Prognostication

Ehrich Pakala is a mathematician, software engineer, and founder who uses machine learning to unlock data-driven understandings. His team at Emigrait leverages insight to find future home buyers and sellers for real estate professionals.

While they play chess in-studio, hear Ben and Ehrich chat about avoiding the measurement trap, Ehrich’s favorite math equation, machine learning, and predictive modeling in real estate. The nerdery continues with mathematics in the real world, then Ben narrates an exponential writing.

After the break, Ehrich writes a haiku in real-time and climbs through thoughts from atop the mountain. EP83 continues with stories from inside the Iowa Techstars Accelerator, communicating complicated products, and what people look for when it comes to their new home. We finish with thoughts on polyhedrons, infinity, and beyond.

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BONUS MATERIALS

https://Emigrait.com

https://linkedin.com/in/ehrichpakala

Techstars Iowa Accelerator Demo Day

http://Prognostication.YouDontNeedThisPodcast.com

Roasted Reflections Break: Linear

EP6 – Computer Vision(ary) 🎙️ Brad Dwyer

EP22 – BioMathemAttorney 🎙️ Cassie Edgar

EP29 – Borderless 🎙️ Kerty Levy

EP34 – Measured Twice 🎙️ Ryan Glick

http://YouDontNeedThisPodcast.com

A Trip to Inifinity (Netflix)

How to Win at Chess

http://BENBOT.ai

Storytelling

Humans are innate storytellers. We use (sequenced) stories to enjoy life, relay ideas, and network experiences. Passed over generations, the willingness to tell stories has helped our species survive. When collided, shared understandings then summon diverse environments connected to thrive.

As we narrow the narrative into an entrepreneurial lifestyle, the values of storytelling are felt as we learn, create interest, unite, and take action beyond the shared moment. Over a brew, in the office, at events, out with friends, or on-stage, leaders must be able to translate the story of a business.

The environment, industry, audience, and format effects how a story is told. The sentiment can remain consistent, but your story won’t sound the same each time. Agility, preparation, and awareness will keep a story genuine, truthful, and engaging. Preparedness also boosts our confidence to share our stories in any situation.

Internal storytelling between owners, co-workers, mentors, advisors, and customers is guided by listening, curiosity, data, understanding, transparency, and all that’s found in the Team chapter of You Don’t Need This Book.

Let’s expand the repertoire with a focus on storytelling with strangers. This is done by playing with styles and formats for the story. What’s your style? How casual can you make it? How nerdy can you go? What feelings do you evoke?

Alongside different styles, timing helps to format the story. One sentence is a sharp conversation starter. 42 seconds is ideal in a small group. 6 minutes delivers enough details to support a valuable Q&A. 10+ minutes creates space for more depth, but don’t numb the audience. 45+ minutes is leading event sessions and keynote speaking.

Along with talk, relatable assets bring a story to life. Such creation uncovers the flow for a story, so embrace branding, social media, website development, slide decks, one pagers, and endless types of physical and digital materials that connects storytelling with an audience that cares.

No matter the situation, honest understanding, energizing enthusiasm, practice, transparent vulnerability, intellectual humility, and concise simplicity will serve you well. Nothing pushy, but pops of persuasion curate attention along the way. As a remarkable story comes together, feedback will sharpen the business and continue to tweak transmissions.

Aphorism

Personal truths on health, life, wealth, and happiness evolve from entrepreneurial endeavors.

The pursuit of building a business causes people to be more contemplative about other aspects of life. Learning to articulate thoughts as a leader is transformative. Knowing ones self can be parlayed with mindful aging to create curiosity that can be mixed into heartfelt conversations.

How we explore big ideas depends on the environment, people you interact with, and knowledge you pursue. This makes me thankful for my own entrepreneurial experiences, but more important, the immeasurable blessing it can be to expand our minds by plugging into startup communities and entrepreneurial ecosystems.

A willingness to show up and the trust built through such generosity has allows leaders to become apart of so many other startup stories. As mentioned throughout YDNTB, consistent action over the long run is required, but insight learned along the way provides a path to understanding for anyone, on almost any front.

As we support entrepreneurs through the art of connection, the invitation to have more diverse discussions is unlocked more often. Whether it’s strategic, tactical or philosophical, what a gift toward open-mindedness this becomes.

Along with stimulating conversations with agreeable peers in a support network, Adam Grant reminds us that it’s important to weave in the perspectives from a challenge network as well. Challenge networks consist of disagreeable people we trust to point out blind spots. This helps to overcome weaknesses with critical feedback we may not want, but need. Peculiar interactions within a challenge network also unlock humbling opportunities to be wrong. Intellectual humility helps avoid misguided confidence and brings us closer to different forms of truth.

Extra Shot

Smart people change their mind all the time. Find joy in discovering you were wrong and now less wrong than before. This is not incompetency. It’s being honest, respectful, and willing to learn.

Isochronal

Repetition builds clarity for the stories of our quests. Isochronal means uniform in time, or occurring at regular intervals. Let’s think through why recurring reminders are needed to motivate awareness, action, and steadfastness.

The starting state, is how hard it is to get anyone to do anything. Motion requires force. We don’t know what we don’t know. The dance of an entrepreneurial lifestyle takes time and action calls for commitment.

That’s a heavy ask and attention is scarce. Whether it’s garnering early feedback, attracting customers, or in general, finding people who care while also maintaining momentum, there’s an art form in blending new ideas with repeated elements of your mission.

Along they way, playing with specificity helps to make a quest feel less intimidating. Recurring pieces of a puzzle act like stepping stones. The jumps may be short at first, but the size and distance become advanced on the path to scaling ideas. Scaling is hard and even a small audience is challenging to activate with consistency.

This is partly because consistency requires sacrifice. When it comes to business, consistency is what most people want. Passion is fine, but are you healthily obsessed? The sacrifice is worth it when discipline makes business an authentic experience. It can almost become a hobby that pays. We enjoy hobbies and it’s easy to be authentic when you enjoy something. No act required. It’s easier to be consistent when you’re authenticity feels normal. When consistency is then united with discipline, perhaps we find our own isochronal.

Your own version of isochronal is thoughtful repetition that helps to deliver on whatever the promise may be.

Extra Shot

When it gets repeated, the story grows.

True fans can stay in-tune, then steadfastness catches fresh awareness along the way. What’s your smaller, more specific target audience? It’s a moving target, but how can nimble calls to action resonate with the smallest viable audience?

To create intrigue alongside consistency, combine personal touch with true understanding. Humans can say less when something is understood, so tighten your vocabulary with fewer words. It must maintain reality, but fewer words can make things easier to repeat and therefore, remember.

When anything becomes worth repeating, the motivators of a mission can be passionately passed to future leaders with added clarity. This becomes critical for long-term quests that have ongoing rotations of participation. New leaders who keep innovating on what works can revitalize a team, support healthy succession in an organization, and keep dots connecting for the community. Without clarity, the fresh energy of future leaders can be misguided and may fracture progress. The story of any quest will always be evolving, but how might clarity on a foundation of constants support more lasting, recurring momentum?

For external communication, sequencing keeps each touchpoint lighter. Conciseness allows first impressions to be impactful, then content that rhymes over time can guide more isochronal action without hesitation. Repetition brewed with the staying power of sequencing keeps the narrative consistent and therefore more transferable. Transferability helps make onboarding newcomers sustained, bold, honest, and efficient.

Isochronal sequencing also bridges dips in clarity among different segments of existing stakeholders. It’d be nice if recurrence wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and harder to maintain. We also know endless reminders are annoying. The weight of too much at once is daunting too. There’s an art form in communication that guides lasting enrollment.

Be isochronal with a strategic cadence, perceptual learning, fresh consistency, and space for sequenced storytelling.

NOTE: This writing is an expansion on No Running, an earlier (and less thought out) writing on repetition.

Win Win Win

Nicole Crain is the incoming president for the Iowa Association of Business and Industry. She’s been helping to build business throughout Iowa for over 15 years, so it’s neat to have this 2025 podcast be her first interview as the new leader within Iowa ABI. We toast Mike Ralston and his 20+ years of generous leadership, then discuss negotiating, public policy, and advocacy that is valued by members. Nicole wraps up the first part of EP72 by shared timeless insight for students pursuing a business degree.

After Ben narrates Significance, Alessandra and Stella welcome us back by asking our featured guest, what’s worth sacrificing to pursue progress? We then let future-forward ideas flow, scratch on innovative community building tactics, and share how existing business can weave succession planning into their strategy. Congrats to our featured guest on the new role, and here’s to a fantastic 2025!

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BONUS MATERIALS

https://IowaABI.org

Roasted Reflections Break: Significance

http://Win-Win-Win.YouDontNeedThisPodcast.com

EP32 – Connecting Leaders 🎙️ Jessi McQuerrey

EP40 – Big Business 🎙️ Joe Murphy

EP30 – Exit Ramps 🎙️  Brian Crotty

http://PlayforcePrinciples.com

http://BENBOT.ai