Roasted Reflections

First in Line

There’s something special about being first in line.

Being up front means you’re committed. You’ve made a sacrifice to ensure you experience something you care about in style. Conquering the unknowns to secure this coveted spot has required effort, but a sense of pride materializes when everything goes to plan.

When we think about being first through the lens of innovation, first in line is not such a desired position.

Being first gives entrepreneurs a chance to take an early lead, but early leaders don’t always win in the end. The headwind is strongest when you’re in front.

When you’re creating something new, enthusiasm from early adopters is often met with pernicious friction. One common source of friction is the time spent educating a prevailing market. This protracted process wears on even the most resilient and exhausts resources every step of the way. Along with frictions that come with being first, with fewer clues from the past it’s harder to avoid potential pitfalls as well.

There’s value in a head start, but the early market leader often falls behind the innovation curve. Never hesitate to forge into the unknown, but remember that when you lead, others will always be chasing you.

If you’re building in front, stay ahead with humility, a challenge network that invites you to be wrong by avoiding groupthink, a genuine desire to accelerate others, and interactive leadership that allows intrapreneurs to stay wild.

If you’re the one chasing, which is far more common, you’ll need to flex a bit of founder-market fit to find product-market fit, but it’s nice knowing there’s an existing path with potentially more opportunities to champion change in a known industry.

Alright, now think bigger. How might we avoid the wait? The front of any line may be a traditional way of getting ahead, but this requires time with no guarantees. You’re still relying on someone else to let you in as well. If this activity is something you really enjoy, be conscious of how business can sometimes kill your passion but know there’s usually a way to be less of a spectator by getting more involved.

One way to do this is by combining your creative skills and an entrepreneurial spirit to wedge yourself into the experience itself. This requires initiative, but volunteering, building into a side hustle, or using content creation skills can quickly become your ticket to skip the line all together.

Extra Shot

A love for friends, craft beer, and technology is what led to FliteBrite. Along with a patented electronic serving system, our beer festival app is a tasty example of how we now skip past lines like this. Cheers!

Brewed From Within
#4 📖 Entrepreneurship

By Ben McDougal, ago

Ship It

We are all artists. No matter what you create, there’s a distinction between creating art and shipping it.

Seth Godin teaches us to go beyond the status quo by creating remarkable art. As leaders cultivate a creative practice, Godin also suggests that if we don’t ship our art (i.e. send it into the world), the effort is self-limited. There’s value to creating more than we consume, but art creates connection. If what you construct is not shipped, there is no connection, and therefore, Seth Godin says it’s not art.

Extra Shot

Does (re)defining art change how you think about your own contributions?

What is your art? Entrepreneurs, intrapreneurs, side hustlers, students, and community builders who are willing to ship, fuel positive change with their art.

Unfortunately, the ego fears external evaluation. This fear is compounded when progress feels slow, which is part of the dance. As apprehension calcifies over time, it’s hard to resist the temptation of hiding our thoughts, emotions, and activities within the safety of solitude.

Creating art to enjoy by yourself can build real skills and provide internal layers of sentimental value, but to go beyond the status quo, push past the fear of feedback. No need to waste time shouting just to make noise, but know that we need you to ship the art.

This encouragement is not an excuse to rush into bad ideas, ship something that hasn’t received proper attention, or not deliver on a promise. It is, however, a friendly reminder that pursuing perfection can devolve into an enemy of progress.

We’ve all heard inspiration like that before but listen to those you admire. Perfection is rarely required when all you need is enough success to continue creating art. Let such liberation fuel confidence. Translate expanding confidence into fresh curiosity. Augment this curiosity with creative action. Rinse and be isochronal in your creative practice.

As belief in oneself grows, one interesting hesitation is disguised by good intention. We tell ourselves it’s not wise to be too self-serving. This is virtuous, but sometimes endless humility makes silence feel safe. As we protect ourselves by staying quiet, a self-limiting restraint develops. For example, many find a journal to be therapeutic but are quick to dismiss sharing these beautifully raw writings with others. It’s good to internalize thought, but as you learn more about yourself through writing, even if it’s only for those you love, know your art can only connect when it ships.

Ready to ship your art? Double-click on your superpowers and the people you care about. Pouring a hint of discipline over what you’re best at and who you seek to serve will provide genuine value over time. Experiment with small actions, and as this develops into a practice, expand the connected nature of your creativity. As your art connects with those who care, find a cadence that allows you to be consistent. A daily blog? A weekly podcast? The monthly newsletter? An annual event? One size does not fit all, and the right tempo depends on the art you’re planning to ship. To find a signal, consider your personal bandwidth and the target audience. Talk with others and take action, then tweak timing to find the right rhythm.

If you’re shipping art, I’d love to hear what makes it stand out and how you remain consistent.

Perhaps there is a renewed desire to connect more of your intelligence? As you take action, know that your contributions matter. Even when the immediate impact is undetectable, thank you for being courageous enough to ship it.

Brewed From Within
#14 📖 Entrepreneurship

By Ben McDougal, ago

Hybridize

Remember being a kid and waking up to a winter wonderland? Snow day! Fresh powder means mayhem for many, but all that mattered back then was how quickly we could get outside to enjoy the day’s frosty gift. After a rushed breakfast, twas time to mint snow angels, roll up a snowman, and hit the sledding hill.

As we arrived atop the neighborhood glacier, the interactions of a temporary community began to form. The actors were always different yet played traditional roles. First-time sledders were excited but timid. Action junkies pushed to go faster, with adults on snow patrol.

Among the common players, hybrids presented an interesting twist. These were the children who appreciated exhilarating activity but also united others by creating space to ensure newcomers were safe and having fun too. There was an empathetic maturity in their welcoming enthusiasm.

Extra Shot

Successful adults do not lose their childhood spirit.

Fast forward, and hybrids continue to bring us together. Teachers inspire the next generation and encourage students to think differently. Technologists translate nerd to normal. Intrapreneurs shepherd positive change inside existing organizations. Founders use existing resources to create new realities and community builders act like spiders, weaving a web, tightening its connections, and activating the vibrations of opportunity to proactively push progress.

There are many other types of hybrids who inclusively identify all that may be possible. Leaders like this welcome a full spectrum of interactions between everything. They are nimble, encourage complexity, and mobilize diverse perspectives to facilitate more relevant, long-lasting impact.

For the hybrids among us, thank you. Stay curious, don’t underestimate your limitless value, and bring others along for the ride to avoid obstacles over time.

For those who may not feel such a unifying spirit, continue to lead the tribes you trust but know that fresh opportunity awaits the intellectually humble. Avoid the temptation to simplify everything and invite doubt. This open-minded empathy makes things more interesting and will unlock fresh ways for those you care about to achieve even more.

Brewed From Within
#71 📖 Technology

Extra Shot

The original riff, as seen in comments, included this 2021 year-end Tweetstorm and introduced a linked library to explore all that became Roasted Reflections (2020-2025).

By Ben McDougal, ago

Early Moves

The term early moves is abstract on purpose. It can mean so many different things in entrepreneurship. Early moves are actions that brew progress. Initiative is rewarded with positive energy infused into moments that help us climb the mountain toward momentum.

The term early moves is used throughout this book. To get thinking, sharpen the sword with these tactical examples of early moves that keep leaders building:

listen
be honest
read a book
explore current markets
attend local community events
participate at hackathons
connect others
practice the pitch
discover resources
form the company
organize accounting
compete in pitch events
seek accountability
travel to learn
mentorship
create
do

Early moves are exhilarating, but there’s value in being efficient as you decide if something is going to work. When we say yes to something, we say no to something else. It’s tempting to say, “Let’s gooo,” but this is opportunity cost. Be strategic with early moves. As you build, collect feedback like a scientist. Use feedback as data, because an early and proper no is much better than a long, wrong yes.

To avoid swinging at a bad pitch, take time alone. Along with your experience and honest thoughts, the internet is too powerful not to research online. Don’t hope something doesn’t exist; try to find it. Run some numbers. Talk with people to begin customer discovery. Think about ways to prototype something worth testing. Practice storytelling and see if you can snag a pre-order. Will strangers buy in?

If enthusiasm remains genuine, talk with others who may be interested in collaborating. Think about your own real skills to identify where you’ll need help. Attend related events to further qualify early concepts. Even if you’re not ready to share details, the readiness to show up often links to new allies who can connect dots. Stay organized and see how it feels to create and post content online as you continue working through the early stages of any idea maze.

Before you go much further, take a pit stop with your future self. Is this a quest and environment you want to work in for the foreseeable future? Perhaps this should remain a hobby? For instance, if you like pinball, it doesn’t mean you should start a pinball business. The hardships that come with being a business owner can compress, divert, and decrease passion. At first, the allure of new-made things is fun and exciting, but pressures add up. If the dance remains motivating, positive tension is relieved by executing early moves that help sustain a sensation of growth.

Extra Shot

“Inspiration is perishable—act on it immediately.” –Naval Ravikant

Determining which actions to take when is a juggling act, but as early moves are blended and strategically sequenced, they collide to jolt a business idea forward. 

You Don’t Need This Book: Entrepreneurship in the Connected Era prompts diverse types of early moves that guide an idea toward commercialization. Here’s a reminder of that book’s table of contents for readers to revisit.

You Don't Need This Book: Entrepreneurship In The Connected EraChapter 1 – Ideation
Chapter 2 – Community
Chapter 3 – Team
Chapter 4 – Side Hustles
Chapter 5 – Research
Chapter 6 – Testing
Chapter 7 – Marketing
Chapter 8 – Sales
Chapter 9 – Results
Chapter 10 – Persistence

If this evolving business idea continues to touch your heart after internal and external analysis, you may have something ready to pursue. Yes!

Inspiration is perishable, so when this happens, be ready to take action. It’s not how fast you move; it’s that you find ways to get started and keep moving.

Extra Shot

Things you dedicate time to will grow.

As you make early moves, stay nimble. Agility is one of the best advantages to being small. It often takes many versions to land on something ready for the wild. Remain sustained by timing early moves based on personal bandwidth, the environment, things you do well, and things that make you uncomfortable. Leverage educational support, accelerator programs, and resources. Stay intellectually humble, work with others, and continue executing more early moves.

Brewed From Within
#2 📖 Entrepreneurship

By Ben McDougal, ago

Open to Next

Honest resolutions provide direction. Appreciating the past, setting goals, and planning for the future guides enthusiasm and sustained action. Along with measured milestones, dare to be different by staying open to things not in the plan. This fluidity helps us avoid the limiting effect of being too rigid.

Think about your last vacation. You locked in travel, accommodations, and an assortment of prepared activities. You basically scripted the adventure. If all goes to plan, you’ll enjoy the trip, but how often does everything go exactly to plan? Almost never, yet the unexpected detours often lead to the best memories.

Extra Shot
Higher the contrast, better the story.

There are times to be stringent, and discipline is useful, but embracing the plot twists of life ensures that perseverance doesn’t become misguided. This is ambitious when control is comforting, but let good habits provide the comfort, with openness to churn goals into surpassing accomplishments.

Brewed From Within
#90 📖 Life & Happiness

By Ben McDougal, ago