Brewed From Within Archives - Page 10 of 10

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Educational organizations are key actors within entrepreneurial ecosystems. As a community builder, collaborating with students and leaders within educational organizations has been enlightening.

While I’ve always enjoyed exploring the intersections between entrepreneurship, innovation and education, it feels like I’ve been thinking and talking about the future education a lot more lately.

Perhaps it’s my Regional Rep role for an educational program like 1 Million Cups? Maybe it’s how many caffeinated community builders I’m supporting, who also work in this space? Blunt thought provocations from Naval Ravikant keep me on the edge of my seat and having a daughter who’s about to experience the classroom for the first time has to play into my heighten curiosity as well. It’s clear that my interest in education does not emerge from a single source. It’s the collective interactions. It’s my interest in accelerating others. It’s wanting the best for my little startup that pays in love. Even deeper, it’s an optimistic enthusiasm for our future.

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I’m envious of students who are being encouraged to explore their entrepreneurial spirit so much earlier. I only regret two things from my experience in college: not starting a business and not understanding the value of an engaged network.

Our connected era and the rising cost of higher education seems to be signalling a cultural shift. It’s less about earning a piece of paper so you can work for someone else. The future of education feels more like providing a safe space to explore knowledge, social interactions and what creative activities feel like play to you, but look like work to others.

We learn, earn and then give back. My hope is that we can inspire future generations to go beyond what we think is possible. Can we leave behind parts of the system that feel like day care and replace them with curricula that reward pure wonder, initiative and skills that help more people evolve ideas into reality? Outside the classroom, can we celebrate life-long learning and those who break down barriers so more people are set free to push past the status quo?

As Greg Horowitt said in our conversational jazz, without order nothing can exist, but without chaos, nothing can evolve. Let’s build for the sake of our future, by never fearing unicorns in our balloon factories.

Super Sentence

Football is a battle between modern gladiators. Did you know there are only 11 minutes of live action in an average game? Even with such a small window of actual gameplay, think about the endless pregame analysis, commentary, predictions, production, and post-game highlights.

Each week, this machine churns attention, but the Super Bowl takes it to another level. With two weeks leading up to game day and another week for post-game highlights, the Super Bowl lasts three weeks. That’s up to 30,240 minutes of potential attention the National Football League can earn from each consumer. With those 11 minutes of live action representing only 0.04% of this three-week long spectacle, clearly the Super Bowl is about more than the game. It’s also about the host city coming to life, a stadium full of fans, the TV commercials, the halftime show, the food, and everyone sharing the spectacle together.

This is not by accident. The NFL understands their audience. They’ve achieved product-market fit, and since 1920, they’ve built around what they do best. This entertainment behemoth does American football really well, but $15 billion in annual revenue doesn’t come from 150 snaps per game. It comes from being outstanding at one thing, while not getting complacent. This strengthens an existing fan base while allowing experimentation to guide strategic initiatives to further increase the audience.

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If your company was given a free Super Bowl commercial, who would be your target audience? What story would you tell? What action would you want viewers to take, and would you be ready to convert attention into trust when they took that action?

The NFL makes product-market fit look easy, but building something that satisfies true demand is harder than it sounds. Avoid getting sacked by admitting that your idea isn’t special and the future of your business relies on your ability to consistently execute. Trust that early success relies on clarifying your value proposition and evolving your business based on continued customer discovery and your ability to collaborate with those around you. This takes finesse, thick skin and a peculiar combination of urgency mixed with patience. As you secure more paying customers, you may be given a chance to broaden the impact.

Can you describe what you do in one super sentence? Now, what’s another concise sentence to highlight your current quest? Let’s have a sequenced follow up. Finally, articulate how this work feels like play, celebrate members of the team, or highlight other fundamental elements of the business.

When these super sentences come together, you’ll have a playbook to better understand the realities of your work and how to earn first downs in the market. Over time, with an advancing playbook, small wins lead to larger victories on and off the field.