedication page and motivating preface, you’ll find the table of riffs. While the book flows from start to finish, each riff is individually numbered and includes a snapshot of Key Topics and a unique QR code that supports easy referencing and quick sharing. The Foreword from Brad Feld and the book’s Introduction prepares you for what to expect and then we dive in! The Table of Riffs below is your first look at the modern circus that’ll energize whatever you’re building. After the book becomes a new favorite, we end with the book’s closing matter. Readers can refill their mug even more in the About The Author pages, meet the 21 contributing authors, acknowledge those who brought this book to life, sneak backstage for people interested in writing a book or book marketing, play in a mini crossword puzzle, and explore more timeless resources to keep us all building… TOGETHER.

PART ONE: ENTREPRENEURSHIP

1. Uncharted
2. Early Moves
3. Maverick
4. First in Line
5. Ideaworks
6. Pain Relievers vs. Vitamins
7. Minerva
8. Prismatic
9. Fresh Powder
10. Escorting Execution
11. Slow & Fast
12. Triangulation
13. Real Skills
14. Ship It
15. Storytelling
16. Super Sentence
17. Isochronal
18. Sequencing
19. Feedback Is Data
20. Down Under
21. Slide Deck Design
22. Attention Traps
23. Captive
24. Momentum Mountain
25. Fructifying Fortitude
26. Shifting Gears
27. Echoes
28. Breakout Valuation
29. Head Start
30. Not to Lose
31. Landing
32. Voices
33. Diplomacy Disrupted

PART TWO: LEADERSHIP

34. Listen
35. Jargon vs. Understanding
36. Small Business Owners
37. ArtOfficial
38. Linchpin
39. Significance
40. Permeability
41. Everyday Activism
42. Generosity Builds Trust
43. Atmospheric
44. Winds of Outrage
45. Executionist
46. Import Knowledge
47. Líneas Invisibles
48. Interested Introductions
49. Overtime
50. Decisions
51. Aphorism
52. Airport Foot Massage
53. Enchanting Events
54. Reluctance
55. Collide
56. Playforce
57. Playforce Principles
58. Adaptability
59. Adapttitude
60. Extra Credit
61. Tenured & Tired
62. Seasonality
63. Linear
64. Diversified Career Portfolio
65. Visualizing Variety
66. Hiatus

PART THREE: TECHNOLOGY

67. Pure Wonder
68. Innovation Curves
69. Tinker
70. Wireframing
71. Hybridize
72. Time Trappers
73. Cyberspace
74. Producing a Podcast
75. Dollowers
76. Welcome to Web3
77. Mechanized Money
78. Woven Worlds
79. Phygital
80. Munch Munch
81. Septenary
82. Conversationalized
83. Yin-Yang
84. Bridges to Tomorrow
85. Digitized Consciousness
86. Replicants
87. Incentivized Reality
88. Propulsive
89. Neon Future

PART FOUR: LIFE & HAPPINESS

90. Open to Next
91. Indexing
92. Uncertainty
93. Anticipation
94. Recursion
95. Horizons
96. Anxiety
97. Creation vs. Consumption
98. Waiting Rooms
99. 1% Better
100. Training Wheels
101. Bloop
102. Winterizing
103. Santa Is Real
104. Front & Center
105. Pebbles
106. Goodnight Moon
107. Totality
108. 13.8 Billion
109. Dark Matter
110. Gimmies
111. Hole-In-One
112. Serendipitist
113. Bookmarks
114. Feng Shui
115. Sedona Sands
116. Love Letters
117. One & Only
118. Wayfinders
119. Winding Whys
120. Oversubscribed
121. Intrinsic
122. Conspicuous Kindness
123. Sharing
124. Endowment
125. Perpetuity

For more details or to consider creative ways to collaborate, download the book summary, grab a book, and connect with the author to talk through more ideas.

By Ben McDougal, ago

Overtime

Meaningful moments can form faster without an agenda.

When so much of business communication is graded by productivity, meetings, pre-planned talking points, goals, and recorded remains, there is mysterious value in extended conversations that have purpose, but no end goal.

Extended discussions create space to pass interesting anecdotes, unstructured opportunities, and unforeseen knowledge grenades. While it’s uncommon, consider how bonus time connects friends who simply haven’t met yet.

Extra Shot

Most are oversubscribed. This creates an illusion of being busy, but a peculiar conversation is rarely a waste of time.

Long-term leaders expand minds while tightening impact networks along the way. Respect the extra time required, but let’s invite these verbal volleys and when asked to go into overtime, stay thirsty and see what happens.

By Ben McDougal, ago

Adaptability

As leaders prepare others for an unpredictable future, an interest in understanding answers and an eagerness to claim confidence is essential. A vital element to both qualities is an ability to constantly adapt.

When technology makes answers easy to find, adaptability makes the human touch unmistakable and more resilient. As students traverse problem-solving activities, they learn to appreciate what goes into the answer. This leads to deeper understanding and boosts adaptability as assumptions are tested and unplanned obstacles are conquered.

Extra Shot

This contribution was written by Nancy Mwirotsi. She is a leader from Kenya who empowers underserved youth through technology education.

Imagine a young student, standing in front of a packed room to pitch her first startup idea. Something unexpected is bound to happen. When it does, real-time adaptability keeps her calm and her voice grows stronger as the crowd responds to her ability to execute despite the disturbance. Outside the classroom, similar manifestations occur when leaders reward team members who adapt to stay ahead of innovation curves and we all know how unpredictable entrepreneurship is, which makes adaptability an ongoing requirement for founders building without a map.

Adaptability strengthens confidence as we then let students lead. When young people are trusted to take the stage, make decisions, or shape solutions, they begin to own their success and claim a confidence that can’t be taught.

As students claim confidence, adults stop underestimating their capacity. This fosters a two-way exchange for students that see themselves in leaders who motivate them to explore, make mistakes, and yet, always remain valued. A shared interest in how things work can then amplify potential as technology is introduced to create awareness, multiply real skills, and actuate ideas. This experience encourages students to go beyond just using technology to find the easy answer. It elevates those who understand how technology works, which continues to shape courageous innovators that avoid the temptation to be mediocre.

Within the unknowns of constant change, adaptability keeps us curious. Enduring curiosity can then activate initiative supported by real skills and expanded through lifelong learning. Leaders who create environments that help others build proficiency in the dynamic elements of playforce principles, prepare us all for the future of work.

By Ben McDougal, ago

Everyday Activism

Power from the past keeps us moving, but effectiveness dwindles when fewer voices are heard. Fewer voices help those in power grow quickly, but history reminds us how a lack of diversity is not only dangerous, it’s boring. This invites the leader inside us all, to design action for change by empowering diverse populations.

EXTRA SHOT
This contribution was written by Andrè Wright. Andrè is a world traveler who uses design, fashion, and art to inspire students and community-driven movements.

To thread a topic for discussion, let’s stick a few bars on the global language of fashion. Our voices can be heard, but sometimes the volume makes a message miss. The art we share online is material, but can be lost in the sea of content. Efforts add up, but community requires sacrifice. Activate as much energy as possible, but clothing can also speak. What we wear tells a story. This story has many characters, each playing a role in how we feel, think, and act. What we wear hides or magnifies your mode for that moment. Fashion makes each outfit a creative act. We dress to impress, to feel the chill, to stand out, to fit in, to perform, to relax, or just to call it good enough. No matter the story of what we wear, our creative expressions can be enhanced with education and experiences that foster engagement, adaptability, and collaborative partnerships. For any genre, when stories stack alongside real progress, community-driven activism can grow a movement.

The right audience in the moment (timely) and over time (timeless) sets a direction for a movement. This form of group action may involve individuals, organizations, or both. Together, a vision is understood thanks to a compelling narrative. Planning keeps the vision clear and supports small, but consistent moves that all rhyme over time. The movements we all talk about are those that provide opportunities to build our skills in leadership, teamwork, and citizenship through creative expression.

We each have our own gifts and people we love. This makes the style of how we interact with the world all your own. You are your own sustainable accouterment for change.

Everyday activism adds up and the diversity it inspires can keep things interesting. Designed with an open mind and a positive-sum mindset, everyday activists form communities that create conditions to help us all thrive. We develop more conscious people who can then contribute positively to their families, schools, communities, and the world.

By Ben McDougal, ago

Diversified Career Portfolio

From an early age, the world tells us to change it by chasing our dreams. Not one dream, all of them. At the same time, we’re told our work must be focused. The most classic example lies in a loaded question we ask children. What do you want to be when you grow up? This simple question assumes a singular path. In school, the pressure mounts as students are forced to select classes and eventually declare a major if they choose to attend college. In adulthood, side hustles are often discouraged and replaced with the promise of security in exchange for corporate compliance. As a founder, the focus of today can shift, yet remain relevant.

If financial stability relies on a single income or employees depend on you, true focus will support lasting stability. Even with such discipline, many people have lost that safe job, closed a business, had a new idea, or need extra income.

Things rarely go as planned and the promise of security is just one decision away, from being taken away. To avoid the pitfalls of a singular path, activate a collection of initiatives that come together in a diversified career portfolio.

In a digital age, we are more efficient and can unite technology with community to balance more than one quest at a time. When leaders push progress on multiple fronts, each activity injects various flavors of value. For example, you may have a traditional job that provides financial capital in the form of a paid salary. At the same time, a side hustle can generate intellectual capital and innovative energy that translates into more creative work in that traditional job. You may also volunteer within a tribe you trust, which fuels human, network, and cultural capital as well. Such ambition should be celebrated, but it’s more often feared by those who don’t understand how it feels to hammer on one thing, ship progress; pop to the next thing, ship more progress; and then pop one or three more times to fuel even more momentum! This type of work requires tenacity, but over time, a multi-modal focus is refined into an indescribable stamina and lasting stability.

All seven capitals (financial, intellectual, human, physical, institutional, network, and cultural) can be hard to find in one place. When leaders mobilize a diversified career portfolio, we celebrate what we have to attract more of what we want. For example, the common complaint of not having enough money fades when leaders build momentum through a sense of abundance. What you want is replaced by what you have, which attracts what’s needed to fill gaps.

As you make moves to expand a diversified career portfolio, it is important to avoid diluting yourself to mediocrity. We know the entrepreneurial lifestyle requires extra gears, but the exhilaration of building into things you’re obsessed with supports more persistence. The wild card of persistence creates elasticity in how we spend time. When this form of agility is applied on multiple fronts, smaller time windows are still enough to make a big impact on various fronts.

Along with flexibility, a diversified career portfolio delivers unmatched dependability. Even with different activities, the common thread is you. Nobody else is you, which makes a diversified career portfolio hard to compete with.

As an added bonus, no matter the reason, when one creative season receives less attention, other activities still remain. This allows attention to be shared between an evolving collection of activities and adds to the flexibility and dependability of a diversified career portfolio.

For anyone with more to build, there is no permission required to add creative slivers to the pie chart of how you spend time. Does it take extra gears? Yes. Might this require practice to keep your personal bandwidth balanced? Yes. Will your co-founder in life play a tremendous role in how much risk you can apply? Yes. Might you have to play 80 hours in order to avoid working 40? Yes. Is such splendor absolutely accessible for anyone in our connected era? Yes!

By Ben McDougal, ago