Networking

Live Event Management

There’s something exhilarating about bringing people together to enjoy an experience you built. Anyone can bring a few friends together. Creating an environment for the public to connect requires more attention.

Controlling the chaos of an event is easier with solid planning beforehand. First-time events are always the hardest, but every event has unknowns. The more thought put in before people arrive, the smoother your attendees’ experience will be.

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I’ve developed and managed countless events throughout North America. More tips and tactics, as well as, insight from my own experience is layered into the Event Management section of YDNTB.

Basic details include the venue, time, and guest list. Who’s the audience? Based on those you want to attend, how can the venue support the right vibe and is it accessible? How will transportation and parking work? Looking at community calendars, will your event compete with other related events?

With basic event details in place, how can you promote this event so people you want to attend notice it? Will a website be needed or is social media enough? Is it free to attend or will there be a cost? If it’s free, how will you cover costs? Speaking of costs, how could sponsorships work? What’s the plan for food and drinks? Is there a registration process? If not, will you still be able to gather attendee data? Is security staff needed?

Think about your own goals for the event and how you want attendees to feel when they leave. Beyond the basics, what’s the agenda look like? Will there be any sort of programming? What about special speakers? As the host, if you plan to say a few words, what are the key points you want to make? Are activities planned or is casual conversation enough to keep everyone engaged? Will you be able to capture enough media while still managing the event? If not, does it make sense to hire someone to capture photos and video to use later? Can you rally attendees by connecting them on social media before, during, and after the event? Could showcasing live social media activity boost awareness for those unable to attend? Where’s a good place to send everyone interested in the after-party?

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Stay tuned! Next week we’ll shift focus to online events.

One common mistake is assuming an event is over when the last guest has left. Detailed planning leads to smooth events. Concerted efforts to commemorate events lead to future opportunities. Finish strong with thank-you notes, tagged photos, video highlights, recap articles, and follow-up conversations.

Event management is challenging and stressful, but super energizing. The more you bring people together, the more effective you’ll become. As the basics become second nature, it’s easier to get more creative. This leads to larger crowds, more memorable experiences, and longer-lasting engagement. Like everything, the more you practice, the better you get.

By Ben McDougal, ago

Early Moves

The term early moves is abstract on purpose. It can mean so many different things in entrepreneurship. Early moves are actions that brew progress. Initiative is rewarded with positive energy infused into moments that help us climb the mountain toward momentum.

The term early moves is used throughout this book. To get thinking, sharpen the sword with these tactical examples of early moves that keep leaders building:

listen
be honest
read a book
explore current markets
attend local community events
participate at hackathons
connect others
practice the pitch
discover resources
form the company
organize accounting
compete in pitch events
seek accountability
travel to learn
mentorship
create
do

Early moves are exhilarating, but there’s value in being efficient as you decide if something is going to work. When we say yes to something, we say no to something else. It’s tempting to say, “Let’s gooo,” but this is opportunity cost. Be strategic with early moves. As you build, collect feedback like a scientist. Use feedback as data, because an early and proper no is much better than a long, wrong yes.

To avoid swinging at a bad pitch, take time alone. Along with your experience and honest thoughts, the internet is too powerful not to research online. Don’t hope something doesn’t exist; try to find it. Run some numbers. Talk with people to begin customer discovery. Think about ways to prototype something worth testing. Practice storytelling and see if you can snag a pre-order. Will strangers buy in?

If enthusiasm remains genuine, talk with others who may be interested in collaborating. Think about your own real skills to identify where you’ll need help. Attend related events to further qualify early concepts. Even if you’re not ready to share details, the readiness to show up often links to new allies who can connect dots. Stay organized and see how it feels to create and post content online as you continue working through the early stages of any idea maze.

Before you go much further, take a pit stop with your future self. Is this a quest and environment you want to work in for the foreseeable future? Perhaps this should remain a hobby? For instance, if you like pinball, it doesn’t mean you should start a pinball business. The hardships that come with being a business owner can compress, divert, and decrease passion. At first, the allure of new-made things is fun and exciting, but pressures add up. If the dance remains motivating, positive tension is relieved by executing early moves that help sustain a sensation of growth.

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“Inspiration is perishable—act on it immediately.” –Naval Ravikant

Determining which actions to take when is a juggling act, but as early moves are blended and strategically sequenced, they collide to jolt a business idea forward. 

You Don’t Need This Book: Entrepreneurship in the Connected Era prompts diverse types of early moves that guide an idea toward commercialization. Here’s a reminder of that book’s table of contents for readers to revisit.

You Don't Need This Book: Entrepreneurship In The Connected EraChapter 1 – Ideation
Chapter 2 – Community
Chapter 3 – Team
Chapter 4 – Side Hustles
Chapter 5 – Research
Chapter 6 – Testing
Chapter 7 – Marketing
Chapter 8 – Sales
Chapter 9 – Results
Chapter 10 – Persistence

If this evolving business idea continues to touch your heart after internal and external analysis, you may have something ready to pursue. Yes!

Inspiration is perishable, so when this happens, be ready to take action. It’s not how fast you move; it’s that you find ways to get started and keep moving.

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Things you dedicate time to will grow.

As you make early moves, stay nimble. Agility is one of the best advantages to being small. It often takes many versions to land on something ready for the wild. Remain sustained by timing early moves based on personal bandwidth, the environment, things you do well, and things that make you uncomfortable. Leverage educational support, accelerator programs, and resources. Stay intellectually humble, work with others, and continue executing more early moves.

By Ben McDougal, ago

Pitch Competitions

Pitch competitions create hype within conventions, conferences, and trade shows. Business competitions can also be standalone events. When a founder’s storytelling becomes award winning, pitch competitions can enrich your business. Feedback, awareness, complimentary services, and cold hard cash are all up for grabs.

As you explore business competitions, recognize the commitment required for each event. While application fees are rare, applying for pitch competitions can be time consuming. As you apply for different types of events, repetition makes the process more efficient. Save content before submitting each application for a head start on future submission forms. Along with bettering the application process, consider the competitive environment you’ll be occupying.

How can your initial application solidify a positive first impression? What will be required to participate in a meaningful way? Will the audience respond to a presentation meant to share or a pitch built to impress? How much time will you be given? Who are the judges? How can your narrative be catered to the judges’ scoring criteria? Will there be time for questions? If so, what questions should you be prepared to answer? With these considerations in mind, it’s time to prepare the transmission.

NEXT WEEK: Slide Deck Design

By Ben McDougal, ago

Life’s a Pitch

Humans are innate storytellers. We use stories to relay understanding. Whether it’s a caffeinated conversation, a business networking event, dinner with friends, or on-stage in front of others, entrepreneurs must be able to translate the story of their business to anyone.

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Pitches are built to impress. Presentations are meant to share. One size does not fit all. Consider the environment, audience, and format to cater how your story is told. Preparation that includes thoughtful awareness will optimize engagement.

Startup founders and small business owners should be able to pitch in any situation, on the spot, and without props. There are many templates that highlight key areas to include within a pitch, but the overall objective is to deliver a lasting impact in the least amount of time. Honest enthusiasm, transparent vulnerability, and concise simplicity are great ways to accomplish this. To prepare for any audience, it’s wise to craft a few different versions of your story. Here’s a collection to consider:

1 sentence – Sharp conversation starter.
42 seconds – Ideal for concise intros in a group setting.
6 minutes – Time to deliver enough detail needed to support valuable Q&A.
10 minutes – Room for more details, but be careful not to numb the audience.
1 hour – A talk meant to deliver value, with details of your business included.

Slide Deck Design

When a slide deck is part of the equation, take full advantage of this opportunity. Building a slide deck establishes the cadence of your performance. Slide decks should create flow while supporting your verbal presentation with clear and impactful visuals. Slides should not include full sentences or too many bullet points for you to read aloud. Titles or short phrases may help guide the audience, but great slide decks use very few words. When it comes to slide deck design, keep transitions between each slide simple, but consider how content comes and goes on each slide. Subtle animations and thoughtful hints of movement will help you stand out without being too distracting.

With a remarkable slide deck in place, practice your presentation and sync it to the timing of each slide. Whether you use animated content or not, it’s best to have a single click to move between each slide. On stage, your attention should be on connecting with the audience, not the slide deck or the clicker.

If questions are allowed after your speak, consider including supportive back slides. Back slides are placed after the final slide. They are used to highlight material not included in the main presentation. Handy back slides include detailed pricing, competitive analysis, marketing strategies, research data, and intricate financial information. People who understand what they’re talking about can use fewer words, and back slides allow you to deliver a strategically simplified presentation. For the audience, this reduces the numbing effect of information overload. With back slides ready, you can indulge in clarifying conciseness. This makes for a more impactful tone. It can even be good to purposefully leave out a curious topic from the main presentation. When the inevitable question pops, you can use the sneaky back slide to share a more focused response. Memorize the order of your back slides and you’ll soon be leading a more authoritative exchange. In short, back slides prove you’re a pro.

To complete your slide deck preparation, export everything into one PDF and create a JPG file for each slide. The richest presentation will always come directly from the software (I prefer Keynote) a slide deck was built from. The PDF and JPG formats can be used as shareable marketing materials. More important, they are quick substitutes to counter any sort of last minute technical issues. Deliver the digital assets on time and organizing everything on a flash drive, just in case.

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Business pitch competitions and grant programs are a good way to financially supplement your business without diluting the equity structure. For example, when we were first building FliteBrite, we won a $10K pitch competition and earned a $25K grant from the Iowa Economic Development Authority.

Being prepared is obviously important when all eyes are on you. Memorize the order of your slides, but not what you plan to say. Memorizing a pitch word-for-word is safe for some, but a more genuine tone comes from the heart. We’ve all seen people lose their place in a memorized script or fumble through notecards. Avoid this embarrassment by practicing what you plan to say out loud. The mirror at home is a fine place to start, but nothing compares to a live audience. The sentiment of your pitch should remain consistent, but it won’t sound the same each time. As you tell your story, feedback from people you don’t know will sharpen the business and help you continuously evolve your transmission.

By Ben McDougal, ago

#GiveFirst

The energy of accelerating others is unmatched.

When talking with others, forget potential transactions. Instead start by focusing on how you can help. People gravitate toward those who choose genuine selflessness over their own interests.

Showing you care can be as easy as a quick thought to help someone else take their next step. Perhaps there’s a helpful introduction you can make? It can even be as simple as showing you care enough to listen.

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Early in my career I was told that everything felt like a one-way street with me. From then on, I made an effort to listen first and talk less. This is difficult when all you want to do is invite people to your next event or sell whatever it may be. Be willing to show up, stand out, and follow up to seal the deal, but pave two-way streets that allow your relationships to flourish by pulling as much as you push.

However you choose to contribute, the trick is not expecting anything in return. This benevolent attitude has been encapsulated in the hashtag #GiveFirst. Here is a Techstars podcast that explores this mindset. Brad Feld also wrote this book to highlight the #GiveFirst philosophy.

Maintaining a #GiveFirst mentality will spawn meaningful discussions faster and more often. This happens because without ulterior motives, you’re able to explore anything without remorse. Over time, this allows more meaningful connections to evolve, versus contacts without context. When you play the long game of investing in the success of others, the real fun begins.

Concerned you’ll never achieve your goals if you’re always trying to help others? Don’t be. If you relentlessly #GiveFirst, you will earn the attention of people eager to return the favor. You’ll also get asked about your own work more often. That’s when you spark intrigue by saying it’s a secret, before shifting the discussion back to them. They’ll laugh, love it, and come back for more.

By Ben McDougal, ago