Persistence

Maverick

Founders ride highways to the danger zone. They’re good in discomfort and look to horizons, knowing the edge is where it’s at. Tactics can be learned, but steady action, confidence, humility, and persistence help us embrace entrepreneurship for what it is: a lifestyle.

When building becomes a part of who you are, the result is not authenticity; it’s consistency. As open-mindedness and generosity lathers into long-term consistency, trust bubbles.

As we build at the speed of trust, we work to understand those we serve, which almost always leads to some form of success. This may be relentless customer discovery, a side hustle that brings us to life, the innovative role we build as a linchpin inside an existing organization, or that first hire who grows a scaling business. Every mission is impossible, until lasting commitment helps us feel our way through it.

As we fly beyond our own limits, don’t think. Make entrepreneurship a lifestyle of continuous learning and stay supersonic to become prolific in all that we create.

By Ben McDougal, ago

Perpetual

It’s hard to stop anything that repeats so frequently it seems endless. There’s infinite ways perpetuity could be good or bad, but never ending happiness, trust, love, hard work, fun, generosity, action, wonder, and learning seem like safe bets.

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It’s not whether you know how, it’s whether you will.

Being inspired by so many remarkable people (like you), has instilled a lasting appreciation for consistency within the entrepreneurial lifestyle. Perpetual feels like a cousin to persistence, so without airdropping the final chapter, here’s a short excerpt from the closing moments of You Don’t Need This Book: Entrepreneurship in the Connected Era.

As entrepreneurs traverse through the unknown, setbacks are inevitable. Each conquered setback makes an entrepreneur more resilient. As resiliency bonds with experiential knowledge, focused determination makes setbacks less distracting. Eventually, setbacks become more like interesting challenges for problem-solving entrepreneurs. This hardened mindset welcomes endless suffering. Such willingness to suffer unlocks a key to entrepreneurship. Passion.

Passion fuels persistence, and persistence is a wild card. Passionate persistence combined with obsession, allows anyone to achieve entrepreneurial success.

You’ll build when others don’t. You’ll savor projects longer and you’ll fight through dips that made others quit. You’ll be comfortable with uncomfortable and you’ll enjoy making a ruckus every step of the way.

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Belief in one’s self is contagious.

By Ben McDougal, ago

Serendipitist

Do things always seem to work out for you?

Our internal narratives and external experiences make the cultural consequences of serendipity hard to refute. Serendipity may be pseudoscientific, but it makes sense that things we dedicate our focus and attention to, naturally attracts more of the same.

This mental model can be established in many ways. For me, the appetite for welcoming serendipitous collisions has been brewed from the eternal optimism that an entrepreneurial lifestyle constructs. No matter the source, I believe many of us are, or have the potential to be serendipitists.

Serendipitists seek adventures that invite, sometimes even require different layers of serendipity. The extend at which you control what you’re able to control (a dichotomy within stoicism), while also letting the winds of happenstance guide you through a sense of abundance, determines how often/deeply we experience this charming phenomenon.

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What’s normal for a spider, is chaos for the fly.

In the moment, not everything will work out. This is why serendipitists are often confused with just being lucky. Serendipity and luck both require preparation, openness, and opportunity. The difference between serendipity and luck, is perseverance. Over time, serendipitists share similar energies within their practice.

Serendipitists say “yes” more often.
Serendipitists consistently show up.
Serendipitists assume positive intent.
Serendipitists seek to understand.
Serendipitists are empathetic.
Serendipitists are generous.
Serendipitists stay curious.
Serendipitists fuel positive change.
Serendipitists play long-term games.
Serendipitists have fun and die empty.

As we experience serendipity, celebrate it. Recognize the random awesomeness that comes from the positivity you squeeze into the universe. Continue connecting dots, appreciate how things come together, and keep making a ruckus to feel it even more.

By Ben McDougal, ago

Ship It

We are all artists. No matter what you create, there’s a distinction between creating art and shipping it.

Seth Godin teaches us to go beyond the status quo by creating remarkable art. As leaders cultivate a creative practice, Godin also suggests that if we don’t ship our art (i.e. send it into the world), the effort is self-limited. There’s value to creating more than we consume, but art creates connection. If what you construct is not shipped, there is no connection, and therefore, Seth Godin says it’s not art.

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Does (re)defining art change how you think about your own contributions?

What is your art? Entrepreneurs, intrapreneurs, side hustlers, students, and community builders who are willing to ship, fuel positive change with their art.

Unfortunately, the ego fears external evaluation. This fear is compounded when progress feels slow, which is part of the dance. As apprehension calcifies over time, it’s hard to resist the temptation of hiding our thoughts, emotions, and activities within the safety of solitude.

Creating art to enjoy by yourself can build real skills and provide internal layers of sentimental value, but to go beyond the status quo, push past the fear of feedback. No need to waste time shouting just to make noise, but know that we need you to ship the art.

This encouragement is not an excuse to rush into bad ideas, ship something that hasn’t received proper attention, or not deliver on a promise. It is, however, a friendly reminder that pursuing perfection can devolve into an enemy of progress.

We’ve all heard inspiration like that before but listen to those you admire. Perfection is rarely required when all you need is enough success to continue creating art. Let such liberation fuel confidence. Translate expanding confidence into fresh curiosity. Augment this curiosity with creative action. Rinse and be isochronal in your creative practice.

As belief in oneself grows, one interesting hesitation is disguised by good intention. We tell ourselves it’s not wise to be too self-serving. This is virtuous, but sometimes endless humility makes silence feel safe. As we protect ourselves by staying quiet, a self-limiting restraint develops. For example, many find a journal to be therapeutic but are quick to dismiss sharing these beautifully raw writings with others. It’s good to internalize thought, but as you learn more about yourself through writing, even if it’s only for those you love, know your art can only connect when it ships.

Ready to ship your art? Double-click on your superpowers and the people you care about. Pouring a hint of discipline over what you’re best at and who you seek to serve will provide genuine value over time. Experiment with small actions, and as this develops into a practice, expand the connected nature of your creativity. As your art connects with those who care, find a cadence that allows you to be consistent. A daily blog? A weekly podcast? The monthly newsletter? An annual event? One size does not fit all, and the right tempo depends on the art you’re planning to ship. To find a signal, consider your personal bandwidth and the target audience. Talk with others and take action, then tweak timing to find the right rhythm.

If you’re shipping art, I’d love to hear what makes it stand out and how you remain consistent.

Perhaps there is a renewed desire to connect more of your intelligence? As you take action, know that your contributions matter. Even when the immediate impact is undetectable, thank you for being courageous enough to ship it.

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires curiosity, patience, humility, hard work, thick skin, an interest in being wrong, discernment, and a willingness to adapt.

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts our ideas on the hook and conversations with strangers may contradict past assumptions, but that’s the point! Interacting with the market you seek to serve allows us to learn from “no” in a way that gets us to “yes.” As you collaborate with those who criticize what you’re building, learn why naysayers disagree with your hypotheses. Be humble and make your concepts more compelling to change their minds.

Collecting such real-world data is human and intellectual capital that will attract more network and financial capital. The more you learn from others, the more you’ll recognize—and be able to meet—true demand. This can be a protracted process, which can make it feel unnecessary, but honest feedback will strengthen your value proposition and allow you to eventually go further in the right direction.

When learning from the perspective of others, remember that feedback is only data. This data should be collected, organized, and examined like a scientist. Inference is more effective with more data, so the more feedback you have, the easier it can be to make decisions.

As you translate feedback into action, you must also find your own way. Even with good intent, people who provide you feedback are doing so based on their own experiences. The experience of others is based on the past and is unlikely to harmonize with your exact situation. There are many ways to build your business, so perpetually gather as much feedback as possible and use diversified data to guide your company toward product-market fit.

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My community visit with 1MC Joplin was sweet, this feature article was a neat chance to celebrate Global Entrepreneurship Week, I’m gathering my own feedback by presenting Pour Over Publishing at 1 Million Cups Des Moines, and the much anticipated YDNTB audiobook is almost done!

By Ben McDougal, ago