Content Creation

Inextinguishable Light

SEASON 1 FINALE!

Ben McDougal and Jim Morgan compose a symphony of sound and share BIG news to tie a beautiful bow on a sensational season of You Don’t Need This Podcast!

Recorded at the largest sound stage in Minnesota, together we jam on producing new music every day, sleeping in a kick drum, and being a part of other artist’s creative process. Before the break, we hear the story of Conduit Sound, then celebrate pure wonder and serendipity by talking about inspired leadership within creative, inclusive, and open environments.

In a special break without commercials (17:30), you’ll be first to hear news of the brand new Collector Hardback Edition of You Don’t Need This Book: Entrepreneurship in the Connected Era! This relic is now available in limited supply, so click here to experience the feel of finished.

After the break, we put hands on the author’s proof for the Collector Hardback Edition of YDNTB! We then click into AI within music and transitioning from behind the camera to in front of an audience. We close by appreciating the support of family, invite you to ship your own art, and fight to a fun finish for Season 1. Thanks to listeners who have been a part of this experience and to all who have helped evolve this idea into a reality.

Wait…there’s more! You’ll want to stick around for the last drop, as BEN BOT articulates a transmission from the future. Revisit timeless insight from all 55 episodes at YouDontNeedThisPodcast.com as we get ready for next.

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By Ben McDougal, ago

Become What You Think

We hear the Internet is a big deal. Drew Harden is a web development wayfinder, author, and culture-building leader at Blue Compass. After some rich thoughts on creating significance within a company’s culture, we dive into the world of web development. Ben was in web development for 8 years back in the day, so this was a fun chance to hear how web design and development continues to evolve. Ben and Drew chat about key things for different types of websites. After BEN BOT suggested an average cost to have a web development company create a website, we talk about budgeting for web design projects, but also remember that it’s never one size fits all. Before the break, we run through content creation and the marathon of search engine optimization.

After the break, we double click on SEO (here’s a link to the Blue Compass SEO Guide), but stay plugged in! Drew and Ben shift into a great chat on writing and publishing your first book. Hear Drew share stories from his book writing quest that led to RETAIN: How to Create an Incredible Company Culture that No One Wants to Leave. Ben and Drew then have fun reflecting on narrating your own audiobook. In fact, let’s extend the fun! Use an Audible credit to enjoy Drew’s audiobook here and Ben’s audiobook here. If writing a book keeps you up at night, this is a fun listen. Drew then closes with a neat moment, which inspired the poetic title.

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By Ben McDougal, ago

Consistency Counts

Michael Libbie has been in broadcasting since 1967! He has interviewed over 1,500 remarkable people, which made it an honor to interview him.

Ben and Michael talk about lone wolves, articulating our thoughts, understanding your audience, and the long-term effects of persistence. We also commemorate his voice and hear his why behind Insight Cubed and Insight on Business the News Hour. If content creation is a part of your practice or if you’re thinking about shipping your art to those you seek to serve, this special episode is for you! If you’re thirsty for more on why consistency counts, here’s a guest column called Synergetic Glue.

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By Ben McDougal, ago

The Art of Connection

Jessica Pfohl Paisley is a creative community builder who is fascinated by the diversity of life. Whether it’s enjoying time with family, building on the frontiers of fashion, or making others feel their best through AMIDST Magizine, Jessica connects community through photography, print, music, and events. Together, we talk about curating resources, event management, and balancing a diversified career portfolio.

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By Ben McDougal, ago

Flight Control

Cody Retlich is an alumni of the Techstars Iowa Accelerator (see Cody on-stage at #TSDemoDay in 2022) and this is the first of a new In The Wild category. Recorded after the launch of 1MC in Madison and Milwaukee, Cody and his Wisconsin-based team at DroneAdair, help drone pilots manage their business.

This leader knows what’s up when it comes to drone technology. Strap on your seat belt, as Ben and Cody elevate a conversation around content creation, exploring new industries, and activating beta testers as an entrepreneur. After the break, we fly by emerging drone technologies that will captivate your imagination and talk tactics as we all tell stories with photos and video.

BONUS CONTENT: Cody has also launched Legacy Liftoff, which is another cool podcast dedicated to drone technology and the pilots who create art from the air. Enjoy!

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By Ben McDougal, ago