Sequencing

When an audience feels informed, confidence increases and the opportunity for lasting collaboration is refined. Perhaps everything is an enumerated collection of objects in which repetition and order matters?

Understanding how everything connects is impossible for even the most methodical mind. Be it system thinking, design thinking, meta synthesis, neural networking, or whatever mindset you choose, the abstract intensity of complexity makes it hard to see how a few things relate, let alone immeasurable members in infinite streams.

Machines add computed awareness. But the squishy nature of each member within a sequence feels like it will remain a futile enigma, forever transforming based on if, who, what, when, where, why, and how something is being observed.

The processing power required to source the connection(s) of every moment would paralyze your thoughts. The mind is effective, thanks to sequenced memories and staying light enough to deduce answers with limited real-time input. This saves time, but it’s interesting how this type of internal sequencing actually quiets the depth of each sequence.

Enjoy the moment and be a serendipitist but keep tabs on where each member fits into a sequence.How sequences are pieced together keeps strategies in harmony. This brews appreciation from the past and adds a lightness for the moment. Delivering less information gives people only what they need when they need it. Added depth can then arrive down string to make a timelier impact.

Brewed From Within - Layers of Understanding

Layers of Understanding

As a sequenced narrative stretches, depth that rhymes will meet people where they’re at and more effectively guide the curious through new layers of understanding.

Brewed From Within
#18 📖 Entrepreneurship

By Ben McDougal, ago

Shifting Gears

Imagine the howl of a distant motorcycle bolting through the night. Hear the speed and wait for that clutch to drop, knowing more power awaits.

The first gear is dedicated to initiating motion within an engine. It won’t get you far, but as the red line wraps, a shift brings you into the next gear that builds on the momentum. As that next gear tops out, yet another shifts moves you farther, with higher gears that bring you to full speed.

Extra Shot

After pushing a motorcycle to 150mph, twas time to sell that bullet on wheels. A face full of wind is still invigorating, but a convertible will now suffice.

Any journey is a dance, but reaching your destination requires an ability to temporarily lose power in exchange for more lasting capacity. Whether it’s personal or in business, recognizing a limit prompts a well-timed shift in gears to keep moving forward.

Brewed From Within
📖 Entrepreneurship

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires trust in your early moves, obsessive curiosity, patience, thick skin, humility, an interest in being wrong, discernment, and a willingness to adapt. No problem, right?

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts ideas on the hook, and colliding new conversations may contradict past assumptions. That’s the point! Interacting with the market you seek to serve allows us to learn from no in a way that gets us to yes.

As you collaborate with those who criticize what you’re building, learn why naysayers debate your hypotheses. Be humble. Either attack the massive lift to change the product and even the target customer or make your concept more compelling to win over those who care.

The more you learn from others, the more you’ll recognize supply and be able to meet true demand. Collecting real-world data is human and intellectual capital that attracts more network and financial capital. 

Beyond the psychology of it all, customer discovery can feel like a drag because it is often a protracted process. The time commitment is real. This market exploration can be slow at first and may seem less necessary as signals of traction emerge. The potential need to rethink ideas makes feedback scary too. As always, if the entrepreneurial lifestyle was easy, career nirvana would not be so fleeting. Knowing this, we can seek honest feedback that strengthens our value proposition to eventually go further in the right direction.

When learning from the perspective of others, it’s imperative to remember that feedback is data.

Collect, organize, and examine data from feedback like a scientist. Inference is more informed with data. Decisions that are made become more in tune with reality as you continue to collect and learn with data.

As you translate decisions into action, you must also find your own way. Even with good intent, people who provide you with feedback are doing so based on their experience. The experience of others is based on their own past, and no feedback is likely to fully harmonize with your vision. There are many ways to navigate the idea maze. Gather feedback like power-ups in a video game and use diversified data to guide your quest toward product-market fit.

Brewed From Within
#19 📖 Entrepreneurship

By Ben McDougal, ago

Horizons

While the foreground of daily activity occupies so much attention, our cumulative culture has always looked to the edge for answers. Whether it’s cresting through the clouds on a flight, an inspiring rooftop view, or a simple walk around the neighborhood, we love the view of hope-filled distance. Beyond momentary charm, how can we embrace the edges of any horizon to stay sharp?

Action is obviously required, but staying wild and thinking big takes practice. Being busy can be addictive, and limited resources often make everything feel pressing. The closer the deadline, the more attention it’s given. This means devoted attention needed to analyze our own thoughts can easily be replaced with yet another task. If busy is boss, perhaps it’s time to meditate, to thoughtfully think. This mental exercise nurtures awareness and guides exploration. To avoid exercising in isolation, collide more wild ideas into weird conversations. The edge awaits explorers who have clarity, thanks to honest self-reflection, and then show up geared to get interested.

As boundaries come and go, avoid energy drains, shortcuts, mind-melting media, debt, addiction, and jail. There’s also no need to rush. Skyline views await us all from anywhere.

As boundaries come and go, avoid energy drains, shortcuts, mind-melting media, debt, addiction, and jail. There’s also no need to rush. Skyline views await us all from anywhere, and horizon hunters will remain indispensable. We go beyond the circular talk of brainstorming, and instead, edgecraft ideas into reality. We flirt with action, lean into Playforce Principles, and continue to ship on the timeline of now. As we poke the box, trust takes time to flourish but can be lost in an instant. Those who thrive on the edge adhere to prerequisites but see rules as suggested guidelines, while maintaining an extended range to see momentum that converges toward the next horizon.

Extra Shot
Elevation makes us all feel successful.

This riff is abstract, but the thesis is explicit: Opportunities await leaders who find answers on the edge. It’s also a reminder that one horizon is not the only endpoint.

From the ground, our view to the horizon is three miles. Peering atop the highest observation deck in the United States, humans can see up to 50 miles on a clear day. Each extent is just too cosmic to ever be the same, and gratitude ensures we don’t become numb to the raindrop of time we have.

This awareness creates a capacity to observe, trap, and sequence distant views as we hug curves and find the edges to appreciate all the horizons that keep us wild.

Brewed From Within
#95 📖 Life & Happiness

By Ben McDougal, ago

Sharing

The essence of sharing is kindness.

The way we share forms bonds and creates endless interactions. Shared knowledge, resources, time, and space has led to a connected society that invites everyone to do more with less. The idea of such generosity seems simple, and yet, the focus on our own well-being leads to egocentric sharing that is more selfish in nature. Children fighting over a toy and adults showing off by sharing may seem unrelated, but the histrionic call for attention remains the same.

How then, can we lead without being selfish?

Perhaps harmony lies on a continuum of intent. If we leverage what we have by sharing without recognition, space remains for sharing in ways that may attract the right type/amount of attention. Give, and it will be given to you. Another weighted tactic is to over share without including your own agenda. As Kyle Tut shared during his visit to Des Moines, shill five before asking for one. This 5:1 ratio nurtures selflessness.

In addition to benevolent tactics, a helpful mindset is to just #GiveFirst. When sharing returns to an act of kindness, generosity builds trust, engaged networks flourish, and the spotlight can be given to those who need it.

By Ben McDougal, ago