Table of Contents

FOREWORD

INTRODUCTION

CHAPTER ONE ∞ IDEATION
– Train Your Brain
– Find Problems
– Broaden the Horizon
– Listen
– Early Moves
– Talk
– Idea Burnout
– Die Empty

CHAPTER TWO ∞ COMMUNITY
– Entrepreneurial Ecosystems
– Communities of Practice
– Plug In
– Be Yourself
– Show Up
– Break Ice
– #givefirst
– Stand Out
– Follow Up
– Coworking
– Lead
– Event Management
– Connectors Become Connected
– Entrepreneurial Ecosystem Builders
– Career Nirvana

CHAPTER THREE ∞ TEAM
– Lone Wolf
– Co-Founders
– Friends
– Family
– Mentors
– Advisors
– Investors
– Acquiring Talent

CHAPTER FOUR ∞ SIDE HUSTLES
– Balance
– Transparency
– Patience
– Be Realistic
– The Headline Trap
– Intrapreneurship

CHAPTER FIVE ∞ RESEARCH
– Lightweight
– Middleweight
– Heavyweight
– Reflections

CHAPTER SIX ∞ TESTING
– Early Adopters
– Stealth Mode
– What to Test
– Pivoting
– Incubators
– Accelerators
– Stay Curious
– Pure Wonder

CHAPTER SEVEN ∞ MARKETING
– Name It
– Logo Design
– Branding
– Content Creation
– Skill #1 – Writing
– Skill #2 – Photography
– Skill #3 – Videography
– Skill #4 – Graphic Design
– Skill #5 – Creativity
– Skill #6 – Organization
– Web Development
– Email Marketing
– Social Media
– Print
– Word of Mouth

CHAPTER EIGHT ∞ SALES
– Launch
– Early Action
– Don’t Sell
– Slow Down
– Stay Committed
– Travel
– Trade Shows
– Pitch Competitions
– Grants > Loans
– Jet Fuel

CHAPTER NINE ∞ RESULTS
– Milestones
– Celebrate
– Tweak
– Expand
– Exit
– Hobbies That Pay

CHAPTER TEN ∞ PERSISTENCE

ABOUT THE AUTHOR

ACKNOWLEDGMENTS

RESOURCES