Systems Thinking

Sequencing

When an audience feels informed, confidence increases and the opportunity for lasting collaboration is refined. Perhaps everything is an enumerated collection of objects in which repetition and order matters?

Understanding how everything connects is impossible for even the most methodical mind. Be it system thinking, design thinking, meta synthesis, neural networking, or whatever mindset you choose, the abstract intensity of complexity makes it hard to see how a few things relate, let alone immeasurable members in infinite streams.

Machines add computed awareness. But the squishy nature of each member within a sequence feels like it will remain a futile enigma, forever transforming based on if, who, what, when, where, why, and how something is being observed.

The processing power required to source the connection(s) of every moment would paralyze your thoughts. The mind is effective, thanks to sequenced memories and staying light enough to deduce answers with limited real-time input. This saves time, but it’s interesting how this type of internal sequencing actually quiets the depth of each sequence.

Enjoy the moment and be a serendipitist but keep tabs on where each member fits into a sequence.How sequences are pieced together keeps strategies in harmony. This brews appreciation from the past and adds a lightness for the moment. Delivering less information gives people only what they need when they need it. Added depth can then arrive down string to make a timelier impact.

Brewed From Within - Layers of Understanding

Layers of Understanding

As a sequenced narrative stretches, depth that rhymes will meet people where they’re at and more effectively guide the curious through new layers of understanding.

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires trust in your early moves, obsessive curiosity, patience, thick skin, humility, an interest in being wrong, discernment, and a willingness to adapt. No problem, right?

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts ideas on the hook, and colliding new conversations may contradict past assumptions. That’s the point! Interacting with the market you seek to serve allows us to learn from no in a way that gets us to yes.

As you collaborate with those who criticize what you’re building, learn why naysayers debate your hypotheses. Be humble. Either attack the massive lift to change the product and even the target customer or make your concept more compelling to win over those who care.

The more you learn from others, the more you’ll recognize supply and be able to meet true demand. Collecting real-world data is human and intellectual capital that attracts more network and financial capital. 

Beyond the psychology of it all, customer discovery can feel like a drag because it is often a protracted process. The time commitment is real. This market exploration can be slow at first and may seem less necessary as signals of traction emerge. The potential need to rethink ideas makes feedback scary too. As always, if the entrepreneurial lifestyle was easy, career nirvana would not be so fleeting. Knowing this, we can seek honest feedback that strengthens our value proposition to eventually go further in the right direction.

When learning from the perspective of others, it’s imperative to remember that feedback is data.

Collect, organize, and examine data from feedback like a scientist. Inference is more informed with data. Decisions that are made become more in tune with reality as you continue to collect and learn with data.

As you translate decisions into action, you must also find your own way. Even with good intent, people who provide you with feedback are doing so based on their experience. The experience of others is based on their own past, and no feedback is likely to fully harmonize with your vision. There are many ways to navigate the idea maze. Gather feedback like power-ups in a video game and use diversified data to guide your quest toward product-market fit.

By Ben McDougal, ago

Horizons

From the ground, our view to the horizon is 3 miles. Peering atop the highest observation deck in the United States, humans can see up to 50 miles on a clear day.

While the foreground of daily activity occupies so much attention, our cumulative culture has always looked to the edge for answers. Whether it’s cresting through the clouds on a flight, that inspiring view from any rooftop, or the simple pleasure of walks around the neighborhood, we love the hope-filled distance of any view. Beyond these moments of beauty, how can we think about edges as we keep building?

Action is obviously required, but staying wild and thinking BIG takes practice. Busy can be addictive and the close proximity to how time is spent makes everything feel pressing. The closer the deadline, the more attention it’s given. Keep the promise of what you’re building, but finding time to think is a mental exercise that nurtures gratitude and often attracts fresh opportunities.

To avoid self limitation, collide ideas into more weird conversations. We can chat with anyone online, so leverage our connected era, but then pour in the serendipity! Show up and with your own eyes, get interested.

As boundaries come and go, avoid where the sidewalk ends and there’s no need to always be first in line. Skyline views await us all from anywhere. Build like this. Linchpins go beyond brainstorming and instead, edgecraft ideas toward reality. Lean into Playforce Principles and continue to ship on the timeline of now. Along with that prerequisite, stay open to next and feel different momentums converging toward that next horizon.

No matter how you get there, the edge is wonderfully wild. Every horizon is different and gratitude ensures we don’t go numb to the raindrop of time we have on earth. Perhaps the thesis of this riff is that one horizon is not the only endpoint. Each extent is just too cosmic to ever be the same. Trap time and enjoy sequencing distant views to hug the curves toward your own horizons.

By Ben McDougal, ago

Sharing

The essence of sharing is kindness.

The way we share forms bonds and creates endless interactions. Shared knowledge, resources, time, and space has led to a connected society that invites everyone to do more with less. The idea of such generosity seems simple, and yet, the focus on our own well-being leads to egocentric sharing that is more selfish in nature. Children fighting over a toy and adults showing off by sharing may seem unrelated, but the histrionic call for attention remains the same.

How then, can we lead without being selfish?

Perhaps harmony lies on a continuum of intent. If we leverage what we have by sharing without recognition, space remains for sharing in ways that may attract the right type/amount of attention. Give, and it will be given to you. Another weighted tactic is to over share without including your own agenda. As Kyle Tut shared during his visit to Des Moines, shill five before asking for one. This 5:1 ratio nurtures selflessness.

In addition to benevolent tactics, a helpful mindset is to just #GiveFirst. When sharing returns to an act of kindness, generosity builds trust, engaged networks flourish, and the spotlight can be given to those who need it.

By Ben McDougal, ago

No Running

“Please walk.” <wait 5 seconds>
“Please walk!” <repeat endlessly>

At the swimming pool, how many times does a lifeguard remind children to walk and why is it so hard for kids to slow down, even when they’ve slipped in the past? Let’s write through why repetitive reminders may be needed to motivate awareness, action, and steadfastness.

The first thing that comes to mind, is how hard it is to get anyone to do anything. Motion requires force, we don’t know what we don’t know, and if action calls for commitment (time, obedience, money, etc.), movement is even harder to inspire.

When we think through the lens of marketing and sales, an easy start is clarity. Does messaging and calls to action immediately resonate with your smallest viable audience?

When it’s time for action, sequencing comes to mind. Conciseness allows first impressions to be more impactful, with connected content to guide newcomers toward more natural action(s).

Lastly, I wish repetition wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and even harder to maintain. Endless reminders can be annoying, but systems thinking and a strategic cadence ensure more positive encounters supported by lasting clarity. Thoughtful repetition also catches fresh awareness along the way.

Along with helping to connect with an audience, these motivators are important for anything that involves rotating participation as well. Succession can bring healthy revitalization to teams, organizations, and communities, but without clarity, fresh energy can be misguided. If information is not sequenced, the weight of too much information may feel unnecessarily daunting and once again, friendly reminders maintain momentum without a slip or fall.

By Ben McDougal, ago