Jeff Reed is a problem solver who uses the art of connection to design the future. Awarded 2023 innovation ENTREPRENEUR of the Year, Jeff is a caring leader who is fueled by the unmatched energy of accelerating others. This elevated episode will make you feel like you’re on top of a mountain as we discuss idea navigation, design thinking, mentor madness, long-term content creation, and hiking the finite journey of life.
We use linear thinking in an exponential universe.
From a blade of grass on the football field, how can one imagine gaining a single yard? The first down marker feels distant at best, a touchdown seems impossible, and winning the game is barely comprehensible. A season championship? Yeah, that’s not even a glimmer in our mind’s eye. Trying to win all at once makes movement daunting, but staying consistent builds confidence and unlocks efficiencies. When space from this efficiency is used to stay innovative, what’s working is fortified as wormholes connect new levels of momentum.
We all know this.
Let’s dig deeper.
If a linear thinking is status quo, opportunity awaits those who augment their work through a cosmic perspective. As signals of product-market-fit emerge, understanding how each part effects the system will optimize what must work. This awareness leads to stability, which tempts most to coast along a linear path. People like us know that while it’s important to respect past success, such nostalgia does not guarantee the same results within a neon future characterized by constant change.
Yes, paving an exponential path takes endless energy, but we play for 80 hours to avoid working 40 and your creative eagerness can be nourished by a peculiar lack of routine. The goal is not more of the same. That will lead to similar, linear results. Instead, maintain what works, then keep increase the curve’s trajectory by feeding new ideas, talent, collisions, and action into the system.
You knew this was coming, but as always, an easy way to go beyond our linear capabilities is found in community. Community allows us all to do more with less. Curiosity, initiative, and adaptability activates diversified trust channels. Fresh feedback rewards a willingness to experiment and when integrity to follow up is applied, variables can be added to a more exponential equation.
Extra Shot
“Getting rich is about knowing what to do, who to do it with, and when to do it. It is much more about understanding than purely hard work.” –Naval Ravikant
Like the opening analogy reminds us, converting a slope of work from linear to exponential is not done all at once. The Headline Trap is distracting and we often assume it takes luck, but we make our own luck with every action.
As we leverage our own community-driven exploration, we uncover ways to earn more with our mind, not our time. The farther we separate time and money, the less we rent our most precious resources. Each time we find that next gear, the system unfolds and the rising slope of your impact, personal bandwidth, sense of peace, and happiness is set free to rapidly ascend.
Rebekah Sletten is an agricultural advocate in Iowa and tells stories for America’s Cultivation Corridor. Rebekah’s activity throughout the startup community has her connected into emerging agtech innovations and the future of food. Together, we discuss the value of building an engaged network outside of your own industry. We also learn about the Cultivo Virtual Academy, why she’s interested in web3, precision agriculture, and fresh ways to harvest innovation.
“How’s the weather?”
Who cares! Why do we talk about the weather? When there’s nothing else, the weather offers an early bond between strangers. This is because everyone has experience, and can therefore relate to different atmospheric conditions.
The weather is always changing and may be one of the easiest forms of small talk, but it’s just so boring. We can’t change it, so what does it matter? If you’re catching up with someone you already know, talk of the weather is even more pointless! Besides meaningful topics like climate change, the danger of severe weather, and the impact our environment has on shared activities, I propose we skip all the weather talk.
Next time you’re asked about the weather, breeze past the status quo. Make it rain with thoughtful questions to forecast more compelling bonds that last.
After a holiday season full of creative conversations with family and friends, the New Year inspires an openness to what’s next. This leads many to consider building something new. To kickoff 2023, go beyond only being the idea machine. Let’s start building now.
We’ll begin with a common scenario – there’s a cool concept and maybe some industry insight, but the idea requires technology and you lack an ability to code. This often makes first-time founders feel like there’s nothing they can do without paying for development or immediately recruiting co-founders to help build the product. This locks the idea in limbo, when in fact, there are many methods to make purposeful progress without writing a line of code.
One easy way to start is to visualize the idea through a process called wireframing. Wireframing is an entrepreneurial exercise that only requires a pencil, paper, and time. This activity is thought-provoking and allows anyone to conceptualize the structure and flow of their idea. It helps identify each type of user and the user experience (“UX”) with no tech required.
Extra Shot
This twitterstorm connected 78+ tweets and highlights all of my weekly writings from 2022. I work toward this all year, so I hope you’ll enjoy clicking into each satisfying rabbit hole. Please be sure to RT and LIKE your favorites to connect with others as well!
Ready for action? Excellent! Use a wireframing template to draw everything on screens of the device(s) your product will be used on. For example, if it’s a mobile app, find a wireframing template that includes blank smartphone screens and space for notes (example) to describe each state and how everything connects within the user interface (“UI”). Wireframing is mostly used to outline technology-based products, but some thoughtful sketching helps jump start physical products as well. If you’re thinking about a physical product, test your drawing skills by highlighting how different elements collectively come together to form the final embodiment.
Along with clarifying concepts for yourself, coordinated wireframing makes it easier for others to follow how everything fits together. The time spent here will save you money if you outsource development, as a solid roadmap helps lone wolves avoid costly detours. Wireframing helps you hire a team that can build what you want without pushing the idea into a more ordinary direction that works best for them. If you decide to seek co-founders who can effectively help build ideas into reality, (which would be my recommendation, but will take more time), wireframing is one more way to show you’re serious.
As you plug into the startup community, which is critical, this wireframing activity helps support the early versions of a pitch that tells a more impactful story as you breathe fresh air into the idea with feedback from others. While product design and the business to support it will need to evolve, earnest wireframing will help idea machines avoid melting momentum.