Roasted Reflections

Santa is Real

Humans tell stories.

Storytelling is the way we communicate and a key to humanity’s evolution. The stories we share come in all genres, but each one builds a different type of connection.

Stories often exist in the moment, but some are passed for generations. The most successful stories humans have ever told may be science, religion, mathematics, or money, but holidays may also land somewhere on this list of extraordinary, generational storytelling.

In the United States, 11 federal holidays are all observed in their own way, but Christmas (and comparable year-end celebrations around the world) creates a special atmosphere. In fact, the entire calendar and our fundamental sense of time seems to revolve around this cozy time of year. It’s when we pause to remember the year that was, and then look forward to what’s next. With such a shared inflection point, the year-end holiday season has created many recognizable symbols. Many holiday traditions revolve around religion, and just as many do not, but the legend of Santa seems synonymous with the holiday spirit. Whether you believe in Santa or not, it’s hard to argue with how well this jolly character embodies the essence of joy and generosity.

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Balancing this reflection made me feel like a scientist without a clear thesis, but watching our little one lean into the holiday spirit makes me grateful and full of pure wonder.

Our generational stories, decorations, music, events, letters, gifts, movies, and all that is the holiday season, can spark an undeniable truth. Great stories bring us together and if the result is anything close to the beautiful innocence of a child’s sparkle this time of year, I’m a believer and thankful that Santa is real.

By Ben McDougal, ago

Neon Future

I’ve always been fascinated by technology and how humanity interacts with what’s next.

Whether it’s artificial intelligence (AI), space travel, computer vision, machine learning, biotech, transformative energy, quantum computing, cerebral transcendence, or synthetic materials, math, or physics we have yet to discover, the deep future is one of my favorite day dreams. I don’t often get to talk with others about these questions we can not answer, but TV shows, movies, books, and music provide fun ways to personalize each paradox.

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Year Million, Cosmos, Altered Carbon, Foundation, and NOVA are a few TV shows that lean into what our neon future may look like. The Matrix, Ghost In the Shell, Finch, Transcendence, Dune, Ready Player Two, Interstellar, The Martian, Lucy, and Ex Machina are a few of my favorite sci-fi movies in this realm. I can’t say I’ve read many books that connect on this front, but when it comes to music, a lot of EDM feels futuristic. In fact, the inspiration for my title comes from Steve Aoki’s latest odyssey and I’ll close with lyrics to maintain this state of trance.

As I think about the future and what technology may allow humanity to achieve, my mind drifts through an eternal field of abundance. Our destiny will naturally change the future of work. My hope is that instead of stealing jobs, the heightened infrastructure will advance our kind and provide more humans the chance to scrutinize their own creativity. Instead of worrying about turning a knob all day, society can focus more on what the turning knob accomplishes.

It’s hard to reflect on such vast unknowns. It’s even harder to find closure. This doesn’t do the trick, but one interesting question that I’ve asked many people, is “does everyone have an entrepreneurial spirit?” I’ve been surprised with how many people say no, but one of my favorite responses included a thoughtful caveat. Perhaps everyone has a creative spirit, but those who are able/willing to tolerate risk, unlock the opportunity to decipher their entrepreneurial spirit.

That said, when it comes to this discourse, I’m interested less about business, and more about the enjoyment of deep thoughts, interesting conversation, and pure wonder.

There’s light years more to unpack here and this was never meant to be a scientific summary. Think of this flickering spark as more of an invitation to cut loose for the neon future is entirely unpredictable, expect for one thing: that before you know it, the neon future, will be the past. Stay wild my friends!

Life has limitless variety
But today, because of aging, it does not have limitless scope
In the neon future life will have opportunity to explore its limitless diversity
Life will have no boundaries

By Ben McDougal, ago

Slide Deck Design

Ready to inspire the audience at pitch competitions? Perhaps you’re presenting a business at an event? Maybe you’re simply looking to host a meaningful meeting this week? Let’s explore translating your transmission with sharp slide deck design.

Before we dive in, why are slides even needed? Building a slide deck supports your key points while also establishing the tone and cadence of your performance. One development approach is to plan what will be said, and then wrap slides around that narrative. An alternate approach is to build the slide deck, which helps synthesize your storytelling. I personally find that the process of building a slide deck helps me lock in the story.

No matter how you find your flow, allow clean visuals to support your verbal queues and learn how to share your story in a natural way. The goal is to deliver the most lasting impact in the least amount of time. Honest passion, transparent vulnerability, and concise simplicity are great ways to accomplish this.

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Pitches are built to impress. Presentations are mean to share.

No matter the environment, a clean slide deck is always a good place to start. This is the visualization of your story. Slide decks should create flow while supporting your verbal presentation. They must concisely highlight key aspects of your business. Slides also help address any specific criteria of the environment it’s being used at, such as pitch competitions or other business presentations. Slides should not include full sentences or bullet points for you to read aloud. If the audience is asked to read the slide, they’re unable to pay attention to what you’re actually saying. Titles or short phrases may help guide the audience, but great slide decks use very few words.

With a foundation of strong imagery, make your presentation stand out. This does not mean a bunch of distracting transitions. Keep transitions between each slide simple, but consider how content comes and goes on each slide. Subtle animations and thoughtful hints of movement on each slide will keep your audience captivated. With a striking slide deck in place, practice what you plan to say and sync the narrative to the timing of each slide.

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Think deeply about the specific environment, your audience, and various objectives to craft the most compelling experience. When a message resonates, attendees express interest through questions, introductions, and future engagement.

Being prepared is obviously important when all eyes are on you. Whether you use animated content or not, it’s best to have a single click to move between each slide. As you speak, your attention should be on connecting with the audience, not the slide deck or the handheld clicker. My suggestion is to memorize the flow and order of your slides, but not exactly what you plan to say. The sentiment of your pitch should remain consistent, but it won’t sound the same each time. Memorizing a talk word-for-word is safe for some, but a more genuine tone comes from the heart.

Are questions allowed? If so, include supportive back slides. Back slides live behind the final slide. They are used to highlight material not included in the main presentation. Handy back slides include detailed pricing, competitive analysis, marketing strategies, research data, and intricate financial information. The optional, but available coverage back slides provide make them well worth the time to prepare. People who understand what they’re talking about can use fewer words, and back slides allow you to deliver a strategically simplified presentation. For the audience, this reduces the numbing effect of information overload. With back slides in place, you can indulge in clarifying conciseness. This makes for a more impactful tone. It can even be good to purposefully leave out a curious topic from the main presentation. When the inevitable question pops, you can use the sneaky back slide to share a more focused response. Memorize the order of your back slides and you’ll soon be leading a smooth, more authoritative exchange. In short, back slides prove you’re a pro.

To complete a slide deck build, export all the slides into one PDF and include a JPG image for each slide. The richest presentation will always come from the software (Apple Keynote, Microsoft Powerpoint, Google Slides, etc.) a slide deck was built from, but the PDF and JPG formats can be used as marketing materials. More important, they are quick substitutes to counter any sort of last minute technical issues. Deliver the digital assets on time and drop everything on a flash drive, just in case.

As you tell your story, take feedback seriously. Feedback from people you don’t know will sharpen the business, your slide deck design, and your presentation overall.

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Happy Thanksgiving!  2021 has been remarkable and I’m grateful for so many things. Along with treasured time with family and work I’ll always remember, the ability to consistently deliver these Roasted Reflections every single week is definitely an achievement I’m thankful for. I hope you’ve enjoyed these weekly ruminations and I can’t wait to hear what you think of the YDNTB audiobook this holiday season!

By Ben McDougal, ago

Pitch Competitions

Pitch competitions create hype within conventions, conferences, and trade shows. Business competitions can also be standalone events. When a founder’s storytelling becomes award winning, pitch competitions can enrich your business. Feedback, awareness, complimentary services, and cold hard cash are all up for grabs.

As you explore business competitions, recognize the commitment required for each event. While application fees are rare, applying for pitch competitions can be time consuming. As you apply for different types of events, repetition makes the process more efficient. Save content before submitting each application for a head start on future submission forms. Along with bettering the application process, consider the competitive environment you’ll be occupying.

How can your initial application solidify a positive first impression? What will be required to participate in a meaningful way? Will the audience respond to a presentation meant to share or a pitch built to impress? How much time will you be given? Who are the judges? How can your narrative be catered to the judges’ scoring criteria? Will there be time for questions? If so, what questions should you be prepared to answer? With these considerations in mind, it’s time to prepare the transmission.

NEXT WEEK: Slide Deck Design

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires curiosity, patience, humility, hard work, thick skin, an interest in being wrong, discernment, and a willingness to adapt.

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts our ideas on the hook and conversations with strangers may contradict past assumptions, but that’s the point! Interacting with the market you seek to serve allows us to learn from “no” in a way that gets us to “yes.” As you collaborate with those who criticize what you’re building, learn why naysayers disagree with your hypotheses. Be humble and make your concepts more compelling to change their minds.

Collecting such real-world data is human and intellectual capital that will attract more network and financial capital. The more you learn from others, the more you’ll recognize—and be able to meet—true demand. This can be a protracted process, which can make it feel unnecessary, but honest feedback will strengthen your value proposition and allow you to eventually go further in the right direction.

When learning from the perspective of others, remember that feedback is only data. This data should be collected, organized, and examined like a scientist. Inference is more effective with more data, so the more feedback you have, the easier it can be to make decisions.

As you translate feedback into action, you must also find your own way. Even with good intent, people who provide you feedback are doing so based on their own experiences. The experience of others is based on the past and is unlikely to harmonize with your exact situation. There are many ways to build your business, so perpetually gather as much feedback as possible and use diversified data to guide your company toward product-market fit.

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My community visit with 1MC Joplin was sweet, this feature article was a neat chance to celebrate Global Entrepreneurship Week, I’m gathering my own feedback by presenting Pour Over Publishing at 1 Million Cups Des Moines, and the much anticipated YDNTB audiobook is almost done!

By Ben McDougal, ago