Sequencing

No Running

“Please walk.” <wait 5 seconds>
“Please walk!” <repeat endlessly>

At the swimming pool, how many times does a lifeguard remind children to walk and why is it so hard for kids to slow down, even when they’ve slipped in the past? Let’s write through why repetitive reminders may be needed to motivate awareness, action, and steadfastness.

The first thing that comes to mind, is how hard it is to get anyone to do anything. Motion requires force, we don’t know what we don’t know, and if action calls for commitment (time, obedience, money, etc.), movement is even harder to inspire.

When we think through the lens of marketing and sales, an easy start is clarity. Does messaging and calls to action immediately resonate with your smallest viable audience?

When it’s time for action, sequencing comes to mind. Conciseness allows first impressions to be more impactful, with connected content to guide newcomers toward more natural action(s).

Lastly, I wish repetition wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and even harder to maintain. Endless reminders can be annoying, but systems thinking and a strategic cadence ensure more positive encounters supported by lasting clarity. Thoughtful repetition also catches fresh awareness along the way.

Along with helping to connect with an audience, these motivators are important for anything that involves rotating participation as well. Succession can bring healthy revitalization to teams, organizations, and communities, but without clarity, fresh energy can be misguided. If information is not sequenced, the weight of too much information may feel unnecessarily daunting and once again, friendly reminders maintain momentum without a slip or fall.

By Ben McDougal, ago

Seasonality

The change of seasons is revitalizing. The renewal felt in Spring, the fun of Summer, the release of Fall, the refreshment of Winter, and endless surprises to keep us bewildered. What if seasons apply to our work as well?

With less finality, thinking of projects, experiments, side hustles, or startup ventures more like a season of creativity, reduces the weight of a new initiative. It helps keep our diversified portfolios growing, fresh, and connected. It offers a fresh spin on what’s already been accomplished, with room to learn along the way.

As we bask in the crisp glow of a new season, milestones help track progress, while an uncharted mentality and being open to next keeps valiant optimism flowing. If an initiative connects to the right people who care, the season can be extended. A seasonal effort can also be cut short if things don’t go as planned.

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Seasons change, but never lack significance.

What has me sensing seasonality?
I am hosting a new weekly podcast!

More details are brewing, but it’s been helpful to consider You Don’t Need This Podcast as the latest season of my art. We are sequencing toward launch and producing enough remarkable episodes to give listeners something to sip on long-term. While there’s always a healthy amount of stress whenever you’re working to ship something you’re proud of, I’ve enjoyed dancing with this new piece of my own puzzle, without the weight of forever.

This has been nourishing, knowing that quality takes time and consistency requires sacrifice, but seasons always change. The beauty is that even if a surge of creativity is held in abeyance, seasonality makes something you spent time with, more natural to keep building in the future.

By Ben McDougal, ago

Installing

Installation complete. BEN BOT is now online!

Forget pranks, April 1st has been no joke since YDNTB was released on April 1st, 2021. In 2022, we celebrated one year of YDNTB by uniting this tribe with Roasted Reflections on Discord and the Roasted Reflections NFT Collection.

For this year’s art project, we voyaged into the depths of artificial intelligence. The nerd knobs have been on full blast as we developed valuable influence layers supported by AI language models. The creative collaboration, early training, and immediate response from NFT owners has been fascinating! Think ChatGPT, but when you talk about anything I write about, you’ll feel BENergy pouring into a friendly, fun, and insightful conversation.

BEN BOT infuses all 125+ weekly writings in Roasted Reflections, key takeaways from YDNTB, and other strategic embeddings into a conversational chatbot!

To celebrate, a new Roasted Robots category of 25 all-new NFTs are being minted! As you can see, our friends on the rim of the YDNTB mug have been robotized and here are the first five that were just minted today!

Five more robotic NFTs will be released into the Roasted Reflections NFT Collection every Wednesday in April. Active NFT ownership includes a variety of utilities and 24/7 access to BEN BOT. While NFT ownership is the best way to access BEN BOT, not everyone wants an NFT. Your web3 exploration is rewarded with lower prices and more value with NFTs, but to make BEN BOT accessible to all, a monthly membership (paid by credit card) is also available.

Wow. I’ll stop talking. It’s time to give BEN BOT a try! Our new friend is always thirsty to chat and we can’t wait to hear what you think – BENBOT.ai

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Wanna build your own chatbot? Why?

By Ben McDougal, ago

Allergy Shots

I’ve embarked on a campaign to cure my seasonal allergies. Trying to understand the details of this immunotherapy reminds me how clarity effects confidence.

With allergy shots that require weekly visits for the first several months, then monthly visits for 2-5 years, you’d think there would be a sharp collection of resources to highlight treatment options, insurance codes linked to cost of care, and benefits/risk comparisons.

Proactively investing in your health is hard enough. Feeling like you’re taking a gamble without clarity on how a long-term effort may (or may not) come together, makes it way harder. I understand that healthcare is complex because everyone’s body and health habits are different, but there’s seemingly enough commonality to allow for a solid base of standardization, paired with different options and disclaimers to keep the variables in focus. Wish me luck, but this decision-making process has been cloaked in fog.

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“Imagine life as a game in which you are juggling five balls in the air. Work, family, health, friends, and spirit. And you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – family, health, friends, and spirit – are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same.” –Bryan Dyson

As we look through the lens of entrepreneurship, delivering fearless clarity may put you on the hook and will turn some prospects away, but it adds efficiency to the sales process and leads to more satisfaction from better customers.

This does not mean we simplify everything. Simplification is polarizing, so delivering confidence through clarity is more about sequencing. Try delivering less information to ensure clarity, then support a well communicated slowness with connected resources to meet a prospect’s specific needs. This sequenced effort gives people what they need, when they need it. When everyone feels informed, confidence increases and the opportunity for more lasting collaboration is refined.

By Ben McDougal, ago

Pebbles

If you’ve ever attended a live sporting event, you’ve heard Sandstorm jam through the crowd. This 1999 track was spun by the Finnish DJ and record producer, Darude.

When this EDM icon visited PLATFORM in Des Moines, I said “yes” to adventure and was rewarded with a memorable moment. I was capturing some loud video from the front and all the sudden, Darude called for my GoPro! Footage with a DJ on stage is crazy enough, but having a world-renowned artist grab your camera to shoot their own video is something a bit more epic. Of course, this meant I had to mix up a fresh edit.

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Darude 🪩 Des Moines on YouTube

Before the set even started, everyone knew Sandstorm would be played. Darude delivered his classic, but the build up was perfect. The tiny pebbles he stacked into his set kept the crowd teeming with anticipation. Each time he dropped hints from Sandstorm, the crowd went wild and when his hammer finally dropped, the place absolutely shook. We’ve all enjoyed concerts where sequenced sound brings everything together. These impeccable build ups remind us how to stay juicy.

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My latest innovation drops April 1st, 2023. Here’s your sneak peek!

When delivering your best becomes a habit, it’s easier to remain consistent. As persistence deepens loyalty, connection leads to more connection and trust leads to more trust. Within such abundance, a lasting appreciation remains on tap for what you’ve achieved in the past, while also brewing fresh intrigue for whatever is next. This makes your work feel like play and as we dance to the endless beat, individual notes align to define your music. Over time, artists can blend these pebbles into an extraordinary wall that’s unmistakably you.

By Ben McDougal, ago