Seth Godin

Permeability

Forever careers seem to be a thing of the past. Gone are the days of people working at one company their entire career. With rotating talent in high demand, scarcity can overshadow abundance. We fall back to reporting meaningless metrics, counting the keystrokes, and paying people just enough not to leave. Even the term talent retention feels desperate.

What if, instead of trying to trick talent, we create remarkable roles in an inclusive environment that gives agency to team members eager to keep a promise?

Seth Godin argues that enrollment can last when we invite people to leave. Instead of fighting to keep people in place, what if we optimize onboarding and welcome turnover while creating conditions to make this the best job someone has ever had? When people are invited to be indispensable, they feel significant, and the team will be led by those who aren’t just collecting rent for their time.

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“When you dance on the edge of infinity, there’s always enough… because you aren’t taking opportunity from anyone else, you’re creating it.” –Seth Godin

When we create a gratifying but more porous environment, more gyrations within the team means leaders must be intentional with how they guide a business, relationships, and the environment overall. Having the best people in the right role takes extra attention, while ongoing commitment helps leaders stay in-tune with team dynamics.

When departures occur, don’t blame the individual. Life happens, and talented people will always have new opportunities emerging. Responsive exits instill appreciation long after someone has left. This supports future hires, as modern leaders evaluate conditions, remain accountable, and nurture a performance-based culture made to stay… until it’s time to go.

Brewed From Within
#40 📖 Leadership

By Ben McDougal, ago

Significance

Most of us seek peace, love, and significance.
All can be achieved by offering each to others.

Visions, missions, and titles guide teams in a shared direction, but linchpins want work that matters, and culture outshines even the most thoughtful strategy.

The race to revenue makes it easy to see why we’ve been seduced by surveillance, predictable profit margins, and forced productivity. Too often, the easy metrics borrowed from such compliance are the ones that get measured. This leads to endless meetings geared toward delivering information, avoiding blame, and asserting authority for those in charge.

The illusion is that control will lead to predictable results thanks to a maximization of resources. The problem is, humans are not a resource.

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Are your meetings led by a few people talking and most pretending to pay attention? Perhaps it’s time to get real by inviting the team to lead together.

Leaders who make a difference welcome tension from those who make a ruckus. We nurture initiative, even when results aren’t perfect. This creates enrollment, where enthusiasm is met with consistent action. Promises that are kept lead to progress, which makes intentional permeability easier to execute. When everyone on a team is proud of the impact they make, roles are better understood, contributions last longer, and appreciated energy would be missed if it were gone. This is work worth doing, and it sounds like a symphonic choir when everyone on a team is given a voice to sing their own song of significance.

Brewed From Within
#39 📖 Leadership

By Ben McDougal, ago

Linchpin

We are often told that being extraordinary makes us special. We each write our own story in life, but as Neil deGrasse Tyson suggests, perhaps the sameness of our cosmic composition is what makes each of us fundamentally special from beginning to end. This eliminates the need for permission and actually invites us all to be remarkable.

The factory, which can be thought of as any existing organization with established systems, relies on profit margins and replaceable cogs that follow instructions to keep the vast machine churning. The factory was designed to maximize productivity during the Industrial Age, but in our connected era, factories are fading. Gone are the days of clocking in on time and keeping your head down just long enough to climb a ladder built to resist change. The factory worker’s willingness to play it safe may extend a sense of security, but this choice makes you easy to replace with cheaper labor, faster tools, and advancing technology.

In 2010, Seth Godin gave those who choose to be indispensable a name: linchpins. Linchpins are artists who go beyond mediocre. Linchpins solve interesting problems and make judgement calls without a map. They welcome weird. They are scientists who stay curious. They are generous and passionate about the art of connection. Through an inclusive, positive-sum lens, linchpins lead and let others lead without seeking credit. They are fearless in that they are unafraid of things they don’t need to be afraid of. Linchpins leave resumes behind by curating a body of work that transcends time. They keep building at the speed of trust and relentlessly #GiveFirst, knowing that accelerating others generates unmatched energy.

Cogs in a machine are replaceable and therefore can be paid less. When you are a linchpin, you leverage your own superpowers and get rewarded for creative expressions that are rooted in lasting purpose. The skills of a linchpin are hard to quantify with traditional metrics, but a willingness to bring your true genius to work is an open invitation. Over time, the linchpin’s art becomes meaningful to many, which makes work less about trading time for money. This also brews a centered state of indispensability, where nobody can compete with being you.

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“Leaders don’t get a map

or a set of rules. Living life

without a map requires a

different attitude. It requires

you to be a linchpin.” –Seth Godin

If indispensability is accessible to anyone, why doesn’t everyone accept the invitation to be wonderfully weird?

One primal reason is the indoctrination of an education system that was designed to produce factory workers. From an early age, we are brainwashed to pursue perfection, to color within the lines, to follow instructions, to care what others think, and to define success by worldly consumption.

Fortunately, progressive teachers are activating modern students to go beyond the system. Instead of molding obedient factory workers who hope to be taken care of by factories built on promises of the past, we can teach people to take initiative. To honestly assess Playforce Principles. To invite doubt and to solve interesting problems while leading with reverse charisma and confident humility.

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What makes you indispensable?

Whether fueling innovative action as an intrapreneur, diversifying your career portfolio with an inventive side hustle, or building as an entrepreneur, we may only live once, and life is too short not to enjoy your work.

Brewed From Within
#38 📖 Leadership

By Ben McDougal, ago

Propulsive

Technology is an accelerant. At increased speeds, conflict happens and any direction becomes arduous to command.

Welcoming the confluence of humans and machines reduces the gap between human potential and artificial intelligence. Positive intent with ethics at the forefront of progress may help avoid an imbalance, but there’s still no guarantee that comes with our trust in technology.

Complacency leaves room for degraded integrity. This means we must remain inquisitive. Pushing elephants into the room encourages critical thinking, invites problem-solving, and provokes new perspectives. Here are brain teasers to rise above cliché conversations:

  • With answers so easy to come by, how can we celebrate experiential wisdom to maintain a willingness to learn?
  • A single AI prompt uses roughly the same energy as running a light bulb for 15 minutes. Adaptive computing, alternative energy, and other bridges to tomorrow will support more efficient interactions. But how might careless consumption impact long-term sustainability?
  • What is worth sacrificing to achieve progress?
  • Is learning to code more about understanding the capabilities and communicating with AI?
  • Unlimited access will raise the bar, but with fewer sources, does everything become mediocre?
  • Will enhanced productivity make humans lazy?
  • How do humans avoid isolation when technology makes perceived connection effortless?
  • Do we care about reduced privacy, or is it that we never like feeling surprised, sold out, or exploited?
  • If AI-generated content dominates the internet, might the overwhelming slop tempt exhausted humans to hibernate? If dark forests grow, will the beauty of collaboration in our connected era be fragmented or strengthened when the only participants truly care?
  • Should personal truths, political truths, and objective truths be held or conform to meet new facts in a changing reality?
  • How might the story of money end? When this happens, is attention or your network a more valuable currency?
  • In post-labor economics, how do humans spend a lifetime when jobs/tasks are less of a concern?
  • Instead of trying to inhabit other planets that fight against life, perhaps we use them to accommodate what we don’t want on Earth?
  • Is energy the most valuable natural resource?
  • Can humans and machines thrive in equitable ways, while progressing to a Kardashev Type II or Type III Civilization? If so, what are pit stops to harness the energy of our own star and eventually command the luminosity of our entire galaxy?
  • What prompt might you add to bend the mind?

                                The ethical aspects of technology can feel like a drag. Unfortunately, the ease of overlooking short-term issues usually leads to long-term problems.

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                                “Once you wow an audience, the same trick may not work anymore.” –Seth Godin

                                To find an equilibrium with artificial counterparts, elevate what we’re good at and do the same with technology, but slow down to avoid irreversible damage. As we align answers together, trust in a shared direction celebrates limitless diversity while ensuring a future that respects the past and remains open to next.

                                Brewed From Within
                                #88 📖 Technology

                                By Ben McDougal, ago

                                Isochronal

                                Repetition builds clarity for the stories of our quests. Isochronal means uniform in time or occurring at regular intervals. Let’s think through why recurring reminders are needed to motivate awareness, action, and steadfastness.

                                The starting state is what makes it hard to get anyone to do anything. Motion requires force. We don’t know what we don’t know. The dance of an entrepreneurial lifestyle takes time, and action calls for commitment.

                                That’s a heavy ask, and attention is scarce. Finding people who care, garnering feedback, and attracting customers will build momentum, but maintaining thrust calls for creativity.

                                Along the way, play with specificity to make any narrative feel less intimidating. These distinct, recurring pieces of the puzzle act like stepping stones. The distance between each stone can be short at first, but bigger obstacles will soon require longer leaps. Scaling a story is demanding, and activating even a small audience is challenging.

                                This is because such consistency requires sacrifice. When it comes to business, consistency is what most people want. Passion is fine, but are you healthily obsessed? The sacrifice is worth it when discipline makes business an authentic experience. It can almost become a hobby that pays. We enjoy hobbies, and it’s easy to be authentic when you enjoy something. No act required. It’s easier to be consistent when authenticity feels normal. When consistency is then united with discipline, perhaps we find our own isochronal.

                                Your own version of isochronal is thoughtful repetition that helps to deliver on whatever the promise may be. True fans can stay in-tune, then steadfastness catches fresh awareness along the way. What’s your smaller, more specific target audience? It’s a moving target, but how can nimble calls to action resonate with the smallest viable audience?

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                                When it gets repeated, the story grows.

                                To create intrigue alongside consistency, combine personal touch with true understanding. Humans can say less when something is understood, so tighten your vocabulary with fewer words. It must maintain reality, but fewer words can make things easier to remember.`

                                When anything becomes worth repeating, the motivators of a mission can be passed to future leaders. This is critical for long-term quests with ongoing rotations of participation. New leaders who keep innovating on what works can revitalize a team, add healthy succession in an organization, and keep dots connecting for the community. Without clarity, the fresh energy of future leaders can be misguided and may fracture progress.

                                Any story will always be evolving, which means clarity on a foundation of constants will fuel momentum.

                                For external communication, sequencing keeps each touchpoint lighter. Conciseness allows first impressions to be impactful, then content that rhymes over time can guide more isochronal action without hesitation. Repetition brewed with the staying power of sequencing keeps the narrative consistent and therefore transferable. Transferability helps make onboarding newcomers sustained, bold, honest, and efficient. Isochronal sequencing also bridges dips in clarity among different segments of existing stakeholders.

                                It’d be nice if recurrence wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and harder to maintain. We also know endless reminders are annoying, yet the weight of too much at once is daunting. This makes communication that guides lasting enrollment an art form. Be isochronal with a strategic cadence, trust-building consistency, perceptual learning, and patience for sequenced storytelling.

                                Brewed From Within
                                #17 📖 Entrepreneurship

                                By Ben McDougal, ago