Jeff Reed is a problem solver who uses the art of connection to design the future. Awarded 2023 innovation ENTREPRENEUR of the Year, Jeff is a caring leader who is fueled by the unmatched energy of accelerating others. This elevated episode will make you feel like you’re on top of a mountain as we discuss idea navigation, design thinking, mentor madness, long-term content creation, and hiking the finite journey of life.
Words matter. When “small business” and “small business owner” is used over and over again, it begins to feel belittling. Together, opportunity awaits those who brew fresh ways to talk with and about small businesses!
First, let’s get an elephant in the room. Everyone understands the need for business categorization within an economy and yes, size is a simple metric. Entrepreneur Support Organizations (ESOs) are quick to explain that because of government policies, regulated programs, and the history of small business owners not thinking of themselves as entrepreneurs, using “small business” has become second nature.
The opportunity exists within events where the assemblage are small business owners, but what about this fear of marketing that won’t resonate without a clear call to “small business owners”? Here’s the trick. Use small business terms to gather awareness, but then let those technical terms chill once everyone comes together. This ensures clarity in branding, online activity, and event promotions. As events get underway, emcees, speakers, panelists, and staff can embolden the audience by using “small business owners” as necessary, but intentionally use more alternative titles that add depth to the narrative. Instead of everything being stuck on small, try these seven synonyms that describe greatness, importance, appreciation, growth, and yes, small business owners.
As people who may have only identified as a small business owners start using enlivened vocabulary, these side conversations become a signal of something lasting! If this effort continues at future events, more people will connect with more terms they feel inspired by. This exposes small business owners to even more relevant resources, helpful ideas, and different areas to confidently explore within an expanding entrepreneurial ecosystem.
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When was the last time you wanted something important to be small?
Using this working draft of synonyms, we can each quietly inspire more inclusivity through fresh assimilation at events. Even if policies remain rigid, more people will learn to celebrate and identify with more codifications.
Over time, more will feel allyship with all that is entrepreneurship. We will remain proud small business owners, but just as vested when we hear whatever the latest jargon may be.
Kaylee Williams is a sales savant and an empathetic venture capitalist dedicated to accelerating fellow founders. As the Investment Director at InnoVenture Iowa, she manages a $30M public fund focused on investing in early stage companies throughout Iowa, with applications for this year’s $100K InnoVenture Challenge now open!
Together, we chat about hiking in the Appalachians, raising capital, and filling the sales funnel to keep entrepreneurs building in the wild. As Kaylee reminds us with her closing canyoneering story, we are all capable of so much more, so push yourself into positions where the only way out, is through.
Introducing a modern equation:
The “future of work” is something many people throughout an entrepreneurial ecosystem think about, talk about, and work on together.
When everyone is trying to figure out the future of work, how have we arrived at this simple solution to such a complex, important, and constant debate?
It began with 20+ years of collaborating through connection. This experiential wisdom is wonderful, but thinking/writing/talking about education through the lens of entrepreneurship, intrapreneurship, and innovation has embedded perpetual learnings from students, educators, employers, and community builders. Along the way, “Playforce” was coined to describe a workforce that thirsts for significance through work that feels like play. In fact, an optional multiplier in this C.I.R.V. equation is actually having fun through an intrinsic sense of play. The depth of each variable (curiosity, initiative, real skills, and vocational knowledge) is also key to equalizing this complex equation.
This long-term focus has provided clarity, but this C.I.R.V. equation was refined through an ambitious collection of professional podcast interviews. In just three months, we orchestrated, recorded, and produced 55 fascinating episodes of You Don’t Need This Podcast. You read that right my friends. 55 thoughtful episodes of YDNTP were created in only 3 months, with a new episode now queued up to be released every week into 2024! During this prolific sprint, leaders boldly shared timeless insight linked to all parts within the educational system and related influences from throughout an entrepreneurial ecosystem. These were not quick chats. These were rich conversations with each special guest totally plugged in, sitting directly across me in a downtown recording studio! Navigating this many peculiar interactions sealed in the required comprehension that connects through pertinent perspectives.
Forecasting the future is hard, but action guided by the modern principles expressed in this new C.I.R.V. equation helps us activate exponential value as we continue building the future of work.
We use linear thinking in an exponential universe.
From a blade of grass on the football field, how can one imagine gaining a single yard? The first down marker feels distant at best, a touchdown seems impossible, and winning the game is barely comprehensible. A season championship? Yeah, that’s not even a glimmer in our mind’s eye. Trying to win all at once makes movement daunting, but staying consistent builds confidence and unlocks efficiencies. When space from this efficiency is used to stay innovative, what’s working is fortified as wormholes connect new levels of momentum.
We all know this.
Let’s dig deeper.
If a linear thinking is status quo, opportunity awaits those who augment their work through a cosmic perspective. As signals of product-market-fit emerge, understanding how each part effects the system will optimize what must work. This awareness leads to stability, which tempts most to coast along a linear path. People like us know that while it’s important to respect past success, such nostalgia does not guarantee the same results within a neon future characterized by constant change.
Yes, paving an exponential path takes endless energy, but we play for 80 hours to avoid working 40 and your creative eagerness can be nourished by a peculiar lack of routine. The goal is not more of the same. That will lead to similar, linear results. Instead, maintain what works, then keep increase the curve’s trajectory by feeding new ideas, talent, collisions, and action into the system.
You knew this was coming, but as always, an easy way to go beyond our linear capabilities is found in community. Community allows us all to do more with less. Curiosity, initiative, and adaptability activates diversified trust channels. Fresh feedback rewards a willingness to experiment and when integrity to follow up is applied, variables can be added to a more exponential equation.
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“Getting rich is about knowing what to do, who to do it with, and when to do it. It is much more about understanding than purely hard work.” –Naval Ravikant
Like the opening analogy reminds us, converting a slope of work from linear to exponential is not done all at once. The Headline Trap is distracting and we often assume it takes luck, but we make our own luck with every action.
As we leverage our own community-driven exploration, we uncover ways to earn more with our mind, not our time. The farther we separate time and money, the less we rent our most precious resources. Each time we find that next gear, the system unfolds and the rising slope of your impact, personal bandwidth, sense of peace, and happiness is set free to rapidly ascend.
