Celebrate

Celebrate small wins, mini moments, and game-changing achievements. This reminds everyone how fun it is to be successful. Celebrating also recharges the intoxication that comes with building things that matter. This makes people more eager to tackle new challenges, so do it often. With a connected collection of diversified milestones to keep everyone united, accountable, and motivated, here are a few easy things to celebrate.

– New Hires
– Work Anniversaries
– Product Releases
– Fresh Features
– Customer Testimonials
– Record-Breaking Activities
– Community Gatherings
– Media Spotlights
– Industry Awards
– Event Highlights
– Holidays
– Failures

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Working to establish a few cool milestones and creative ways to celebrate them? Here’s an NFT to unlock some time together!

Most companies love to celebrate together, but too much of a good thing can lead to unnecessary drama. In contrast, when there aren’t enough good times, the team forgets how to have fun as a team. To stay equitable, listen and learn how different people respond to business breakthroughs. As you consider what and ways to celebrate, invite everyone into the activity planning process. Milestones may not change, but the way you celebrate them sure can. Connecting achievements with inclusive celebrations will motivate everyone, while also infusing a freshness into the mix.

As we celebrate in style, the entire team is supported by a performance-based culture where everyone feels included and has fun building as one.

Milestones

Big or small, internal or external, milestones help people identify with progress. They draw lines in the sand. This clarifies goals while supporting short-term accountability and long-term motivation.

Entrepreneurship is a community sport, but creative problem-solvers working to build a business are still competitive. Milestones tap into this competitive spirit by gamifying a performance-based culture. Recognizing milestone achievements can also boost morale and further unite a team. If you’re collaborating with mentors and/or an advisory team, milestones help keep everyone on the same page as well.

As milestones are established, be sensitive to the diversity of your team. Find creative ways to equitably encourage new and more experienced team members. One easy way to do this, is to establish a few tiered categories for different types of milestones. As you diversify milestones, we’re not creating so many that they become pointless. Instead, you’re curating a variety of dynamic signals that can activate different emotions along a connected and sustained timeline.

As milestones are completed, the culture is nourished with celebration, which we’ll sip on next week!

Sedona Sands

We’ve all had experiences that touch our soul.

Perhaps it’s exploring the universe at an observatory, a scenic nature hike, an inspired talk from someone who seems to know just what you need to hear, or a concert that takes you to a different state of consciousness. Whatever the experience may be, we are moved in these moments, but how can we ensure the energy from such occasions don’t fade?

Perhaps adding a mental bookmark can thicken the moment? Even if it’s a short, but focused mediation in the moment of impact, might this attention make it easier to revisit the sights, sounds, and feelings of a past experience? Stories, photos, and video are fantastic reminders of what we saw, but connected meditations may provide added layers of internalization.

This story of curiosity begins in the sands of Sedona, Arizona. As we hiked the Airport Vortex, my wife and I found a shady spot to rest on the mountainside. Michael Kass, a friend, colleague, and facilitator who helps others shift consciousness one breath at a time, had given me a special gift. It was a personalized, recorded meditation for my 40th birthday, which I named Sedona Sands and minted this NFT to commemorate. As my wife and I sat together, listening to this thoughtful gift and breathing with the land, I was thankful for such serenity with someone I care so much about. I was also (pleasantly) distracted by the scenic view, with beauty that made it had a hard to close my eyes. 12 minutes soon passed and while I felt a flowing sense of gratitude, it didn’t feel like an enlightened moment at the time.

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Here are a few meditations to enjoy.

Now…for the wizardry.

Fast forward two weeks. I was visiting 1MC communities in Kansas City, Wichita, Iowa City, and Chicago. Within the whirlwind of travel, I had an evening to unwind. After enjoying a serendipitous sunset overlooking the Arkansas River, soaking in the hot tub with a good book sounded like a relaxing way to finish my day. After reading a chapter, I thought it might be interesting to shift gears by revisiting Michael’s recorded meditation. This was the first time I had listed to it since we enjoyed it in Sedona. To compliment the steam, I put a cold towel over my eyes and let cool water run through my fingers. Within an instant, the recorded meditation brought me back to that shady spot on the mountainside. The red rocks surrounding us. I could feel the desert air. My wife was with me and I was there!

This same mediation was enjoyed at a different time and place, but the energy was deeply connected. I look forward to exploring how momentary, connected meditations may allow the powers of our past to continue guiding us through the grounded energy of this great adventure called life.

Maverick

“I don’t like that look…”
“It’s the only one I got.”

Entrepreneurs enjoy the ride on our highways to the danger zone. There’s a comfort in uncomfortable and the edge is where’s it at. Skills and tactics can be learned, but steady action, confidence, humility, and long-term persistence are just a few things required to embrace entrepreneurship as what it needs to be: a lifestyle.

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Everyone has a creative spirit. When an appetite for (calculated) risk is applied, the entrepreneurial spirit is unlocked. This can be nurtured by community and work that feels like play. This grows the entrepreneurial spirit until it becomes a way of life.

When building becomes a part of who you are, the result is not authenticity, it’s consistency. As open-mindedness and generosity lathers into long-term consistency, trust bubbles. Trusted community members who then invest toward understanding those they serve, will almost always find some form of success. This might be the side hustle they love talking about, the innovative role they build as a linchpin inside an existing organization, or that first hire that grows into a whole new business.

As Top Gun: Maverick reminds us, it takes commitment to feel your way through this mission. Don’t think. Make entrepreneurship a lifestyle to keep learning, building, and having fun on your way past hypersonic.

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Talk to me, Goose.” —Maverick

Minerva

The cosmic pursuit to find Pluto is a neat example of how imagination, obsession, and reason align what can be seen. After scientists at the Lowell Observatory finally discovered “Planet X” in 1930, the world weighed in on what to name it. Let’s brew on naming your project.

As discovery releases new realities, a great name established an identity. A name makes a project feel real and allows you to talk about your ideas with others. It also creates an identity to build your marketing around. If you’ve been thinking about your project for a while, a good name may emerge. If you’re struggling, here are three ways to land on something scalable.

1. Be descriptive. If it’s impossible to guess what you’re offering at first glance, you’re taking an early gamble. Hyper specific names may stand out in the moment, but too much definiteness can limit your ability to evolve. Attention is hard to earn, so avoid obscurity, names that may trap you, or anything that makes your business hard to remember.

2. Verify your name is available. It’s tough to set yourself apart while still being easy to remember. As you consider naming a business, get creative, but do your homework before you fall in love. Research existing trademarks, domain names, social media accounts, industry competitors, and funky spellings.

3. Think long-term. To withstand the test of time, consider how this name can support long-term growth. If the trend you’ve based a name around fades, might it make you look outdated? Will highlighting a specific location eliminate the ability to expand? In short, don’t corner yourself unless it’s on purpose.

Once you lock in a name, start using it within customer discovery to explore how it’s received by those you seek to serve. When a name clicks, align your marketing and overall vocabulary around the newly established identity. This will make your company recognizable and over time, connects you to more true fans.

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Pluto was the second choice of scientists who discovered this beloved dwarf planet. Minerva was the team’s favorite, but it was already taken by an existing asteroid.