PolyOmega

Roasted Reflections is a collection
of writings I’ll be proud of forever
and this is the finishing touch…

As I think back, I was never much into reading or writing. I did what was required to play the game of school. Back in 2004, after earning a computer science degree from Loras College and as I started building my career, countless website proposals and client emails had to be where my proficiency with creative writing started to form. This was when the Internet was new, so every business owner began to realize they needed a decent website, even if they didn’t know why. My ability to translate nerd to normal (and normal back to nerd), helped me collaborate with leaders in countless industries. Hearing how people built their companies and helping to compile stories made content creation an indirect, but ongoing element to my early practice.

Writing was also important in my entrepreneurial ventures. It helped me launch The Iowa 3v3 Soccer Challenge and then a global social network for video game enthusiasts. The amount of content I forged into Gathering of Gamers and Tournament Seeker was epic. When I retired from web development after 8 years and  $1M+ in sales, a multimedia marketing move into home building also had me creating a castle of content and with each new side hustle, more words were always required. For instance, I designed everything on FliteBrite, OpenOpen, and Chatty, just to name a few.

I stretch back into the past, because it reveals how writing is fundamental to modern communication. AI and ChatUX is transforming how it’s done, but content creation has enhanced my career in digital marketing and has fueled all of my innovative aspirations. Along with articulating ideas in compelling ways, my writing has been focused on entrepreneurship for a long time. My own creative seasons have been enlightening, but all that I’ve learned from leaders like you, has been monumental in understanding the entrepreneurial lifestyle. Along with career nirvana for myself, I’ve seen how building a business activates an abundance of lasting purpose, shared motivation, and personal growth!

Alright, fast forward to January 1, 2020.

As I started writing my first book by copying the Table of Contents into a blank document, there was never a doubt I could articulate deep understandings into tight spaces. From start to finish, writing You Don’t Need This Book and building Pour Over Publishing to support the publishing process took 1.25 years. Toward the end of this journey, it became clear that BenMcDougal.com needed to be a more prominent place. Thanks to a lifetime of building online, as my personal website came together, I had a stockpile of content. Along with everything on different websites and throughout social media, I had crafted (37,456 words) for YDNTB, which delivered a wonderful well of my very best writing.

Extending my book with a blog was not the original plan. It felt important to make my website shine, but I had never published art on such a rigid timeline. Seth Godin suggests we ship art every day, so while I considered a daily blog, I had to be realistic. Everything I write about are relics for people who mean the world to many, so delivering on a promise was my only option. As I considered how often to publish new articles, feedback kept me grounded and I’m glad I chose to pursue a weekly cadence.

Over time, RoastedReflections.com has become a treasured library. Each writing is a chemical reaction. I thought deeply and challenged myself to write less, but to mean more. The challenge of compressing countless characters also led to many short titles. While my titles may not be obvious for first-time readers, I appreciate the allure of such mystique. Short titles deliver a punch and I’ve enjoyed forcing big ideas into tiny titles.

The organization of this library will continue to pay dividends as well. There are countless links between all 160+ writings. Primary categories kept me focused on timely/evergreen value for the right audience, while topic-based tags were applied for more precise exploration. Thoughtfully associating a unique emoji to each writing was fun as well.

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Listen to WHY I build.

What started as a marketing engine for my first book, soon became a part of my routine. Knowing an email would automatically pull from my blog every Wednesday morning, meant I needed to meet my deadline every week. The occasional glitch had me scrambling once in awhile, but I never missed a week. Such consistency required sacrifice, but significant learning was experienced along the way.

I learned how reading helps us understand the world, while writing helps us understand ourselves. I learned to feel when it was time to find direction. I learned to appreciate the release of articulating something everyone was going to see. As distribution channels grew, I learned how to counter the feelings of self-righteousness. I learned a lot of new words and that it usually took more than one pass to get each writing perfect. I learned the value of indexing my thoughts. I learned how writing helps improve the way we listen and speak. I learned that when we create something we’re proud of, external validation becomes inconsequential. I learned more about how generosity builds trust and what it means to be an author.

There are more takeaways, but it’s clear why I encourage everyone to write. If you’re afraid to write in public, start by journalling in private, but know this has layers of unrealized potential. Writing helps us organize, execute, and release ideas, but it’s not “art” until it connects with those we seek to serve. The best of intentions mean nothing until we ship it.

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“Change is inevitable.
Don’t fall in love with a medium.
Fall in love with the mission.” -Seth Godin

I’ve shipped my art and RoastedReflections.com will live on to nourish leaders who make a ruckus by fueling positive change in our connected era.

This may be the end to an epic streak, but the title of this closing chapter (PolyOmega) reminds us that endings are a beginning to what’s next.

I’ll continue to lead by speaking nationwide, over 5,000 copies of You Don’t Need This Book have been sold, You Don’t Need This Podcast is in full-effect, BEN BOT is online, fellow leaders are collaborating on Discord, community events are happening, and ecosystems are evolving.

Cheers to all who make work look like play and as we each pursue career nirvana, let’s keep building and stay connected in all that we do

Lifelong Learning

Elizabeth Tweedale brings parents and students together by embracing lifelong learning. Since graduating from Loras College, she has (co)authored six books and exited an AI company called GoSpace. This award-winning technologist is now the CEO of Cypher Coders, which is an IRL coding camp for children, as well as, Coco Coders, an online coding school that has taught over 10,000 kids how to code!

It was cool to have this leader in education craft a caffeinated contribution called Playforce and as you’ll hear in this impactful episode, Elizabeth is passionate about family and remains dedicated to transforming how parents think about technology and the future of work. As Elizabeth closes by saying, “do your best, and let them say.”

YDNTP on APPLE PODCASTS
YDNTP on SPOTIFY

Decisions

The right decision is often the one you make.

When questions linger, they get heavier over time. When I talk about writing a book with aspiring authors, I share how a sense of paralysis occurs. Whether it’s from the writing or publishing process, this mental jam is not from a lack of options, but instead, so many. While it’s important to understand options, the key to momentum is to simply make each decision.

This is not as easy as it sounds. No matter how big or small the decision might be, the fear of getting it wrong stands in the way. Fortunately, while life or death decisions do occur, most of the time, a wrong decision only requires extra resources to make it right. Bad decisions add up, but if it’s just one decision that’s part of a longer sequence, even slight missteps can still move us closer to where we want to be.

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What decision is holding you back?

The decision I’m wrestling with, is if I should continue with my weekly writings. I’m so thankful for the reading room that is Roasted Reflections. It’s been a privilege and a blessing, but I’ve made sacrifices to ship this art every week for almost three years. I hinted at this in Recursion, but with the end of 2023 in sight, it’s time to decide if/how I should continue with this ambitious cadence.

Perhaps I’ve written what needs to be said, at least for now? Would these jolts of energy be missed if they were gone? Writing helps us understand our thoughts, so it’s nice to know if I do turn down the volume, the Roasted Reflections library isn’t going anywhere. I could still occasionally add fresh writings and we’ll stay connected with new episodes of You Don’t Need This Podcast brewing every week. What could I do with the extra bandwidth? Hmm…

I think it’s time. I’ll make this decision here and now.

The next four months (17 weeks) will be sequenced to say farewell to my weekly writings at the end of 2023. I’m so thankful for this remarkable ride we’ve shared together. Every writing will continue to be pure human, thoughtfully crafted, and brewed to keep us building. This will be an emotional process, but we are one my friends. People like us, do things like this, so cheers to all that is next.

Blocked

“How do you write every week for three years?”

Endless community-driven experiences, the privilege of time, building into connecting things I care about, metrics beyond money, publishing YDNTB, staying curious, finding comfort in uncertainty, and an efficiency that comes with consistency helps me continue to articulate written relics I’ll always be proud of.

Writing has become a part of my practice, but it’s not easy and never will be. Life is beautifully busy and what happens when there’s seemingly nothing to write about?

Can I call it writer’s block and hope nobody cares when Roasted Reflections doesn’t land in their inbox on Wednesday? No. Writer’s block is an illusion. An excuse not to ship. This paralysis is a symptom of prioritization within our practice.

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Don’t wait for inspiration.
Let the work inspire you.

Whether you listen to yourself in private (journalling) or share your heart in public, when you know you’re going to get it done, you become more consciously introspective. You stay more in-tune with what needs to be synthesized, while recursion and the indexing effect helps sustain a healthy obsession. Even when the moment’s thesis is not obvious, you’re strong enough to explore what needs to be said. This becomes a habit that invites anyone to reach higher without fearing the generous act of making a ruckus by shipping the art.

Indexing

Create a library of written works.
It can unfold into a timeless asset.

Imagine if you had already started writing. With no index cards required, welcome to your very own collection of organized, articulated thoughts, eh!

You will have embraced the moments of your own thoughts. You will also have felt the nourishment of released energy that awaits within the art of writing. Even more, you also moved past the fear and began “shipping your art” by sharing it within a community as well.

With your library of writings in place, even if traffic is low, your future self can become a real-time index. Available any time, from any device, and you’ll remember them all because you created them!

This treasure trove becomes super handy and very valuable! You can effectively add thickness to any interaction. What a timeless gift to yourself and to those you seek to serve, beyond so many beautiful, but brief sparks in time.

Quick temperature check. The world is experiencing a mainstream surge in AI, but don’t let that become an excuse. Anyone can now unleash AI and #ChatUX is so sweet, but those who show ingenuity will never be out created. Along with helping us all maintain intensity, your own writings can represent a honest heart connected to different topic you’re also talking about… maybe even building realities around as well!

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“Reading helps us understand the world.
Writing helps us understand ourselves.”
– Ben McDougal, Roasted Reflections

Does writing take serious time? Yes. Does publishing your writing online spark hesitations? Yes. Will writing welcome a creative release and potentially deliver more art for you to ship? Also yes.

Start writing my friend, then get generous by sharing it with us.