Roasted Reflections

Linchpin

We are often told being extraordinary makes us special. We each write our own story in life, but as Neil deGrasse Tyson suggests, perhaps the sameness of our cosmic composition is what makes each of us fundamentally special from start to finish? This eliminates the need for permission and invites us all to be remarkable.

Our connected era has evolved society away from the industrial age. The factory (existing organizations that have an established system in place) and replaceable cogs that follow instructions to keep the vast machine churning has faded in favor of those who unite tribes, are champions of change, and willing to make a ruckus. Back in 2010, Seth Godin gave those who choose to be indispensable a name: Linchpins.

Linchpins are artists who consciously care enough to go beyond mediocre. Linchpins solve interesting problems and make judgement calls without a map. They welcome weird. They are scientists who stay curious. They are generous and passionate about the art of connection. Through an inclusive, positive-sum lens, linchpins lead and let others lead without seeking credit. They are fearless, in that they are unafraid of things they don’t need to be afraid of. Linchpins leave resumes behind with work that transcends time as they build at speed of trust and relentlessly #givefirst, knowing that accelerating others generates unmatched energy.

The skills of a linchpin are hard to quantify with tradition metrics, but a willingness to bring your true genius to work is an open invitation for us all. Over time, the linchpin’s art often becomes meaningful to many, which makes work less about trading time for money. In this centered state of career nirvana, nobody can compete with being you. Cogs in a machine are replaceable and can therefore be paid less. When you are a linchpin, you have leverage and there is no option but to reward you for work that is a creative expression rooted in lasting purpose.

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“Leaders don’t get a map or a set of rules. Living life without a map requires a different attitude. It requires you to be a linchpin.” -Seth Godin

If indispensability is so accessible, why doesn’t everyone accept the invitation to be a linchpin?

One primal reason is the indoctrination of an education system that was designed to produce factory workers. From an early age, we are brainwashed to pursue perfection, to color in the lines, to follow instructions, to care what others think, and to define success by worldly consumption. Educational transformations are all around us and great teachers willing to be linchpins are activating students to go beyond the system. Instead of molding obedient factory workers who’s only hoping to be taken care of by factories built on promises of the past, we can teach people to take initiative. To invite doubt. To passionately explore one’s superpowers. To solve interesting problems while leading us with reverse charisma and confident humility.

Another reason why some stay complaisant, is the outdated promise of an American Dream. Gone are the days of clocking in on time and keeping your head down just long enough to climb a ladder built to resist change. The factory worker’s willingness to play it safe may extend a sense of temporary security, but this is a choice that makes you easy to replace with cheaper labor, faster tools, and advancing technology. Whether it’s fueling innovative action as an intrapreneur at an organization that prefers linchpins over factory workers, diversifying your career portfolio with an inventive side hustle, or building pain-killing projects as an entrepreneur, we may only live once and life is too short not to enjoy your work.

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What makes you indispensable?

By Ben McDougal, ago

Perpetual

It’s hard to stop anything that repeats so frequently it seems endless. There’s infinite ways perpetuity could be good or bad, but never ending happiness, trust, love, hard work, fun, generosity, action, wonder, and learning seem like safe bets.

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It’s not whether you know how, it’s whether you will.

Being inspired by so many remarkable people (like you), has instilled a lasting appreciation for consistency within the entrepreneurial lifestyle. Perpetual feels like a cousin to persistence, so without airdropping the final chapter, here’s a short excerpt from the closing moments of You Don’t Need This Book: Entrepreneurship in the Connected Era.

As entrepreneurs traverse through the unknown, setbacks are inevitable. Each conquered setback makes an entrepreneur more resilient. As resiliency bonds with experiential knowledge, focused determination makes setbacks less distracting. Eventually, setbacks become more like interesting challenges for problem-solving entrepreneurs. This hardened mindset welcomes endless suffering. Such willingness to suffer unlocks a key to entrepreneurship. Passion.

Passion fuels persistence, and persistence is a wild card. Passionate persistence combined with obsession, allows anyone to achieve entrepreneurial success.

You’ll build when others don’t. You’ll savor projects longer and you’ll fight through dips that made others quit. You’ll be comfortable with uncomfortable and you’ll enjoy making a ruckus every step of the way.

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Belief in one’s self is contagious.

By Ben McDougal, ago

Dark Matter

Something that looks like nothing can still create gravitational effects.

Invisible forces may not get as much attention as the shining stars of our evening sky, but they fill our universe and impact everything. This metaphorical dark matter may be a misguided mindset. Maybe it’s an experience that altered the trajectory of your life. Perhaps it’s a habit, a relationship, or a mysterious feeling you often sense, but don’t yet understand?

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“The universe is under no obligation to make sense to you.” –@NeilTyson

No matter how your own dark matter manifests itself, the gravity it wields will attract the light of your life. As the renewing energies of Spring begin to bloom, we’re invited to look up and reflect on dark matter that may be pulling us in the wrong direction. Even the slightest reduction on a negative charge, creates a refreshing void that welcomes positive growth.

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Let’s stir in a friendly welcome and thanks again to all who tap into this weekly blog for entrepreneurs, intrapreneurs, educators, students, and community builders! After the release of YDNTB in 2021, the soon-to-be minted NFT collection commemorating its one year anniversary, and now 67 consecutive weeks writing into these Roasted Reflections, my hope is that this innovative energy keeps us all creating art in ways that feel like play to you, but looks like work to others. Stay curious and keep building!

By Ben McDougal, ago

Online Event Management

Live event management is a handful. Virtual events should also be well thought out. How can we create a memorable experience when everyone is participating online? Let’s teleport into this topic together.

First, consider what must be accomplished. What cannot be achieved without this time together? Determine how long the virtual experience should last. It’s usually less than you think. Next, line up the right technologies to ensure it fits the needs of your virtual experience. As tech is selected, use security tactics to avoid unwanted distractions. With objectives and logistics in place, it’s time to flesh out the experience.

While our connected era has unlocked the next level of efficiency with these virtual interactions, a drawback to online gatherings is the lack of time before and after a meeting. This means there’s less serendipitous interplay. Stay efficient, but it may be wise to weave in random value through manufactured moments that still feel natural for participants.

As attendees arrive, use your opening remarks to set the tone. Generate cohesion with jolts of genuine energy as any rules of engagement are quickly confirmed. If there’s a meeting agenda, run through that and connect it with meeting goals so attendees know what to expect.

After a welcoming attendees with a concise, energizing, and clarifying introduction, have fun unpacking the primary discussion. Stay on task and try to avoid distractions, but leave time for interactive dialogue. With less open dialogue due to the limitations of a virtual experience, this is one way to create space for those manufactured moments of serendipity. These conversational buffers help to avoid having the loudest voice be the only one that’s heard and invites an inclusive environment with deliberate space for everyone to participate.

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The term “hybrid” is hard to define. There’s value in weaving tech into in-person events so that others are able to virtually feel the experience. There’s also value in keeping things simple so the focus remains on your attendee’s engagement. Experiment with what works for you, but one interesting combination is to go all-in with live events, and then add strategic online events into the mix. This avoids fragmented coordination, eliminates the hollowness of virtual content within an in-person experience, and creates ease for organizers who benefit from both types of environments.

As you bring your online events together, you want interactivity so it’s not talking heads with attendees pretending to listen. Do this by including icebreakers, musical moments, pop-up polls, breakout discussions, scavenger hunts, doodling exercises, physical activities, and scheduled breaks. Encourage note taking and grab screenshots as artifacts to share later. Leave time for questions before wrapping things up.

As you bring things to a close, it’s important everyone feels a sense of accomplishment. If ramblings drag on before the meeting abruptly cuts off, people will leave feeling empty. Keep the virtual energy juicy, review key takeaways, and encourage action to tie a bow on the efficiency of all your online events.

By Ben McDougal, ago

Live Event Management

There’s something exhilarating about bringing people together to enjoy an experience you built. Anyone can bring a few friends together. Creating an environment for the public to connect requires more attention.

Controlling the chaos of an event is easier with solid planning beforehand. First-time events are always the hardest, but every event has unknowns. The more thought put in before people arrive, the smoother your attendees’ experience will be.

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I’ve developed and managed countless events throughout North America. More tips and tactics, as well as, insight from my own experience is layered into the Event Management section of YDNTB.

Basic details include the venue, time, and guest list. Who’s the audience? Based on those you want to attend, how can the venue support the right vibe and is it accessible? How will transportation and parking work? Looking at community calendars, will your event compete with other related events?

With basic event details in place, how can you promote this event so people you want to attend notice it? Will a website be needed or is social media enough? Is it free to attend or will there be a cost? If it’s free, how will you cover costs? Speaking of costs, how could sponsorships work? What’s the plan for food and drinks? Is there a registration process? If not, will you still be able to gather attendee data? Is security staff needed?

Think about your own goals for the event and how you want attendees to feel when they leave. Beyond the basics, what’s the agenda look like? Will there be any sort of programming? What about special speakers? As the host, if you plan to say a few words, what are the key points you want to make? Are activities planned or is casual conversation enough to keep everyone engaged? Will you be able to capture enough media while still managing the event? If not, does it make sense to hire someone to capture photos and video to use later? Can you rally attendees by connecting them on social media before, during, and after the event? Could showcasing live social media activity boost awareness for those unable to attend? Where’s a good place to send everyone interested in the after-party?

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Stay tuned! Next week we’ll shift focus to online events.

One common mistake is assuming an event is over when the last guest has left. Detailed planning leads to smooth events. Concerted efforts to commemorate events lead to future opportunities. Finish strong with thank-you notes, tagged photos, video highlights, recap articles, and follow-up conversations.

Event management is challenging and stressful, but super energizing. The more you bring people together, the more effective you’ll become. As the basics become second nature, it’s easier to get more creative. This leads to larger crowds, more memorable experiences, and longer-lasting engagement. Like everything, the more you practice, the better you get.

By Ben McDougal, ago