Sequencing

When an audience feels informed, confidence increases and the opportunity for lasting collaboration is refined. Perhaps everything is an enumerated collection of objects in which repetition and order matters?

Understanding how everything connects is impossible for even the most methodical mind. Be it system thinking, design thinking, meta synthesis, neural networking, or whatever mindset you choose, the abstract intensity of complexity makes it hard to see how a few things relate, let alone immeasurable members in infinite streams.

Machines add computed awareness. But the squishy nature of each member within a sequence feels like it will remain a futile enigma, forever transforming based on if, who, what, when, where, why, and how something is being observed.

The processing power required to source the connection(s) of every moment would paralyze your thoughts. The mind is effective, thanks to sequenced memories and staying light enough to deduce answers with limited real-time input. This saves time, but it’s interesting how this type of internal sequencing actually quiets the depth of each sequence.

Enjoy the moment and be a serendipitist but keep tabs on where each member fits into a sequence.How sequences are pieced together keeps strategies in harmony. This brews appreciation from the past and adds a lightness for the moment. Delivering less information gives people only what they need when they need it. Added depth can then arrive down string to make a timelier impact.

Brewed From Within - Layers of Understanding

Layers of Understanding

As a sequenced narrative stretches, depth that rhymes will meet people where they’re at and more effectively guide the curious through new layers of understanding.

By Ben McDougal, ago

Traveled

Trevor Carlson visited 50+ countries in 5 years!

He’s also a friend, founder, content creator, and below-average salsa dancer. Pack your bag and ride along as we wind through an extended episode with wild stories from around the globe, a narrated break, writing fiction, thoughts on the future of You Don’t Need This Podcast, experiential wisdom brewed to keep us building together, and bonus footage where Ben shares what he wants from life.

LISTEN on APPLE PODCASTS
LISTEN on SPOTIFY

BONUS MATERIALS

https://lostandlore.com

https://FreshFuelMarketing.com

The Climb by Trevor Carlson (early access)

Roasted Reflections Break: Serendipitist

http://Traveled.YouDontNeedThisPodcast.com

EP44 – Do What You Love 🎙️ Scotty Russell

EP56 – Caffeinated Manifesto 2 🎙️ Ben McDougal

EP84 – Base Camp 🎙️ John Kallen

EP94 – Paving Paths 🎙️ Eric Engelmann

Man’s Search For Meaning -Viktor E. Frankl

http://YouDontNeedThisPodcast.com

YDNTP on YouTube

http://BENBOT.ai

By Ben McDougal, ago

Cartoonist

Nathan T. Wright is an artist. He has origins in the early days of social media, made impact inside corporate marketing, and now illustates remarkable art with drawings, cartoons, murals, and more. Ben and Nathan jam on The Adventures of Fatberg, the early (fun) days of social media, the speeds in-house at a large company, leading a creative process with clients, real skills for studying the arts, and understanding the business of being a full-time artist.

After the break that features a reading of Aphorism, Nathan and Ben dive back in by talking graphic recording at live events, the positive tension of smart cartoons, and extending value by reformatting great content into books. EP90 of YDNTP is an absolute bop – share with a friend!

EXTRA SHOT

Nathan T. Wright is the friend who illustrated the mug that has become part of a brand that is Ben McDougal.

What started as the caffeinated, community-driven cover art for You Don’t Need This Book, now extends through the Roasted Reflections NFT Collection, imprinted phygital clothing, the front of tiny ideabooks, temporary tattoos, a huge neon sign, and of course, the artwork for this timeless podcast! Cheers to this episode and another shared relic that keeps the fun brewing!

LISTEN on APPLE PODCASTS
LISTEN on SPOTIFY

BONUS MATERIALS

https://nathantwright.com

The Adventures of Fatberg

https://etsy.com/shop/ntwillustration

City of Santa Ana FOG Activity Book

Roasted Reflections Break: Aphorism

https://NewYorker.com/latest/cartoons

http://Cartoonist.YouDontNeedThisPodcast.com

https://MainframeStudios.org

EP21 – Pinball Wizards 🎙️ Ben Sinclair

EP44 – Do What You Love 🎙️ Scotty Russell

EP55 – Inextinguishable Light 🎙️ Jim Morgan

EP60 – Goosebumps 🎙️ Nic Roth

http://YouDontNeedThisPodcast.com

https://BenMcDougal.com/NFT

http://BENBOT.ai

By Ben McDougal, ago

Design to Rhyme

Rachel Abel and Melissa Carlson are leaders who show up to build brands that are brewed through storytelling that rhymes. Together, we toast to experiential design, friends within the food & beverage industry, product labeling, and staying in-tune with industry regulations to provide effeciency for customers.

After the break, we discuss how to stay creative by activating the senses and adding digital depth to extend how a target audience experiences your brand. If you’re building with friends, be sure to stick around for an easter egg of insight as well. Cheers!

LISTEN on APPLE PODCASTS
LISTEN on SPOTIFY

BONUS MATERIALS

https://818iowa.com

http://Design-to-Rhyme.YouDontNeedThisPodcast.com

EP65 – Aromatherapy 🎙️ Kourtney Perry

http://YouDontNeedThisPodcast.com

https://member.eonetwork.org/iowa

https://BenMcDougal.com/show-up

Beer Festival App

http://BENBOT.ai

By Ben McDougal, ago

Storytelling

Humans are innate storytellers. We use (sequenced) stories to enjoy life, relay ideas, and network experiences. Passed over generations, the willingness to tell stories has helped our species survive. When collided, shared understandings then summon diverse environments connected to thrive.

As we narrow the narrative into an entrepreneurial lifestyle, the values of storytelling are felt as we learn, create interest, unite, and act beyond the shared moment. Over a brew, in the office, at events, out with friends, or on-stage, leaders must be able to translate the story of a business.

The environment, industry, audience, and format affect how a story is told. The sentiment should be consistent, but your story won’t sound the same each time. Agility, preparation, and awareness will keep a story genuine, truthful, and engaging. Preparedness also boosts our confidence to share our stories in any situation.

Internal storytelling between owners, co-workers, mentors, advisors, and customers is guided by listening, curiosity, data, transparency, and all that’s found in the Team chapter of You Don’t Need This Book.

Let’s expand the repertoire with a focus on storytelling with strangers. This is done by playing with styles and tinkering with creative formats for the story.What’s your style? How casual can you make it? How nerdy can you go? What feelings do you evoke?

Alongside different styles, timing also helps to format the story. One sentence is a sharp conversation starter. 42 Seconds is ideal for networking events and in small groups. 6 Minutes delivers details to support a valuable Q&A. 10+ minutes creates space for more depth, but don’t numb the audience. 45+ minutes is leading event sessions and keynote speaking.

Along with talk, relatable assets bring a story to life. Such creation uncovers flow for a story. So embrace branding, social media, website development, slide decks, one-pagers, and endless types of physical and digital materials that connect storytelling with an audience that cares.

No matter the situation, honest understanding, energizing enthusiasm, practice, transparent vulnerability, intellectual humility, and concise simplicity will serve you well. Nothing pushy, but pops of persuasion curate attention along the way. As a remarkable story comes together, feedback will sharpen the business and help tweak the transmission.

By Ben McDougal, ago