Networking

Show Up

Surrounding yourself with fellow students, entrepreneurs, and intrapreneurs will keep you motivated. The goal is to find a balanced collection of community events. Commit to those who complement your life while seeking out new groups that make you nervous. This combination will connect you with people who can support, but also expand, your world.

Once you lock in on a few groups that can push you to be your best, show up. It sounds easy, but consistently showing up takes dedication. When we commit to showing up, we are being generous with our time, and generosity leads to trust. As trust surges, more meaningful interactions occur. This will increase the value you give and get from the community, which makes it easier to show up.

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Whether it’s a tribe you trust or a brand new experience, don’t waste your time by attending an event just to say you were there.

When you arrive, say hello to everyone you know. After catching up, shift the focus to meeting new people. For a jump-start, ask a friend to introduce you to someone you don’t know. If that’s not an option, go mix it up alone.

Be bold enough to enter existing conversations without an invitation. One way to do this in style is find a small group of people talking. Wait until you’re noticed, then casually say, “Hey, folks, whatcha chattin’ about?” Be respectful and prepare to expand on whatever they’re talking about. The group will soon want to know why you decided to join their conversation. It’s tempting to use this moment to talk about yourself.

Instead, surprise them by not trying to take over the conversation. Ask a question or share an intriguing thought that relates to the current discussion. The objective is to deflect the focus back toward the group. This deflection will weave you into the fabric of the discussion. You’ve now become a part of the group’s conversation. This will provide a chance to share your story with a more natural flow. Even as you explain your work, remind yourself that everyone loves talking about themselves. By letting them do so, you’ll be less as an intruder and more of interested addition to any discussion.

Perhaps you’re in a group and someone decides to join you? Be quick to expand the circle and compliment their initiative. Get curious and allow your inclusive vibe to create yet another new connection.

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Saying “yes” leads to more adventure, as the universe rewards our ambition.

By Ben McDougal, ago

Co-Founders

The freedom to build as a lone wolf is exhilarating, but collaboration is how to go beyond your own limitations.

It takes more time to collaborate with others, but finding a co-founder can be life changing. Generosity, transparency, and candidness will bring the right people on board faster. Even if it’s one other person who wants to build in an aligned direction, co-founders pave a smoother path toward success.

Good people eager to collaborate can fall in your lap, but finding co-founders usually requires a concerted effort. If you hunt for the right co-founder in the beginning, it will take more time to make early progress. The trade-off is more creative and cultural alignment when things come together. This makes it easier to evolve ideas when a team finds its groove early on.

If you’ve been building as a lone wolf too long, you may have a harder time working with a co-founder. This is because it’s difficult for others to jump on a bus you’ve been driving the whole time. It’s still possible, but a thoughtful willingness to adapt is required. If you’re merging energy with another lone wolf, take your time. Moving a bit slower will uncover the why behind what was built before the partnership. As trust grows within the team, everyone will have more freedom to make the impact they want.

No matter how you decide to join forces with co-founders, choose wisely. It’s easy to work with someone like you, but don’t clone yourself. As a fun analogy, we also don’t put linebackers at wide receiver, right? Identify what you’re good at and know where you fall short. This allows you to pinpoint people who have complementary skill sets. It will also keep you focused on finding those who can push you further. With indelible honesty, who might be fun to build with?

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Perhaps you are looking for a co-founder? Show up to where the people you may want to work with are congregating. For instance, I met two of my co-founders at 1 Million Cups. We were working on different things, but over time, our shared interests led to a business idea we decided to pursue together.

Like anything new, as a team forms, early excitement will provide a surge of enthusiasm. This will soon fade and at some point, the story of this venture will end. It’s easier to plan ahead than it is to react to problems after they arise. Talk openly about roles and how everyone wants to be involved to avoid future tension. Discussing everyone’s immediate and future commitments reduces the stress of unknowns. With professional transparency a team can also work with more sustained stability. This leads to less drama and more consistent success.

As you solidify complementary co-founders, the goal is to have everyone equally enthusiastic. Think deeply about what a fair equity and role distribution means now and how it can also support future growth. No matter how cap tables look, co-founders expand capabilities and add valuable accountability. Working with others to achieve a shared goal is also more fun than working alone. Collaborate with remarkable co-founders and you’ll enjoy the ride together.

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Want more? Check out the Team chapter in You Don’t Need This Book!

By Ben McDougal, ago

Import Knowledge

The focus on a local business environment allows small businesses, startup communities and entrepreneurial ecosystems to support the people they are closest to. This concentration allows available resources to be optimized, but overextending “local first” can devolve into close mindedness and groupthink if it is not accompanied by imported knowledge, global connectivity and inclusive collaboration.

Thanks to the efficiency of our connected era, increased proficiency is just a click away. Regularly inviting outside perspectives into local conversation normalizes fresh feedback and bolsters intellectual awareness. The sense of abundance paired with this shared experience adds confidence within a community. This emerging confidence can illuminate purpose and attract more of what an ecosystem needs, by leaning into what it already has. Over time, this adds cultural elasticity and opens fresh conduits for collaboration.

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Be quick to invite outsiders into the insider’s conversation.

As a local entrepreneurial ecosystem invites more outside perspectives, it also manifests itself to visitors from all over the world. This can grow the community, diversify the ecosystem, and boost the local economy.

These intellectual branches and societal bridges also give more people a chance to export knowledge as they interact beyond the local environment. This extension broadens our range of understanding and overall potential.

Can we stay committed to those we love and take pride in the place we live, while also reducing the limitations of our own location? I believe the answer is almost always yes. With a positive-sum approach to importing and exporting knowledge, we can lean on each other to all accomplish more with less.

By Ben McDougal, ago

Connectors Become Connected

In the connected era, building an engaged network is everything. This doesn’t mean you exchange a bunch of business cards at random networking events. An engaged network is activated when your connections care about you and you care about them. This mutual respect leads to improved collaboration through a genuine interest in one another. As we go beyond our immediate self-interest, it becomes clear that the only way forward is together.

One of the best ways to unlock your engaged network is by introducing people to each other. This triangulates you into more relationships. The more people you connect, the more connected you become.

Connectors eventually become the people who know everyone. When you know everyone, people start introducing themselves to you more often. This creates a cycle that inherently feeds itself. The social currency that comes with being a connector earns you the ability to keep connecting others. Over time, this cultural connectedness translates into an invitation to lead.

Connectors who decide to lead should continue to help others succeed while allowing new leaders to surface. Being an active leader and the go-to connector won’t last forever and that’s a good thing. It can be hard to let go of a leadership role, but your work will not be forgotten and proactive succession is healthy for the community. Let others lead knowing you’re not losing control, power or influence. You’re gaining the freedom to pursue new ways that make an impact as the entrepreneurial ecosystem is refreshed and given the latitude to grow.

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My new book debuts April 1st!

By Ben McDougal, ago

Super Sentence

Modern gladiators went to battle last weekend and it only took around 11 minutes for the Tampa Bay Buccaneers to win Super Bowl LV. It’s interesting to compare such a small window of actual gameplay to the endless pregame analysis, commentary, predictions, production and post-game highlights.

With two weeks leading up to game day and another week highlighting this annual event, the Super Bowl experience basically lasts three weeks. That’s up to 30,240 minutes of potential attention the NFL can earn from each consumer. With those 11 minutes of live action only representing 0.04% of this three week long spectacle, clearly the Super Bowl is about more than professional football. It’s about the host city coming to life, a stadium full of fans, the TV commercials, the halftime show, the food and everyone sharing the Super Bowl together.

This is not by accident. The NFL understands their audience. They’ve achieved product-market fit and since 1920, have built around what they do best. This entertainment behemoth does American football really well, but $15 Billion in annual revenue doesn’t come from 150 snaps per game. It comes from being the best at one thing, then expanding on that with complementing (and profitable) activities. This has strengthened their existing fan base, created opportunities to increase their audience and transformed their product into a cultural phenomenon.

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If your company was given a free Super Bowl commercial, who would be your target audience? What story would you tell? What action would you want viewers to take and would you be ready to convert attention into trust when they took that action?

The NFL makes product-market fit look easy, but building something that satisfies true demand is harder than it sounds. Avoid getting sacked by admitting your idea isn’t special and that the future of your business relies on your ability to consistently execute. Trust that early success relies on clarifying your value proposition, evolving your business based on continued customer discovery and your ability to collaborate with those around you. This takes finesse, thick skin and a special combination of urgency mixed with patience, but as you secure more paying customers, you may be given a chance to broaden the impact.

Can you describe what you and/or your company does best in one sentence? Hit me with it! If you send me your own super sentence, I’ll connect you with someone who can get you to the next first down.

By Ben McDougal, ago