Content Creation

100th

I’ve written into Roasted Reflections every week for almost two years and this is the 100th entry!

I put a lot of thought and energy into every one of these friendly jolts, each brewed to keep you building in different ways. Whether it’s taking the time to read, sharing a quick reply, crafting a caffeinated contribution, or just paying the good vibes forward, I want to thank everyone who starts your Wednesdays with me. As I reflect on this literary journey, here are things I’ve appreciated along with way.

– Writing helps us understand ourselves.

– Translating ideas into words is easier the more you do it.

– Verbal dictation can produce a base, then a round of editing brings things together.

– Having a home to organize your writings is more lasting and easier to share anywhere.

– It’s challenging to keep writings concise, but this makes more impact in less time.

– Attention is hard to earn, let alone keep. Stay curious, listen to those you seek to serve, and diversify content creation to stay interesting.

– If you’ve written a book, a complimenting library of shorter entries make it easy to connect ideas back to the book while sharing organized thoughts based on the context of any conversation.

– The thesaurus is a fun tool thats helps us learn new ways to express ideas with fresh vocabulary.

– Publicly publishing your art creates connection.

– I enjoy encouraging others to write.

– Writing is not free. It costs time.

– Without much financial capital involved, the ROI of this type of initiative comes in the form of intellectual, human, cultural, and network capital that churns evolving layers of satisfying value.

– Even so, doubt creeps in. I find myself wondering if I’ll run out of meaningful things to write about every week. Would anyone care if I quit sharing these reflections? If I do decide to quit or reduce the frequency, what’s my why and how might I change the way I ship this art? Would I miss the sense of connection or somehow lose momentum? Perhaps there’s peace knowing the impact can continue being made without weekly additions? I plan to push through these dips as long as I continue to enjoy the challenge, but it can be lonely when we give our best, so please know that I always welcome support from those who have walked this path before.

– Consistency requires sacrifice.

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By Ben McDougal, ago

Replicants

A friendly futurist and DAO developer within our web3dsm community shared this Ray Kurzweil interview that triggered my continued curiosity toward our neon future.

One tangent they take is interacting with replicants. There’s no single definition for what a replicant might be, but I imagine my replicant to be an artificially intelligent, bioengineered entity that has consciousness rooted in the human (or machine) it originated from. This humanoid would index everything I ever created, map the complexity of my network, understand the difference between internalized vs. externalized thoughts, have empathy for how I matured over time, and gain contextual insight from storytelling to form a foundational identity. This identity would support an operating system with core characteristics, essential rules, and different permission levels to guide autonomous growth.

With seemingly limitless advances in technology, interactions with different versions of our past and future self seem inevitable. We’re already speaking to holocaust surviving holograms, watching monkeys play video games with their brain, growing synthetic realities, and experimenting with nanorobotics. As the bandwidth of technology reaches escape velocity, what’s stopping us from pressing the record button to store every angle from every moment? At that speed, how can the linear evolution of humanity’s intelligence fuse with the exponential trajectory of machine learning? Even when it’s possible, do humans want to extend our lifespan?

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Days feel long, but years fly by.

There are more questions to ask and variables to consider, but as we think about futuristic interactions, how might we reconsider the way we spend our time? Would you live your life differently knowing future generations may interact with your own replicant? I have to think our thoughts and actions would be less careless with such a forward-focused mindset. It would also seem that staying in the moment would be more natural when every byte counts.

With a future that gives humans an opportunity to merge with machines, let’s avoid the numbness of endless distractions as we collectively consider ways to transcend time with purpose.

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“…if tomorrow I wake up and I’m sixty years old,I hope when I look in the mirror and ask have you lived,I look right back and say, “shiiit, you tell me!” -Machine Gun Kelly

By Ben McDougal, ago

First in Line

There’s something special about being first in line.

Being at the front of a line means you’re committed. You’ve made some form of sacrifice to ensure you’re first to experience something you care about. The unknowns of arriving in time to secure this coveted spot requires a concerted effort, but a sense of pride materializes when everything goes to plan. When was the last time you where first in a long line? My hope is that the wait was worth it!

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FliteBrite is bringing our beer festival app out of hibernation. Here’s the line that inspired this week’s writing.

When I think about being first through the lens of innovation, first in line is not such a desired position. Being first gives entrepreneurs a chance to take an early lead, but early leaders don’t always win in the end. The headwind is strongest when you’re in front. When your art involves creating something the world has never seen before, enthusiasm from early adopters is often met with pernicious friction. One common source of friction is the almost endless time spent educating the prevailing market. This protracted process wears on even the most resilient and exhausts resources every step of the way. Along with frictions that come with being first, without any clues from past success/failures, it’s harder to avoid potential pitfalls as well.

There’s value in a head start, but the early market leader often falls behind the innovation curve. Please, never hesitate to forge into the unknown, but remember that when you lead, others will always be chasing you. If you’re building in front, stay ahead with epistemic humility, a challenge network that invites you to be wrong by avoiding groupthink, a genuine desire to accelerate others, and bold leadership that allows intrapreneurs to stay wild. If you’re the one chasing, which is far more common, you’ll need to be innovative to find product-market fit, but it’s nice knowing there’s an existing path with fresh opportunities to champion change in an existing environment.

Alright, let’s add some sugar.

What if we don’t have to be in the line at all?

The front of any line may be a traditional way of getting ahead, but this requires time with no guarantees and you’re still relying on some else to let you in. If this activity is something you really enjoy, be conscious of how business can sometimes kill your passion, but there’s usually a way to be less of a spectator by getting more involved. One way to do this is by combining your creative skills and an entrepreneurial spirit to wedge yourself into the experience itself. This requires initiative, but volunteering, building into a side hustle, or using content creation skills can quickly become your ticket to skip the line all together.

By Ben McDougal, ago

Ship It

We are all artists. No matter what you create, there’s a distinction between creating art and shipping it.

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Here’s a useful definition of art. How does (re)defining art this way change the way you think about your own contributions? What is your art?

My favorite author, Seth Godin, often writes about going beyond the status quo by creating remarkable art. As we explore and expand our creative practice, Godin also suggests that if we don’t ship our art (i.e. send it out into the world), that it is all for naught. He leans on how art is all is about connection, and if nothing is shipped, there cannot be connection.

Entrepreneurs, intrapreneurs, side hustlers, students, and community builders willing to ship, fuel positive change with their art. Unfortunately, the ego often fears external evaluation. This fear is compounded when a lack of success may occur, which is always possible. As apprehension calcifies over time, it becomes tough to resit the temptation of hiding our thoughts, emotions, and activities within the safety of solitude.

Creating art to enjoy by yourself can build skills and provides internal layers of sentimental value, but to go beyond the status quo, push past the fear of feedback.

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Failure is an illusion. We either succeed or learn.

The world is loud, so avoid wasting time shouting just to make noise, but know that we need you to ship your art. This encouragement is not an excuse to rush into bad ideas, ship something that hasn’t received proper attention, or not deliver on a promise. It is however, a friendly reminder that pursuing perfection can devolve into an enemy of progress.

We’ve all heard inspiration like that before, but listen to those you admire. Perfection is rarely required when all you need is enough success to continue creating art. Let such liberation fuel confidence. Translate expanding confidence into fresh curiosity. Augment this curiosity with creative action. Rinse and repeat.

As belief in oneself grows, one interesting hesitation is disguised by good intention. We tell ourselves it’s not wise to be too self-serving. This is virtuous, but sometimes endless humility makes silence feel safe. As we protect ourselves by staying quiet, a self-limiting restraint develops. For example, many people find writing into journal to be therapeutic, but are quick to dismiss the idea of sharing these beautifully raw writings with others. Of course it’s good to internalize some things, but as you learn more about yourself through writing, know your art can make an expanded impact when it ships.

Ready to ship your art? Think about your own super powers and the people you care about. How might connecting these two things provide value? Experiment with small actions and as this develops into a practice, expand the connected nature of your creativity. As your art connects with those who care, find a cadence that allows you to be consistent. Seth Godin suggests that we all ship something daily, but one size does not fit all and the right tempo depends on the art you’re planning to ship. To find your own signal, consider your personal bandwidth and the audience you seek to serve. Talk with others and experiment, then tweak your timing to find the right rhythm.

If you’re shipping art, I’d love to hear what makes it remarkable and how you stay consistent. If you’re looking for new ways to make a ruckus, the Roasted Reflections library and my curated Resources page will help spark fresh movement.

No matter your current state of now, thank you for continuing to create art. More important, thank you for being courageous enough to ship it.

By Ben McDougal, ago

Slide Deck Design

Ready to inspire the audience at pitch competitions? Perhaps you’re presenting a business at an event? Maybe you’re simply looking to host a meaningful meeting this week? Let’s explore translating your transmission with sharp slide deck design.

Before we dive in, why are slides even needed? Building a slide deck supports your key points while also establishing the tone and cadence of your performance. One development approach is to plan what will be said, and then wrap slides around that narrative. An alternate approach is to build the slide deck, which helps synthesize your storytelling. I personally find that the process of building a slide deck helps me lock in the story.

No matter how you find your flow, allow clean visuals to support your verbal queues and learn how to share your story in a natural way. The goal is to deliver the most lasting impact in the least amount of time. Honest passion, transparent vulnerability, and concise simplicity are great ways to accomplish this.

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Pitches are built to impress. Presentations are mean to share.

No matter the environment, a clean slide deck is always a good place to start. This is the visualization of your story. Slide decks should create flow while supporting your verbal presentation. They must concisely highlight key aspects of your business. Slides also help address any specific criteria of the environment it’s being used at, such as pitch competitions or other business presentations. Slides should not include full sentences or bullet points for you to read aloud. If the audience is asked to read the slide, they’re unable to pay attention to what you’re actually saying. Titles or short phrases may help guide the audience, but great slide decks use very few words.

With a foundation of strong imagery, make your presentation stand out. This does not mean a bunch of distracting transitions. Keep transitions between each slide simple, but consider how content comes and goes on each slide. Subtle animations and thoughtful hints of movement on each slide will keep your audience captivated. With a striking slide deck in place, practice what you plan to say and sync the narrative to the timing of each slide.

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Think deeply about the specific environment, your audience, and various objectives to craft the most compelling experience. When a message resonates, attendees express interest through questions, introductions, and future engagement.

Being prepared is obviously important when all eyes are on you. Whether you use animated content or not, it’s best to have a single click to move between each slide. As you speak, your attention should be on connecting with the audience, not the slide deck or the handheld clicker. My suggestion is to memorize the flow and order of your slides, but not exactly what you plan to say. The sentiment of your pitch should remain consistent, but it won’t sound the same each time. Memorizing a talk word-for-word is safe for some, but a more genuine tone comes from the heart.

Are questions allowed? If so, include supportive back slides. Back slides live behind the final slide. They are used to highlight material not included in the main presentation. Handy back slides include detailed pricing, competitive analysis, marketing strategies, research data, and intricate financial information. The optional, but available coverage back slides provide make them well worth the time to prepare. People who understand what they’re talking about can use fewer words, and back slides allow you to deliver a strategically simplified presentation. For the audience, this reduces the numbing effect of information overload. With back slides in place, you can indulge in clarifying conciseness. This makes for a more impactful tone. It can even be good to purposefully leave out a curious topic from the main presentation. When the inevitable question pops, you can use the sneaky back slide to share a more focused response. Memorize the order of your back slides and you’ll soon be leading a smooth, more authoritative exchange. In short, back slides prove you’re a pro.

To complete a slide deck build, export all the slides into one PDF and include a JPG image for each slide. The richest presentation will always come from the software (Apple Keynote, Microsoft Powerpoint, Google Slides, etc.) a slide deck was built from, but the PDF and JPG formats can be used as marketing materials. More important, they are quick substitutes to counter any sort of last minute technical issues. Deliver the digital assets on time and drop everything on a flash drive, just in case.

As you tell your story, take feedback seriously. Feedback from people you don’t know will sharpen the business, your slide deck design, and your presentation overall.

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Happy Thanksgiving!  2021 has been remarkable and I’m grateful for so many things. Along with treasured time with family and work I’ll always remember, the ability to consistently deliver these Roasted Reflections every single week is definitely an achievement I’m thankful for. I hope you’ve enjoyed these weekly ruminations and I can’t wait to hear what you think of the YDNTB audiobook this holiday season!

By Ben McDougal, ago