Make a Ruckus

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Airport Foot Massage

I’m not a huge fan of scripted ice breakers, but one that caught my attention, invites people to share something that others in the group may not know about you.

There are many ways to approach such a prompt, but a fun response I once threw in the mix, was my unassuming indulgence of foot massages in airports. There’s something luxurious about having your tired feet rubbed while endless strangers pass by, lol! Along with a very public layer of mental relation, the tightness of your body is basically fixed after a conference, golfcation, snowboarding, or any time you had fun while being away on travel.

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Now that you’re smiling, and also secretly planning to try this next time you fly, follow along to reflect on how we approach our endless transitions.

The thought of “transition” came to mind when a recent airport masseuse was melting my feet into mashed potatoes. The subtle tension of this mini moment arrived as the artisan prepared to switch from one foot to the next. There was an undercurrent of disappointment in that one foot’s rub was coming to end, yet this feeling disappeared when the next foot received its first touch of attention. This is quite a stretch, haha, but this tiny transition made me want to explore these kaleidoscopic moments.

Unconscious transitions are constantly happening all around us, yet some transitions bring forth extra weight or take more time than expected. The path for a smooth transition will be different for every situation, but here’s one tactic to try as you navigate your next transition: Acknowledge the past, then use the present to concentrate energy toward what’s next.

This seems obvious, but such centering can be challenging, as the ego often tries to pull us back to what we may be leaving behind. To surpass these ornery moments, take immediate action toward your forthcoming future.

For example, I think back to when we were first building the Regional Rep role for 1 Million Cups. I remember how hard it was transitioning out of my role as a lead 1MC organizer within the local startup community I care so much about. I had loved organizing 1MC in Des Moines for so many years, and every Wednesday morning felt like a ritual that never got old. As I transitioned into my expanded responsibility, whenever a sense of lose or thoughts of “what if” arose, I took abrupt action. Instead of dwelling on the comfort of what I was stepping away from, I twisted toward my own next. In these moments of uncertainty, I left a sense of lose behind by brewing new connections with more 1MC organizers I was excited to support/connect in the new Regional Rep role. This progressive action helped build relationships and a lot of constructive momentum. Over time, what first felt transitional, soon became my practice. This clarified my new role while also providing space to evolve for the new 1MC organizing team in Des Moines.

Wow. That was over four years ago! I’ll always be a 1MC organizer in Des Moines, but that progressive action helped me move forward and released personal bandwidth needed to help build my new role with the Kauffman Foundation. Fast forward to now. I’m still an active 1MC attendee here in Iowa, but I’m also blessed to collaborate with hundreds of remarkable community builders, ecosystem builders, and 1MC organizers throughout all 12 states that make up @1MCMidwest. Even more, after years of complex work with 1MCHQ and the other four Regional Reps, #1MCNation is now more aligned and supported within it’s connected era. As with most ventures, there will always be more to do and everything will continue to evolve, but it’s such a gift knowing so many lifelong friends are enjoying coffee every Wednesday morning, in over a hundred 1MC communities nationwide.

Hopefully the lighthearted ice breaker, followed by that oddly connected reflection, inspires you to stay energized as you grow from within your next transition.

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To celebrate Valentine’s Day, here’s a telepathic gift. Think back to when you enjoyed a relaxing massage, yoga, workout, or meditation. Alright, in that peaceful state of mind, close your eyes and enjoy five deep breaths. Ahhh…alright, get back to building.

By Ben McDougal, ago

Feedback is Data

Customer discovery paves the path to profitability.

This really is the work for entrepreneurs starting a new business. Customer discovery requires curiosity, patience, humility, hard work, thick skin, an interest in being wrong, discernment, and a willingness to adapt.

For many entrepreneurs, impartial feedback can be scary. Customer discovery puts our ideas on the hook and conversations with strangers may contradict past assumptions, but that’s the point! Interacting with the market you seek to serve allows us to learn from “no” in a way that gets us to “yes.” As you collaborate with those who criticize what you’re building, learn why naysayers disagree with your hypotheses. Be humble and make your concepts more compelling to change their minds.

Collecting such real-world data is human and intellectual capital that will attract more network and financial capital. The more you learn from others, the more you’ll recognize—and be able to meet—true demand. This can be a protracted process, which can make it feel unnecessary, but honest feedback will strengthen your value proposition and allow you to eventually go further in the right direction.

When learning from the perspective of others, remember that feedback is only data. This data should be collected, organized, and examined like a scientist. Inference is more effective with more data, so the more feedback you have, the easier it can be to make decisions.

As you translate feedback into action, you must also find your own way. Even with good intent, people who provide you feedback are doing so based on their own experiences. The experience of others is based on the past and is unlikely to harmonize with your exact situation. There are many ways to build your business, so perpetually gather as much feedback as possible and use diversified data to guide your company toward product-market fit.

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My community visit with 1MC Joplin was sweet, this feature article was a neat chance to celebrate Global Entrepreneurship Week, I’m gathering my own feedback by presenting Pour Over Publishing at 1 Million Cups Des Moines, and the much anticipated YDNTB audiobook is almost done!

By Ben McDougal, ago

Generosity Builds Trust

The art of connection aged in a readiness to consistently Show Up and #GiveFirst, often leads the willing to endless opportunity. Let’s explore the why.

Long story short, generosity builds trust. Such benevolence also instills wonderment from others. When our practice includes perennial actions that accelerate others, the ability to deliver on a promise is proven. This earns credibility and allows curiosity to spark new ways to collaborate, which over time, equates to endless opportunity from/with/for people you trust.

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Delivering on a promise sounds heavy, but passing this test can be as simple as suggesting a strategic introduction and following through, arriving on time, or providing the product/service/value a paying customer expects.

At a community level, when more people assume positive intent, tribes are tightened and become able to support more people with bigger ideas. The vulnerability required may introduce new challenges, but the risk is worth the reward when we’re set free to collectively build at the speed of trust. This can be hard to understand for those who have been hardened by the competitive nature of capitalism, but for those who see through the lens of abundance, when more people find their own definition of success, it translates into fresh ways for everyone to thrive.

By Ben McDougal, ago

Content Creation

Over the next few weeks, we’ll explore six multimedia marketing skills to make students, entrepreneurs, side hustlers, and intrapreneurs dangerous.

Skill #1 – Writing
Skill #2 – Photography
Skill #3 – Videography
Skill #4 – Graphic Design
Skill #5 – Creativity
Skill #6 – Organization

Before we begin this series, which can also be found in You Don’t Need This Book, let’s start by examining the impact of content creation. When it comes to marketing, content is the currency used to earn attention. As attention is earned, content becomes the instrument to share stories with people who care.

Telling your story is easy, but doing so without becoming too self-serving takes practice. If your voice always sounds the same, it will pave a one-way street. Instead of always pushing content, curiously pull from your audience. Be inversely charismatic and socratic by asking sincere questions and leaning into motivational interviewing habits. Actively listen and interact within these absorbing conversations.

Don’t be afraid to spread the word, but limit your storytelling until it flows into the discussion. When your stories add value within the context of an existing conversation, your narrative will be more appetizing.

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Listening, sharing, and learning from stories is how humans communicate, work together, and evolve. When applied to marketing, the narratives we share connect us to people who help us succeed.

In the information age, content is available and consumed in infinite ways. This makes attention scarce, so stories wrapped around remarkable work becomes more important. Consistency is huge, but adjust content for environments that work in your industry. Aligned, yet diversified content will optimize how the world hears your story. Formulating a combination of text, graphics, photos, audio, and video will give you an edge. Consider what content gets noticed and compare that to how hard it is to produce. No matter where content lives, make it clear why consumers should care.

As content creation continues, encourage organic engagement that can translate into repeatable conversions. In the connected era, the easiest way to do this is online. The nice thing about digital content is that it’s used in so many ways, yet it’s the easiest to create. Even if it’s taking small steps at first, it’s worth learning how to create your own content. Multimedia marketers can forge content that is quick to digest and made to share. This allows ideas to spread. You win if people share your story, so let’s make it easy.

UP NEXT: Skill #1 – Writing

By Ben McDougal, ago