Sequencing

When an audience feels informed, confidence increases and the opportunity for lasting collaboration is refined. Perhaps everything is an enumerated collection of objects in which repetition and order matters?

Understanding how everything connects is impossible for even the most methodical mind. Be it system thinking, design thinking, meta synthesis, neural networking, or whatever mindset you choose, the abstract intensity of complexity makes it hard to see how a few things relate, let alone immeasurable members in infinite streams.

Machines add computed awareness. But the squishy nature of each member within a sequence feels like it will remain a futile enigma, forever transforming based on if, who, what, when, where, why, and how something is being observed.

The processing power required to source the connection(s) of every moment would paralyze your thoughts. The mind is effective, thanks to sequenced memories and staying light enough to deduce answers with limited real-time input. This saves time, but it’s interesting how this type of internal sequencing actually quiets the depth of each sequence.

Enjoy the moment and be a serendipitist but keep tabs on where each member fits into a sequence.How sequences are pieced together keeps strategies in harmony. This brews appreciation from the past and adds a lightness for the moment. Delivering less information gives people only what they need when they need it. Added depth can then arrive down string to make a timelier impact.

Brewed From Within - Layers of Understanding

Layers of Understanding

As a sequenced narrative stretches, depth that rhymes will meet people where they’re at and more effectively guide the curious through new layers of understanding.

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires trust in your early moves, obsessive curiosity, patience, thick skin, humility, an interest in being wrong, discernment, and a willingness to adapt. No problem, right?

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts ideas on the hook, and colliding new conversations may contradict past assumptions. That’s the point! Interacting with the market you seek to serve allows us to learn from no in a way that gets us to yes.

As you collaborate with those who criticize what you’re building, learn why naysayers debate your hypotheses. Be humble. Either attack the massive lift to change the product and even the target customer or make your concept more compelling to win over those who care.

The more you learn from others, the more you’ll recognize supply and be able to meet true demand. Collecting real-world data is human and intellectual capital that attracts more network and financial capital. 

Beyond the psychology of it all, customer discovery can feel like a drag because it is often a protracted process. The time commitment is real. This market exploration can be slow at first and may seem less necessary as signals of traction emerge. The potential need to rethink ideas makes feedback scary too. As always, if the entrepreneurial lifestyle was easy, career nirvana would not be so fleeting. Knowing this, we can seek honest feedback that strengthens our value proposition to eventually go further in the right direction.

When learning from the perspective of others, it’s imperative to remember that feedback is data.

Collect, organize, and examine data from feedback like a scientist. Inference is more informed with data. Decisions that are made become more in tune with reality as you continue to collect and learn with data.

As you translate decisions into action, you must also find your own way. Even with good intent, people who provide you with feedback are doing so based on their experience. The experience of others is based on their own past, and no feedback is likely to fully harmonize with your vision. There are many ways to navigate the idea maze. Gather feedback like power-ups in a video game and use diversified data to guide your quest toward product-market fit.

By Ben McDougal, ago

Break Ground

Dan Knoup and Brandon Patterson lead the Home Builders Association of Greater Des Moines. We break ground by hearing how these two leaders got into residential construction. We then hit on the hands-on nature of entrepreneurs who start (or acquire) a skilled trade or home building business.

After the break, we explore the tech-flavored frontiers of the home building industry, like AI in construction, online tools to enhance collaboration, smart homes, material science, and evolving talent. We then talk about how membership-based organizations can stay vibrant to deliver what’s needed now, while staying creative in ways members will appreciate later. We finish the job by discussing residential vs. commercial construction, how teams can build together, ways new founders can break into the home building industry, and fresh ways to keep us all building.

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BONUS MATERIALS

https://dsmhba.com

https://iowaskilledtrades.com

https://hbi.org

Roasted Reflections Break: Perpetual

http://Break-Ground.YouDontNeedThisPodcast.com

EP34 – Measured Twice 🎙️ Ryan Glick

EP83 – Prognostication 🎙️ Ehrich Pakala

http://YouDontNeedThisPodcast.com

YDNTP on YouTube

http://BENBOT.ai

By Ben McDougal, ago

Cartoonist

Nathan T. Wright is an artist. He has origins in the early days of social media, made impact inside corporate marketing, and now illustates remarkable art with drawings, cartoons, murals, and more. Ben and Nathan jam on The Adventures of Fatberg, the early (fun) days of social media, the speeds in-house at a large company, leading a creative process with clients, real skills for studying the arts, and understanding the business of being a full-time artist.

After the break that features a reading of Aphorism, Nathan and Ben dive back in by talking graphic recording at live events, the positive tension of smart cartoons, and extending value by reformatting great content into books. EP90 of YDNTP is an absolute bop – share with a friend!

EXTRA SHOT

Nathan T. Wright is the friend who illustrated the mug that has become part of a brand that is Ben McDougal.

What started as the caffeinated, community-driven cover art for You Don’t Need This Book, now extends through the Roasted Reflections NFT Collection, imprinted phygital clothing, the front of tiny ideabooks, temporary tattoos, a huge neon sign, and of course, the artwork for this timeless podcast! Cheers to this episode and another shared relic that keeps the fun brewing!

LISTEN on APPLE PODCASTS
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BONUS MATERIALS

https://nathantwright.com

The Adventures of Fatberg

https://etsy.com/shop/ntwillustration

City of Santa Ana FOG Activity Book

Roasted Reflections Break: Aphorism

https://NewYorker.com/latest/cartoons

http://Cartoonist.YouDontNeedThisPodcast.com

https://MainframeStudios.org

EP21 – Pinball Wizards 🎙️ Ben Sinclair

EP44 – Do What You Love 🎙️ Scotty Russell

EP55 – Inextinguishable Light 🎙️ Jim Morgan

EP60 – Goosebumps 🎙️ Nic Roth

http://YouDontNeedThisPodcast.com

https://BenMcDougal.com/NFT

http://BENBOT.ai

By Ben McDougal, ago

Aphorism

Personal truths on health, life, wealth, and happiness evolve from entrepreneurial endeavors.

The pursuit of building a business causes people to be more contemplative about other aspects of life. Learning to articulate thoughts as a leader is transformative. Knowing ones self can be parlayed with mindful aging to create curiosity that can be mixed into heartfelt conversations.

How we explore big ideas depends on the environment, people you interact with, and knowledge you pursue. This makes me thankful for my own entrepreneurial experiences, but more important, the immeasurable blessing it can be to expand our minds by plugging into startup communities and entrepreneurial ecosystems.

A willingness to show up and the trust built through such generosity has allows leaders to become apart of so many other startup stories. As mentioned throughout YDNTB, consistent action over the long run is required, but insight learned along the way provides a path to understanding for anyone, on almost any front.

As we support entrepreneurs through the art of connection, the invitation to have more diverse discussions is unlocked more often. Whether it’s strategic, tactical or philosophical, what a gift toward open-mindedness this becomes.

Along with stimulating conversations with agreeable peers in a support network, Adam Grant reminds us that it’s important to weave in the perspectives from a challenge network as well. Challenge networks consist of disagreeable people we trust to point out blind spots. This helps to overcome weaknesses with critical feedback we may not want, but need. Peculiar interactions within a challenge network also unlock humbling opportunities to be wrong. Intellectual humility helps avoid misguided confidence and brings us closer to different forms of truth.

Extra Shot

Smart people change their mind all the time. Find joy in discovering you were wrong and now less wrong than before. This is not incompetency. It’s being honest, respectful, and willing to learn.

By Ben McDougal, ago