Social media addicted the world to pops of dopamine that came in the form of a friend request or clickable reactions to content. With a single click, likes led to more followers, which added attention and became a metric to support an entire industry of online influencers. The temptation of fame for anyone had many doing whatever it took to keep engagement flowing and follower count growing, but the audience we often yearned for was never truly owned.
Followers are controlled by tech giants, guarded by unseen algorithms, and can vanish without notice. Play the game without being bamboozled by diversifying your online presence. Then make advanced moves by adding controlled layers of followers who pay to stay in-tune. Dollowers pay with their wallets, status, affiliation, and attention. As we grow an online audience, transition followers into dollowers with segmented email lists, a fleet of products, digital assets, speaking engagements, book sales, creator compensation programs, affiliate marketing, online courses, and a website to call home base. This gives true fans a sustaining way to show lasting support beyond today’s favorite fad.
