Leadership

Listen

Listening is louder than it sounds.

The more obsessed, the more vociferous we get. Idea machines must be willing to share compelling stories, but listening is part of any transmission. This is obvious, but with precious airtime up for grabs and knowing so much about our own interests, listening can devolve into feeling like a required distraction.

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Hearing is passive.
Listening is active.

As we guide people through the layers of understanding, active listening forms a bond much faster than forcing ourselves to be heard. The fear of not having time to deliver our message will linger, but when we truly tune into what another person is saying, it shows we care. Active listening also helps us better harmonize our thoughts within the moment and counters the common mistake of overloading others with too much numbing details all at once. Knowing each conversation is part of a broader relationship journey, good listeners are almost always given a chance to make a bigger impact.

Ready for an experiment? The next time you meet someone new, embrace your inner scientist. Set your introverted/extroverted mindset aside and focus your attention on asking as many thoughtful questions as you can. The less you talk, the better. This will feel awkward if you just fire question after question, so be concise with each response, then return to thoughtful questions for a more natural interaction. Consider expanding this social experiment by purposely doing this throughout an entire networking event. Remember who you talked with and track how the listening-focused conversations evolve. Over time, how do these relationships compare with others where you’ve been less intent on listening?

Here are tactics to support your listening practice:

  • Center your internal attention.
  • Stay engaged with eye contact.
  • Use jarring questions to dodge small talk.
  • Don’t interrupt or jump to conclusions.
  • Occasionally paraphrase what was said.
  • Avoid the urge to make it about you.
  • Ask curious questions to go deeper.
  • Use non-verbal cues to express attention.
  • Record and share a few key takeaways.
  • Exit gracefully, without a sense of rush.
  • Follow up with one more question.
  • Ask about progress next time you meet.

This type of active listening will not only extend your ability to hear. It will also make your responses more in-tune with what others are thinking versus always trying to prove your point. Selflessness may keep a conversation from landing exactly where we want in that moment, but as we move from one topic to the next, we learn how others work.

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Listening within a support network ignites optimism, connection, and motivation. A healthy balance involves listening to challenge networks, which keeps us intellectually humble and rooted in reality.

When done well, an unspoken bond is formed. This synchronization curates future conversations that are enforced by shared enthusiasm.

Brewed From Within
#34 📖 Leadership

By Ben McDougal, ago

Linchpin

We are often told that being extraordinary makes us special. We each write our own story in life, but as Neil deGrasse Tyson suggests, perhaps the sameness of our cosmic composition is what makes each of us fundamentally special from beginning to end. This eliminates the need for permission and actually invites us all to be remarkable.

The factory, which can be thought of as any existing organization with established systems, relies on profit margins and replaceable cogs that follow instructions to keep the vast machine churning. The factory was designed to maximize productivity during the Industrial Age, but in our connected era, factories are fading. Gone are the days of clocking in on time and keeping your head down just long enough to climb a ladder built to resist change. The factory worker’s willingness to play it safe may extend a sense of security, but this choice makes you easy to replace with cheaper labor, faster tools, and advancing technology.

In 2010, Seth Godin gave those who choose to be indispensable a name: linchpins. Linchpins are artists who go beyond mediocre. Linchpins solve interesting problems and make judgement calls without a map. They welcome weird. They are scientists who stay curious. They are generous and passionate about the art of connection. Through an inclusive, positive-sum lens, linchpins lead and let others lead without seeking credit. They are fearless in that they are unafraid of things they don’t need to be afraid of. Linchpins leave resumes behind by curating a body of work that transcends time. They keep building at the speed of trust and relentlessly #GiveFirst, knowing that accelerating others generates unmatched energy.

Cogs in a machine are replaceable and therefore can be paid less. When you are a linchpin, you leverage your own superpowers and get rewarded for creative expressions that are rooted in lasting purpose. The skills of a linchpin are hard to quantify with traditional metrics, but a willingness to bring your true genius to work is an open invitation. Over time, the linchpin’s art becomes meaningful to many, which makes work less about trading time for money. This also brews a centered state of indispensability, where nobody can compete with being you.

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“Leaders don’t get a map

or a set of rules. Living life

without a map requires a

different attitude. It requires

you to be a linchpin.” –Seth Godin

If indispensability is accessible to anyone, why doesn’t everyone accept the invitation to be wonderfully weird?

One primal reason is the indoctrination of an education system that was designed to produce factory workers. From an early age, we are brainwashed to pursue perfection, to color within the lines, to follow instructions, to care what others think, and to define success by worldly consumption.

Fortunately, progressive teachers are activating modern students to go beyond the system. Instead of molding obedient factory workers who hope to be taken care of by factories built on promises of the past, we can teach people to take initiative. To honestly assess Playforce Principles. To invite doubt and to solve interesting problems while leading with reverse charisma and confident humility.

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What makes you indispensable?

Whether fueling innovative action as an intrapreneur, diversifying your career portfolio with an inventive side hustle, or building as an entrepreneur, we may only live once, and life is too short not to enjoy your work.

Brewed From Within
#38 📖 Leadership

By Ben McDougal, ago

ArtOfficial

Art for art’s sake is vital to humanity and innovation.

We need fine artists and creatives who do not conform, who lead even when no one else follows. The calculated confusion we experience in contemporary, experimental, and abstract art pushes boundaries so that ideas, styles, and ways of thinking can emerge. Immersing ourselves in these misunderstood realms trains us to trust strangeness. What feels unfamiliar today often becomes inevitable tomorrow.

EXTRA SHOT
This contribution was written by Siobhan Spain. Siobhan developed a new financially self-sustaining nonprofit model providing affordable creative workspace to over 200 artists of all disciplines in downtown Des Moines, Iowa. She now consults, podcasts about nonprofit ecosystems, and owns an arts licensing agency.

Practicing artists see potential before there’s proof. They have a high tolerance for risk and are willing to invest years of invisible labor while operating with restricted resources.

Artists and founders both shape how people think, feel, or behave. The divergence comes in their relationship to the market. Founders must satisfy a market need; ignoring users is fatal. Artists, meanwhile, can deliberately resist or ignore market signals. This alienation can become the feature rather than a flaw.

Then there’s the question of success and perceived impact. Founders are validated externally: users, revenue, growth. Artists answer to internal measures: mastery of a medium, conceptual rigor, or making work that holds personal meaning.

In the contemporary art world, a purist code of practice is common. “Selling out” is to be avoided at all costs, lest the merit of both artist and artwork be compromised. Selling out can mean creating work primarily for aesthetic beauty or mainstream appeal; heaven forbid it be mass-produced.

The commercialization of fine art often inverts traditional capitalist values, where financial success is viewed as a betrayal of artistic integrity. However, communities that prioritize robust creative ecosystems recognize artists and creatives as powerful drivers for economic development, cultural identity, innovation, and social cohesion.

They foster diverse economic and social opportunities in which titles, race, career, and socio-economic status dissolve into a culture of curiosity and inspiration that spark cross-disciplinary collaborations that benefit artists, companies, and civic entities alike.

As these sectors blend a financially sustainable infrastructure is now possible, motivating artists to lean into their creative visions with a sense of purpose.

Artists are critical thinkers who imagine what does not yet exist. They collaborate to form solutions before markets know to ask for them. They rehearse cultural shifts, test narratives, and expand our collective tolerance for the unknown.

Artists show us how to use emerging tools, including AI, with intention rather than conformity.

When artists stop being an afterthought and start being recognized as founders with foresight, viable economic pathways emerge, cultural relevance deepens, and irreplaceable talents can be engaged by all.

Brewed From Within
#37 📖 Leadership

By Ben McDougal, ago

Overtime

Meaningful moments form faster without an agenda.

When communication is graded by productivity, meetings, pre-planned talking points, goals, and recorded remains, there is mysterious value in extended conversations that have purpose but no end goal.

Extended discussions create space to pass interesting anecdotes, opportunities, and unforeseen knowledge grenades. While it’s uncommon, consider how bonus time connects friends who simply haven’t met yet.

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Many people are oversubscribed. When being busy makes us feel important, the illusion leaves less room to uncover peculiar variety.

Long-term leaders expand minds while tightening impact networks along the way. Respect the extra time required, but invite these verbal volleys and when asked to go into overtime, stay thirsty and see what happens.

Brewed From Within
#49 📖 Leadership

By Ben McDougal, ago

Líneas Invisibles

Están por todos lados. Este barrio contra el otro. Nuestra comunidad contra la de ellos. Mi estado contra tu estado. Este país contra aquel país. Las líneas invisibles crean lealtades. Crean un sentido de pertenencia. Ayudan a estructurar los recursos. Pero con el tiempo, también pueden crear barreras, divisiones y frenar la colaboración.

DOSIS EXTRA

Esta enriquecedora contribución fue escrita por Jorge Sánchez. Este generoso traductor une a líderes angloparlantes e hispanohablantes de todo el mundo.

Los buenos líderes reconocen la importancia de pertenecer, pero también comprenden que el futuro se construye sobre puentes, no con muros. La innovación no se limita a nuestro lugar de residencia, lo que nos invita a celebrar la singularidad de cada ciudad, región, estado y país, mientras abrimos la puerta a la colaboración entre diferentes culturas. Esto se ve desafiado por el contexto histórico compartido entre dos lugares. Cuando las personas de una comunidad tienen opiniones preconcebidas sobre otra, estas suposiciones pueden limitar el interés en la colaboración futura. En lugar de repetir quejas del pasado o lamentarse por lo que le falta a la propia comunidad, reconozcamos lo que sí tenemos. Celebremos la singularidad que aporta una diversidad enriquecedora y avancemos gracias a la colaboración con nuestros vecinos.

Además de la colaboración comunitaria, se requiere un esfuerzo adicional para desarrollar negocios a través de fronteras invisibles. Siempre habrá factores específicos a considerar, pero aquí presentamos algunas actividades clave para construir puentes entre diferentes lugares.

  • Participa y comparte experiencias en ambos entornos.
  • Encuentra un aliado honesto que comprenda las diferencias culturales.
  • Crea una red de contactos en ambos lugares y únelas.
  • Estructura legalmente un negocio para ambos entornos.
  • Mantén al día licencias, permisos, obligaciones fiscales, impuestos aplicables y auditorías.

El lugar de origen aporta valor cultural a cualquier situación, pero esto no tiene por qué convertirse en una limitación. Aprender a desenvolverse en múltiples entornos permite acceder a mejores recursos y ayuda a que las zonas vecinas prosperen sin perder su propia identidad. Respetar las fronteras invisibles es necesario, pero la verdadera oportunidad, los recursos y la armonía esperan a quienes construyen juntos.

Brewed From Within
#47 📖 Leadership

ENGLISH VERSION

They exist all around us. This side of town versus that side. Our community versus that other community. My state versus your state. This country versus that country. Invisible lines create loyalties. They create a sense of belonging. They help structure resources. Over time, they can also create silos, divisions, and limit collaboration.

EXTRA SHOT
This contribution was written by Jorge Sanchez. This translator unites English and Spanish-speaking leaders worldwide.

Leaders recognize the importance of belonging, but also understand that the future is built on bridges, not walls. Innovation is not restricted to where we live, which calls us to celebrate the uniqueness of individual cities, regions, states, and countries, while also inviting collaboration between different cultures. This is challenged by the historical context shared between two locations. When people in one community have opinions of another community, assumptions can limit interest in future collaboration. Instead of relaying ongoing complaints stuck in the past or dwelling on what your own community lacks, recognize what you do have. Celebrate the uniqueness that adds healthy diversity and go further thanks to a neighbor who can extend progress.

Along with collaboration at a community level, extra work is required for individuals building a business through invisible lines. There will always be specific environmental factors to consider, but here are key activities to build on any border.

  • Show up and share stories in both environments.
  • Find an honest ally to understand cultural distinctions
  • Build a network in both locations, then unite them
  • Legally structure a business to span both environments
  • Maintain required licenses, permits, financial variations, applicable taxes, and ongoing auditing

Where you’re from adds cultural value to any situation, but this does not need to become a limitation. Learning to inhabit multiple environments enables people to access better resources and helps neighboring areas thrive without losing their own identity. Respecting invisible lines is necessary, but authentic opportunity, resources, and harmony awaits those who build together.

By Ben McDougal, ago