Seth Godin

Real Skills

Talent is natural.
Skills are learned.

While terms like “soft skills or “power skills” are used every day, I’m updating my vocabulary to align with Seth Godin. Instead of abstracting, even nerfing the value of what makes us indispensable, “real skills” invite the new reality. Knowledge, action, and persistence are still required, but real skills help us connect, communicate, and collaborate as we pursue peculiar work fueled by significance in our connected era.

As Seth Godin recently wrote about in this TED Talks article, real skills help students, entrepreneurs, intrapreneurs, and people-centric organizations activate humans working toward shared understandings. This updated term removes the optional vibes out of subtle super powers that help us go beyond the status quo. To close his 2023 manifesto for teams, Song of Significance, Seth Godin shares this working encyclopedia (below) of categorized real skills.

Self Control

Adaptability to changing requirements
Agility in the face of unexpected obstacles
Alacrity and the ability to start and stop quickly
Authenticity and consistent behavior
Bouncing back from failure
Coach-ability and the desire to coach others
Collaborative mindset
Compassion for those in need
Competitiveness
Conscientiousness in keeping promises
Customer service passion
Eagerness to learn from criticism
Emotional intelligence
Endurance for the long haul
Enthusiasm for the work
Ethics even when not under scrutiny
Etiquette
Flexibility
Friendliness
Honesty
Living in balance
Managing difficult conversations
Motivated to take on new challenges
Passionate
Posture for forward motion
Purpose
Quick-wittedness
Resilience
Risk-taking
Self awareness
Self confidence
Sense of humor
Strategic thinking taking priority over short-term gamesmanship
Stress management
Tolerance of change and uncertainty

Productivity

Attention to detail
Crisis management skills
Decision making with effectiveness
Delegation for productivity
Diligence and attention to detail
Entrepreneurial thinking and guts
Facilitation of discussion
Goal setting skills
Innovative problem-solving techniques
Lateral thinking
Lean techniques
Listening skills
Managing up
Meeting hygiene
Planning for projects
Problem solving
Research skills
Technology savvy
Time management
Troubleshooting

Wisdom

Artistic sense and good taste
Conflict resolution instincts
Creativity in the face of challenges
Critical thinking instead of mere compliance
Dealing with difficult people
Diplomacy in difficult situations
Empathy for customers, co-workers and vendors
Intercultural competence
Mentoring
Social skills
Supervising with confidence

Perception

Design thinking
Fashion instinct
Map making
Judging people and situations
Strategic thinking

Influence

Ability to deliver clear and useful criticism
Assertiveness on behalf of ideas that matter
Body language (reading and delivering)
Charisma and the skill to influence others
Clarity in language and vision
Dispute resolution skills
Giving feedback without ego
Influence
Inspiring to others
Interpersonal skills
Leadership
Negotiation skills
Networking
Presentation skills
Persuasive
Public speaking
Reframing
Selling skills
Storytelling
Talent management
Team building
Writing for impact

What a thought-provoking collection of conversation starters! While there may be more, I’d quickly add inclusivity, curiosity, showing up, content creation, systems thinking, accelerating others through the art of connection, thinking big, mindfulness, following up, pure wonder, and having fun. What are real skills you’d brew into the mix?

By Ben McDougal, ago

Significance

Most of us seek peace, love, and significance.
All can be achieved by offering each to others.

Visions, missions, and titles may help guide teams in a shared direction, but linchpins want work that matters and culture outshines even the most thoughtful strategy.

The race to revenue makes it easy to see why we’ve been seduced by surveillance, predictable profit margins, and forced productivity. Too often, the easy metrics borrowed from such compliance are the ones that get measured. This leads to endless meetings geared toward delivering information, avoiding blame, and asserting authority for those in charge. The illusion is that control will lead to predictable results thanks to a maximization of resources. The problem is: humans are not a resource.

Leaders who make a difference welcome tension brewed by those who make a ruckus. We nurture initiative, even when results aren’t perfect, which creates enrollment where enthusiasm is met with consistent action. We keep promises and our sense of abundance fuels intentional permeability that invites people to leave. We create a culture where everyone can be proud of the impact they make. Contributions are appreciated, knowing they would be missed if they were gone and the work is worth doing because it invites each human to sing their own song of significance.

Extra Shot

Are your meetings led by a few people talking and most pretending to pay attention? Perhaps it’s time to get real by inviting the team to lead together.

By Ben McDougal, ago

Permeability

We don’t have many 40 year careers anymore.

With talent in high demand, but often on the move, abundance can be overshadowed by scarcity when it comes to talent retention. We survey meaningless metrics, count the keystrokes, and try to pay people just enough not to leave. What if instead of trapping talent, we create purposeful jobs in an inclusive environment that gives agency to team members eager to keep a promise?

In his new book, The Song of Significance, Seth Godin argues (among other things) how enrollment can last when we invite people to leave. Instead of fighting to keep people in place, what if we optimize onboarding and welcome turnover, while creating conditions to make this the best job someone has ever had? When people are invited to be a linchpin, they feel significant and the team will be led by those who aren’t just collecting rent for their time.

As Seth talks about in this conversation with Tim Ferris, when we create a gratifying, but more porous environment, listen to stay in-tune with gyration. When departures occur, don’t blame the individual. Consider the conditions that contributed to such a decision and work harder to nurture a performance-based culture that’s made to stay.

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When you dance on the edge of infinity, there’s always enough… because you aren’t taking opportunity from anyone else, you’re creating it. -Seth Godin

By Ben McDougal, ago

Captive

I was catching a quick nap on a recent flight.

All the sudden, our flight attendant broke the peaceful silence. Not to share a friendly update for passengers, but to rattle off a forced sales pitch for their branded credit card. Ouch.

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Attention is hard to earn.
If you have it, don’t waste it.

Now, let’s imagine an alternate scenario. Instead of an unwanted interruption followed by an impersonal script that makes most think less of the brand treating us like prisoners instead of customers, what if the same offer felt more like a gift? Like a special surprise? Something that makes you feel appreciated!

For example, how would you feel if you were told that you were selected to receive a free adult beverage or tasty snack, paired with the exact same credit card application?

Whether you decided to apply or not, the complementary surprise was just to say thanks for being a valued customer! This personalized presentation would naturally snag the attention of nearby passengers. As word of mouth amplifies interest, similar offers could be made for those willing to complete a credit card application.

That’s just a thought exercise, but we’ve all sat in situations where we were part of a captive audience. Whether by choice or not, there’s a fine line and a big difference between an experience that adds or detracts from an experience after the sale.

How do you treat your existing customers? Do they only get attention when there’s issues or you have more to sell? Perhaps there’s untapped creativity that could inspire more lasting joy by letting go?

To spark fresh creativity, consider a quest to delight customers in unexpected ways. Giveaways (without obligation) are an easy way to see how existing customers may react. Impromptu phone calls, handwritten notes, and basically any gesture that shows you care, will naturally retains better customers as well.

As this thoughtfulness is felt within your customer’s experience, more true fans will stick with your team because they care as much as you do. This translates into customer retention, because true fans take pride in staying connected. They have more patience when issues arise and get excited to share your charming work with others.

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“Once you wow an audience, the same trick may not work anymore.” -Seth Godin, Free Prize Inside

By Ben McDougal, ago

Tenured

Recognize, connect, and support those who consistently delight those they serve over a prolonged period of time. Rewarding such an initiative makes sense, but at what point does the comfort of a rewarded role devolve into a willingness to sail into the sunset?

When starters run into the aloof, misaligned energy can lead to a standoff. Time is the ultimate release, but what if progress is needed now? Every situation is different because of the complexity of an environment and the people/organizations involved, but here are tactics that seem to work no matter the circumstance.

The first uses social currency. It requires a change maker to set their ego aside, and instead, celebrate all that’s been achieved by the accomplished, yet tired gatekeeper. Use respect, kindness, and appreciation to form a bond. Relationships that feel less transactional often create leniency toward new ideas. When a crack in the wall of inactivity is created, be glue that maintains the integrity of the existing system. For example, “I’m too busy” is a common qualm, so lean into that pain by offering to execute on the idea that has sparked mutual interest. It’s important to be realistic in these moments, because when promises are made, credibility is on the line. As you not only light a path toward progress, but also champion change by evolving ideas into reality, trust is gained and your ability to continue making a ruckus increases. Want to extend your leash further? Take responsibility for failures, but give all the credit away when success is achieved.

If a larger organization is involved, another interesting tactic invites the tenured leader to level up the team by activating a colleague. This provides a new hire the chance to get involved within the entrepreneurial ecosystem, while the organization is seen as engaged within their community. It’s hard for some to understand that time spent in the wild is often more valuable than clocking time in the office, but if the organization allows this person to show up without limitation, everyone wins. The new community member feels the innovative energy and brings more intrapreneurial vibes into the organization, while the community benefits by having another trusted organization in the mix.

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“The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.” -Seth Godin

If you’re reading this, you may be tenured, but it’s unlikely you’re tired. That said, we’ve all found ourselves in a motivational rut or lacking a clear sense of purpose. Along with a few solid sleeps, when I feel the urge to settle, it helps to have fun, build into other areas of your career portfolio, take a few days to rest if necessary, and then get back into the startup community. This creates opportunities to #GiveFirst, ask for help, or get extra curious about the creative work of others. Soon you’ll find new opportunities to collaborate.

New connections that emerge can bring you out of the motivational rut. They can boost your care meter and will add fresh personality to your work. Along with sparking fresh direction(s), you’ll be motivated by others and soon find new ways to be generous with your art. If you’re still thirsty for motivation after tapping into the entrepreneurial ecosystem, I’m here for you as well. Together, we can refuel the idea machine to avoid wasting any more time with being tenured, but tired. Sleep when you’re dead, my friends. Let’s keep building.

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“There will come a time when you believe everything is finished. That will be the beginning.” -Louis L’Amour

By Ben McDougal, ago