Personal

PolyOmega

Roasted Reflections is a collection
of writings I’ll be proud of forever
and this is the finishing touch…

As I think back, I was never much into reading or writing. I did what was required to play the game of school. Back in 2004, after earning a computer science degree from Loras College and as I started building my career, countless website proposals and client emails had to be where my proficiency with creative writing started to form. This was when the Internet was new, so every business owner began to realize they needed a decent website, even if they didn’t know why. My ability to translate nerd to normal (and normal back to nerd), helped me collaborate with leaders in countless industries. Hearing how people built their companies and helping to compile stories made content creation an indirect, but ongoing element to my early practice.

Writing was also important in my entrepreneurial ventures. It helped me launch The Iowa 3v3 Soccer Challenge and then a global social network for video game enthusiasts. The amount of content I forged into Gathering of Gamers and Tournament Seeker was epic. When I retired from web development after 8 years and  $1M+ in sales, a multimedia marketing move into home building also had me creating a castle of content and with each new side hustle, more words were always required. For instance, I designed everything on FliteBrite, OpenOpen, and Chatty, just to name a few.

I stretch back into the past, because it reveals how writing is fundamental to modern communication. AI and ChatUX is transforming how it’s done, but content creation has enhanced my career in digital marketing and has fueled all of my innovative aspirations. Along with articulating ideas in compelling ways, my writing has been focused on entrepreneurship for a long time. My own creative seasons have been enlightening, but all that I’ve learned from leaders like you, has been monumental in understanding the entrepreneurial lifestyle. Along with career nirvana for myself, I’ve seen how building a business activates an abundance of lasting purpose, shared motivation, and personal growth!

Alright, fast forward to January 1, 2020.

As I started writing my first book by copying the Table of Contents into a blank document, there was never a doubt I could articulate deep understandings into tight spaces. From start to finish, writing You Don’t Need This Book and building Pour Over Publishing to support the publishing process took 1.25 years. Toward the end of this journey, it became clear that BenMcDougal.com needed to be a more prominent place. Thanks to a lifetime of building online, as my personal website came together, I had a stockpile of content. Along with everything on different websites and throughout social media, I had crafted (37,456 words) for YDNTB, which delivered a wonderful well of my very best writing.

Extending my book with a blog was not the original plan. It felt important to make my website shine, but I had never published art on such a rigid timeline. Seth Godin suggests we ship art every day, so while I considered a daily blog, I had to be realistic. Everything I write about are relics for people who mean the world to many, so delivering on a promise was my only option. As I considered how often to publish new articles, feedback kept me grounded and I’m glad I chose to pursue a weekly cadence.

Over time, RoastedReflections.com has become a treasured library. Each writing is a chemical reaction. I thought deeply and challenged myself to write less, but to mean more. The challenge of compressing countless characters also led to many short titles. While my titles may not be obvious for first-time readers, I appreciate the allure of such mystique. Short titles deliver a punch and I’ve enjoyed forcing big ideas into tiny titles.

The organization of this library will continue to pay dividends as well. There are countless links between all 160+ writings. Primary categories kept me focused on timely/evergreen value for the right audience, while topic-based tags were applied for more precise exploration. Thoughtfully associating a unique emoji to each writing was fun as well.

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Listen to WHY I build.

What started as a marketing engine for my first book, soon became a part of my routine. Knowing an email would automatically pull from my blog every Wednesday morning, meant I needed to meet my deadline every week. The occasional glitch had me scrambling once in awhile, but I never missed a week. Such consistency required sacrifice, but significant learning was experienced along the way.

I learned how reading helps us understand the world, while writing helps us understand ourselves. I learned to feel when it was time to find direction. I learned to appreciate the release of articulating something everyone was going to see. As distribution channels grew, I learned how to counter the feelings of self-righteousness. I learned a lot of new words and that it usually took more than one pass to get each writing perfect. I learned the value of indexing my thoughts. I learned how writing helps improve the way we listen and speak. I learned that when we create something we’re proud of, external validation becomes inconsequential. I learned more about how generosity builds trust and what it means to be an author.

There are more takeaways, but it’s clear why I encourage everyone to write. If you’re afraid to write in public, start by journalling in private, but know this has layers of unrealized potential. Writing helps us organize, execute, and release ideas, but it’s not “art” until it connects with those we seek to serve. The best of intentions mean nothing until we ship it.

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“Change is inevitable.
Don’t fall in love with a medium.
Fall in love with the mission.” -Seth Godin

I’ve shipped my art and RoastedReflections.com will live on to nourish leaders who make a ruckus by fueling positive change in our connected era.

This may be the end to an epic streak, but the title of this closing chapter (PolyOmega) reminds us that endings are a beginning to what’s next.

I’ll continue to lead by speaking nationwide, over 5,000 copies of You Don’t Need This Book have been sold, You Don’t Need This Podcast is in full-effect, BEN BOT is online, fellow leaders are collaborating on Discord, community events are happening, and ecosystems are evolving.

Cheers to all who make work look like play and as we each pursue career nirvana, let’s keep building and stay connected in all that we do ▯

By Ben McDougal, ago

Overbooked

It’s a go-go world of busy, busy, busy

With days scheduled from start to finish, what time is left for random acts of conspicuous kindness, welcoming serendipity, or just saying yes to more adventure?

Thoughtful preparation is often required to coordinate whatever it may be. There’s value in staying organized, but over planning is a trap. The thirst for productivity in an industrial age has made busy feel/look successful. How often do we hear pride disguised by disgust, in the tone of someone explaining the constrictions of their overbooked calendar? Yes, it takes boundless hard work, a healthy obsession, and endless sequencing to be remarkable, but unexpected opportunities emerge when we’re not captive to a calendar.

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A lack of routine may slow down time.

Renting time can be lucrative, but in our connected era, there are ways to efficiently get things done without falling victim to a back-to-back life. Perhaps being comfortable without a plan can leave space to connect more interesting dots? Things will not always come together, but if the calendar is a tool to keep promises while staying quietly organized, complacency can be released and replaced by unplanned experiences that keep us open to next.

As we sip on another holiday season, see how it feels to fly without a plan. May voids filled with no agenda unravel a freedom to be your best.

By Ben McDougal, ago

Horizons

From the ground, our view to the horizon is 3 miles. Peering atop the highest observation deck in the United States, humans can see up to 50 miles on a clear day.

While the foreground of daily activity occupies so much attention, our cumulative culture has always looked to the edge for answers. Whether it’s cresting through the clouds on a flight, that inspiring view from any rooftop, or the simple pleasure of walks around the neighborhood, we love the hope-filled distance of any view. Beyond these moments of beauty, how can we think about edges as we keep building?

Action is obviously required, but staying wild and thinking BIG takes practice. Busy can be addictive and the close proximity to how time is spent makes everything feel pressing. The closer the deadline, the more attention it’s given. Keep the promise of what you’re building, but finding time to think is a mental exercise that nurtures gratitude and often attracts fresh opportunities.

To avoid self limitation, collide ideas into more weird conversations. We can chat with anyone online, so leverage our connected era, but then pour in the serendipity! Show up and with your own eyes, get interested.

As boundaries come and go, avoid where the sidewalk ends and there’s no need to always be first in line. Skyline views await us all from anywhere. Build like this. Linchpins go beyond brainstorming and instead, edgecraft ideas toward reality. Lean into Playforce Principles and continue to ship on the timeline of now. Along with that prerequisite, stay open to next and feel different momentums converging toward that next horizon.

No matter how you get there, the edge is wonderfully wild. Every horizon is different and gratitude ensures we don’t go numb to the raindrop of time we have on earth. Perhaps the thesis of this riff is that one horizon is not the only endpoint. Each extent is just too cosmic to ever be the same. Trap time and enjoy sequencing distant views to hug the curves toward your own horizons.

By Ben McDougal, ago

Visualizing Variety

For people who play 80 hours instead of working 40, a diversified career portfolio often emerges.

A variety of activities and the contemporary energy of popcorning between them, helps vanguards stay ahead of the innovation curve. Diversification of work can also provide stability when the volume of different activities are strategically adjusted over time.

As we diversify career portfolios, balance, transparency, being realistic, patience, perpetual learning, and avoiding The Headline Trap is critical. These real skills fuel focused progress on multiple fronts and help reduce the risk of diluting yourself to mediocrity. If you’re stretched too thin, the value of diversification can devolve into fragmentation.

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It’s easy to discount our potential, but life is too short not to love what you do.

When change is constant, visualized assessment helps track how time is spent. Below is the evolution of my own career portfolio. People who see this often want to implement this method introduced in the Side Hustles chapter of YDNTB, so let’s jam on how to visualize your diversified career portfolio.

First, organize the things you spend time building. Assign a percentage of time spent on each activity, then plot the data into a pie chart. I use Apple Keynote to manage the pie chart and Adobe Photoshop for added flare, but any spreadsheet or slide deck software can visualize data in a similar way. Once created, save the pie chart as an image. You now have a conversation piece that showcases how you spend time. Update it as your career portfolio evolves or use this method as an annual exercise to stay balanced with your own personal bandwidth.

By Ben McDougal, ago

Winds of Outrage

Outrage is a waste of time.

Anger is instinctive and there’s purpose in standing up for what you believe, but little is accomplished when we combine the two. Lashing out rarely makes us feel better, so why is such fury so common?

The winds of outrage get stronger as isolation increases. We live in a connected, but lonely time. Anything is a click away, but a thoughtful conversation (especially amongst strangers) is increasingly rare. As we age, more time is spent alone, which further reduces diversity of thought. This social isolation causes a neural chemical (Tac2/NkB) to be overproduced in the brain, which increases fear and aggression. The mental instability swings us away from center. Instead of curiosity, empathy, and patience, a hardened state feels like the only way to be heard.

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Humans unite against things we don’t like much faster and louder, than rallying around those we do.

Without an intrinsic appreciation for the complexity of constant change, simplification is natural. This polarizes any position. When the answer must be yes or no, there’s no room for maybe. If one’s identity is defined by such polarization, it’s innate to assume that a threat must be met with force. When politicians get loud, does it strengthen their position? No. It looks desperate and detracts from a respectful debate. Increasing the volume may attract attention, but more of the same only deepens close mindedness. When tribal truths becomes personalized, the fuse that ignites outrage is shortened.

How then, can we calm, perhaps even
harness the winds of outrage?

Imagine the serenity of a sailboat. Next time it’s windy, let your mainsail catch the wind to move forward. Stay connected to the centering mast by leaning into your understanding, but invite pure wonder by allowing the jib to wave in appreciation for the intensity that comes with outrage. It can feel like strengthening the storm, but a thoughtful question can reduce tension. Our goodwill of active listening creates space for outrageous energy to dissolve. Even when there is little to agree on, as people feel heard they are more willing to listen and when storms blow over, common ground can be found.

By Ben McDougal, ago