Euphoria

Diversified Career Portfolio

From an early age, the world tells us to change it by chasing our dreams. Not one dream, all of them. At the same time, we’re told our work must be focused.

The most classic example of this lies in a loaded question we ask children. What do you want to be when you grow up? This simple question assumes a singular path. In school, the pressure mounts as students are forced to select classes and eventually declare a major if they choose to attend college. In adulthood, side hustles are often discouraged and replaced with the promise of security in exchange for corporate compliance. As a founder, the focus of today can shift, yet remain relevant.

If financial stability relies on a single income or employees depend on you, true focus will support lasting stability. Even with such discipline, many people have lost that safe job, closed a business, had a new idea, or need extra income. Things rarely go as planned, and the promise of security is just one decision away from being taken away.

To avoid the pitfalls of a singular path, activate a collection of initiatives that merge into a diversified career portfolio.

In a digital age, we are more efficient and can unite technology with community to balance more than one quest at a time. When leaders push progress on multiple fronts, each activity injects various flavors of value. For example, you may have a traditional job that provides financial capital in the form of a paid salary. At the same time, a side hustle can generate intellectual capital and innovative energy that translates into more creative work in that stabilizing job. You may also volunteer within a tribe you trust, which fuels human, network, and cultural capital as well. Such ambition should be celebrated, but it’s more often feared by those who don’t understand how it feels to hammer on one thing, ship progress; pop to the next thing, ship more progress; then pop one or two or three more times to fuel even more momentum! This type of work requires tenacity, but over time, a multi-modal focus is refined into indescribable stamina and lasting stability.

All seven capitals (financial, intellectual, human, physical, institutional, network, cultural) can be hard to find in one place. When leaders mobilize a diversified career portfolio, we celebrate what we have to attract more of what we want. For example, the common complaint of not having enough money fades when leaders build momentum through a sense of abundance. What you want is replaced by what you have, which attracts what is needed to fill gaps.

As you make moves to expand a diversified career portfolio, it is important to avoid diluting yourself to mediocrity. We know the entrepreneurial lifestyle requires extra gears, but the exhilaration of building into things you’re obsessed with supports persistence. The wild card of persistence creates elasticity in how we spend time. When this form of agility is applied on multiple fronts, smaller time-windows are still enough to make a big impact on various fronts.

Along with flexibility, a diversified career portfolio delivers dependability. Even with mixed endeavors, the common thread is you. Nobody is you, which makes a diversified career portfolio hard to compete with.

As an added bonus, no matter the reason, when one creative season receives less attention, other activities still remain. This allows attention to be realigned with a collection of activities, which adds to the flexibility and dependability of your diversified career portfolio.

For anyone with more to build, no permission is required to add creative slivers to the pie chart of how you spend time. Does it take extra gears? Yes. Might this require practice to keep your personal bandwidth balanced? Yes. Will your co-founder in life play a tremendous role in how much risk you can apply? Yes. Might you have to play 80 hours in order to avoid working 40? Yes. Is such splendor absolutely accessible for anyone in our connected era? Yes!

Brewed From Within
#64 đź“– Leadership

By Ben McDougal, ago

Front & Center

Music massages the mind.
Live music brings the body in-tune.

As the mind and body respond to a beat, a pulsing pattern guides us to euphoria. In that state, we access elevated areas of the mind. Music anywhere can provide a version of this, but the loudest line is when we’re front and center.

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Listen to EDM when reading this. Visit the Museum on BenMcDougal.com to get a jump start from the author’s wild filmmaking.

Showing up for live music is half the battle. Once you’ve arrived, grab bottled water and float around the venue to expose a variety of views. This takes practice, as wading in a crowd is an art form. As we trap time with content, these pit stops are also a chance to capture angles that set the scene for storytelling later. Securing drinks at a busy bar, spotting an odd perspective, finding a way into VIP areas, and vibing with strangers is all part of the performance.

With the venue scouted, it may be time to push. Your destination is the madness that is front and center.

Find an entry point and wiggle in. There’s no rush. Be considerate, but you will need to get physical, so don’t be surprised when you’re thrown a frustrated look. Before anyone can get angry, dance with these strangers. Share space and give anyone a reason to smile with conspicuous kindness. With that position fully admired, keep moving.

As we maneuver toward front and center, the mob tightens. Once the main act arrives, it’ll be harder to achieve front and center. Time bravery wisely. Arriving early is easier, but you’ll have to survive longer. Wait if you want, but then the push will be harder. As we cut through the crowd, look for party people shorter than you, creases between groups, or wait until someone expires and then take their place.

When you’ve landed front and center, there’s no room to move within this nucleus of humanity, but there’s nowhere else we’d rather be! Stay strong. Feed into the flow that surrounds you, trap time with stable content, meditate for teleportation later, appreciate outlaw logic, and ride this euphoria to a full escape.

Push to feel the front gate if you must, and always stay here longer than you should. When you’ve sensed absolutely everything, begin your descent. Shimmy straight back to remain centered as you politely let others move forward.

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Music decorates time.

It’s impossible to sleep after experiencing front and center. At home, use the earned insomnia to stitch a story together. The faster you tell this story, the wider it will spread when everyone wakes up looking to relive their own euphoria. There’s nothing that compares to being the artist onstage, but this is a very active way to spectate. 

Extra gears and resources are required to arrive, find, and hold down the front and center, but that’s obvious. Two less apparent attributes help fans feel this dazzling splendor. First, a certainty in knowing you belong. This boldness may need to be faked at first, but with repetition, pure confidence comes from grasping the radical effort required to get here. Along with knowing we belong, honest self-awareness ensures we know our own limits. How wild can we live when it’s safe and so easy to conform? Push beyond your limits, but there’s no time for short-term mistakes that leave a long-term burden.

As we age, co-pilots are harder to find, so test yourself with solo missions. The lightness is liberating, but beware. When you consistently create content, you may land a media or even an onstage pass. If you manifest this heaven on Earth, poise is tested. Remain affable, make all feel appreciated, and know you are not the show. Be a daring shadow, embrace every single second, and ship the art to feel euphoria all over again.

Brewed From Within
#104 đź“– Life & Happiness

By Ben McDougal, ago

Producing a Podcast

Everyone has experiential wisdom to share, and piloting those stories into a podcast can shape a potent piece into the larger puzzle of our work.

Time is the resource required to pursue a podcast. Let’s save some by sneaking behind the scenes of You Don’t Need This Podcast, which is timeless insight packed into 100+ episodes, recorded in-studio with featured guests. This entertaining achievement helps us analyze what it takes to unearth treasured time for yourself while curating rhythmic value with people you respect.

As you juggle the idea of producing a podcast, think about why this outlet is something you want. Imagine if you had a collection of episodes already available everywhere. How might they be formatted? What genres and topics would your podcast be defined by? Who would benefit most, what does success lead to, and in a scenario where nobody cares, what’s the worst thing that could happen?

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People without a podcast want one.
People with one, know what it takes.

It’s not hard to start a podcast. Anyone can buy recording equipment, find a space, push record, and host files on a podcasting platform. That is one reason so many podcasts don’t go further than a few fun files. As you determine your why and feel the excitement of something new, remember that a podcast will require time, a little money, communication, systems, networking, marketing, resilience, and even more time. While opportunity cost is higher than most expect, the return on your investment can be meaningful conversations and recorded relics you’ll always appreciate.

To produce a podcast, you’ll need to orchestrate the participants, duration, tempo, branding, distribution engine, recording gear, post-production, and execution plan. Action will push a podcasting idea further than constant planning, but let’s turn each knob to prepare you for the dance.

Duration

With your why, realities, and audience in mind, determine the estimated duration for each episode. There are no rules, but the length of a podcast affects how much you can cover and what you’ll ask from others plugging in.

Anything under 30 minutes works for a solo host without co-hosts or featured guests; 30–60 minutes provides space for featured guests and still invites anyone to listen. Podcasts that last more than 60 minutes invite deeper interactions, but can also drone on and cause audience fatigue. No matter the duration, preparation is required. What are your capabilities as a host and who else will be involved? Consider lengths you like to listen to, experiment to find flow, and know you can always categorize different episode lengths to keep things interesting along the way.

Tempo

The cadence for releasing new podcasts will determine how much content needs to be created. Single episodes take a shot of effort and can add a nice sound to existing content, while a comprehensive effort will be needed to string two or more episodes together. The more time between each episode, the harder it is to build meaningful momentum.

Occasional drops provide flexibility but make it impossible for an audience to add your podcast into their routine. An annual or quarterly cadence also provides elasticity, but more distance between new episodes will limit growth. If your podcast hits the ears of someone who likes it, attention will fade fast if you stop delivering fresh content.

For those trying to produce a podcast that thrives on its own, a monthly release is practical, but a weekly release speeds everything up. There are daily podcasts, but those become talk radio, focused on monetization more than true value compressed into each episode.

If you’re unsure, the hack is a topic-based series of 3–5 episodes. This will provide room to experiment, offer success without much commitment, eliminate the need to purchase equipment, and adds clarity from a shorter feedback loop to help assess value as you navigate what’s next. If the episode count starts to push higher, a few categories leave room for different types of episodes, and breaking things up into multiple seasons adds an offseason to take a break.

Branding

When branding a podcast, it is wise to avoid the fog that settles when we build akin to existing art. Like the founder building a startup, when it comes to early research, don’t fall in love and hope something like it doesn’t already exist. Try to find it! Look for podcasts that may be similar to what you have in mind. Explore related genres, hunt for anything that has a title like yours, listen to a variety of formats, and review the content guidelines for different podcast platforms. Alongside so many existing podcasts, brave awareness helps to avoid future tension and provides the creative freedom for your own art to bloom.

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Wanna one pager to monetize your podcast? Let’s connect.

With a clean identity, have fun creating visuals to represent your podcast. Like cover art for a book that pops off the bookshelf, artwork for a podcast needs to catch the scrolling eye. Alternate resolutions and episode-specific graphics earn extra credit down the road, but your artwork should look its best as a small square thumbnail. Less is more.

Branded assets will support marketing, but first it’s time to lay the groundwork for automated distribution.

Distribution

Nesting a home for this creative season requires a system that starts with a podcast hosting platform. This is where your podcast lives. It’s where you’ll track metrics, connect to popular podcast players, and create embedded players for the richest experience on websites you manage. There are many great podcast hosting platforms, which usually charge an ongoing fee based on the amount of content you upload. This allows you to pay less and grow into more resources, so budget for this important home base.

Now it’s time to align RSS connections between your home base and the major podcasting players. Podcast submission forms or dedicated profiles may be needed for each podcast player. With podcast player requirements met, return to the podcast hosting platform to connect the feed to the podcast player. This automates distribution and only needs to be set up once. When done correctly, episodes are set up with an audio file (.mp3 is a widely accepted file format) and related materials on the podcast hosting platform. Once published from your home base, embedded players will be activated, and new episodes will sync into connected podcast players.

With all major distribution channels aligned, it’s nice knowing your podcast can be heard anywhere. But if you had a choice, where would you want to send listeners? It’s easy to share links provided by popular podcast players, but this cuts you out of the deal. Instead, register a branded URL that lets you control the traffic. This URL can link people directly to a podcast player, but it can just as easily connect to a branded environment dedicated to your podcast. For example, YouDontNeedThisPodcast.com forwards to an internal page on BenMcDougal.com. With one branded link, visitors can enjoy a catered experience that commemorates each episode, with all the popular podcast players and the rest of my art just a click away.

Gear

Securing equipment to bring a podcast to life is easy. Start with a space that vibes. A consistent environment will make the sound quality dependable, and if you’re inviting guests, this should be a public place.

Purchasing equipment and building your own studio is ideal, but the cost may be prohibitive, and there are existing space options to get started. Libraries, schools, coworking spaces, and traditional recording studios are all places to jam. A professional environment is not required, but it will inspire guests and provide quality audio that is easier to optimize. To arrange a podcast studio, here’s a practical shopping list:

  • Quiet environment
  • 4–6 channel mixer
  • 2–3 microphones + cables + mounts
  • Laptop + 5TB external hard drive
  • Headphones are not required but help with quality control and make people feel rockstar.
  • Video can’t be used if it’s not captured. SLR cameras make things cinematic, but smartphones or action cameras will also do the trick.
  • Regardless of the video equipment used, a little extra lighting will really enhance the look.

              The efficiency of our connected era makes podcasting more approachable than ever before. Online podcasting requires less of everything, but when was the last time you got excited to watch people chat on a video call? There are exceptions where professional AV setups reduce the distance felt between each person, but most podcasts that are recorded online fall flat. There’s less body language, banter feels rigid, serendipity is lost, and the whole thing becomes less entertaining. When you’re looking for less content or if resources hinder the ability to share premium human time in a physical space, enjoy the ease of online podcasting but don’t be surprised when enthusiasm stalls and valuable insight gets lost in the noise.

              One vs. Many

              Monologue podcasts are a great way for individuals to express ideas with full creative control. This approach is convenient, provides a healthy release, and distributes art into the world. Unfortunately, a solo mission still requires resources, setup, execution, and marketing. Hosting a podcast by yourself can also be isolating, and a limited reach may be disheartening.

              Adding co-hosts and/or featured guests will add layers to the logistics, but extended coordination can be done efficiently. When more people are involved, a scheduling system will save time and maintain professional encounters as studio time is organized and featured guests are booked. The extra effort pays off because appreciation is shared between everyone involved, diversity of thought thickens value, and additional trust channels ignite engagement from an expanding audience.

              Co-hosts are like co-founders in a company. There’s less money involved but honest expectations with time required and role clarity will help activate other motivating factors. Kept promises, ongoing communication, versatility, and milestones for ongoing evaluation support a healthy relationship for co-hosts creating art together.If featured guests make the podcast more interesting, as they often do, an existing network will make it easier to curate special visitors. If your engaged network is small, slow down the tempo to make room for better connections. This signals respect for experience and a willingness to share time. As patience uncovers more shared interests, the ability to access remarkable featured guests is strengthened. As a podcast grows and more notable guests are featured, future invitations become more appealing. The expanding platform will soon have strangers asking to be a guest, and the original motivation will be tested. This is progress, so embrace the growth while staying grounded in your why.

              Execution

              Before each recording session, forge prompts to guide the conversation and to prepare featured guests. Include time and location, an estimated release date, and resources that make the podcast easy to share.

              When it’s show time, avoid feeling rushed by arriving early to get equipment set up. With headphones hung on each mic, pour beverages and lay out small thank you gifts. Touch base with featured guests, review the conversation prompts, and open relevant websites that may come in handy during the discussion. Guests will appreciate this hospitality and give their best as they hear their own voice in the headphones. Warm up with a little unrecorded banter, go over the basic format, and answer any questions. To feel the moment, take a deep breath because once recording starts, everything speeds up.

              This is when preparation and hard work are rewarded, as exhilarating time is shared and intentional conversations are amplified.As the host, let gratitude galvanize opening remarks, and bring your best as you guide good to great. With featured guests plugged in, give them the spotlight and actively listen to spark inverse charisma. Be responsive, keep topics shifting, and maintain a conversational tone. No matter the duration, time will fly by. Once in flight, keep an eye on conversation prompts and popcorn value, then land on time and with style.

              After the mic is dropped, celebrate the moment by creating a few promotional assets. Photos are awkward, but everyone likes having them. Pop a camera on the tripod and trap time with everyone involved. Premium human time has now been archived, but it will only become art once it ships.   

              Stitch It

              The climb has provided a hope that’s felt in saying yes to adventure. Building a branded system, securing gear, finding an inspired space, and recording good stuff with people you respect has been thrilling. Now it’s time to stitch everything together with post-production.

              Astute organization will help systematize a growing number of files for each episode and all related materials associated with your podcast. With raw files organized, add sizzle by recording brief, attention-grabbing clips to augment each episode. A stimulating intro will acquaint the audience with this creative expression. If you include breaks, these will need to be recorded, and an encapsulating outro is a nice way to end each episode. These assets are minor additions to an individual episode, but they build your brand and add consistency when applied to every episode. With a hot intro and cool outro in place, collaborate with a sound engineer or use editing software and royalty-free music to polish these supplementing assets into eargasmic additions.

              With all the parts in place, use editing software to stitch everything together. If mistakes were made in the original recording, here’s where you can fix those, but work toward single takes to save serious time. With files stitched, enhance the listener’s experience with sound engineering. The better the sound quality going in, the easier this process will be, but software can always add richness, eliminate an echo, and offer other treatments to boost the sound quality. With preferred settings in place, use templates to save time and to apply a similar sound quality to each episode.

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              Single takes provide a smooth listen and require way less editing in post.

              Not interested in post-production? We can always trade time for money, so if you’d rather hand this work off to others, collaborate with a sound engineer or use podcast editing services and plan to invest $50–$250 per episode. When outsourcing this work, an efficient workflow will include transferring large files, notes for someone who was not part of the original recording, and elongated turnaround times.

              As a groove is found, this collaboration can save time, optimize quality, and extend what’s possible.

              When the noise starts to sound like music, export the entire episode into a single file. WAV files will provide the highest quality, but MP3 files are more widely accepted. Export both file formats, and take one more quick listen to ensure everything sounds sharp.

              Ship It

              With the stage set, it’s time to publish your podcast into the wild! Get finalized episodes uploaded, add show notes, and attach graphics into your podcast hosting platform, which is that home base we established for automated distribution.

              With 5–10 episodes scheduled, you have enough propulsion to launch. This queue provides space to bank more episodes with less stress. Get back to recording while also using the summit of each new episode to increase awareness.

              Stabilizing awareness for a new podcast takes at least 6 months. As you hit milestones, you’ll realize the mighty potential of a podcast. Magic happens when time, interests, and ideas are shared between people who care. Make your podcast easy to find with social media clips and creative marketing materials, but circulation occurs when others gain status by sharing your podcast.

              If featured guests are involved, keep them updated to make them feel a part of the release. Recommendations are unquestioned when they come from friends, eh. The more excited featured guests are, the wider word will spread.

              Successful storytelling resonates with the right audience at the right time. There’s always more to do, but as episodes accumulate, a snowball effect occurs.

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              Compose art you’ll be proud of for life.

              Podcasting will always require dedicated time, and the analytics will be lower than expected, but carry on with gratitude. The metric that matters most is how much you enjoy the process. Eventually, you’ll realize that podcasting is for your own well-being. You’ll feel in tune with aftereffects that include perpetual learning, an expanding network, having a new favorite podcast, and recorded relics to leave behind alongside people you treasure.

              Brewed From Within
              #74 đź“– Technology

              V2.0 - 100% HUMAN

              In Loving Memory of Jay Byers

              By Ben McDougal, ago

              Indexing

              Create a library of written works.
              It will unfold into a timeless asset.

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              Reading helps us understand the world.
              Writing helps us understand ourselves.

              Imagine if you had already started writing. You would have articulated thoughts into a collection of organized ideas. You would have also felt the energy that comes from writing about something you care about.

              Now, imagine you moved past fear and began sharing your writing with others. With a growing library in place, even if traffic is uncertain, your future self can access an index of thoughtful goodness any time. This treasure trove becomes a handy reservoir for adding thickness to any interaction.

              Along with helping to maintain intensity, our writing connects heart into what we think, talk, and build around. Does writing take time? Yes. Does publishing your writing online spark hesitations? Yes. Will writing welcome a creative release, help you think, and potentially deliver more art for you to ship?

              Also yes.

              Along this path, writer’s block is a tempting distraction. Life is busy, we’re oversubscribed, and writing requires the privilege of time. Even with all we take on, writer’s block is an illusion, an excuse not to ship the art. This paralysis is a symptom of low prioritization in our creative practice.That’s okay, provided we recognize the dip, preserve topics to revisit, and reprioritize writing when necessary.

              Whether you listen to yourself in private (journaling) or share your heart in public, when you know you’re going to get something done, you become consciously introspective. You stay in-tune with what needs to be synthesized, while recursion and this indexing effect help sustain a healthy obsession. Even when a thesis is not obvious, you’re strong enough to explore what needs to be said. This becomes a habit that invites anyone to reach higher.

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              Don’t wait for inspiration.
              Let the work inspire you.

              As with writing, the mainspring behind creative acts may not seem obvious, but trapping time is advantageous when the theme of this moment is referenced in the future.

              A creative act is a wide-open construct with a kabillion examples. To throw one in for context, let’s use this book you’re sharing time with. For no reason, take a cool photo or video of the book in a creative setting. This is not a required action, but now it exists.

              Seconds to years later, imagine texting a friend and this book is mentioned in conversation. The option to easily respond with a related and creative asset is now yours.

              These creative acts require a quark of attention, but this practice earns intriguing depth that can be randomly included in planned and unknown ways. You won’t run out of film and these assets may go untouched, but we can’t use what we don’t have. From funny additions to a profound surprise, this type of b-roll adds flare to your writing and helps glue our stories of life together. Could you create supporting content later? Maybe, but then it’s work. The ease comes in our consistency. Having fun with b-roll ends up providing a supportive cast that extends your writings.

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              When it’s natural, it’s nothing.

              For now, get back to thinking by writing (again), then be generous with time as you creatively share it with us.

              Brewed From Within
              #91 đź“– Life & Happiness

              By Ben McDougal, ago

              Pebbles

              If we keep building, everything eventually connects. Imagine another live concert experience The melodic arrangement is not random. It’s a story that builds.

              Before any set starts, everyone hopes the popular hit will be played, but when? Seasoned pros deliver their classics, but know how to stack tiny pebbles to keep the crowd teeming with anticipation. With each hint, the crowd goes nutty, and as the hammer drops, the place shakes. We’ve all enjoyed live music where sequenced sound brings everything together. Impeccable build ups remind us how to stay juicy.

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              Turn up the volume.

              When delivering your best becomes a habit, it’s easier to remain consistent. Persistence deepens loyalty, connection leads to more connection, and trust leads to more trust. Within such abundance, an appreciation remains on tap for what you’ve achieved in the past, while also brewing intrigue for whatever is next. This converts work into play, and as we dance to our own beat, more individual notes merge to define our song. Over time, we play more songs that become the pebbles in a wall that’s unmistakably you.

              Brewed From Within
              #105 đź“– Life & Happiness

              By Ben McDougal, ago