What is School For?

Russ Goerend is a bold and generous leader who designs community-driven experiences for high school students exploring what’s next within the Waukee APEX work-based learning program. This is a powerful episode for educators, students, and parents! Inspired by Stop Stealing Dreams, Connect Dots, and How to get into a famous college with Seth Godin, together we ask, what is school for? This is a simple, but important question that has so many answers!

As we embark on 2024, how might we continue to blur lines between the classroom and community? What are more side doors we can open today, that accelerate those ready to build tomorrow? Enjoy!

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Playforce Principles

Introducing a modern equation:

C + I + R + V = future of work

The “future of work” is something many people throughout an entrepreneurial ecosystem think about, talk about, and work on together.

When everyone is trying to figure out the future of work, how have we arrived at this simple solution to such a complex, important, and constant debate?

It began with 20+ years of collaborating through connection. This experiential wisdom is wonderful, but thinking/writing/talking about education through the lens of entrepreneurship, intrapreneurship, and innovation has embedded perpetual learnings from students, educators, employers, and community builders. Along the way, “Playforce” was coined to describe a workforce that thirsts for significance through work that feels like play. In fact, an optional multiplier in this C.I.R.V. equation is actually having fun through an intrinsic sense of play. The depth of each variable (curiosity, initiative, real skills, and vocational knowledge) is also key to equalizing this complex equation.

This long-term focus has provided clarity, but this C.I.R.V. equation was refined through an ambitious collection of professional podcast interviews. In just three months, we orchestrated, recorded, and produced 55 fascinating episodes of You Don’t Need This Podcast. You read that right my friends. 55 thoughtful episodes of YDNTP were created in only 3 months, with a new episode now queued up to be released every week into 2024! During this prolific sprint, leaders boldly shared timeless insight linked to all parts within the educational system and related influences from throughout an entrepreneurial ecosystem. These were not quick chats. These were rich conversations with each special guest totally plugged in, sitting directly across me in a downtown recording studio! Navigating this many peculiar interactions sealed in the required comprehension that connects through pertinent perspectives.

Forecasting the future is hard, but action guided by the modern principles expressed in this new C.I.R.V. equation helps us activate exponential value as we continue building the future of work.

Real Skills

Talent is natural.
Skills are learned.

While terms like “soft skills or “power skills” are used every day, I’m updating my vocabulary to align with Seth Godin. Instead of abstracting, even nerfing the value of what makes us indispensable, “real skills” invite the new reality. Knowledge, action, and persistence are still required, but real skills help us connect, communicate, and collaborate as we pursue peculiar work fueled by significance in our connected era.

As Seth Godin recently wrote about in this TED Talks article, real skills help students, entrepreneurs, intrapreneurs, and people-centric organizations activate humans working toward shared understandings. This updated term removes the optional vibes out of subtle super powers that help us go beyond the status quo. To close his 2023 manifesto for teams, Song of Significance, Seth Godin shares this working encyclopedia (below) of categorized real skills.


Self Control

Adaptability to changing requirements
Agility in the face of unexpected obstacles
Alacrity and the ability to start and stop quickly
Authenticity and consistent behavior
Bouncing back from failure
Coach-ability and the desire to coach others
Collaborative mindset
Compassion for those in need
Competitiveness
Conscientiousness in keeping promises
Customer service passion
Eagerness to learn from criticism
Emotional intelligence
Endurance for the long haul
Enthusiasm for the work
Ethics even when not under scrutiny
Etiquette
Flexibility
Friendliness
Honesty
Living in balance
Managing difficult conversations
Motivated to take on new challenges
Passionate
Posture for forward motion
Purpose
Quick-wittedness
Resilience
Risk-taking
Self awareness
Self confidence
Sense of humor
Strategic thinking taking priority over short-term gamesmanship
Stress management
Tolerance of change and uncertainty

Productivity

Attention to detail
Crisis management skills
Decision making with effectiveness
Delegation for productivity
Diligence and attention to detail
Entrepreneurial thinking and guts
Facilitation of discussion
Goal setting skills
Innovative problem-solving techniques
Lateral thinking
Lean techniques
Listening skills
Managing up
Meeting hygiene
Planning for projects
Problem solving
Research skills
Technology savvy
Time management
Troubleshooting

Wisdom

Artistic sense and good taste
Conflict resolution instincts
Creativity in the face of challenges
Critical thinking instead of mere compliance
Dealing with difficult people
Diplomacy in difficult situations
Empathy for customers, co-workers and vendors
Intercultural competence
Mentoring
Social skills
Supervising with confidence

Perception

Design thinking
Fashion instinct
Map making
Judging people and situations
Strategic thinking

Influence

Ability to deliver clear and useful criticism
Assertiveness on behalf of ideas that matter
Body language (reading and delivering)
Charisma and the skill to influence others
Clarity in language and vision
Dispute resolution skills
Giving feedback without ego
Influence
Inspiring to others
Interpersonal skills
Leadership
Negotiation skills
Networking
Presentation skills
Persuasive
Public speaking
Reframing
Selling skills
Storytelling
Talent management
Team building
Writing for impact


What a thought-provoking collection of conversation starters! While there may be more, I’d quickly add inclusivity, curiosity, showing up, content creation, systems thinking, accelerating others through the art of connection, thinking big, mindfulness, following up, pure wonder, and having fun. What are real skills you’d brew into the mix?

Significance

Most of us seek peace, love, and significance.
All can be achieved by offering each to others.

Visions, missions, and titles may help guide teams in a shared direction, but linchpins want work that matters and culture outshines even the most thoughtful strategy.

The race to revenue makes it easy to see why we’ve been seduced by surveillance, predictable profit margins, and forced productivity. Too often, the easy metrics borrowed from such compliance are the ones that get measured. This leads to endless meetings geared toward delivering information, avoiding blame, and asserting authority for those in charge. The illusion is that control will lead to predictable results thanks to a maximization of resources. The problem is: humans are not a resource.

Leaders who make a difference welcome tension brewed by those who make a ruckus. We nurture initiative, even when results aren’t perfect, which creates enrollment where enthusiasm is met with consistent action. We keep promises and our sense of abundance fuels intentional permeability that invites people to leave. We create a culture where everyone can be proud of the impact they make. Contributions are appreciated, knowing they would be missed if they were gone and the work is worth doing because it invites each human to sing their own song of significance.

Extra Shot

Are your meetings led by a few people talking and most pretending to pay attention? Perhaps it’s time to get real by inviting the team to lead together.

Permeability

We don’t have many 40 year careers anymore.

With talent in high demand, but often on the move, abundance can be overshadowed by scarcity when it comes to talent retention. We survey meaningless metrics, count the keystrokes, and try to pay people just enough not to leave. What if instead of trapping talent, we create purposeful jobs in an inclusive environment that gives agency to team members eager to keep a promise?

In his new book, The Song of SignificanceSeth Godin argues (among other things) how enrollment can last when we invite people to leave. Instead of fighting to keep people in place, what if we optimize onboarding and welcome turnover, while creating conditions to make this the best job someone has ever had? When people are invited to be a linchpin, they feel significant and the team will be led by those who aren’t just collecting rent for their time.

As Seth talks about in this conversation with Tim Ferris, when we create a gratifying, but more porous environment, listen to stay in-tune with gyration. When departures occur, don’t blame the individual. Consider the conditions that contributed to such a decision and work harder to nurture a performance-based culture that’s made to stay.

Extra Shot

When you dance on the edge of infinity, there’s always enough… because you aren’t taking opportunity from anyone else, you’re creating it. -Seth Godin