Incentivized Reality

Today’s dominant cultural narrative on AI paints a cynical future, where elites hoard wealth while the rest of us are entertained to death. That story relies on a single assumption: that the current attention economy survives.

The future improves not just because technology gets better, but because the customer changes. In the near future, that customer is an AI assisting entity, also called an Agent. Until now, the customer has been human: emotional, tired, and easily hijacked. We feel inadequate and buy things to cope, but end up deprived by polarization, endless distractions, and hollowing anxiety.

A polarized economy built on distraction only works because a majority still believe they have enough disposable income to be sloppy and impulsive. As we lose wages to automation, we can’t afford to pay extra. Agentic AI began as talking encyclopedias (LLMs) designed to boost productivity within existing data sets. As capabilities of Narrow AI advanced toward General AI, theory of mind functionality maximizes an Agent’s purchasing power and evolves to proactively optimize our lives.

Agents cannot be manipulated by ads. Nor do they feel inadequacy compared to an influencer. Agents don’t get FOMO or feel shame. They learn to deeply understand all your preferences, but only care about optimizing outcomes—be it extending lifespan, coordinating capital, or lowering stress. When Agents block today’s emotional hijacking, the business model of selling distraction collapses. We no longer profit by selling dopamine. To survive, we must sell utility.

It feels cold, but this shift forces the economy to service human potential rather than exploit human weakness. The efficiency is ruthless. It triggers a turbulent gap and deflationary slide where the cost of services crash before new safety nets appear. First, AI crashes the cost of cognitive services (bits). Then, as intelligence flows into robotics, it crashes the cost of goods (atoms) as well. If automation plays the role we expect, the price of food, housing, and transport begins to plummet alongside wages.

This is why the plumbing must change. We cannot rely on the labor-for-wages loop. As wage pipes narrow, the answer is not corporate handouts or government benevolence. The new deal becomes owned data in exchange for dividends. The framework shifts away from work earn spend, and more toward own create spend. We own Agents that capture our reality, then spend dividends received for the data created. This provides abundance with less friction as we rewire income to flow from a stake in the system itself.

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This contribution was written by Alex Myers, a certified futurist and agility coach who believes we teach to learn.

AI is starving as it runs out of data to scour. Synthetic data can fill in gaps, but as fake realities begin to stack, truth dissolves. To get smarter, AI needs tacit data to understand the visual, sensory, and messy data of the physical world. A lazy human generates uninteresting data compared to humans who face challenges, build things, and solve problems using real-world physics, empathy, and entropy.

If Agents always find the right thing at the right price, ‘brand tax’ evaporates and a $200K/year lifestyle becomes the standard subscription. Wealth signaling dies when any bloke can fake a billionaire’s lifestyle online. The virtual facade pushes value back to the physical layers. We can’t eat code, so intelligence flows into the supply chain and hardware automates the physical resources we need to thrive. As the story of money begins to fade, the cost to produce goods is distilled to raw materials plus energy and shared dividends can be aligned to help humanity flourish. This moves us from an economy of extraction (stealing attention) to an economy of cultivation (growing potential).

AI Agents (catalyst) → Service Deflation (bits) →
Physical Deflation (atoms) → Viability of Abundance

Humans and machines peak when each learns from the other’s best. Machines are data-thirsty for the oil of outcomes. To keep things interesting, they must help humans flourish. In doing so, machines realize that the human factor is well worth preserving.

The dystopian fear of elites lording over a planet of entertained zombies isn’t just morally bankrupt; it’s a strategic error. A population of dopamine addicts is not just boring, but dangerous and bad for long-term growth.

The neon future is bright, because a passive, anxious population cannot generate the information needed to evolve the economy as we reach for the stars. This age accelerated by AI belongs to those who refuse to be farmed; the sufficiently decentralized and physically engaged who point machines toward worthy goals. Let’s stay awesome and remain the indispensable source code for reality.

By Ben McDougal, ago

Head Start

The entrepreneurial lifestyle resists definition.

Business owners paint with strokes of curiosity, determination, and innovation. When people build with creative ambition, experience is valuable, but the symphony of desire and attitude plays an equally important role. It takes heart to start and resilience to keep building. Executing early moves, managing focus, collecting feedback, building a team, and maintaining sales is such an art form.

The best part about an entrepreneurial lifestyle is that it’s accessible to everyone. This can be seen as students explore projects that look like work to others, but feel like play to them. It’s intrapreneurs fueling positive change in existing companies. It’s startup founders achieving product-market fit with new ideas and others who build on existing momentum by acquiring an established business.

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This caffeinated contribution was written by Sheldon Ohringer. Sheldon has led large sales teams, is an active investor, a board member, and is now building Cocoon Growth to help others buy their first business.

Starting a business is one way to explore the entrepreneurial lifestyle, but buying an existing business is also an interesting way to write your own story. While there may be a cost for the head start, acquiring an existing business presents an interesting side door to the entrepreneurial lifestyle.

As you consider a business to buy, avoid future headaches by understanding industry requirements such as licenses, permits, zoning, and environmental requirements. As you work with existing ownership to determine a purchase price, a valuation based on capitalized earnings, excess earnings, cash flow, and tangible assets are all methods to guide fair negotiations. In the end, the right price is one that delights the seller and has the buyer excited.

As details come together, partner with legal and accounting experts who focus on mergers and acquisitions to document the transaction. A letter of intent, confidentiality agreement, contracts, leasing documents, financial statements, tax returns, and sales agreements are all important documents to talk with your M&A team about. Many transactions include a vesting schedule as well, so stay in-tune with these details to avoid unwanted surprises.

There are a variety of strategic ways to acquire a business, but once the transition takes place, new owners are given keys to a kingdom that hails an established team, customer base, and operating procedures. As we see in the Exit section of the Results chapter in YDNTB, there will be challenges during these transitory times, but in the end, virtuous leaders listen to keep the culture balanced. All the good that comes with a business is important to maintain, but an honest audit of negative aspects are important too. Intentional candor with areas to improve allows new owners to build on past success, while charting a renewed vision for lasting prosperity.

By Ben McDougal, ago

Interested Introductions

Leaving a networking event with a pocket full of business cards can feel rewarding, so why do these relics from past interactions quickly feel more like rubble? This can happen when introductory conversations are approached as transactions for immediate progress, instead of connections built for consistent progress over time. When the focus is quantity, we tend to set authenticity aside and put on a show in hopes of getting what we want as quickly as possible. Playing this type of networking game may connect the dots that sit on the surface, but this approach typically won’t convert conversations into a foundation for memorable and sustained connectivity beyond the moment. Flipping this tendency is simple, but it requires shifting the goal from what we want out of the first contact with someone, to what both/all parties need to feel a connection. That shift comes much easier when we make the conscious decision to be more interested in who we’re meeting than we are concerned with being interesting to them.

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This contribution was written by Nick O’Brien. Nick is a founder and creative economy strategist who connects people to people, people to place, and people to potential.

When meeting people, it doesn’t matter what we’re working on. Ironically, being valuable in a first encounter is about listening and learning rather than presenting ourselves as valuable. It’s about making mental links between them and others in our network. It’s conjuring inverse charisma, leaning into playforce principles, and igniting feelings in others that differentiate our first encounters from agenda-focused introductions. These feelings produce a neurochemical reaction that sparks the brain’s amygdala and hippocampus simultaneously. It’s as if a potent cup of coffee is being poured into the parts of our brain responsible for creating and storing memories. In other words, when introductory conversations unlock the true emotions of connection, the chances for strong memories of the interaction significantly increase. This makes it easier to stay in tune with more variety as our network expands.

After years of observing the ways we approach meeting someone new, a few basic trends emerge based on different types of people. Introverts are more careful with what they say. They’ll share experiences, perspectives, and opinions, but typically not without being asked. Extroverts are more likely to stand out, as they share their experiences, perspectives, and ideas more openly. While there’s a complex conversation required to further understand extraversion, introversion, and ambiversion, let’s zoom in on how introverts and extroverts encounter the first moments of potential connection.

When introverts meet, they typically stay on the surface. The hidden intent is to not stand out, especially if what they say or do might make them seem less interesting. While this reserved approach might lead to an easy, free-flowing conversation, it’s not conducive to getting below the surface where unique experiences, perspectives, and insights can be exchanged. This play-it-safe approach actually decreases the chances they’ll remember each other, because unique feelings were not shared during the interaction.

As two extroverts collide, they both dive right in. With an intent of being interesting to the other person, they soon begin to subtly one-up each other to earn attention. Both extroverts may be energized, but the feelings of this memory are built on comparisons to the other person. Instead of feeling genuinely intrigued by what’s possible, confident people are left dwelling on their shortcomings, or worse, become driven to clash rather than to connect.

When introverts and extroverts cross paths, it’s natural for an extrovert to dominate the conversation. Unsurprisingly, both personality types are comfortable during these interactions. The introvert is less worried about standing out when all they have to do is listen. The extrovert shares their most interesting attributes, which makes them feel comfortable as well. While the introvert learns about the extrovert and may have experienced emotions to help them remember more, without the extrovert learning about the introvert, it’s unlikely that the extrovert feels much connection when they did all the talking.

Maintaining an interest in perpetual learning is the key when meeting new people. With practice, you’ll become more knowledgeable and better at recalling what you know about who you know.

What you know about who you know can be a superpower in the form of making introductions. The goal is for the introduction to be concise (15-20 seconds), aligned, and engaging enough to not only have sticking power, but also generate immediate interest in taking action as a result of the conversations you help curate. An interested introduction can be boiled down to a compelling story that includes 5 elements – exposition, rising action, climax, falling action, and resolution.

  1. Exposition = Name The Story
    The names of who you’re introducing become the title of this story, creating a new folder in the introducees’ minds for the information you’re about to share. Many struggle to remember names, which correlates with why we struggle to remember what we’ve learned about people. As you evoke unique feelings with your introductions, you’ll find yourself remembering the names and related details of more people. Once names are shared, one go-to detail to include is how you met the introducees, especially if you met through mutual connections, at a place they’re both drawn to, or during an activity they both enjoy. This will create immediate feelings of proximity, while demonstrating that the details of your connection are meaningful enough to remember. The relevant context also helps us tap into the knowledge we’ll need for taking the next step in making unforgettable introductions.
  2. Rising Action = Spark Connection
    Briefly explaining your knowledge about each person’s purpose or mission can spark early feelings of connection.  Remember, what someone cares the most about is rarely found on their business card. As you notice the introducees’ intrigue in each others’ callings, this is when you’ll align both parties with the shared potential between their respective missions. A connection sparked through what each person cares deeply about welcomes a variety of uniquely-aligned feelings that deepen memory, and sets the intro up perfectly for what comes next.
  3. Climax = Celebrate Together
    Now we open the door to shared feelings, as the emotions of celebration are useful to tap into at this stage. By sharing a milestone that the people you’re introducing have recently experienced, each can revel in their own interesting journey while also learning about and cheering on who they’re meeting. Ideally, the milestones being celebrated are linked to the details you’ve shared already.  This can be tricky if you don’t know people well, but get creative with small wins to always have this option. Large or small, professional or personal, mutual celebration is an experience of shared emotion that will make the moment more memorable.
  4. Falling Action = Align Focus
    With connection established and shared celebration flowing, the introducees will be eager to learn how else they can engage with each other. If possible, highlight an obstacle they’re facing or a potential milestone within a project they’re enthused about. If you don’t have these details, hint at potential intersections between their respective journeys. The context we add here invites the exchange of experiential wisdom and new ideas into the conversation that follows.
  5. Resolution = Invite Action
    The stars of this story feel less pressure to act interesting, because you’ve done it for them. Now finish the intro story and encourage a longer sequel! To do this, mention (types of) people who each may need to meet in the next chapters of their respective stories. Ideally, these are folks the other knows and can easily make an introduction to. If you don’t have deep knowledge of the introducees’ networks, name people you know are relevant to the connection between them. If the suggestions are genuine, a sense of being in the right place at the right time, inspires emotions that come with action.

We have now set the stage for a memorable, emotion-based conversation by including relevant information that makes any personality type feel significance. This introduces equitable, level-setting hooks for a conversation to flourish without you as a constant conduit between them.

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Create Your Magic

When this method sets a virtuous tone between the people you introduce, there’s no need to rush away, but be quick to hand the mic. Enjoy listening and watch the story you curated take the spotlight. It’s beautiful to see people meet someone they feel a connection with and the more we do this, the more often our interested introductions lead to a new, but lasting node within the startup community. More memories are made, others strengthened.

Overtime is always nice, but remember we must also keep moving to share time with others, especially when we’re hosting the networking event. The art of stepping away in style is an added real skill. As we read about in You Don’t Need This Book, this is handy when one conversation starts to monopolize time. To stand out, bring more people into the circle. Introduce everyone using this same method and watch the value swell. You then have the option to stick around or excuse yourself. Even if you leave the chat, your energy will remain a part of that new conversation as you mingle elsewhere. Another approach is to joke that it’s time for everyone to go meet more new people. This lighthearted suggestion is rewarded as connectors become connected and more people are invited to build relationships without always needing you in the room.

As these unique interactions are personified by emotion, mutual memories lay a foundation for true connection. When true connections show up, follow up, and keep adding diversity through a positive-sum mindset, the expansive value of a community can be realized.

By Ben McDougal, ago

Organizational Shift

DAOs are a revolutionary way for connected humans to organize, coordinate, and pool resources without the need for centralized authorities or intermediaries.

These community-led groups transparently establish operating agreements and manage a shared treasury. By leveraging smart contracts, all decisions made by a DAO (“Decentralized Autonomous Organization”) are recorded on an immutable blockchain and governance tokens are used for gathering consensus.

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This caffeinated contribution was written by Alex Myers. This certified futurist is a DAO Agility Coach at Aragon, a web3 platform for building DAOs on open-source infrastructure with governance plugins. Alex is also a web3dsm organizer who believes the more we teach, the more we learn.

There are over 11,000 DAO’s in operation, encompassing $11B+ in treasuries, varying widely in size, scope, and AUM (“assets under management”). All of DeFi utilizes DAOs to govern their treasuries, yet many are simply small groups of like-minded individuals who want to quickly gather, pool capital, and make decisions. 

DAOs, like companies, come in many forms. Venture funds, investment groups, grant committees, philanthropy, media, and more. Here are the world’s largest DAOs and here are different types of DAOs.

Besides a wallet and owning cryptocurrency, no technical skills are required to create a DAO. Several no-code operating systems (Aragon, Tally, Colony, DAOHaus, and others) enable anyone to create a DAO in minutes by simply selecting governance capabilities, funding options, and voting requirements. Given many DAO operating systems are open-source, custom smart contracts and powerful plugins can add tailored functionality without additional cost as well.

To join a DAO, new members go through an onboarding process. Once confirmed, members can be given a digit asset, such as an NFT, to verify the details of their participation. Members are then granted access to a communication tool (like Discord, Telegram, or Slack) to collaborate with other members as decisions are made on which projects to pursue.

DAOs are different from traditional companies in that there is no hierarchy and decision-making is done through pre-set protocols and smart contracts. This decentralizes power and allows for more operational versatility. Members can work from anywhere and focus on work management rather than people management. Contributors can work in multiple DAOs and choose to remain anonymous or more identifiable within the group.

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Cheers to this web3 series brewing on the future of how we connect, communicate, and collaborate online!

As hype cycles and funding began to deteriorate in 2022, due to (mostly) macroeconomic forces, DAOs realized that community over performance was unsustainable. Today, sustainable DAOs utilize battle-hardened methodologies like Agile and KPIs to enhance coordination and productivity, while still maintaining a sense of community.

While all DAOs use crypto-assets to establish themselves, the size and scale of a DAO can impact its operations. Larger DAOs require more planning and coordination around governance optimization, commonly breaking into smaller, goal-oriented teams to define their own budget proposals, objectives, and success metrics. Since treasuries are often much more significant, DAOs members expect historical performance and analytics before voting to allocate funding.

DAOs are built on open, borderless, neutral, and censorship-resistant blockchains. This distribution is paradigm-shifting and a big reason for DAO growth. However, such dispersion also exposes DAOs to legal ambiguity. Since DAOs aren’t beholden to country-specific laws backed by traditional business structures (LLC’s, S-corps, C-corps, etc.), they must consider incorporation to minimize liability for members. Smaller DAOs with reduced financial capital are not as complex and more nimble, which allows them to define budgets, proposals, and goals with less effort.

Depending on the size, composition, ongoing activity, and how a treasury is funded (seed funding, ICOs, airdrops, grants, etc.), taxation and regulatory compliance is another presiding element for DAOs. This is especially true if a DAO is generating revenue by charging fees and distributing them back to token holders, as they could be redefined as securities and create taxable events. In short, the larger a DAO becomes, the more professional legal support, financial strategy, administrative attention, and overall leadership is required.

As we consider the future of work, DAOs have the potential to revolutionize the way organizations are structured and operated. DAOs re-imagine human coordination to be more equitable and transparent. With exponentially improving blockchain technology, alongside network effects, joining and contributing to DAOs will become a self-sustaining cycle of growth. As the world digitizes and becomes more decentralized, DAOs are poised to become a powerful force for change, disrupting traditional institutions and fostering a new era of innovation.

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You’re now ahead of the curve! Welcome to Web3 is a shareable reference and follow the Web3 tag for more reflections flavored in futurism.

By Ben McDougal, ago

Non-Fungible Fabric

Ownership is a fundamental principle of web3. NFTs (“non-fungible tokens”) are digital assets supported by smart contracts that connect to a blockchain. Each NFT is unique, which allows code to autonomously apply, track, and transfer digital signatures and verifiable ownership.

With cryptocurrency supporting the economy of web3, NFTs can be thought of as property within this space. Leveraging the immutable nature of a blockchain, NFTs allow anyone to instantly verify authenticity or trace provenance through the history of ownership.

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This caffeinated contribution was written by Will Schneller. This artist turned founder, graduated from Iowa State University and is now an Entrepreneur-in-Residence at Drake University. As a curious creator, volunteer organizer for web3dsm, and owner of Totality – #14, Will has been exploring web3, AI, and how community brings it all together.

The hype of Beeple’s $69M NFT sale led to an explosion of interest in 2021, but the first NFT-like implementation can be traced back to Bitcoin’s Colored Coins Project proposed, in-part, by Ethereum co-founder Vitalik Butrin. Within this 2013 project, the process of making something distinct, like a fungible Bitcoin, was scrutinized by adding metadata into a coin. Smart contracts that include trackable metadata has become a critical component of NFTs. The most common standard for representing ownership of non-fungible tokens, is ERC-721, which has been battle-tested with the most recognizable NFT collections and is continually being refined.

There are two main misconceptions with NFTs. The first is that an NFT is only digital art. This overlooks one of the most powerful attributes of NFTs — flexibility. NFTs are web3 primitives that can represent nearly anything. They allow us to weave together a future that removes the barriers between the physical and digital worlds. The second is that an NFT is only a URL. While some NFTs use generative algorithms to write an image or other types of data directly to a blockchain, most NFTs reduce computational costs (which translates into higher gas fees) by innovating around the theory of ordinals or hosting larger elements of the asset on a decentralized storage system. The token itself goes beyond simply being a pointer and acts as an immutable record of ownership on a decentralized ledger. In an environment where code is law, the entire network recognizes and enforces your ownership via consensus.

Each NFT has no exact equivalent, but they can still evolve. How a token is organized within a collection, where it’s created, who collectively governs the network, and what future states may unfold, gives each NFT its own life cycle.

Before creation, NFTs are often organized into collections, regardless of how many tokens are minted. A blend of “token” and “economics”, tokenomics determine issuance, supply, and any mechanisms that will either reduce supply or incentivize holding. Since NFTs are immutable, a collection’s tokenomics should be carefully considered. Testnets allow for experimentation in the development stage, which aids in NFT development. While coding smart contracts directly into a blockchain is the most powerful, cost efficient, and flexible way to create NFTs, platforms like OpenSea, Thirdweb, Crossmint, and Manifold aspire to make NFT management more accessible.

To begin life on a blockchain, an NFT first needs to be minted. During this creation process, smart contract functions are executed. This assigns token IDs from the collection and may perform metadata randomization before broadcasting the ownership record over the blockchain. Mints can be public, or limited to allow lists. To reduce the potential for scams, allow lists (also called “whitelists”) collect, prioritize, and manage interest using wallet addresses from potential NFT buyers. The release of NFTs within a collection can be done all at once, scheduled over time, or perpetually open. Highly anticipated collections can cause congestion on a network, creating gas wars in which buyers can push their transactions to the front of the queue by paying higher fees.

Once minted, NFTs can be exchanged in many ways. They can be bought and sold using cryptocurrency on marketplaces like OpenSea, Blur, SuperRare, or Foundation. Marketplaces provide key infrastructure which, in addition to facilitating trade, aids in collection discovery. They can also be transferred via an airdrop, which is when NFTs are gifted into a digital wallet. Airdrops provide a creative way to share assets with each other, with senders usually paying any gas fee.

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Pay close attention when using your wallet to complete signature requests. Signing a malicious smart contract can grant token approvals for all assets in a wallet. One common hack is packaged in NFT airdrops. If you receive an unknown NFT in your wallet, do not interact, transfer, or sell it as these actions can activate unwanted access. There are many stories of epic heists, so do your research and stay vigilant.

Once acquired, you’ll receive the NFT at your wallet address. Despite the token appearing in a wallet, it’s not really in your wallet; your wallet is like a web browser for the blockchain. Using a wallet address, you can see NFTs you own, and due to the transparent nature of public blockchains, you can also see other people’s collections.

While creator compensation and basic commerce has been the most publicized aspects of NFTs, with over $40B in transaction volume in 2021 alone, there are also ways to extend the life cycle of NFTs. Concepts like “burning”, and “staking” create extensions to what an NFT can become. When an NFT is burned, it’s sent to a null address for which nobody has the private key. Burned tokens are effectively removed from circulation and reduce the initial collection’s supply. This action can support the tokenomics of a project, while also adding depth to ownership within an NFT collection. Another concept is staking, or the act of locking an NFT in a specialized contract that prohibits transactions. Staking also reduces the circulating supply, but does not permanently reduce the size of the collection, as an owner can reclaim the token. Staking is often used as a way to incentivize holding for long periods of time and often yields rewards.

Alright, we’ve covered what an NFT is and how they work. Let’s pour into some current applications of NFTs, such as digital art, curating collectables, celebrating ownership within video games, administering membership benefits, managing events, enhancing security, and even raising financial capital for a new business.

To date, digital art has emerged as the most common use of NFTs. Artists can now monetize their work, push creative boundaries, and even earn royalties on secondary sales. Platform take rates have thankfully plummeted, which further extends the runway for artists to stay creative. Art buyers also appreciate fewer intermediaries, verifiable provenance, and new ways to connect with the creator. Along with access to art, NFTs can also help identify authenticity alongside the dynamic rise of machine learning and generative AI.

Collectables are also being enhanced with NFTs. Sports memorabilia, trading cards, toys, clothing, accessories, or classic cars can now be supplemented with digital assets that go further than a linked QR code. NFTs can add discoverability, more ways to socially trade with fellow collectors, and have enabled creative ways to digitally interact with physical items. For example, imagine buying a fresh pair of shoes that come with an NFT. Whether you decide to wear this prized possession IRL or not, using the connected NFT, your upgraded character can now rock these collectable kicks in your favorite video game. This is just an example, but the convergence of online status and identity makes NFTs a prime way to create communities where people feel a sense of belonging.

Speaking of gaming, NFTs provide a natural fit for gamers to celebrate ownership and authority in video games. Currently, in-game items, whether consumable or cosmetic, are effectively rented by the players. If a game developer shuts down the servers, these treasured items would vanish. In a web3 world, NFTs would support more lasting ownership. A few early examples are blockchain-based games like Cryptokitties and Axie Infinity, but consider when in-game items in Minecraft, Fortnite, or Call of Duty, are NFTs that can be transferred between players and different games. Web3 is inherently permissionless and interoperable, so innovative tools and conventions need to be created to foster these harmonious initiatives. While there’s more to be done, we are seeing more trust-minimizing technologies championed by industry leaders like Yuga Labs and Polygon, who are focused on unlocking such compatibility at a fundamental level.

Beyond entertainment, NFTs offer a decentralized method to managing memberships and associated benefits. A few examples include NFTs that grant access to events with commemorative NFTs, such as POAPs, serving as artifacts to mark the moment. Like a ticket, NFT ownership can also grant access to communication platforms like Discord, decentralized autonomous organizations (“DAOs”), and commercial copyright licenses, enabling token holders to create products or services with built-in network effects. Founders can build real-time brand equity in a crowdsourced startup and established corporations like Starbucks, Lowe’s, and Reddit are inventing new ways to add value, enhance security, and deepen brand loyalty using NFTs.

If we accept that our world is becoming increasingly digitized, there’s a natural fit for NFTs to enhance products, services, and verifiable value. In the neon future, it’s not crazy to think NFTs may soon power simple assets like concert tickets, but also critical belongings such as birth certificates, college diplomas, real estate titles, and more. As web3 matures, the challenges of digital money, property, ownership, and commerce may introduce new barriers, but mainstream adoption into more advanced economic constructs can seamlessly reshape today’s barriers into tomorrow’s non-fungible future.

By Ben McDougal, ago