Ben Sinclair is a wizard who builds amazing technology just for fun. This episode is hilariously awesome as The Bens chat about their special origin story. We open the gates on the evolution of FliteBrite, building an electronic serving system, and a beer festival app. Laugh with Ben and Sinclair as we have fun connecting jokes with WWDC23, astronomy, web2 vs. web3, OpenOpen, being present as a parent, building as co-founders, and staying professional over pinball.
Cross-checking helps determine distance, maneuver around obstacles, and identify missing objects. Alongside the math, a triangulated team diversifies real skills and increases dependability.
With more distinct perspectives, entrepreneurs add synergy that accelerates forward movement and increases confidence when the same problem is attacked from multiple angles. This nimbleness can be leveraged as co-founders also create an invigorating culture that makes each person feel significant. With back-to-back episodes of You Don’t Need This Podcast featuring my two co-founders in FliteBrite, what a wonderful chance to reflect on talented friends who build as one.
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“One’s company, two’s a crowd,
and three’s a party.” -Andy Warhol
If you’re on the prowl for co-founders, consider the value of triangular patterns. Connectors become connected, so show up and be quick to make interesting introductions. Even when the first degree of contact lacks obvious opportunity, remember it’s often the second and third degree of connectivity that delivers more precision. Over time, generosity within an entrepreneurial ecosystem will expand and tighten engaged networks. Instead of forcefully recruiting co-founders, the open-ended activity of a serendipitist will have us colliding with friends we simply haven’t met yet.
When it’s time to build, bonds that formed naturally will support lasting collaboration with people you already respect. That said, established trust is not an excuse to get complacent. From start to finish, be honest and transparent. Every story ends, so invite difficult discussions early and often. Agree on terms, leave space for change, structure the business, maintain an operating agreement to ensure clarity with less tension, and lead by nurturing the power of triangulation.
Lone wolves can move mountains and rare resources are required with more human capital brewed in, but the expanded capacity and ongoing resilience makes this odyssey worthwhile. When long-term players play long-term games together, the chemical reaction is an affinity toward work that feels like play. Cheers!
Ethan Davidson molds ideas into reality! He is the President of Beratek Industries, a Co-Founder in FliteBrite, and just launched Conduit Direct Group. If you’ve ever wanted to manufacture a new product, you’ll want to sip on this delicious discussion.
Ethan talks through product design, materials, prototyping, and manufacturability. We also discuss the lasting value of transparency, role clarity, execution in sales, and remaining friends at all cost. Cheers!
The echo of an idea is always fading.
How can we extend ideation long enough to activate early moves, blow through barriers, and maintain lasting enrollment? This is clearly a loaded question. Much goes into enabling ideas into reality and the rate of an idea’s degradation depends on a million factors, but let’s sip on the artistry of pushing without being pushy.
As seen in the Ideation and Research chapters of YDNTB, personal reflection is the easiest way to think through the various angles that might make an idea interesting. This private contemplation doesn’t require much skill and we don’t get stuck trying to earn the attention of others. Unfortunately, the ease of your own activity is matched by the hardships that await those who don’t let ideas breathe. This is why stealth mode is precarious and ongoing customer discovery is key.
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Will you spend time or money?
When we share a new idea with someone else, the situation becomes complex. This is the moment we put our idea on a hook. It’s when we push past fear and invite doubt. Connecting dots within such complexity is difficult, takes time, and is never straightforward. Research helps to build confidence and adds clarity to how opportunities are articulated. While this preparation helps guide others through layers of understanding faster, a blend between patience and urgency is required to align interest.
This makes blunt repetition tempting, but ineffective. Whether it’s potential co-founders, mentors, early adopters, or investors, more of the same (without execution) can chase away interest. To avoid potential fading too fast, find different ways to motivate movement.
For a fun visualization, let’s imagine a small pond. If one pebble drops in, the lonely ripple would be obvious, but also fades fast. While it made a splash, it’s soon forgotten. Now, imagine many pebbles being thrown in different ways, all around the pond, and over time. The pond is now alive! The echo of each pebble is magnified and the abundance of rippled collisions leave a more lasting impact.
Like this pond full of pebbles, we can nudge progress long enough to activate action by adding variety into how we introduce and continue to explore an idea. Conversation in different environments, creative analogies, inquisitive questioning, active listening, talking about anything else, releasing reluctance, or getting more people involved are all ways you can keep building without seeming frantic, repetitive, or desperate. This intentional diversity allows different echos of one idea to each feel different, and yet, all bounce in the same direction.
Introducing a modern equation:
The “future of work” is something many people throughout an entrepreneurial ecosystem think about, talk about, and work on together.
When everyone is trying to figure out the future of work, how have we arrived at this simple solution to such a complex, important, and constant debate?
It began with 20+ years of collaborating through connection. This experiential wisdom is wonderful, but thinking/writing/talking about education through the lens of entrepreneurship, intrapreneurship, and innovation has embedded perpetual learnings from students, educators, employers, and community builders. Along the way, “Playforce” was coined to describe a workforce that thirsts for significance through work that feels like play. In fact, an optional multiplier in this C.I.R.V. equation is actually having fun through an intrinsic sense of play. The depth of each variable (curiosity, initiative, real skills, and vocational knowledge) is also key to equalizing this complex equation.
This long-term focus has provided clarity, but this C.I.R.V. equation was refined through an ambitious collection of professional podcast interviews. In just three months, we orchestrated, recorded, and produced 55 fascinating episodes of You Don’t Need This Podcast. You read that right my friends. 55 thoughtful episodes of YDNTP were created in only 3 months, with a new episode now queued up to be released every week into 2024! During this prolific sprint, leaders boldly shared timeless insight linked to all parts within the educational system and related influences from throughout an entrepreneurial ecosystem. These were not quick chats. These were rich conversations with each special guest totally plugged in, sitting directly across me in a downtown recording studio! Navigating this many peculiar interactions sealed in the required comprehension that connects through pertinent perspectives.
Forecasting the future is hard, but action guided by the modern principles expressed in this new C.I.R.V. equation helps us activate exponential value as we continue building the future of work.