Sequencing

When an audience feels informed, confidence increases and the opportunity for lasting collaboration is refined. Perhaps everything is an enumerated collection of objects in which repetition and order matters?

Understanding how everything connects is impossible for even the most methodical mind. Be it system thinking, design thinking, meta synthesis, neural networking, or whatever mindset you choose, the abstract intensity of complexity makes it hard to see how a few things relate, let alone immeasurable members in infinite streams.

Machines add computed awareness. But the squishy nature of each member within a sequence feels like it will remain a futile enigma, forever transforming based on if, who, what, when, where, why, and how something is being observed.

The processing power required to source the connection(s) of every moment would paralyze your thoughts. The mind is effective, thanks to sequenced memories and staying light enough to deduce answers with limited real-time input. This saves time, but it’s interesting how this type of internal sequencing actually quiets the depth of each sequence.

Enjoy the moment and be a serendipitist but keep tabs on where each member fits into a sequence.How sequences are pieced together keeps strategies in harmony. This brews appreciation from the past and adds a lightness for the moment. Delivering less information gives people only what they need when they need it. Added depth can then arrive down string to make a timelier impact.

Brewed From Within - Layers of Understanding

Layers of Understanding

As a sequenced narrative stretches, depth that rhymes will meet people where they’re at and more effectively guide the curious through new layers of understanding.

By Ben McDougal, ago

Play-Based Learning

Kristy Volesky is an author and educational advocate. Kristy recently published her first book, Transformational Work-Based Learning, and together, we chat about how the innovative spirit is activated through internships and creative activities within a startup community.

With this leader’s experience inside the Iowa Department of Education and now a fresh connection with Jeff Reed at Momentum Studios, you know this caffeinated conversation is loaded with value for linchpins and design thinkers who understand the future of work is all about play.

Enjoy this Episode
YDNTP on APPLE PODCASTS
YDNTP on SPOTIFY

By Ben McDougal, ago

Fourteeners

Jeff Reed is a problem solver who uses the art of connection to design the future. Awarded 2023 innovation ENTREPRENEUR of the Year, Jeff is a caring leader who is fueled by the unmatched energy of accelerating others. This elevated episode will make you feel like you’re on top of a mountain as we discuss idea navigation, design thinking, mentor madness, long-term content creation, and hiking the finite journey of life.

LISTEN on APPLE PODCASTS
LISTEN on SPOTIFY

By Ben McDougal, ago

Sharing

The essence of sharing is kindness.

The way we share forms bonds and creates endless interactions. Shared knowledge, resources, time, and space has led to a connected society that invites everyone to do more with less. The idea of such generosity seems simple, and yet, the focus on our own well-being leads to egocentric sharing that is more selfish in nature. Children fighting over a toy and adults showing off by sharing may seem unrelated, but the histrionic call for attention remains the same.

How then, can we lead without being selfish?

Perhaps harmony lies on a continuum of intent. If we leverage what we have by sharing without recognition, space remains for sharing in ways that may attract the right type/amount of attention. Give, and it will be given to you. Another weighted tactic is to over share without including your own agenda. As Kyle Tut shared during his visit to Des Moines, shill five before asking for one. This 5:1 ratio nurtures selflessness.

In addition to benevolent tactics, a helpful mindset is to just #GiveFirst. When sharing returns to an act of kindness, generosity builds trust, engaged networks flourish, and the spotlight can be given to those who need it.

By Ben McDougal, ago

Captive

Air travel is an elevated time to shake and move above the clouds. Elevation makes us all feel successful, so hammering on some work or catching up on a good read/listen/watch feels great, but a nap is just as nice.

Think back to the last time you warped time by catching a mid-flight nap. Suddenly, a flight attendant shatters your peaceful slumber—not to share a friendly update for passengers but to rattle off a forced sales pitch for their branded credit card. Ouch.

Extra Shot
Attention is hard to earn.
If you have it, don’t waste it.

Now, imagine an alternate scenario. Instead of unwanted interruption followed by an impersonal script that makes us feel like prisoners instead of appreciated customers, what if the same offer felt more like a special little gift?

How might it feel to hear that you have been selected to receive a free beverage or tasty snack, paired with that same credit card application as a convenient napkin? This tasty presentation would naturally snag the attention of nearby passengers. As word of mouth amplifies interest, similar offers could be made for those willing to complete the silly credit card application. Engage or don’t, but this quiet surprise feels less forced and can become more of a complimenting gesture to show customer appreciation.

That’s just a thought exercise, but we’ve all sat in situations where we were part of a captive audience. There is a fine line and a big difference between adding or detracting from an experience after interest is sparked or sales are made.

How do we treat our existing customers? Do they get attention only when there are issues or you have more to sell? How might we inspire more lasting joy by slowing down, setting efficiency aside, even letting go in a way? Instead of being careless with earned attention, consider unexpected ways to delight customers, which will remind them why they chose you in the first place. Giveaways, handwritten notes, or any gesture that shows you care will retain better customers.

Extra Shot
“Once you wow an audience, the same trick may not work anymore.” -Seth Godin, Free Prize Inside

How we treat existing customers sets the scene and determines the realities of attention retention. When customers feel thoughtfulness, they will stick around because they care as much as you do. This translates into customer retention because true fans take pride in staying connected. They have more patience when issues arise and get excited to share your charming work with others.

By Ben McDougal, ago