True Fans

Dollowers

Social media addicted the world to pops of dopamine that came in the form of a friend request or clickable reactions to content. With a single click, likes led to more followers, which added attention and became a metric to support an entire industry of online influencers. The temptation of fame for anyone had many doing whatever it took to keep engagement flowing and follower count growing, but the audience we often yearned for was never truly owned.

Followers are controlled by tech giants and guarded by unseen algorithms. They can vanish without notice. To play the game without being bamboozled, diversify your online presence and add layers of dollowers who pay to stay in tune.

Dollowers pay with their wallet, affiliation, and attention. As you grow an online audience, transition followers into dollowers with segmented email lists, a fleet of products, digital assets, speaking engagements, creator compensation programs, books, affiliate marketing, online courses, and a website to call home base. This gives true fans a sustaining way to show lasting support beyond today’s favorite fad.

Brewed From Within
#75 📖 Technology

By Ben McDougal, ago

Pebbles

If we keep building, everything eventually connects. Imagine another live concert experience The melodic arrangement is not random. It’s a story that builds.

Before any set starts, everyone hopes the popular hit will be played, but when? Seasoned pros deliver their classics, but know how to stack tiny pebbles to keep the crowd teeming with anticipation. With each hint, the crowd goes nutty, and as the hammer drops, the place shakes. We’ve all enjoyed live music where sequenced sound brings everything together. Impeccable build ups remind us how to stay juicy.

Extra Shot
Turn up the volume.

When delivering your best becomes a habit, it’s easier to remain consistent. Persistence deepens loyalty, connection leads to more connection, and trust leads to more trust. Within such abundance, an appreciation remains on tap for what you’ve achieved in the past, while also brewing intrigue for whatever is next. This converts work into play, and as we dance to our own beat, more individual notes merge to define our song. Over time, we play more songs that become the pebbles in a wall that’s unmistakably you.

Brewed From Within
#105 📖 Life & Happiness

By Ben McDougal, ago

Genre

I finished reading The Practice by Seth Godin. It reminds us how important it is to identify the tribe we seek to serve. As I prepare to share a weekly blog in 2021, here’s an outline to highlight the genre of content you can expect around here.

My creative work is dedicated to…

…passionate people interested in entrepreneurship.

…small business owners and startup founders alike.

…people who like to work hard, but have fun doing it.

…open-minded, inclusive builders of the future.

…people who believe generosity builds trust.

…friends caffeinating 1 Million Cups communities.

…folks who maintain an optimistic, #GiveFirst approach.

…entrepreneurs who accelerate fellow entrepreneurs.

…entrepreneurial ecosystem builders.

…people eager to learn together.

By Ben McDougal, ago