Intrapreneurship

Maverick

“I don’t like that look…”
“It’s the only one I got.”

Entrepreneurs enjoy the ride on our highways to the danger zone. There’s a comfort in uncomfortable and the edge is where’s it at. Skills and tactics can be learned, but steady action, confidence, humility, and long-term persistence are just a few things required to embrace entrepreneurship as what it needs to be: a lifestyle.

Extra Shot

Everyone has a creative spirit. When an appetite for (calculated) risk is applied, the entrepreneurial spirit is unlocked. This can be nurtured by community and work that feels like play. This grows the entrepreneurial spirit until it becomes a way of life.

When building becomes a part of who you are, the result is not authenticity, it’s consistency. As open-mindedness and generosity lathers into long-term consistency, trust bubbles. Trusted community members who then invest toward understanding those they serve, will almost always find some form of success. This might be the side hustle they love talking about, the innovative role they build as a linchpin inside an existing organization, or that first hire that grows into a whole new business.

As Top Gun: Maverick reminds us, it takes commitment to feel your way through this mission. Don’t think. Make entrepreneurship a lifestyle to keep learning, building, and having fun on your way past hypersonic.

Extra Shot

“Talk to me, Goose.” —Maverick

By Ben McDougal, ago

Playforce

Work and play are often seen as distinct and different, but the expectation of top talent has evolved. People crave a connection to enjoyable activities that deliver a sense of purpose and belonging. When work feels like play, the fun environment invites people to take on bigger challenges. To support the future of work, students, educational organizations, employees, and employers must adapt together.

Extra Shot

Welcome to your first taste of a new community-driven initiative that will feature special guests sharing occasional contributions. Interested in collaborating? Let’s chat!

When we think about work that feels like play, it’s not just pinball all day. The definition of “fun” is to spend time doing an enjoyable activity. When a team has fun with satisfying work that matters, the group’s true potential is unlocked and individuals are more likely to become indispensable. This leads to more generosity, laughter, caring, scientific questions, learning, gift-giving, and mapmakers eager to go beyond what’s expected.

A recent study identified 16 trends that are shaping the future of work. It found that, in addition to more flexibility and fair wages, employees want greater autonomy. Employees want the freedom to be creative and to find purpose in the way they spend their time. When this balance is achieved, people are happy and the sense of satisfaction allows them to do their best work. Along with more innovative productivity, this culture also leads to lasting retention.

As today’s workforce is transformed into tomorrow’s playforce, it’s important to consider the difference between work that feels like play, compared to work with playgrounds nearby. When fun activities only serve as a distraction, the facade of fun will wear off. It’s also good to remember that what’s fun for one person could be more of a chore for others. Personality assessments and ongoing interactivity will help you understand individuals and the part they play within the system. The better people know each other, the more inclined they’ll be to act themselves. Acting professionally shouldn’t mean dimming one’s personality. The more comfortable people feel at work, the better they’ll be able to focus on what’s important. Too often, attempts to optimize employees’ work-life balance stem from a flawed assumption that we must create boundaries to differentiate life and our work. Perhaps the opportunity and the future of work, is to create an experience where the two coexist as one?

Extra Shot

This caffeinated contribution was written by Elizabeth Tweedale. Elizabeth has (co)authored six books, exited an AI company called GoSpace, and is now the CEO of Cypher Coders, the UK’s leading coding school for children. She’s passionate about family, preparing kids for the future, and can be found in our Roasted Reflections group.

If the future of work is fun, we must guide children away from an outdated “workforce” and toward a “playforce” to activate creativity, productivity, satisfaction, involvement, and purpose. The world is their playground and no permission is needed to contribute. Education can be about delivering access to skills, tools, and community. When children are encouraged to connect, play games, be kind, and learn with passion, they engage not because they have to, but because they’re having fun. This empowers students and as they reach the playforce, they’ll understand the superpowers they’ve nurtured in their own areas of interest. Beyond the classroom, this translates into employees and employers who are more likely to enjoy their work when given the opportunity to do what they’re best at.

As we see/hear in the closing chapter of YDNTB, “life is too short not to enjoy your work.” Together, let’s change the equation to make work a lifestyle, which sets us free to have fun making a difference.

By Ben McDougal, ago

Linchpin

We are often told being extraordinary makes us special. We each write our own story in life, but as Neil deGrasse Tyson suggests, perhaps the sameness of our cosmic composition is what makes each of us fundamentally special from start to finish? This eliminates the need for permission and invites us all to be remarkable.

Our connected era has evolved society away from the industrial age. The factory (existing organizations that have an established system in place) and replaceable cogs that follow instructions to keep the vast machine churning has faded in favor of those who unite tribes, are champions of change, and willing to make a ruckus. Back in 2010, Seth Godin gave those who choose to be indispensable a name: Linchpins.

Linchpins are artists who consciously care enough to go beyond mediocre. Linchpins solve interesting problems and make judgement calls without a map. They welcome weird. They are scientists who stay curious. They are generous and passionate about the art of connection. Through an inclusive, positive-sum lens, linchpins lead and let others lead without seeking credit. They are fearless, in that they are unafraid of things they don’t need to be afraid of. Linchpins leave resumes behind with work that transcends time as they build at speed of trust and relentlessly #givefirst, knowing that accelerating others generates unmatched energy.

The skills of a linchpin are hard to quantify with tradition metrics, but a willingness to bring your true genius to work is an open invitation for us all. Over time, the linchpin’s art often becomes meaningful to many, which makes work less about trading time for money. In this centered state of career nirvana, nobody can compete with being you. Cogs in a machine are replaceable and can therefore be paid less. When you are a linchpin, you have leverage and there is no option but to reward you for work that is a creative expression rooted in lasting purpose.

Extra Shot

“Leaders don’t get a map or a set of rules. Living life without a map requires a different attitude. It requires you to be a linchpin.” -Seth Godin

If indispensability is so accessible, why doesn’t everyone accept the invitation to be a linchpin?

One primal reason is the indoctrination of an education system that was designed to produce factory workers. From an early age, we are brainwashed to pursue perfection, to color in the lines, to follow instructions, to care what others think, and to define success by worldly consumption. Educational transformations are all around us and great teachers willing to be linchpins are activating students to go beyond the system. Instead of molding obedient factory workers who’s only hoping to be taken care of by factories built on promises of the past, we can teach people to take initiative. To invite doubt. To passionately explore one’s superpowers. To solve interesting problems while leading us with reverse charisma and confident humility.

Another reason why some stay complaisant, is the outdated promise of an American Dream. Gone are the days of clocking in on time and keeping your head down just long enough to climb a ladder built to resist change. The factory worker’s willingness to play it safe may extend a sense of temporary security, but this is a choice that makes you easy to replace with cheaper labor, faster tools, and advancing technology. Whether it’s fueling innovative action as an intrapreneur at an organization that prefers linchpins over factory workers, diversifying your career portfolio with an inventive side hustle, or building pain-killing projects as an entrepreneur, we may only live once and life is too short not to enjoy your work.

Extra Shot

What makes you indispensable?

By Ben McDougal, ago

Perpetual

It’s hard to stop anything that repeats so frequently it seems endless. There’s infinite ways perpetuity could be good or bad, but never ending happiness, trust, love, hard work, fun, generosity, action, wonder, and learning seem like safe bets.

Extra Shot

It’s not whether you know how, it’s whether you will.

Being inspired by so many remarkable people (like you), has instilled a lasting appreciation for consistency within the entrepreneurial lifestyle. Perpetual feels like a cousin to persistence, so without airdropping the final chapter, here’s a short excerpt from the closing moments of You Don’t Need This Book: Entrepreneurship in the Connected Era.

As entrepreneurs traverse through the unknown, setbacks are inevitable. Each conquered setback makes an entrepreneur more resilient. As resiliency bonds with experiential knowledge, focused determination makes setbacks less distracting. Eventually, setbacks become more like interesting challenges for problem-solving entrepreneurs. This hardened mindset welcomes endless suffering. Such willingness to suffer unlocks a key to entrepreneurship. Passion.

Passion fuels persistence, and persistence is a wild card. Passionate persistence combined with obsession, allows anyone to achieve entrepreneurial success.

You’ll build when others don’t. You’ll savor projects longer and you’ll fight through dips that made others quit. You’ll be comfortable with uncomfortable and you’ll enjoy making a ruckus every step of the way.

Extra Shot

Belief in one’s self is contagious.

By Ben McDougal, ago

Launch

A successful launch rewards hard work.

No matter the audience or how heavy the news, introducing what’s next is your opportunity to spark energy. This milestone will soon be celebrated, but rocket ships do not launch without intention.

The excitement of sharing something you’re proud of can be intoxicating, but we can only be new once. Launching before you’re ready can lead to carnage. Limping into a launch without a connected cadence will also reduce excitement as attention becomes diluted.

Let’s first look at how to avoid launching before you’re ready. There’s value in shipping your art often, as this is the only way anything is set free to evolve toward product-market fit. This, however, does not give us permission to be careless. Research, internal planning, strategic development, thorough testing, and working with true fans is the easiest way to stress test whatever you’re building. When we normalize a nimble, but detailed-oriented approach, you’ll create confidence in what’s being launched while also allowing your art to connect within the market you seek to serve more often.

When the time is right, planning a strategic launch sequence can initiate a boost loud enough to create attention and also long enough to push through the thick atmosphere of endless distraction. Instead of a single celebration, think of your launch as a connected collection of memorable moments.

The most common misfire is overloading your audience too soon. This may be part of the strategy with a short launch sequence, but when a launch lingers, duplicative content will numb an audience before the intended culmination arrives. One tactic for staying patient is mapping the overall launch sequence. This helps sync development with the timing of communication. Such planning also provides internal clarity and connects valuable context to each transmission.

To map a launch sequence, start by creating intrigue with as little information as possible. Think of this subtle stage like a notice to save the date. Next, create excitement by leaning into the pain. Leak a little on why the audience should be excited for what’s to come. No need for too many details quite yet. Those will land next.

Extra Shot

Ready to own your first NFT? To celebrate one year of YDNTB, get your crytpo wallet (I like Coinbase Wallet) ready and stay tuned. We’re minting a special NFT project in April!

As the countdown ticks toward zero, fortify the team to determine how you can effectively respond to every type of inquiry during launch. With internal operations ready to rock, release one final burst of hype before delivering the payload on launch day. As thrusters fire and liftoff occurs, you’re now set free to release your art into the universe. Congratulations!

Within the early moments of flight, keep messaging sharp. Deliver on the promise, include singular calls to action, and track analytics to stay strategic.

A thoughtful launch can create a flurry, but attention is hard to earn and it’s gone before you know it. As the loudness of a launch begins to fade, hit the free prize inside button to activate a few more extraordinary insights built to fuel lasting momentum. Once in orbit, maintain a smooth onboarding process for late arrivals and enjoy the view knowing elevation makes us all feel successful.

By Ben McDougal, ago