Jargon vs. Understanding

Seth Godin is my favorite thinker, but I’ve been pondering the words of Naval Ravikant a lot lately. In this interview, Tim Ferriss and Naval riff on how Richard Feynman differentiated jargon versus true understanding.

This has me reflecting on how humans seek the ability to effectively explain our thoughts, but too often a lack of understanding leads to fancy words and long-winded rhetoric. Sounding smart may protect our perceived knowledge, but as Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”

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This tweetstorm first introduced me to @Naval. I’ve since listened to his podcast, read the Almanack of Naval Ravikant and enjoyed this Joe Rogan interview where Naval says, “We have two lives, and the second begins when you realize we only have one.”

As I translate this collective wisdom, I’ve organized a few simple constructs to practice this mental mindset.

  • Be more succinct with my words.
  • Ask an increased amount of concise questions.
  • Get comfortable with uncomfortable silence.
  • Inspiration is perishable. Act on it immediately.

    When trying to balance this cerebral equation, here’s are two questions to ask: Can we deconstruct, expand, or compress what was just said? Can we then describe the exact same idea five different ways? If not, seek further insight to go beyond memorized jargon for true understanding leads to more confident, diverse, and transformative conversations.

    Connectors Become Connected

    In the connected era, building an engaged network is everything. This doesn’t mean you exchange a bunch of business cards at random networking events. An engaged network is activated when your connections care about you and you care about them. This mutual respect leads to improved collaboration through a genuine interest in one another. As we go beyond our immediate self-interest, it becomes clear that the only way forward is together.

    One of the best ways to unlock your engaged network is by introducing people to each other. This triangulates you into more relationships. The more people you connect, the more connected you become.

    Connectors eventually become the people who know everyone. When you know everyone, people start introducing themselves to you more often. This creates a cycle that inherently feeds itself. The social currency that comes with being a connector earns you the ability to keep connecting others. Over time, this cultural connectedness translates into an invitation to lead.

    Connectors who decide to lead should continue to help others succeed while allowing new leaders to surface. Being an active leader and the go-to connector won’t last forever and that’s a good thing. It can be hard to let go of a leadership role, but your work will not be forgotten and proactive succession is healthy for the community. Let others lead knowing you’re not losing control, power or influence. You’re gaining the freedom to pursue new ways that make an impact as the entrepreneurial ecosystem is refreshed and given the latitude to grow.

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    My new book debuts April 1st!

    2 Hours

    Greg Horowitt is a social architect and pracademic. He is an accomplished entrepreneur, investor and global advisor. I always knew of Greg because he co-authored The Rainforest with Victor Hwang. After years of learning from Victor, I decided it was time to connect with the other half of this intellectual equation. I reached out to Greg and he was generous enough to setup a time to chat. We had no agenda, but ended up talking together for two hours!

    This extended discussion allowed me to enjoy fun anecdotes about a bestseller so many entrepreneurial ecosystem builders have on their bookshelf. I learned about Greg’s innovation design role at UC San Diego and his upcoming book about the religion of innovation too. We riffed on entrepreneurship, venture capital, innovation ecosystems, complex adaptive systems, how humans think, economic development, the speed of trust and how storytelling brings everything together. Here is a Twitter thread with our photo and a few more memorable moments, but having Greg Horowitt lob knowledge grenades my way was such a treat.

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    Meaningful discussions can form faster without an agenda.

    This enlightening interaction has me reflecting on how a hint of initiative unlocked another cool connection. Also, how that extra hour gave Greg and I time to discuss a variety of topics with space for this thoughtful exploration to go deeper. Look at your bookshelf or social media feed. All of us have giants we’d love to meet. Do you seek out learning sessions with people you admire? How might a significant conversation evolve if you give it an extra hour to develop?

    We’re all busy, sure, but a peculiar conversation is rarely a waste of time. Perhaps it’s only done occasionally, but more cerebral conversations allow us to go beyond protecting our knowledge with fancy jargon. Perpetual learning with a coexisting effort to accelerate others will release innovative energy that sparks creativity and reveals a path to deconstructed understanding.

    Love Triangles

    As we celebrate our love for one another, Valentine’s Day felt like a heartfelt time to reflect on building a business with and around members of your family.

    The permanence of family leads to many business partnerships. Some operations pass from one generation to the next. Others spawn when family members decide to start something new. Still more businesses come together as people create new family bonds and merge their work into love triangles.

    It seems obvious to start something with those you love. In some cases, the convenience makes it easy. In other cases, it can become a necessity to turn the family into a team. No matter the why, transparency and trust within a family is hard to beat. This allows family members to wholeheartedly lean on one another. Such an unwavering ability to count on each other is why family businesses always have a chance.

    While family businesses can thrive for generations, there are dangerous downsides as well. Not everyone who loves each other should work together. Home and work are often like night and day. The difference between the two makes each one better. Living and working with family makes it hard to separate the two. This can lead to arguments that extend far beyond the office. These inescapable emotions can damage relationships and bleed into the broader team. While you’ll spend the most time with your family, building a life together doesn’t mean you have to work on the same thing. A healthy amount of individuality allows each person to do more and space makes coming back home even sweeter.

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    Do you work with family? If so, share your best tips in the comments! Also, did you know Brad Feld and Amy Batchelor wrote an entire book on this, called Startup Life?

    Whether you build a business together or not, family dynamics affect all entrepreneurs. The most direct impact comes from your significant other. Your co-founder in life has a huge influence on your ability to thrive as an entrepreneur. Almost like separations of power, each person can provide contrasting perspectives, honest feedback and valuable support to balance the time, financial and emotional responsibilities of life.

    Co-founders in life who share authentic trust give each other stability, fewer restrictions and more opportunities. If you find the love of your life, help them be their best. Admit they are the better half and be humble enough to let them return the favor. Such motivation from inside the home fuels a deep sense of abundance. The result is a more determined mind, body and soul eager to learn from the person who knows you best. This constant support brews loving vibes that spill into your work. Two people who push each other to be better than they would have been alone is the ultimate gift.

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    To love is to share life together,
    to build special plans just for two,
    to work side by side,
    and then smile with pride,
    as one by one, dreams all come true.
    The Meaning of Love – Krina Shah

    Super Sentence

    Modern gladiators went to battle last weekend and it only took around 11 minutes for the Tampa Bay Buccaneers to win Super Bowl LV. It’s interesting to compare such a small window of actual gameplay to the endless pregame analysis, commentary, predictions, production and post-game highlights.

    With two weeks leading up to game day and another week highlighting this annual event, the Super Bowl experience basically lasts three weeks. That’s up to 30,240 minutes of potential attention the NFL can earn from each consumer. With those 11 minutes of live action only representing 0.04% of this three week long spectacle, clearly the Super Bowl is about more than professional football. It’s about the host city coming to life, a stadium full of fans, the TV commercials, the halftime show, the food and everyone sharing the Super Bowl together.

    This is not by accident. The NFL understands their audience. They’ve achieved product-market fit and since 1920, have built around what they do best. This entertainment behemoth does American football really well, but $15 Billion in annual revenue doesn’t come from 150 snaps per game. It comes from being the best at one thing, then expanding on that with complementing (and profitable) activities. This has strengthened their existing fan base, created opportunities to increase their audience and transformed their product into a cultural phenomenon.

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    If your company was given a free Super Bowl commercial, who would be your target audience? What story would you tell? What action would you want viewers to take and would you be ready to convert attention into trust when they took that action?

    The NFL makes product-market fit look easy, but building something that satisfies true demand is harder than it sounds. Avoid getting sacked by admitting your idea isn’t special and that the future of your business relies on your ability to consistently execute. Trust that early success relies on clarifying your value proposition, evolving your business based on continued customer discovery and your ability to collaborate with those around you. This takes finesse, thick skin and a special combination of urgency mixed with patience, but as you secure more paying customers, you may be given a chance to broaden the impact.

    Can you describe what you and/or your company does best in one sentence? Hit me with it! If you send me your own super sentence, I’ll connect you with someone who can get you to the next first down.