Storytelling

Humans are innate storytellers. We use (sequenced) stories to enjoy life, relay ideas, and network experiences. Passed over generations, the willingness to tell stories has helped our species survive. When collided, shared understandings then summon diverse environments connected to thrive.

As we narrow the narrative into an entrepreneurial lifestyle, the values of storytelling are felt as we learn, create interest, unite, and take action beyond the shared moment. Over a brew, in the office, at events, out with friends, or on-stage, leaders must be able to translate the story of a business.

The environment, industry, audience, and format effects how a story is told. The sentiment can remain consistent, but your story won’t sound the same each time. Agility, preparation, and awareness will keep a story genuine, truthful, and engaging. Preparedness also boosts our confidence to share our stories in any situation.

Internal storytelling between owners, co-workers, mentors, advisors, and customers is guided by listening, curiosity, data, understanding, transparency, and all that’s found in the Team chapter of You Don’t Need This Book.

Let’s expand the repertoire with a focus on storytelling with strangers. This is done by playing with styles and formats for the story. What’s your style? How casual can you make it? How nerdy can you go? What feelings do you evoke?

Alongside different styles, timing helps to format the story. One sentence is a sharp conversation starter. 42 seconds is ideal in a small group. 6 minutes delivers enough details to support a valuable Q&A. 10+ minutes creates space for more depth, but don’t numb the audience. 45+ minutes is leading event sessions and keynote speaking.

Along with talk, relatable assets bring a story to life. Such creation uncovers the flow for a story, so embrace branding, social media, website development, slide decks, one pagers, and endless types of physical and digital materials that connects storytelling with an audience that cares.

No matter the situation, honest understanding, energizing enthusiasm, practice, transparent vulnerability, intellectual humility, and concise simplicity will serve you well. Nothing pushy, but pops of persuasion curate attention along the way. As a remarkable story comes together, feedback will sharpen the business and continue to tweak transmissions.

Aphorism

Personal truths on health, life, wealth, and happiness evolve from entrepreneurial endeavors.

The pursuit of building a business causes people to be more contemplative about other aspects of life. Learning to articulate thoughts as a leader is transformative. Knowing ones self can be parlayed with mindful aging to create curiosity that can be mixed into heartfelt conversations.

How we explore big ideas depends on the environment, people you interact with, and knowledge you pursue. This makes me thankful for my own entrepreneurial experiences, but more important, the immeasurable blessing it can be to expand our minds by plugging into startup communities and entrepreneurial ecosystems.

A willingness to show up and the trust built through such generosity has allows leaders to become apart of so many other startup stories. As mentioned throughout YDNTB, consistent action over the long run is required, but insight learned along the way provides a path to understanding for anyone, on almost any front.

As we support entrepreneurs through the art of connection, the invitation to have more diverse discussions is unlocked more often. Whether it’s strategic, tactical or philosophical, what a gift toward open-mindedness this becomes.

Along with stimulating conversations with agreeable peers in a support network, Adam Grant reminds us that it’s important to weave in the perspectives from a challenge network as well. Challenge networks consist of disagreeable people we trust to point out blind spots. This helps to overcome weaknesses with critical feedback we may not want, but need. Peculiar interactions within a challenge network also unlock humbling opportunities to be wrong. Intellectual humility helps avoid misguided confidence and brings us closer to different forms of truth.

Extra Shot

Smart people change their mind all the time. Find joy in discovering you were wrong and now less wrong than before. This is not incompetency. It’s being honest, respectful, and willing to learn.

Game Time

Joe Roth leverages game play to build community. This proverbial camp director ignites camaraderie through The Dealt Hand and connects people through a shared experience. Listen as we talk analog game play, event management, and embracing activities that bring you pleasure. Enjoy your time playing in this real and keep doing hard things.

After Ben narrates Echos from the Roasted Reflections library, Joe jams on leading within the startup community. Specifically, his time as the lead organizer for 1 Million Cups Des Moines. We brew on identifying roles amongst a volunteers, fueling diverse collisions within an audience, tips for presenting at 1MC, and how graduating gracefully adds valuable thickness in an entrepreneurial ecosystem.

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BONUS MATERIALS
https://TheDealtHand.com
http://Game-Time.YouDontNeedThisPodcast.com
http://1MillionCupsDSM.com
https://1millioncups.com/s/communities
Reading Break from Roasted Reflections: Echos
http://BENBOT.ai

Do What You Love

Scotty Russell is a web3 artist, podcaster, and business coach for creators. His cosmic illustrations are minted on Solana and other blockchains. He’s also recorded 250+ episodes of the Side Hustler’s Perspective and has coached 1,500+ artists to extend their creative seasons.

Scotty was in Des Moines for a web3 gathering, so he and Ben popped in the studio to record this relic. We talk about building into side hustles, fine artists leveraging digital art, and gamifying different buckets of value.

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The Art of Connection

Jessica Pfohl Paisley is a creative community builder who is fascinated by the diversity of life. Whether it’s enjoying time with family, building on the frontiers of fashion, or making others feel their best through AMIDST Magizine, Jessica connects community through photography, print, music, and events. Together, we talk about curating resources, event management, and balancing a diversified career portfolio.

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