Roasted Reflections

Milestones

Big or small, internal or external, milestones help people identify with progress. They draw lines in the sand. This clarifies goals while supporting short-term accountability and long-term motivation.

Entrepreneurship is a community sport, but creative problem-solvers working to build a business are still competitive. Milestones tap into this competitive spirit by gamifying a performance-based culture. Recognizing milestone achievements can also boost morale and further unite a team. If you’re collaborating with mentors and/or an advisory team, milestones help keep everyone on the same page as well.

As milestones are established, be sensitive to the diversity of your team. Find creative ways to equitably encourage new and more experienced team members. One easy way to do this, is to establish a few tiered categories for different types of milestones. As you diversify milestones, we’re not creating so many that they become pointless. Instead, you’re curating a variety of dynamic signals that can activate different emotions along a connected and sustained timeline.

As milestones are completed, the culture is nourished with celebration, which we’ll sip on next week!

By Ben McDougal, ago

Sedona Sands

We’ve all had experiences that touch our soul.

Perhaps it’s exploring the universe at an observatory, a scenic nature hike, an inspired talk from someone who seems to know just what you need to hear, or a concert that takes you to a different state of consciousness. Whatever the experience may be, we are moved in these moments, but how can we ensure the energy from such occasions don’t fade?

Perhaps adding a mental bookmark can thicken the moment? Even if it’s a short, but focused mediation in the moment of impact, might this attention make it easier to revisit the sights, sounds, and feelings of a past experience? Stories, photos, and video are fantastic reminders of what we saw, but connected meditations may provide added layers of internalization.

This story of curiosity begins in the sands of Sedona, Arizona. As we hiked the Airport Vortex, my wife and I found a shady spot to rest on the mountainside. Michael Kass, a friend, colleague, and facilitator who helps others shift consciousness one breath at a time, had given me a special gift. It was a personalized, recorded meditation for my 40th birthday, which I named Sedona Sands and minted this NFT to commemorate. As my wife and I sat together, listening to this thoughtful gift and breathing with the land, I was thankful for such serenity with someone I care so much about. I was also (pleasantly) distracted by the scenic view, with beauty that made it had a hard to close my eyes. 12 minutes soon passed and while I felt a flowing sense of gratitude, it didn’t feel like an enlightened moment at the time.

Extra Shot

Here are a few meditations to enjoy.

Now…for the wizardry.

Fast forward two weeks. I was visiting 1MC communities in Kansas City, Wichita, Iowa City, and Chicago. Within the whirlwind of travel, I had an evening to unwind. After enjoying a serendipitous sunset overlooking the Arkansas River, soaking in the hot tub with a good book sounded like a relaxing way to finish my day. After reading a chapter, I thought it might be interesting to shift gears by revisiting Michael’s recorded meditation. This was the first time I had listed to it since we enjoyed it in Sedona. To compliment the steam, I put a cold towel over my eyes and let cool water run through my fingers. Within an instant, the recorded meditation brought me back to that shady spot on the mountainside. The red rocks surrounding us. I could feel the desert air. My wife was with me and I was there!

This same mediation was enjoyed at a different time and place, but the energy was deeply connected. I look forward to exploring how momentary, connected meditations may allow the powers of our past to continue guiding us through the grounded energy of this great adventure called life.

By Ben McDougal, ago

Maverick

“I don’t like that look…”
“It’s the only one I got.”

Entrepreneurs enjoy the ride on our highways to the danger zone. There’s a comfort in uncomfortable and the edge is where’s it at. Skills and tactics can be learned, but steady action, confidence, humility, and long-term persistence are just a few things required to embrace entrepreneurship as what it needs to be: a lifestyle.

Extra Shot

Everyone has a creative spirit. When an appetite for (calculated) risk is applied, the entrepreneurial spirit is unlocked. This can be nurtured by community and work that feels like play. This grows the entrepreneurial spirit until it becomes a way of life.

When building becomes a part of who you are, the result is not authenticity, it’s consistency. As open-mindedness and generosity lathers into long-term consistency, trust bubbles. Trusted community members who then invest toward understanding those they serve, will almost always find some form of success. This might be the side hustle they love talking about, the innovative role they build as a linchpin inside an existing organization, or that first hire that grows into a whole new business.

As Top Gun: Maverick reminds us, it takes commitment to feel your way through this mission. Don’t think. Make entrepreneurship a lifestyle to keep learning, building, and having fun on your way past hypersonic.

Extra Shot

“Talk to me, Goose.” —Maverick

By Ben McDougal, ago

Minerva

The cosmic pursuit to find Pluto is a neat example of how imagination, obsession, and reason align what can be seen. After scientists at the Lowell Observatory finally discovered “Planet X” in 1930, the world weighed in on what to name it. Let’s brew on naming your project.

As discovery releases new realities, a great name established an identity. A name makes a project feel real and allows you to talk about your ideas with others. It also creates an identity to build your marketing around. If you’ve been thinking about your project for a while, a good name may emerge. If you’re struggling, here are three ways to land on something scalable.

1. Be descriptive. If it’s impossible to guess what you’re offering at first glance, you’re taking an early gamble. Hyper specific names may stand out in the moment, but too much definiteness can limit your ability to evolve. Attention is hard to earn, so avoid obscurity, names that may trap you, or anything that makes your business hard to remember.

2. Verify your name is available. It’s tough to set yourself apart while still being easy to remember. As you consider naming a business, get creative, but do your homework before you fall in love. Research existing trademarks, domain names, social media accounts, industry competitors, and funky spellings.

3. Think long-term. To withstand the test of time, consider how this name can support long-term growth. If the trend you’ve based a name around fades, might it make you look outdated? Will highlighting a specific location eliminate the ability to expand? In short, don’t corner yourself unless it’s on purpose.

Once you lock in a name, start using it within customer discovery to explore how it’s received by those you seek to serve. When a name clicks, align your marketing and overall vocabulary around the newly established identity. This will make your company recognizable and over time, connects you to more true fans.

Extra Shot
Pluto was the second choice of scientists who discovered this beloved dwarf planet. Minerva was the team’s favorite, but it was already taken by an existing asteroid.

By Ben McDougal, ago

Hole-In-One

I grew up playing golf, but inadvertently fell out of the game due to work and other priorities. I‘d been longing to get back into the game, but kept procrastinating. So, when my friend Ben asked me to join him for 9 holes to celebrate his 40th birthday at Glen Oaks, I thought… here’s my chance! (LESSON #1: yes = adventure)

At first, I was intimidated and hesitant to have my first round in 8 years be at a fancy country club. I mean, I didn’t even have golf clothes, a glove, or shoes anymore, but I figured this would be a great way to dive in head first and get back out there. So, I quickly went shopping and got a few practice swings in at the driving range. (LESSON #2: now > later)

Extra Shot

This caffeinated contribution was written by Derek Brooks. Derek is a 40.79 year old midwestern American dude who enjoys building, traveling, partying, extremish sports, and can be found in our Roasted Reflections group on Discord.

On Ben’s birthday, I showed up to find him sipping on a Miami Vice cocktail with his buddy and business partner, Sinclair. This immediately set the stage that we were going to have some fun. Golfing with Ben was awesome. Whether it was his general demeanor, his lack of grabbing a scorecard, the way we strolled around the clubhouse, or laughs along the way, this freshly minted 40 year old was a constant reminder that we were here to relax. (LESSON #3: fun > serious)

For the first 5 holes on the back 9, my subconscious nerves were getting in the way. My hits weren’t clean and the strong winds certainly weren’t helping… But despite all the double bogeys, I was still having fun and it felt great being back on the course. (LESSON #4: fun + humility + patience = growth)

Halfway through the round, I could feel the groove coming back. On hole 15, I finally snagged my first par (Ben caught a birdie, haha). After that, we walked up to Hole 16, a 168-yard par 3, with wind in our face. Feeling incredibly relaxed, I lined up with my 7-iron and hit a super clean shot. It felt great and looked even better. The ball dropped just short and left of the pin, took 2 small hops, and then smoothly rolled right into the hole. A freakin hole-in-one. (LESSON #5: openness + growth + serendipity = opportunity)

I couldn’t believe what I’d just seen. Ben and I started screaming and laughing as we ran around the tee box. We full-on bear hugged and I think he even picked me up at one point. Neither of us knew what to do or how to act, so I just threw my gold chain on and giggled while Ben pulled out his GoPro to capture the moment.

Extra Shot

Watch this magical moment!

After that ace, the next hole was a complete blur, but I ended the round with a birdie on 18. If I hadn’t set my nerves/ego aside and took that opportunity to get back into the game by having my first round in 8 years at an intimidating country club, I’d still be in that procrastination loop. I would’ve never gotten my first hole-in-one or shared this incredible experience on Ben’s 40th birthday. (LESSON #6: yes + growth = celebrate)

When I think about this experience through the lens of my career as a technologist, I’m reminded that getting in over-my-head has always been the fastest way for me to grow and move forward. I’m not expecting to be cranking out hole-in-ones from here, but once again, jumping back in head first is something that I will never regret. This memorable day was the reminder I needed to push outside comfort zones, enjoy the moments, and celebrate always.

By Ben McDougal, ago