Mentor Madness

Mentors help entrepreneurs without asking for anything in return.

These diamonds in the rough may be hard to find and the vulnerability to ask others for help can feel heavy, but don’t be afraid. Most entrepreneurs and intrapreneurs enjoy helping others. Not everyone is graced with extra time, but there are good mentors in every community. Local mentors provide huge in-person value and the online universe offers infinitely more ways to find good fits. The wider your engaged network is, the more strategic you can be when selecting mentors as well. Even with a wide spectrum of options, take time to consider whom you trust and who will trust you in return. Be respectful of everyone’s time, but don’t be afraid to approach the giants you admire most.

As an entrepreneur talking with potential mentors, be transparent about your situation, concise with storytelling, and clear with specific needs. Spell out your vision, the current state of your business, what makes you a pain reliever vs. a vitamin, and how this mentor’s experience could help you navigate the fog.

As you explore mentor relationships, it’s unlikely one person can support you on all fronts. This means you must get comfortable working with multiple mentors.

The more one mentor can help, the more attention they deserve. When you give a mentor more attention, it should not feel like they need to do the same. Approach each exchange with composure. Make it convenient for people who aren’t required to care. Go out of your way to be effective and efficient. Learn how someone likes to communicate and make detailed emails concise. Answer questions directly and find ways to keep connecting new dots. Think about deliberate deliverables. As things come together, slow play the delivery of assets and things you want to discuss. This will keep progress from feeling too heavy. It also creates space for concentrated feedback on more specific topics. A mentor who helps you in a meaningful way will rarely disappear, so there’s no need to overload them with too much at once. This practice helps you stay on top of ongoing conversations, while also allowing mentors to add more precise value. Optimizing mentor relationships this way will inspires trust, action fueled by accountability, and solidify a lasting sense of accomplishment for everyone interested in your success.

Along with learning from mentors, consider being a mentor yourself! Success (and failure) leaves clues so no matter what you’ve achieved in life, you have wisdom to share.

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Interested in mentorship? Here are characteristics to consider.

If you decide to offer your time in this way, be generous, but also realistic about how you can help. Mentoring can become a nagging task if you’re stretched too thin and the moment you feel resentment, the quality of your support diminishes. To avoid this pitfall, be upfront with the time you’re willing to commit and deliver whatever is promised. When volunteering a significant amount of time, be sure to feel at peace about the impact you’re making.

Your time spent mentoring should feel easy, efficient, and fun, yet challenging and rewarding as well. A #GiveFirst mindset paired with an authentic connection to founders you care about creates space for honest feedback and a magical experience for those who learn, earn, and then give back.

By Ben McDougal, ago

Super Sentence

Football is a battle between modern gladiators. Did you know there are only 11 minutes of live action in an average game? Even with such a small window of actual gameplay, think about the endless pregame analysis, commentary, predictions, production, and post-game highlights.

Each week, this machine churns attention, but the Super Bowl takes it to another level. With two weeks leading up to game day and another week for post-game highlights, the Super Bowl lasts three weeks. That’s up to 30,240 minutes of potential attention the National Football League can earn from each consumer. With those 11 minutes of live action representing only 0.04% of this three-week long spectacle, clearly the Super Bowl is about more than the game. It’s also about the host city coming to life, a stadium full of fans, the TV commercials, the halftime show, the food, and everyone sharing the spectacle together.

This is not by accident. The NFL understands their audience. They’ve achieved product-market fit, and since 1920, they’ve built around what they do best. This entertainment behemoth does American football really well, but $15 billion in annual revenue doesn’t come from 150 snaps per game. It comes from being outstanding at one thing, while not getting complacent. This strengthens an existing fan base while allowing experimentation to guide strategic initiatives to further increase the audience.

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If your company was given a free Super Bowl commercial, who would be your target audience? What story would you tell? What action would you want viewers to take, and would you be ready to convert attention into trust when they took that action?

The NFL makes product-market fit look easy, but building something that satisfies true demand is harder than it sounds. Avoid getting sacked by admitting that your idea isn’t special and the future of your business relies on your ability to consistently execute. Trust that early success relies on clarifying your value proposition and evolving your business based on continued customer discovery and your ability to collaborate with those around you. This takes finesse, thick skin and a peculiar combination of urgency mixed with patience. As you secure more paying customers, you may be given a chance to broaden the impact.

Can you describe what you do in one super sentence? Now, what’s another concise sentence to highlight your current quest? Let’s have a sequenced follow up. Finally, articulate how this work feels like play, celebrate members of the team, or highlight other fundamental elements of the business.

When these super sentences come together, you’ll have a playbook to better understand the realities of your work and how to earn first downs in the market. Over time, with an advancing playbook, small wins lead to larger victories on and off the field.

By Ben McDougal, ago