Import Knowledge

The focus on a local business environment allows small businesses, startup communities and entrepreneurial ecosystems to support the people they are closest to. This concentration allows available resources to be optimized, but overextending “local first” can devolve into close mindedness and groupthink if it is not accompanied by imported knowledge, global connectivity and inclusive collaboration.

Thanks to the efficiency of our connected era, increased proficiency is just a click away. Regularly inviting outside perspectives into local conversation normalizes fresh feedback and bolsters intellectual awareness. The sense of abundance paired with this shared experience adds confidence within a community. This emerging confidence can illuminate purpose and attract more of what an ecosystem needs, by leaning into what it already has. Over time, this adds cultural elasticity and opens fresh conduits for collaboration.

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Be quick to invite outsiders into the insider’s conversation.

As a local entrepreneurial ecosystem invites more outside perspectives, it also manifests itself to visitors from all over the world. This can grow the community, diversify the ecosystem, and boost the local economy.

These intellectual branches and societal bridges also give more people a chance to export knowledge as they interact beyond the local environment. This extension broadens our range of understanding and overall potential.

Can we stay committed to those we love and take pride in the place we live, while also reducing the limitations of our own location? I believe the answer is almost always yes. With a positive-sum approach to importing and exporting knowledge, we can lean on each other to all accomplish more with less.

Champions of Change

Intrapreneurs are starters who champion change inside established companies.

These skilled and determined people are often salaried employees who want to enjoy their job more. They do this by reinventing how they work at a company they trust. While intrapreneurs shake things up in more controlled environments, they share a similar innovative spirit with entrepreneurs building their own company. They challenge the status quo for larger companies smart enough to listen.

Companies that recognize the value of intrapreneurship stay ahead of the market. They do so by not falling too far behind the innovation curve. Smart companies go further by emboldening intrapreneurs. They do so with trust, resources, and a culture that encourages their passionate employees to get weird.

This sounds cool, but there’s a lot of moving parts when steering a cruise ship (large companies) compared to a little speed boat (startups). Add the fact that no matter how big a company is, change is hard, everyone fears it, and advocating for change is more difficult with more branches on the decision tree. As if it’s not complex enough, new ideas will always feel risky to those in power as well. This makes climbing the ladder of progress painfully slow and poses a quagmire for intrapreneurs: constant oversight and a lack of action can lead to burnout.

Intrapreneurial burnout usually translates into employees leaving the company or choosing to play it safe. When conformity sets in, intrapreneurs lose their edge and misinterpret the market. To avoid this hazard, intrapreneurs must keep making a ruckus and companies must help preserve innovative vibes by motivating intrapreneurs with action.

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Big, small, old, and new businesses can all do more when the people they trust find fresh ways to collaborate throughout the community.

Shifting the perspective, it’s good for entrepreneurs when more inspired intrapreneurs are connected throughout an ecosystem, but collaboration with intrapreneurs requires a long-term approach.

One reason is that intrapreneurs can be hard to identify within a startup community. Many intrapreneurs are also quick to say they’re not entrepreneurial, which makes it even harder to uncover these hidden leaders. If you’re a founder able to connect with these unicorns in the balloon factory, be quick to encourage their fresh ideas. Show interest in their latest innovation and invite them to where other entrepreneurs are gathering. Everyone is entrepreneurial to some degree, so the more intrapreneurs feel innovative energy, the more they’ll participate within the community.

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Are you an intrapreneur? If you shake things up and fuel positive change in an existing organization, You Don’t Need This Book is as much for you as it is for students, side hustle enthusiasts, or entrepreneurs building new companies. Another interesting read is Free Prize Inside by Seth Godin. There’s an entire section focused on championing new ideas into existing companies.

Entrepreneurs need intrapreneurs, and intrapreneurs need entrepreneurs. Intrapreneurs stay innovative by learning from entrepreneurs who are building what’s next. In exchange, intrapreneurs offer entrepreneurs established wisdom and access to customers. Intrapreneurs may not always be the decision makers, but they can still share resources, feedback, and meaningful introductions. This elevates entrepreneurs and fuels more profitable initiatives led by intrapreneurs.

Such shared momentum translates into existing companies getting more excited by profitable progress and often converts to an increase in their company’s community involvement. Companies become more willing to reinvest in intrapreneurship and ongoing innovation is liberated by an entrepreneurial mindset. As more existing companies thicken their connectivity within the startup community and entrepreneurial ecosystem, more ways to collaborate will emerge. Over time, the rising tide of intrapreneurial and entrepreneurial activity compounds into community-driven partnerships that raises all ships through layered economic growth.

Exploring Education

Educational organizations are key actors within entrepreneurial ecosystems. As a community builder, collaborating with students and leaders within educational organizations has been enlightening.

While I’ve always enjoyed exploring the intersections between entrepreneurship, innovation and education, it feels like I’ve been thinking and talking about the future education a lot more lately.

Perhaps it’s my Regional Rep role for an educational program like 1 Million Cups? Maybe it’s how many caffeinated community builders I’m supporting, who also work in this space? Blunt thought provocations from Naval Ravikant keep me on the edge of my seat and having a daughter who’s about to experience the classroom for the first time has to play into my heighten curiosity as well. It’s clear that my interest in education does not emerge from a single source. It’s the collective interactions. It’s my interest in accelerating others. It’s wanting the best for my little startup that pays in love. Even deeper, it’s an optimistic enthusiasm for our future.

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I’m envious of students who are being encouraged to explore their entrepreneurial spirit so much earlier. I only regret two things from my experience in college: not starting a business and not understanding the value of an engaged network.

Our connected era and the rising cost of higher education seems to be signalling a cultural shift. It’s less about earning a piece of paper so you can work for someone else. The future of education feels more like providing a safe space to explore knowledge, social interactions and what creative activities feel like play to you, but look like work to others.

We learn, earn and then give back. My hope is that we can inspire future generations to go beyond what we think is possible. Can we leave behind parts of the system that feel like day care and replace them with curricula that reward pure wonder, initiative and skills that help more people evolve ideas into reality? Outside the classroom, can we celebrate life-long learning and those who break down barriers so more people are set free to push past the status quo?

As Greg Horowitt said in our conversational jazz, without order nothing can exist, but without chaos, nothing can evolve. Let’s build for the sake of our future, by never fearing unicorns in our balloon factories.

Threaded Thoughts

Let’s talk tactics. Here is a simple technique to absorb, translate, and share the (audio)books you read.

Start with one tweet, then reply to that same tweet over and over again. The result is a thread (sometimes called a tweetstorm) that combines your key takeaways and gives you a single link to share your collective thoughts.

Here are a few examples…
Tribes – Seth Godin
We Are All Weird – Seth Godin
This Is Marketing – Seth Godin
Free Prize Inside – Seth Godin (ideal for intrapreneurs)
The Icarus Deception – Seth Godin (great for students)
Startup Community Way – Brad Feld & Ian Hathaway
Think Like A Freak – Steven Levitt & Stephen Dubner
The Hard Things About Hard Things – Ben Horowitz
Angel – Jason Calacanis
Think Again – Adam Grant
Entrepreneurs’ Weekly Nietzsche – Dave Jilk & Brad Feld
The Almanack of Naval Revikant
BONUS THREAD – Big Thoughts in Little Tweets

Why is this helpful? If you’re thirsty to learn from (audio)books, it’s easy to feel overwhelmed as authors bombard you with knowledge. Passively enjoying (audio)books is fine, but this organizational exercise forces you to slow down, which reduces the numbing effect. In short, crafting concise tweets that are all connected forces you to feel the experience.

Another benefit to sharing threaded thoughts, is that each public post draws out more focused contemplation. I’ve found this technique makes me think deeper, use words carefully, and has actually made me a better writer. Such value is compounded when the entire thread can be retrieved with one link.

Lastly, this exercise generates accountability. When this exercise becomes a habit, you spend extra time with that first tweet, knowing it may become be the foundation for a neat collection of thoughts. As the thread expands, you’ll feel momentum that keeps you listening/reading. If progress stalls, the lingering sense of an incomplete project may bring you back to finish the literary journey. If you must get through something quickly, just craft a smaller thread, but include one post that lists the page numbers for areas that caught your attention. Such a hack is still better than nothing.

To be clear, this exercise is not about pirating content or echoing knowledge like a parrot that sounds smart. It’s about sharing a meaning narrative while leaning into what resonates for you, knowing you’re creating a relic for others (including your future self) to enjoy as well.

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Tag me on Twitter if you try this! I’d love to follow along and will definitely chime in if you experiment using You Don’t Need This Book.

Career Nirvana

Career nirvana is achieved when your community, work, and personal life are in harmony. This state of mind comes from happiness, health, and wealth emanating from the freedom to do whatever you’re best at with people you care about.

There is little holding you back from achieving such splendor. Start by doing remarkable work you enjoy. This creativity earns attention and delivers intellectual, human, financial, network, cultural, physical, and institutional capital. As we learn from The Startup Community Way, the Seven Capitals keep you building by using what you have, to attract what you want.

Let passion fuel persistence, then fuse your career portfolio into the entrepreneurial ecosystem. As you connect into community, be generous by accelerating others and use the trust that creates to do it more often. When this becomes routine, your generosity will leave a legacy. For innovators looking to change the world, such a legacy grants enduring satisfaction and furthers the sense of euphoria.

As a fulfilling career is composed, it’s easier to find work-life balance. Remember, we work to live. We don’t live to work. Nobody looks back wishing they had spent more time in the office. Use the freedom you create to embrace those you love while doing more things that make you happy.

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“The peace and satisfaction of building what you truly care about is one of life’s greatest gifts.”  –You Don’t Need This Book

This may sound idealistic, but it’s not all rainbows and unicorns. This approach to work requires creativity, immeasurable time, immense ambition, and advanced efficiency. As discussed in the Side Hustles chapter of YDNTB, an acute awareness of your personal bandwidth is essential to optimizing when and how resources are utilized. It can also be tempting to spend too much time on things that are fun but may not have real potential. Be humble enough to recognize what you have and what it will take to evolve your idea(s) into reality. Managing multiple “hobbies that pay” takes serious effort, but the reward is extraordinary work you love talking about and an inner peace that provides transformative happiness.

If you achieve career nirvana, be thankful, but recognize that things will always change. What you have today may not be the same tomorrow. Keep building to enjoy the moment, then make it last with generosity that recycles a sense of abundance for others along the way.

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Cheers to everyone who made last week’s book launch a huge success! Signed softcovers were shipped nationwide and more orders continue to pour in. As you dig into YDNTB, I’d love to see photos, hear what resonates and explore fresh ways to accelerate your work.