Surfing Early Moves

Based in Lincoln, Nebraska, Devon Seacrest is a tech founder who helps entrepreneurs surf through early moves that test the desirability, feasibly, and profitability of new ideas.

He visiting Des Moines to lead the discussion at a web3dsm gathering, leveled up with an unplanned pinball lesson, and presenting at 1MC Des Moines the next morning. We then hit the studio to talk about ways a minimum viable product (“MVP”) can activate the smallest viable audience and how to support progress with ongoing usability testing.

After a narrated break, Ben and Devon think through digitized consciousness and riff on the entrepreneurial lifestyle. For companies that have technical products, we share how communication patterns help to translate sophisticated concepts in ways that will resonate. These two technologists close by sharing creative ways to find co-founders and encourage us all to enjoy the journey of this magnificent marathon.

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BONUS MATERIALS

https://CodeBuddy.com

CodeBuddy Library

https://youtube.com/@CodeBuddyTV

http://Surfing-Early-Moves.YouDontNeedThisPodcast.com

Roasted Reflections Break: Early Moves

EP21 – Pinball Wizards 🎙️ Ben Sinclair

https://BenMcDougal.com/linear

http://YouDontNeedThisPodcast.com

http://BENBOT.ai

Blue Magic®

Intellectual Property and Trademarks and Patents, o my! Sean Solberg is a protector of ideas and as a patent attorney at Fredrikson & Byron, you know this extended episode is loaded with strategic value. Ben, Sean, and BEN BOT discuss patentability and building to go big, even when you’re small. We also encourage business owners to be bold by looking for what exists, versus hoping it doesn’t.

Enjoy this Episode
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What is School For?

Russ Goerend is a bold and generous leader who designs community-driven experiences for high school students exploring what’s next within the Waukee APEX work-based learning program. This is a powerful episode for educators, students, and parents! Inspired by Stop Stealing Dreams, Connect Dots, and How to get into a famous college with Seth Godin, together we ask, what is school for? This is a simple, but important question that has so many answers!

As we embark on 2024, how might we continue to blur lines between the classroom and community? What are more side doors we can open today, that accelerate those ready to build tomorrow? Enjoy!

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Head Start

The entrepreneurial lifestyle resists definition.

Business owners paint with strokes of curiosity, determination, and innovation. When people build with creative ambition, experience is valuable, but the symphony of desire and attitude plays an equally important role. It takes heart to start and resilience to keep building. Executing early moves, managing focus, collecting feedback, building a team, and maintaining sales is such an art form.

The best part about an entrepreneurial lifestyle is that it’s accessible to everyone. This can be seen as students explore projects that look like work to others, but feel like play to them. It’s intrapreneurs fueling positive change in existing companies. It’s startup founders achieving product-market fit with new ideas and others who build on existing momentum by acquiring an established business.

Extra Shot

This caffeinated contribution was written by Sheldon Ohringer. Sheldon has led large sales teams, is an active investor, a board member, and is now building Cocoon Growth to help others buy their first business.

Starting a business is one way to explore the entrepreneurial lifestyle, but buying an existing business is also an interesting way to write your own story. While there may be a cost for the head start, acquiring an existing business presents an interesting side door to the entrepreneurial lifestyle.

As you consider a business to buy, avoid future headaches by understanding industry requirements such as licenses, permits, zoning, and environmental requirements. As you work with existing ownership to determine a purchase price, a valuation based on capitalized earnings, excess earnings, cash flow, and tangible assets are all methods to guide fair negotiations. In the end, the right price is one that delights the seller and has the buyer excited.

As details come together, partner with legal and accounting experts who focus on mergers and acquisitions to document the transaction. A letter of intent, confidentiality agreement, contracts, leasing documents, financial statements, tax returns, and sales agreements are all important documents to talk with your M&A team about. Many transactions include a vesting schedule as well, so stay in-tune with these details to avoid unwanted surprises.

There are a variety of strategic ways to acquire a business, but once the transition takes place, new owners are given keys to a kingdom that hails an established team, customer base, and operating procedures. As we see in the Exit section of the Results chapter in YDNTB, there will be challenges during these transitory times, but in the end, virtuous leaders listen to keep the culture balanced. All the good that comes with a business is important to maintain, but an honest audit of negative aspects are important too. Intentional candor with areas to improve allows new owners to build on past success, while charting a renewed vision for lasting prosperity.

Triangulation

Cross-checking helps determine distance, maneuver around obstacles, and identify missing objects. Alongside the math, a triangulated team diversifies real skills and increases dependability.

With more distinct perspectives, entrepreneurs add synergy that accelerates forward movement and increases confidence when the same problem is attacked from multiple angles. This nimbleness can be leveraged as co-founders also create an invigorating culture that makes each person feel significant. With back-to-back episodes of You Don’t Need This Podcast featuring my two co-founders in FliteBrite, what a wonderful chance to reflect on talented friends who build as one.

Extra Shot
“One’s company, two’s a crowd,
and three’s a party.” -Andy Warhol

If you’re on the prowl for co-founders, consider the value of triangular patterns. Connectors become connected, so show up and be quick to make interesting introductions. Even when the first degree of contact lacks obvious opportunity, remember it’s often the second and third degree of connectivity that delivers more precision. Over time, generosity within an entrepreneurial ecosystem will expand and tighten engaged networks. Instead of forcefully recruiting co-founders, the open-ended activity of a serendipitist will have us colliding with friends we simply haven’t met yet.

When it’s time to build, bonds that formed naturally will support lasting collaboration with people you already respect. That said, established trust is not an excuse to get complacent. From start to finish, be honest and transparent. Every story ends, so invite difficult discussions early and often. Agree on terms, leave space for change, structure the business, maintain an operating agreement to ensure clarity with less tension, and lead by nurturing the power of triangulation.

  • commit to abundant communication
  • invite responsibility, keep the promise
  • remain attentive to details
  • take blame, give credit
  • celebrate in style

Lone wolves can move mountains and rare resources are required with more human capital brewed in, but the expanded capacity and ongoing resilience makes this odyssey worthwhile. When long-term players play long-term games together, the chemical reaction is an affinity toward work that feels like play. Cheers!