Momentum Mountain

From the moment we decide, a force is required. Strategic action geared to find, and then maintain momentum.

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“Inspiration is perishable – act on it immediately.” -Naval Ravikant

Meaningful momentum is awakened in endless ways. Early momentum might mean showing up at an event for the first time, researching the competitive landscape, testing an early hypothesis, leaning into customer discovery, considering potential co-founders, building product, and eventually activating a launch sequence.

Once a project is launched, the need for momentum gets stronger. It only becomes more important. There are a world of examples, but growing the business, achieving milestones, and celebrating progress are all forms of valuable momentum. Even in later stages of a company, momentum drives activities like succession planning, navigating exit paths, and considering how your human, financial, cultural, intellectual, and network capital can be recycled back into the entrepreneurial ecosystem.

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Need help regaining momentum?
Connect at BenMcDougal.com

If momentum is maintained long enough, the result can be a flywheel effect that feeds on itself. Most things you want to grow require attention, but with less friction, momentum delivers bonus time and valuable understandings. Space for new activity emerges and that keeps things interesting.

The tough reality may be that if momentum is melting, it’s difficult to recapture. Once something melts, it’s never quite the same. These dips are moments to consider when and what to quit. If there’s enough energy to keep going, there may be a way to keep building.

Like the opening quote reminds us, inspiration is perishable. The longer stagnancy lingers, the farther you get from momentum. Tactics to maintain kamiwaza, even when momentum is melting, starts with communication. Honest communication adds clarity and is the easiest way to appreciate the realities of slowness. Reducing the weird by exposing the why, also keeps different stakeholders on the same page. By reducing the tension that quietly brews in silence, teams may be able to run at lower speeds, even during lethargic times. If left unattended however, this can devolve into a lack of urgency that brings another set of challenges. At lower speeds, perhaps less movement is needed to regain the sense of shared momentum?

That’s a real thought, but a tad boring. When it’s time to thrive, not just survive, sparks fly as initiative is taken. Tactics for climbing a momentum mountain include:

    • Connecting within startup communities
    • Travel and learning something new
    • Saying “yes” to unlock adventure
    • Saying “no” to create space
    • Revisiting customer discovery
    • Building a new feature
    • Considering a pivot
    • Onboarding new customers
    • Adding to the team
    • Have fun, then stay centered on a climb down
    • Whatever else generates joy in your own life

Momentum is crucial to playing long-term games with long-term counterparts. Find a good pace by exploring the momentum you’ll need at different stages of the quest. This awareness helps you quit chasing momentum and sets us free to forge better art at a sustainable speed. Continue to multiply mass and velocity, which equates to momentum when, where, and how it’s needed to stay wild.

Digital Dawn

Will Schneller explores the intersection of design, technology, and entrepreneurship. After an epic opening moment on the mic, Ben and Will talk about building within education, signals to consider if/when/what to quit, wallets in web3, zero knowledge proofs, and provenance.

After the break, Will expands on what he wrote in Non-Fungible Fabric, by talking through the endless depth that NFTs deliver. We take a pit stop to discuss the unmatched energy of accelerating others, the connections we’ve unlocked through the Roasted Reflections NFT Collection, and finish by adding a zero to whatever you’re building.

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Let’s Get Phygital

Sachin Sehgal found lasting purpose by starting his first business at the University of Iowa. Along with all that is multimedia marketing, Sachin is building Elevate and Bond Branding as he continues to explore connections between our physical and digital worlds.

You’ll love these shared wavelengths on customer discovery, content creation, value-based sales, balancing personal brands, activating phygital concepts, when to quit, spirit animals, truth-based prompt engineering with AI, collectability with web3 technologies, and playing long-term games with long-term people. As Sachin reminds us, when life gives us stories, tell them.

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Hiatus

Taking a break can nourish an artist and the seasonality of the art they’re creating. A hiatus can refocus teams or provide space for a community to recharge as well, but misplaced interruptions can also become an excuse to stifle progress.

Let’s look at short breaks. For example, a moment to refill your mug, eat lunch, catch the latest episode of YDNTP, or get some sleep. When you’ve achieved flow, time away can feel like a waste of time. If a hiatus is only an excuse to avoid the work, then yes, worthless wandering is a trap and can actually devolve into a dangerous habit. When paralyzing progress is normalized, it will impact other things you actually want to accomplish. This means that even short breaks should be used to recharge your return.

What about a more extended hiatus? This could be time away, setting a project aside, or even taking breaks in a relationship. When things get tough or positive momentum starts to fade, it’s tempting to avoid reality by pushing pause. This may keep things afloat, but it’s often a lackadaisical move to avoid reality, which may include the challenges of calling it quits. If an extended hiatus is truly strategic, the time should feel restful and build confidence as rearranged resources add fresh motivation. If this time away is wasted however, a false restart can be hard to recover from and will further expose what always needed to change. If a hiatus ever feels like an excuse to dodge blame, instead of being fainthearted, perhaps the illusion of an endless break should be replaced by a determined effort to make the bigger decision.

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With limitless ways to spend our time, it’s easy to take on more than we should. Be careful taking breaks when you’ve overextended your own personal bandwidth.

The length of any hiatus is relevant and so are the people who decide to take the break. Lone wolves can make these decisions easier, but they may struggle to understand the whole equation without feedback from customers, mentors, and fellow community members. When more people are involved, deciding what/when/how to take a break becomes more complex. For example, if a few people decide a break is good for a larger group, this decision may come from an individual’s lack of interest or bandwidth instead of what’s best for the group.

When we feel significant, promises are kept and more people are set free to lead together. When we lead together, the limitations of some are less likely to compromise the well-being of many. This agency supports enrollment, trust, creativity, and honesty between more linchpins who collectively decide when the right type of intermissions will be most invigorating.

Uncharted

Building without a map is a bold art form.
It’s challenging, dangerous, and rewarding.

It’s challenging, because these expeditions call for initiative to show up, but also an unknown amount of resources to stay persistent. All seven capitals (intellectual, human, financial, institutional, physical, network, and cultural) can be hard to find. Celebrating what we have with a sense of abundance, attracts more of what we want. As different types of capital connect, staying balanced with your personal bandwidth requires attention, but when we care enough and remain realistic, we give ourselves the permission to keep building.

Uncharted crusades can also be dangerous. This probably won’t go as planned and opportunity cost is high with endless ways to spend our time. Even when the odds are against us, a healthy obsession paired with a willingness to succeed or learn cultivates a potent mix of curiosity, optimism, and righteous recklessness. Those willing to try have a huge advantage over everyone else willing to wait.

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What might you regret not doing?

When exploring the unknown for the first time, be clever, collaborative, and patient. Also, remember that winners quit all the time. They simply quit the right things at the right time, so get passionate without falling in love with impossible. To do so, ask for help. There’s much to learn from heroes, mentors, and those you seek to serve. Success and failure leaves clues, so speed up progress and avoid pitfalls by leaning into the tribes you trust.

When you’ve built without a map for a long time, the highs and lows strengthen decision making, while also making the unknown less intimidating. Experienced way finders gather feedback faster, measure the right metrics, and appreciate the hardships without allowing pride from the past to be misleading.

We know how rewarding it can be to build an event, business, or relationship you’re proud of. To dance toward the unknown, be thoughtful with early moves, but don’t get paralyzed by perfection. Sustain growth with sequenced storytelling. Be urgent, but not frantic by activating trust channels that stimulate accountability. Welcome feedback like a scientist, listen with concentration, and savor metrics beyond the money.