Design to Rhyme

Rachel Abel and Melissa Carlson are leaders who show up to build brands that are brewed through storytelling that rhymes. Together, we toast to experiential design, friends within the food & beverage industry, product labeling, and staying in-tune with industry regulations to provide effeciency for customers.

After the break, we discuss how to stay creative by activating the senses and adding digital depth to extend how a target audience experiences your brand. If you’re building with friends, be sure to stick around for an easter egg of insight as well. Cheers!

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BONUS MATERIALS

https://818iowa.com

http://Design-to-Rhyme.YouDontNeedThisPodcast.com

EP65 – Aromatherapy 🎙️ Kourtney Perry

http://YouDontNeedThisPodcast.com

https://member.eonetwork.org/iowa

https://BenMcDougal.com/show-up

Beer Festival App

http://BENBOT.ai

Red Jalapeño

Taufeek Shah brings the heat! We pour on the sauce and dip into salsa as we hear how Lola’s Fine Sauces delivers spicy goodness in 22,000+ locations worldwide. Taufeek and Ben discuss the science of edible product development, freshness in a distributed supply chain, and physical experiences with digital depth.

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BONUS MATERIALS

Capsaicin 🌶️ TRPV1

https://LolasFineHotSauce.com

http://Red-Jalapeno.YouDontNeedThisPodcast.com

Roasted Reflections Break: Isochronal

EP28 – Let’s Get Phygital 🎙️ Sachin Sehgal

http://YouDontNeedThisPodcast.com

https://DMACC.edu/foundation

http://BENBOT.ai

Rock & Radio

Max Schaeffer is an Iowa Rock ‘n Roll Hall of Fame Inductee jamming on a new kind of mic. EP79 features a professional conversationalist sharing insight from 40+ years in radio!

This influencer is also an award-winning theatrical director, actor, and producer. Ben and Maxwell discuss timely vs. evergreen content, regulations of radio, metrics that matter vs. opinions of estimates, and curating dollowers beyond passive followers. After the break, we explore how to lead by doing, radical ways for radio to remain relevant, and then Max… as he’s done so many times, in so many ways, closes things down in style.

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BONUS MATERIALS

Maxwell’s Iowa CoffeeCast

https://BenMcDougal.com/content-creation

http://Rock-Radio.YouDontNeedThisPodcast.com

EP48 – Consistency Counts 🎙️ Michael Libbie

EP59 – Agents of Change 🎙️ Amner Martinez

EP69 – Generative Humans 🎙️ Chris Snider

http://YouDontNeedThisPodcast.com

http://CollectorHardbackEdition.com

http://BENBOT.ai

Make Better Things

Manufacturing and business geek, Mike O’Donnell is inside Iowa State University. He leads the Center for Industrial Research and Service (CIRAS), which helps small- to medium-sized industry compete and win in the modern world. EP76 is light and fun, but rich in now value. Manufacturing is the largest industry in Iowa. We talk manufacturing types, environmental complexities, manufacturing 4.0, exoskeletons, talent matching, and future effeciencies.

If manufacturing means something to you, if you’re building a physical product, if you need resources to keep building, this is an excellent listen.

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BONUS MATERIALS

https://ciras.iastate.edu

http://Make-Better-Things.YouDontNeedThisPodcast.com

Roasted Reflections Break: Tinker

https://ibm.com/think/topics/industry-4-0

http://Manufacturability.YouDontNeedThisPodcast.com

https://BenMcDougal.com/tag/research

https://BenMcDougal.com/resources

http://RoastedReflections.com

http://BENBOT.ai

DSM USA

Tiffany Tauscheck is the President & CEO of Greater Des Moines Partnership! This special episode highlights the results of Tiffany’s recent 11-county listening tour with 23 different chambers of commerces and how different communities can collaborate even when environmental factors are different. We then shift gears to discuss leadership within transitional times, data-driven storytelling, and the future of the Des Moines metro.

After you refill your mug, Ben and Tiffany talk about evolving startup communities and entreprenierual ecosystem building. As a cool connection to EP72 of YDNTP, listen as we discuss innovative ideas for member-supported organizations, such as chambers of commerce, non-profits, and industry associations. We review the economic and talent development showcased in the DSM Partnership’s 2024 Annual Report, then go flying with ecosystem allies before an invitation to get in the arena.

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BONUS MATERIALS

Tiffany Tauscheck Bio

Living in Des Moines

Spark DSM + Scale DSM

DSM Partnership’s Entrepreneurship Resources

http://DSM-USA.YouDontNeedThisPodcast.com

EP5 – Jam with Jay 🎙️ Jay Byers

EP13 – Growing the Garden 🎙️ Diana Wright

http://CollectorHardbackEdition.com

http://RoastedReflections.com

http://BENBOT.ai