If you’ve ever attended a live sporting event, you’ve heard Sandstorm jam through the crowd. This 1999 track was spun by the Finnish DJ and record producer, Darude.
When this EDM icon visited PLATFORM in Des Moines, I said “yes” to adventure and was rewarded with a memorable moment. I was capturing some loud video from the front and all the sudden, Darude called for my GoPro! Footage with a DJ on stage is crazy enough, but having a world-renowned artist grab your camera to shoot their own video is something a bit more epic. Of course, this meant I had to mix up a fresh edit.
Before the set even started, everyone knew Sandstorm would be played. Darude delivered his classic, but the build up was perfect. The tiny pebbles he stacked into his set kept the crowd teeming with anticipation. Each time he dropped hints from Sandstorm, the crowd went wild and when his hammer finally dropped, the place absolutely shook. We’ve all enjoyed concerts where sequenced sound brings everything together. These impeccable build ups remind us how to stay juicy.
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When delivering your best becomes a habit, it’s easier to remain consistent. As persistence deepens loyalty, connection leads to more connection and trust leads to more trust. Within such abundance, a lasting appreciation remains on tap for what you’ve achieved in the past, while also brewing fresh intrigue for whatever is next. This makes your work feel like play and as we dance to the endless beat, individual notes align to define your music. Over time, artists can blend these pebbles into an extraordinary wall that’s unmistakably you.