Mindset

Small Business Owners

Words matter. When “small business” and “small business owner” are overused, it becomes belittling. Breakthroughs await those with expanded vocabulary.

First, let’s get an elephant in the room. There is a need for categorization between different types of businesses, and size is an obvious differentiator. This determines how government policies, regulated programs, and other environmental resources are distributed.

Unfortunately, broad categorization leads to business owners not thinking of themselves as entrepreneurs.

Whether it’s the size of a company, revenue, or other quantifiable metrics, using “small business” may be required for economic structuring, but it limits how many leaders think about their own potential.

The opportunity to shift this narrative exists within events where the assemblage is comprised of small business owners. In these settings, use small business terms to target the promotional messaging, then find ways to release those technical terms at the event. Emcees, speakers, panelists, and staff can embolden the audience by using “small business owners” when necessary but then intentionally using more alternative titles that add depth to the attendee’s mindset. Instead of everything being focused on small, use synonyms that describe greatness, importance, appreciation, and yes, small business owners:

  • Entrepreneur
  • Founder
  • Leader
  • Student
  • Innovator
  • Heretic
  • Dreamer
  • Creator

    By using these synonyms, we can quietly inspire more inclusivity through fresh assimilation at events. Even if public policies remain rigid, more people will learn to celebrate and identify with more codifications.

    Over time, more people who may have kept themselves in a box will start to feel enlisted in all that is an entrepreneurial lifestyle. As more small business owners hear, use, and relate to enlivened vocabulary, the expanding taxonomy exposes new ideas, untapped resources, and unexpected realms to confidently explore within the local communities we love.

    Brewed From Within
    #36 📖 Leadership

    By Ben McDougal, ago

    Gimmies

    Golf is a walk in the park with a small objective. If gimmies are illegal, why are conceded putts common?

    What’s the harm in an unquestioned finish? Does picking up that “unmissable” putt really save much time? There are unspoken social factors at play, but so few people are great at golf. Why not relish a satisfying sound of that golf ball dropping into the tiny cup?

    Extra Shot

    May your feet stay in the fairway.

    There’s no harm in keeping things casual to share time however you want, but tacit assumptions do leave room for misunderstandings. The truth is we all give gimmies to be given a break on putts we might miss ourselves.

    When we keep score, see how it feels to play without gimmies. Appreciate the missed putts and count those extra strokes. The unequivocal finish feels good and builds confidence for when gifts aren’t up for grabs.

    Brewed From Within
    📖 Life & Happiness

    By Ben McDougal, ago

    Anxiety

    The mind is divine. It gives us superpowers, and the dots we electrochemically connect make us human. Such capacity allows us to achieve extraordinary things. At the same time, this mysterious grey matter can also hold us back and even cause havoc.

    Anxiety is assuming failure in advance. As a mental cousin to fear, anticipation, worrying, and perhaps even desire, anxiety is like an unspoken agreement you make with yourself to be unhappy until you get what you want.This exhausting emotion is all in your head, yet the way anxiety affects your body is absolutely real.

    For those who pursue greatness, the more we try to achieve, the tighter we wind the strings of life. When harnessed, this fuels strength, creativity, grit, and persistence. As the tension tightens, however, something is bound to break. Healthy habits and being mindful of your personal bandwidth reduces the frequency and severity of such breakdowns, but with the relentless pressure from never-ending progress, it seems impossible to completely avoid disquiet.

    The most common way we attempt to manage such angst is to stop the pain by seeking reassurance. The nourishment of overthinking every scenario in an unknown future may satisfy the moment, but scratching this itch usually makes things worse. Even if we answer every possible question, the willingness to indulge the worry sets a precedent that keeps you coming back to what can become an endless loop.

    An alternate approach is to acknowledge the suffering. Don’t run from it. Appreciate the relentless internal narrative you’re dealing with. Breathe. Be thankful for having something you care this much about. Find peace in knowing you’ve done your best to tip odds in your favor, but invite doubt and welcome an opportunity to be wrong. The anxiety is here and it’s dramatic, but it’s also normal. Let thoughts float by, focus your attention on what’s good, and allow time to heal the pain. Yes, this is like letting a forest fire burn without soothing it with water. It will get wild at first, but it eventually burns itself out. The scorched land is then ripe for renewal and less likely to burn again.

    Extra Shot

    Accepting that anxiety is inevitable

    may be a secret to finding equanimity.

    By acknowledging anxiety, clarifying awareness helps us understand, even appreciate, the energy. This breaks the cycle and reduces the frequency of such misery. Courage over fear also adds an eagerness to lean on support systems, confirms confidence in how the pain will pass, and allows the mind to stay centered with less climactic swings.

    Brewed From Within
    #96 📖 Life & Happiness

    By Ben McDougal, ago

    Landing

    The energy of anything new is easy to like. Along the way, while momentum creates ease, attention can slip.

    Arriving at our destination took work, but the task is not complete until we stick the landing. To see this in nature, watch how birds take off quickly and fly around with ease. As they land, a final moment of attention is required. Another example is how climbers most often get injured on the way down a mountain. Fatigue and reduced focus make an impact, but beyond physical factors, accomplishments invite complacency. Whether it’s a tiny task or epic exit, a strong finish may take more than everything leading to it.

    Extra Shot

    Every moment is the end of something.

    When it’s time to finish, make no assumptions. Stay detail-oriented to complete the sequence. Once the landing is executed, let the experience inspire renewed vitality as we shift gears and remain open to next.

    By Ben McDougal, ago

    Innovation Curves

    Things happen. Trends occur. Economies shift. Technology jolts the systems. Culture changes. Time will do its thing.

    Amidst change, it’s easy to hold on to what worked before. Innovation curves are hamster wheels that are hard to stay ahead of. The term itself creates circular conversation. “Innovation” is abstract and often over-used. Everyone experiences innovation, but just because we try something new, doesn’t mean we’re a thought leader on change. Gurus will guide and teams can make it easier to stay ahead of your own innovation curves, but it’s never easy.

    When stagnant, work feels like work. Maintain what built existing momentum. Continue delivering on the promise, then experiment to remain in-tune. Stay thirsty enough to tinker. Add diversities. Make new early moves. Understand risks. Remain connected to end-users to grasp reality. Own what’s needed and hold on tight.

    Time will still pass and every story will end. The best ones are those we chose to end on our own terms.

    By Ben McDougal, ago