Become What You Think

We hear the Internet is a big deal. Drew Harden is a web development wayfinder, author, and culture-building leader at Blue Compass. After some rich thoughts on creating significance within a company’s culture, we dive into the world of web development. Ben was in web development for 8 years back in the day, so this was a fun chance to hear how web design and development continues to evolve. Ben and Drew chat about key things for different types of websites. After BEN BOT suggested an average cost to have a web development company create a website, we talk about budgeting for web design projects, but also remember that it’s never one size fits all. Before the break, we run through content creation and the marathon of search engine optimization.

After the break, we double click on SEO (here’s a link to the Blue Compass SEO Guide), but stay plugged in! Drew and Ben shift into a great chat on writing and publishing your first book. Hear Drew share stories from his book writing quest that led to RETAIN: How to Create an Incredible Company Culture that No One Wants to Leave. Ben and Drew then have fun reflecting on narrating your own audiobook. In fact, let’s extend the fun! Use an Audible credit to enjoy Drew’s audiobook here and Ben’s audiobook here. If writing a book keeps you up at night, this is a fun listen. Drew then closes with a neat moment, which inspired the poetic title.

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Consistency Counts

Michael Libbie has been in broadcasting since 1967! He has interviewed over 1,500 remarkable people, which made it an honor to interview him.

Ben and Michael talk about lone wolves, articulating our thoughts, understanding your audience, and the long-term effects of persistence. We also commemorate his voice and hear his why behind Insight Cubed and Insight on Business the News Hour. If content creation is a part of your practice or if you’re thinking about shipping your art to those you seek to serve, this special episode is for you! If you’re thirsty for more on why consistency counts, here’s a guest column called Synergetic Glue.

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The Art of Connection

Jessica Pfohl Paisley is a creative community builder who is fascinated by the diversity of life. Whether it’s enjoying time with family, building on the frontiers of fashion, or making others feel their best through AMIDST Magizine, Jessica connects community through photography, print, music, and events. Together, we talk about curating resources, event management, and balancing a diversified career portfolio.

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Flight Control

Cody Retlich is an alumni of the Techstars Iowa Accelerator (see Cody on-stage at #TSDemoDay in 2022) and this is the first of a new In The Wild category. Recorded after the launch of 1MC in Madison and Milwaukee, Cody and his Wisconsin-based team at DroneAdair, help drone pilots manage their business.

This leader knows what’s up when it comes to drone technology. Strap on your seat belt, as Ben and Cody elevate a conversation around content creation, exploring new industries, and activating beta testers as an entrepreneur. After the break, we fly by emerging drone technologies that will captivate your imagination and talk tactics as we all tell stories with photos and video.

BONUS CONTENT: Cody has also launched Legacy Liftoff, which is another cool podcast dedicated to drone technology and the pilots who create art from the air. Enjoy!

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Measured Twice

Inspired by a remarkable Startup Weekend DSM, the winter freeze, this build now vibe from Balaji, and land development leaders coming together to share stories with this episode’s featured guest!

Ryan Glick continues building residential land development tools, such as lot inventory management, through Groov. We also love The Land Development Podcast with this fellow translator of nerd to normal!

For EP34 of You Don’t Need This Podcast, grab a hammer and cut once. Ben, Ryan, and BEN BOT talk about home building and technology in residential land development. After the break, Ben also riffs on his creative, multimedia, “4th Path” into real estate and the construction industry.

Dig in as we close with insight on earning trust in a new market and jam on how it’s never too late to keep building.

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