Cassie Edgar is
Entrepreneurial Ecosystems
Small Business Owners
Words matter. When “small business” and “small business owner” is used over and over again, it begins to feel belittling. Together, opportunity awaits those who brew fresh ways to talk with and about small businesses!
First, let’s get an elephant in the room. Everyone understands the need for business categorization within an economy and yes, size is a simple metric. Entrepreneur Support Organizations (ESOs) are quick to explain that because of government policies, regulated programs, and the history of small business owners not thinking of themselves as entrepreneurs, using “small business” has become second nature.
The opportunity exists within events where the assemblage are small business owners, but what about this fear of marketing that won’t resonate without a clear call to “small business owners”? Here’s the trick. Use small business terms to gather awareness, but then let those technical terms chill once everyone comes together. This ensures clarity in branding, online activity, and event promotions. As events get underway, emcees, speakers, panelists, and staff can embolden the audience by using “small business owners” as necessary, but intentionally use more alternative titles that add depth to the narrative. Instead of everything being stuck on small, try these seven synonyms that describe greatness, importance, appreciation, growth, and yes, small business owners.
- Entrepreneurs
- Leaders
- Students
- Innovators
- Heretics
- Creators
- Community Builders
As people who may have only identified as a small business owners start using enlivened vocabulary, these side conversations become a signal of something lasting! If this effort continues at future events, more people will connect with more terms they feel inspired by. This exposes small business owners to even more relevant resources, helpful ideas, and different areas to confidently explore within an expanding entrepreneurial ecosystem.
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When was the last time you wanted something important to be small?
Using this working draft of synonyms, we can each quietly inspire more inclusivity through fresh assimilation at events. Even if policies remain rigid, more people will learn to celebrate and identify with more codifications.
Over time, more will feel allyship with all that is entrepreneurship. We will remain proud small business owners, but just as vested when we hear whatever the latest jargon may be.
Entrepreneurship
Linear
We use linear thinking in an exponential universe.
From a blade of grass on the football field, how can one imagine gaining a single yard? The first down marker feels distant at best, a touchdown seems impossible, and winning the game is barely comprehensible. A season championship? Yeah, that’s not even a glimmer in our mind’s eye. Trying to win all at once makes movement daunting, but staying consistent builds confidence and unlocks efficiencies. When space from this efficiency is used to stay innovative, what’s working is fortified as wormholes connect new levels of momentum.
We all know this.
Let’s dig deeper.
If a linear thinking is status quo, opportunity awaits those who augment their work through a cosmic perspective. As signals of product-market-fit emerge, understanding how each part effects the system will optimize what must work. This awareness leads to stability, which tempts most to coast along a linear path. People like us know that while it’s important to respect past success, such nostalgia does not guarantee the same results within a neon future characterized by constant change.
Yes, paving an exponential path takes endless energy, but we play for 80 hours to avoid working 40 and your creative eagerness can be nourished by a peculiar lack of routine. The goal is not more of the same. That will lead to similar, linear results. Instead, maintain what works, then keep increase the curve’s trajectory by feeding new ideas, talent, collisions, and action into the system.
You knew this was coming, but as always, an easy way to go beyond our linear capabilities is found in community. Community allows us all to do more with less. Curiosity, initiative, and adaptability activates diversified trust channels. Fresh feedback rewards a willingness to experiment and when integrity to follow up is applied, variables can be added to a more exponential equation.
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“Getting rich is about knowing what to do, who to do it with, and when to do it. It is much more about understanding than purely hard work.” –Naval Ravikant
Like the opening analogy reminds us, converting a slope of work from linear to exponential is not done all at once. The Headline Trap is distracting and we often assume it takes luck, but we make our own luck with every action.
As we leverage our own community-driven exploration, we uncover ways to earn more with our mind, not our time. The farther we separate time and money, the less we rent our most precious resources. Each time we find that next gear, the system unfolds and the rising slope of your impact, personal bandwidth, sense of peace, and happiness is set free to rapidly ascend.
Personal
Blocked
“How do you write every week for three years?”
Endless community-driven experiences, the privilege of time, building into connecting things I care about, metrics beyond money, publishing YDNTB, staying curious, finding comfort in uncertainty, and an efficiency that comes with consistency helps me continue to articulate written relics I’ll always be proud of.
Writing has become a part of my practice, but it’s not easy and never will be. Life is beautifully busy and what happens when there’s seemingly nothing to write about?
Can I call it writer’s block and hope nobody cares when Roasted Reflections doesn’t land in their inbox on Wednesday? No. Writer’s block is an illusion. An excuse not to ship. This paralysis is a symptom of prioritization within our practice.
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Don’t wait for inspiration.
Let the work inspire you.
Whether you listen to yourself in private (journalling) or share your heart in public, when you know you’re going to get it done, you become more consciously introspective. You stay more in-tune with what needs to be synthesized, while recursion and the indexing effect helps sustain a healthy obsession. Even when the moment’s thesis is not obvious, you’re strong enough to explore what needs to be said. This becomes a habit that invites anyone to reach higher without fearing the generous act of making a ruckus by shipping the art.
Personal
Uncertainty
Comfort in the unknown is uncommon.
We’ve all seen Maslow’s Hierarchy of Needs and the desire for reliable outcomes feels prehistoric. Like a lingering decision that still needs an answer, uncertainty feels heavy when you’re not used to the mental weight.
This makes it valuable to juggle a little uncertainty. Start with small things that don’t matter. For instance, let the chef select your dinner or try a new way to stand out at that next community event. As you learn to feel what it’s like to be comfortable in the uncomfortable, you’ll be more at ease when important uncertainties emerge.
What’s the point of such preparation? The freedom to build your own reality requires sacrifice and the sense of certainty can hold us back from where we want to be.
This sounds dramatic, but when it comes to our work, certainty is often an illusion contrived by the industrial age. A “safe” position in the factory is one decision away from a broken promise. The factory worker’s willingness to play it safe may extend a sense of temporary security, but this is a choice that makes you easy to replace with cheaper labor, faster tools, and advancing technology.
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Life is united by uncertainty.
What a gift we all share together.
Those who want to be indispensable transcend their own comfort zone. This doesn’t mean irrational decisions loaded with risk. This mindset is a form of contentment without being complacent. It’s gratitude and not taking our time for granted. It’s inviting fresh opportunities and coordinating momentum, even when dancing with the unknown is required. As we tune into the right rhythm by sequencing different steps, more complex moves can be introduced and before you know it, you’re dancing with the stars.