Entrepreneurship

Seasonality

The change of seasons is revitalizing. The renewal felt in Spring, the fun of Summer, the release of Fall, the refreshment of Winter, and endless surprises to keep us bewildered. What if seasons apply to our work as well?

With less finality, thinking of projects, experiments, side hustles, or startup ventures more like a season of creativity, reduces the weight of a new initiative. It helps keep our diversified portfolios growing, fresh, and connected. It offers a fresh spin on what’s already been accomplished, with room to learn along the way.

As we bask in the crisp glow of a new season, milestones help track progress, while an uncharted mentality and being open to next keeps valiant optimism flowing. If an initiative connects to the right people who care, the season can be extended. A seasonal effort can also be cut short if things don’t go as planned.

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Seasons change, but never lack significance.

What has me sensing seasonality?
I am hosting a new weekly podcast!

More details are brewing, but it’s been helpful to consider You Don’t Need This Podcast as the latest season of my art. We are sequencing toward launch and producing enough remarkable episodes to give listeners something to sip on long-term. While there’s always a healthy amount of stress whenever you’re working to ship something you’re proud of, I’ve enjoyed dancing with this new piece of my own puzzle, without the weight of forever.

This has been nourishing, knowing that quality takes time and consistency requires sacrifice, but seasons always change. The beauty is that even if a surge of creativity is held in abeyance, seasonality makes something you spent time with, more natural to keep building in the future.

By Ben McDougal, ago

Indexing

Create a library of written works.
It can unfold into a timeless asset.

Imagine if you had already started writing. With no index cards required, welcome to your very own collection of organized, articulated thoughts, eh!

You will have embraced the moments of your own thoughts. You will also have felt the nourishment of released energy that awaits within the art of writing. Even more, you also moved past the fear and began “shipping your art” by sharing it within a community as well.

With your library of writings in place, even if traffic is low, your future self can become a real-time index. Available any time, from any device, and you’ll remember them all because you created them!

This treasure trove becomes super handy and very valuable! You can effectively add thickness to any interaction. What a timeless gift to yourself and to those you seek to serve, beyond so many beautiful, but brief sparks in time.

Quick temperature check. The world is experiencing a mainstream surge in AI, but don’t let that become an excuse. Anyone can now unleash AI and #ChatUX is so sweet, but those who show ingenuity will never be out created. Along with helping us all maintain intensity, your own writings can represent a honest heart connected to different topic you’re also talking about… maybe even building realities around as well!

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“Reading helps us understand the world.
Writing helps us understand ourselves.”
– Ben McDougal, Roasted Reflections

Does writing take serious time? Yes. Does publishing your writing online spark hesitations? Yes. Will writing welcome a creative release and potentially deliver more art for you to ship? Also yes.

Start writing my friend, then get generous by sharing it with us.

By Ben McDougal, ago

Captive

Air travel is an elevated time to shake and move above the clouds. Elevation makes us all feel successful, so hammering on some work or catching up on a good read/listen/watch feels great, but a nap is just as nice.

Think back to the last time you warped time by catching a mid-flight nap. Suddenly, a flight attendant shatters your peaceful slumber—not to share a friendly update for passengers but to rattle off a forced sales pitch for their branded credit card. Ouch.

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Attention is hard to earn.
If you have it, don’t waste it.

Now, imagine an alternate scenario. Instead of unwanted interruption followed by an impersonal script that makes us feel like prisoners instead of appreciated customers, what if the same offer felt more like a special little gift?

How might it feel to hear that you have been selected to receive a free beverage or tasty snack, paired with that same credit card application as a convenient napkin? This tasty presentation would naturally snag the attention of nearby passengers. As word of mouth amplifies interest, similar offers could be made for those willing to complete the silly credit card application. Engage or don’t, but this quiet surprise feels less forced and can become more of a complimenting gesture to show customer appreciation.

That’s just a thought exercise, but we’ve all sat in situations where we were part of a captive audience. There is a fine line and a big difference between adding or detracting from an experience after interest is sparked or sales are made.

How do we treat our existing customers? Do they get attention only when there are issues or you have more to sell? How might we inspire more lasting joy by slowing down, setting efficiency aside, even letting go in a way? Instead of being careless with earned attention, consider unexpected ways to delight customers, which will remind them why they chose you in the first place. Giveaways, handwritten notes, or any gesture that shows you care will retain better customers.

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“Once you wow an audience, the same trick may not work anymore.” -Seth Godin, Free Prize Inside

How we treat existing customers sets the scene and determines the realities of attention retention. When customers feel thoughtfulness, they will stick around because they care as much as you do. This translates into customer retention because true fans take pride in staying connected. They have more patience when issues arise and get excited to share your charming work with others.

By Ben McDougal, ago

Landing

The energy around anything new is easy to like. Along the way, while momentum creates ease, attention can slip.

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In the midst of a transition? Stay golden!

Arriving at your destination took work, but the task is not complete until we stick the landing. To see this in nature, watch how birds are quick to take off and fly around with ease. As they land, a final moment of attention is required. Another example is how climbers most often get injured on the way down a mountain. Fatigue and reduced focus make an impact, but beyond physical factors, accomplishments invite complacency. Whether it’s a tiny task or epic exit, a strong finish may take more than everything leading to it.

When it’s time to finish strong, make no assumptions. Stay detail oriented to complete the sequence. Once the landing is executed, let the experience inspire renewed vitality as we shift gears and remain open to next.

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Every moment is the end of something.

By Ben McDougal, ago

Allergy Shots

I’ve embarked on a campaign to cure my seasonal allergies. Trying to understand the details of this immunotherapy reminds me how clarity effects confidence.

With allergy shots that require weekly visits for the first several months, then monthly visits for 2-5 years, you’d think there would be a sharp collection of resources to highlight treatment options, insurance codes linked to cost of care, and benefits/risk comparisons.

Proactively investing in your health is hard enough. Feeling like you’re taking a gamble without clarity on how a long-term effort may (or may not) come together, makes it way harder. I understand that healthcare is complex because everyone’s body and health habits are different, but there’s seemingly enough commonality to allow for a solid base of standardization, paired with different options and disclaimers to keep the variables in focus. Wish me luck, but this decision-making process has been cloaked in fog.

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“Imagine life as a game in which you are juggling five balls in the air. Work, family, health, friends, and spirit. And you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – family, health, friends, and spirit – are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same.” –Bryan Dyson

As we look through the lens of entrepreneurship, delivering fearless clarity may put you on the hook and will turn some prospects away, but it adds efficiency to the sales process and leads to more satisfaction from better customers.

This does not mean we simplify everything. Simplification is polarizing, so delivering confidence through clarity is more about sequencing. Try delivering less information to ensure clarity, then support a well communicated slowness with connected resources to meet a prospect’s specific needs. This sequenced effort gives people what they need, when they need it. When everyone feels informed, confidence increases and the opportunity for more lasting collaboration is refined.

By Ben McDougal, ago