Echos

The echo of an idea is always fading.

How can we extend ideation long enough to activate early moves, blow through barriers, and maintain lasting enrollment? This is clearly a loaded question. Much goes into enabling ideas into reality and the rate of an idea’s degradation depends on a million factors, but let’s sip on the artistry of pushing without being pushy.

As seen in the Ideation and Research chapters of YDNTB, personal reflection is the easiest way to think through the various angles that might make an idea interesting. This private contemplation doesn’t require much skill and we don’t get stuck trying to earn the attention of others. Unfortunately, the ease of your own activity is matched by the hardships that await those who don’t let ideas breathe. This is why stealth mode is precarious and ongoing customer discovery is key.

Extra Shot

Will you spend time or money?

When we share a new idea with someone else, the situation becomes complex. This is the moment we put our idea on a hook. It’s when we push past fear and invite doubt. Connecting dots within such complexity is difficult, takes time, and is never straightforward. Research helps to build confidence and adds clarity to how opportunities are articulated. While this preparation helps guide others through layers of understanding faster, a blend between patience and urgency is required to align interest.

This makes blunt repetition tempting, but ineffective. Whether it’s potential co-founders, mentors, early adopters, or investors, more of the same (without execution) can chase away interest. To avoid potential fading too fast, find different ways to motivate movement.

For a fun visualization, let’s imagine a small pond. If one pebble drops in, the lonely ripple would be obvious, but also fades fast. While it made a splash, it’s soon forgotten. Now, imagine many pebbles being thrown in different ways, all around the pond, and over time. The pond is now alive! The echo of each pebble is magnified and the abundance of rippled collisions leave a more lasting impact.

Like this pond full of pebbles, we can nudge progress long enough to activate action by adding variety into how we introduce and continue to explore an idea. Conversation in different environments, creative analogies, inquisitive questioning, active listening, talking about anything else, releasing reluctance, or getting more people involved are all ways you can keep building without seeming frantic, repetitive, or desperate. This intentional diversity allows different echos of one idea to each feel different, and yet, all bounce in the same direction.

Winds of Outrage

Outrage is a waste of time.

Anger is instinctive and there’s purpose in standing up for what you believe, but little is accomplished when we combine the two. Lashing out rarely makes us feel better, so why is such fury so common?

The winds of outrage get stronger as isolation increases. We live in a connected, but lonely time. Anything is a click away, but a thoughtful conversation (especially amongst strangers) is increasingly rare. As we age, more time is spent alone, which further reduces diversity of thought. This social isolation causes a neural chemical (Tac2/NkB) to be overproduced in the brain, which increases fear and aggression. The mental instability swings us away from center. Instead of curiosity, empathy, and patience, a hardened state feels like the only way to be heard.

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Humans unite against things we don’t like much faster and louder, than rallying around those we do.

Without an intrinsic appreciation for the complexity of constant change, simplification is natural. This polarizes any position. When the answer must be yes or no, there’s no room for maybe. If one’s identity is defined by such polarization, it’s innate to assume that a threat must be met with force. When politicians get loud, does it strengthen their position? No. It looks desperate and detracts from a respectful debate. Increasing the volume may attract attention, but more of the same only deepens close mindedness. When tribal truths becomes personalized, the fuse that ignites outrage is shortened.

How then, can we calm, perhaps even
harness the winds of outrage?

Imagine the serenity of a sailboat. Next time it’s windy, let your mainsail catch the wind to move forward. Stay connected to the centering mast by leaning into your understanding, but invite pure wonder by allowing the jib to wave in appreciation for the intensity that comes with outrage. It can feel like strengthening the storm, but a thoughtful question can reduce tension. Our goodwill of active listening creates space for outrageous energy to dissolve. Even when there is little to agree on, as people feel heard they are more willing to listen and when storms blow over, common ground can be found.

Significance

Most of us seek peace, love, and significance.
All can be achieved by offering each to others.

Visions, missions, and titles may help guide teams in a shared direction, but linchpins want work that matters and culture outshines even the most thoughtful strategy.

The race to revenue makes it easy to see why we’ve been seduced by surveillance, predictable profit margins, and forced productivity. Too often, the easy metrics borrowed from such compliance are the ones that get measured. This leads to endless meetings geared toward delivering information, avoiding blame, and asserting authority for those in charge. The illusion is that control will lead to predictable results thanks to a maximization of resources. The problem is: humans are not a resource.

Leaders who make a difference welcome tension brewed by those who make a ruckus. We nurture initiative, even when results aren’t perfect, which creates enrollment where enthusiasm is met with consistent action. We keep promises and our sense of abundance fuels intentional permeability that invites people to leave. We create a culture where everyone can be proud of the impact they make. Contributions are appreciated, knowing they would be missed if they were gone and the work is worth doing because it invites each human to sing their own song of significance.

Extra Shot

Are your meetings led by a few people talking and most pretending to pay attention? Perhaps it’s time to get real by inviting the team to lead together.

Atmospheric

“How’s the weather?”

Who cares! Why do we talk about the weather? When there’s nothing else, the weather offers an early bond between strangers. This is because everyone has experience, and can therefore relate to different atmospheric conditions.

The weather is always changing and may be one of the easiest forms of small talk, but it’s just so boring. We can’t change it, so what does it matter? If you’re catching up with someone you already know, talk of the weather is even more pointless! Besides meaningful topics like climate change, the danger of severe weather, and the impact our environment has on shared activities, I propose we skip all the weather talk.

Next time you’re asked about the weather, breeze past the status quo. Make it rain with thoughtful questions to forecast more compelling bonds that last.