Innovation

Online Event Management

Live event management is a handful. Virtual events should also be well thought out. How can we create a memorable experience when everyone is participating online? Let’s teleport into this topic together.

First, consider what must be accomplished. What cannot be achieved without this time together? Determine how long the virtual experience should last. It’s usually less than you think. Next, line up the right technologies to ensure it fits the needs of your virtual experience. As tech is selected, use security tactics to avoid unwanted distractions. With objectives and logistics in place, it’s time to flesh out the experience.

While our connected era has unlocked the next level of efficiency with these virtual interactions, a drawback to online gatherings is the lack of time before and after a meeting. This means there’s less serendipitous interplay. Stay efficient, but it may be wise to weave in random value through manufactured moments that still feel natural for participants.

As attendees arrive, use your opening remarks to set the tone. Generate cohesion with jolts of genuine energy as any rules of engagement are quickly confirmed. If there’s a meeting agenda, run through that and connect it with meeting goals so attendees know what to expect.

After a welcoming attendees with a concise, energizing, and clarifying introduction, have fun unpacking the primary discussion. Stay on task and try to avoid distractions, but leave time for interactive dialogue. With less open dialogue due to the limitations of a virtual experience, this is one way to create space for those manufactured moments of serendipity. These conversational buffers help to avoid having the loudest voice be the only one that’s heard and invites an inclusive environment with deliberate space for everyone to participate.

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The term “hybrid” is hard to define. There’s value in weaving tech into in-person events so that others are able to virtually feel the experience. There’s also value in keeping things simple so the focus remains on your attendee’s engagement. Experiment with what works for you, but one interesting combination is to go all-in with live events, and then add strategic online events into the mix. This avoids fragmented coordination, eliminates the hollowness of virtual content within an in-person experience, and creates ease for organizers who benefit from both types of environments.

As you bring your online events together, you want interactivity so it’s not talking heads with attendees pretending to listen. Do this by including icebreakers, musical moments, pop-up polls, breakout discussions, scavenger hunts, doodling exercises, physical activities, and scheduled breaks. Encourage note taking and grab screenshots as artifacts to share later. Leave time for questions before wrapping things up.

As you bring things to a close, it’s important everyone feels a sense of accomplishment. If ramblings drag on before the meeting abruptly cuts off, people will leave feeling empty. Keep the virtual energy juicy, review key takeaways, and encourage action to tie a bow on the efficiency of all your online events.

By Ben McDougal, ago

First in Line

There’s something special about being first in line.

Being at the front of a line means you’re committed. You’ve made some form of sacrifice to ensure you’re first to experience something you care about. The unknowns of arriving in time to secure this coveted spot requires a concerted effort, but a sense of pride materializes when everything goes to plan. When was the last time you where first in a long line? My hope is that the wait was worth it!

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FliteBrite is bringing our beer festival app out of hibernation. Here’s the line that inspired this week’s writing.

When I think about being first through the lens of innovation, first in line is not such a desired position. Being first gives entrepreneurs a chance to take an early lead, but early leaders don’t always win in the end. The headwind is strongest when you’re in front. When your art involves creating something the world has never seen before, enthusiasm from early adopters is often met with pernicious friction. One common source of friction is the almost endless time spent educating the prevailing market. This protracted process wears on even the most resilient and exhausts resources every step of the way. Along with frictions that come with being first, without any clues from past success/failures, it’s harder to avoid potential pitfalls as well.

There’s value in a head start, but the early market leader often falls behind the innovation curve. Please, never hesitate to forge into the unknown, but remember that when you lead, others will always be chasing you. If you’re building in front, stay ahead with epistemic humility, a challenge network that invites you to be wrong by avoiding groupthink, a genuine desire to accelerate others, and bold leadership that allows intrapreneurs to stay wild. If you’re the one chasing, which is far more common, you’ll need to be innovative to find product-market fit, but it’s nice knowing there’s an existing path with fresh opportunities to champion change in an existing environment.

Alright, let’s add some sugar.

What if we don’t have to be in the line at all?

The front of any line may be a traditional way of getting ahead, but this requires time with no guarantees and you’re still relying on some else to let you in. If this activity is something you really enjoy, be conscious of how business can sometimes kill your passion, but there’s usually a way to be less of a spectator by getting more involved. One way to do this is by combining your creative skills and an entrepreneurial spirit to wedge yourself into the experience itself. This requires initiative, but volunteering, building into a side hustle, or using content creation skills can quickly become your ticket to skip the line all together.

By Ben McDougal, ago

Hybridize

Think back to when you were a kid. Remember that feeling of waking up to a winter wonderland? It’s a snow day! Fresh powder may cause mayhem for some, but all that mattered back then, was how quickly we could get outside to enjoy the day’s frosty gift.

This week we received a few feet of fresh snow. I love the feeling of a blank canvas this provides. I also like to think that one signal for success as an adult, is found in those who have not lost their childhood spirit, so when our little one gets excited about playing in the snow, I make it a priority as well.

After a rushed breakfast, we spent much of the day on a sledding hill. I found myself reflecting on the interactions of this momentary community. The actors are always different people, yet often play the same roles. You have the first-time sledders who are curious, excited, and afraid. In contrast, the action junkies are pushing to always go faster and higher. The adults are on snow patrol, but the personality that I find most interesting, are the hybrids. These are the kids who appreciate the exhilarating activity, but unite others by creating space to ensure newcomers are safe and also having fun. There’s an empathetic maturity in their welcoming enthusiasm.

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The original title was Snow Days.

Fast forward and these hybrids continues to bring things together. We see them in technology, translating nerd to normal, then back from normal to nerd. They are the teachers who inspire our next generation and encouraging children to think differently. Community builders are often hybrids too, as it takes a metaphoric spider to weave, explore, and tighten a collaborative web of actors, factors, and instigators together.

There are many other examples of hybrids connecting dots in almost any environment and they’re all valuable connectors that play important roles. When we think through the lens of complex adaptive systems, hybrids are those who can inclusively identify all that may be possible. They appreciate the entire spectrum of different parts within the system, as well as, the interactions between everything. Almost like chameleons, hybrids have the ability to take different shapes in order to facilitate positive interactions between different perspectives. When this skill is applied through a holistic, positive-sum lens, the effect can be surprisingly wonderful.

For those already hybridizing, thank you, stay curious, and don’t underestimate the limitless value you bring. For those who may not feel such a blended spirit, continue to lead the tribes you trust, but allow intellectual humility to welcome doubt. Such empathy paired with a genuine interest in collaboration, will inevitably unlock fresh ways for those you care about to achieve even more.

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This year-end Tweetstorm was epic and left behind some updates to my website, including a linked library to explore all my Roasted Reflections – https://BenMcDougal.com/Roasted-Reflections

As we reach the end of this wintry ride, I’m grateful for snow days that provide an unexpected chance to slow down. These cozy times provide us a chance to rest and have some fun, while also reflecting on all that’s good. Cheers to these mini moments chilled in our memories, but also to allowing the freeze to melt as we let thoughts pass and stay open to next.

By Ben McDougal, ago

Neon Future

I’ve always been fascinated by technology and how humanity interacts with what’s next.

Whether it’s artificial intelligence (AI), space travel, computer vision, machine learning, biotech, transformative energy, quantum computing, cerebral transcendence, or synthetic materials, math, or physics we have yet to discover, the deep future is one of my favorite day dreams. I don’t often get to talk with others about these questions we can not answer, but TV shows, movies, books, and music provide fun ways to personalize each paradox.

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Year Million, Cosmos, Altered Carbon, Foundation, and NOVA are a few TV shows that lean into what our neon future may look like. The Matrix, Ghost In the Shell, Finch, Transcendence, Dune, Ready Player Two, Interstellar, The Martian, Lucy, and Ex Machina are a few of my favorite sci-fi movies in this realm. I can’t say I’ve read many books that connect on this front, but when it comes to music, a lot of EDM feels futuristic. In fact, the inspiration for my title comes from Steve Aoki’s latest odyssey and I’ll close with lyrics to maintain this state of trance.

As I think about the future and what technology may allow humanity to achieve, my mind drifts through an eternal field of abundance. Our destiny will naturally change the future of work. My hope is that instead of stealing jobs, the heightened infrastructure will advance our kind and provide more humans the chance to scrutinize their own creativity. Instead of worrying about turning a knob all day, society can focus more on what the turning knob accomplishes.

It’s hard to reflect on such vast unknowns. It’s even harder to find closure. This doesn’t do the trick, but one interesting question that I’ve asked many people, is “does everyone have an entrepreneurial spirit?” I’ve been surprised with how many people say no, but one of my favorite responses included a thoughtful caveat. Perhaps everyone has a creative spirit, but those who are able/willing to tolerate risk, unlock the opportunity to decipher their entrepreneurial spirit.

That said, when it comes to this discourse, I’m interested less about business, and more about the enjoyment of deep thoughts, interesting conversation, and pure wonder.

There’s light years more to unpack here and this was never meant to be a scientific summary. Think of this flickering spark as more of an invitation to cut loose for the neon future is entirely unpredictable, expect for one thing: that before you know it, the neon future, will be the past. Stay wild my friends!

Life has limitless variety
But today, because of aging, it does not have limitless scope
In the neon future life will have opportunity to explore its limitless diversity
Life will have no boundaries

By Ben McDougal, ago

Import Knowledge

The focus on a local business environment allows small businesses, startup communities and entrepreneurial ecosystems to support the people they are closest to. This concentration allows available resources to be optimized, but overextending “local first” can devolve into close mindedness and groupthink if it is not accompanied by imported knowledge, global connectivity and inclusive collaboration.

Thanks to the efficiency of our connected era, increased proficiency is just a click away. Regularly inviting outside perspectives into local conversation normalizes fresh feedback and bolsters intellectual awareness. The sense of abundance paired with this shared experience adds confidence within a community. This emerging confidence can illuminate purpose and attract more of what an ecosystem needs, by leaning into what it already has. Over time, this adds cultural elasticity and opens fresh conduits for collaboration.

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Be quick to invite outsiders into the insider’s conversation.

As a local entrepreneurial ecosystem invites more outside perspectives, it also manifests itself to visitors from all over the world. This can grow the community, diversify the ecosystem, and boost the local economy.

These intellectual branches and societal bridges also give more people a chance to export knowledge as they interact beyond the local environment. This extension broadens our range of understanding and overall potential.

Can we stay committed to those we love and take pride in the place we live, while also reducing the limitations of our own location? I believe the answer is almost always yes. With a positive-sum approach to importing and exporting knowledge, we can lean on each other to all accomplish more with less.

By Ben McDougal, ago