Entrepreneurship

Tinker

This is your invitation to tinker.

The Headline Trap is real, life can feel busy, and we all have existing responsibilities, but take a moment to hold your arm as high as you can. Go ahead, I’ll wait…

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Need fresh ideas?
Try this daily exercise.

…ok, now…hold your arm higher! I bet you found room to push further, eh? This is a fun reminder that we all have more to give. Tinkering requires initiative, but we all have extra gears to help us avoid feeling like we left something on the table. Yes, comfortable feels safe and easy is easy, but why not turn a few knobs to see your idea twinkle?

When we accept an invitation to tinker, financial capital can speed things up, but time is usually the primary capital required. It’s amazing how much happens by showing up and activating a few early moves. While more of everything will be needed to commercialize an idea, thinking about this exploration through an adaptive lens of seasonality also reduces the weight of side hustles.

If you’re having a hard time finding inspiration, force yourself into environments were others are tinkering too. Community events within an entrepreneurial ecosystem can provide energizing human, intellectual, and network capital, but classrooms, makerspaces, hackathons, and coworking spaces are where people are tinkering together.

Whether it’s at home or in the community, tinkering celebrates pure wonder and will nourish your innovative spirit. Even if the answer is “no”, at least you’ll know.

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Things you dedicate time to will grow.

By Ben McDougal, ago

No Running

“Please walk.” <wait 5 seconds>
“Please walk!” <repeat endlessly>

At the swimming pool, how many times does a lifeguard remind children to walk and why is it so hard for kids to slow down, even when they’ve slipped in the past? Let’s write through why repetitive reminders may be needed to motivate awareness, action, and steadfastness.

The first thing that comes to mind, is how hard it is to get anyone to do anything. Motion requires force, we don’t know what we don’t know, and if action calls for commitment (time, obedience, money, etc.), movement is even harder to inspire.

When we think through the lens of marketing and sales, an easy start is clarity. Does messaging and calls to action immediately resonate with your smallest viable audience?

When it’s time for action, sequencing comes to mind. Conciseness allows first impressions to be more impactful, with connected content to guide newcomers toward more natural action(s).

Lastly, I wish repetition wasn’t a part of the equation, but it’s loud out there! Attention is hard to earn and even harder to maintain. Endless reminders can be annoying, but systems thinking and a strategic cadence ensure more positive encounters supported by lasting clarity. Thoughtful repetition also catches fresh awareness along the way.

Along with helping to connect with an audience, these motivators are important for anything that involves rotating participation as well. Succession can bring healthy revitalization to teams, organizations, and communities, but without clarity, fresh energy can be misguided. If information is not sequenced, the weight of too much information may feel unnecessarily daunting and once again, friendly reminders maintain momentum without a slip or fall.

By Ben McDougal, ago

Seasonality

The change of seasons is revitalizing. The renewal felt in Spring, the fun of Summer, the release of Fall, the refreshment of Winter, and endless surprises to keep us bewildered. What if seasons apply to our work as well?

With less finality, thinking of projects, experiments, side hustles, or startup ventures more like a season of creativity, reduces the weight of a new initiative. It helps keep our diversified portfolios growing, fresh, and connected. It offers a fresh spin on what’s already been accomplished, with room to learn along the way.

As we bask in the crisp glow of a new season, milestones help track progress, while an uncharted mentality and being open to next keeps valiant optimism flowing. If an initiative connects to the right people who care, the season can be extended. A seasonal effort can also be cut short if things don’t go as planned.

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Seasons change, but never lack significance.

What has me sensing seasonality?
I am hosting a new weekly podcast!

More details are brewing, but it’s been helpful to consider You Don’t Need This Podcast as the latest season of my art. We are sequencing toward launch and producing enough remarkable episodes to give listeners something to sip on long-term. While there’s always a healthy amount of stress whenever you’re working to ship something you’re proud of, I’ve enjoyed dancing with this new piece of my own puzzle, without the weight of forever.

This has been nourishing, knowing that quality takes time and consistency requires sacrifice, but seasons always change. The beauty is that even if a surge of creativity is held in abeyance, seasonality makes something you spent time with, more natural to keep building in the future.

By Ben McDougal, ago

Indexing

Create a library of written works.
It can unfold into a timeless asset.

Imagine if you had already started writing. With no index cards required, welcome to your very own collection of organized, articulated thoughts, eh!

You will have embraced the moments of your own thoughts. You will also have felt the nourishment of released energy that awaits within the art of writing. Even more, you also moved past the fear and began “shipping your art” by sharing it within a community as well.

With your library of writings in place, even if traffic is low, your future self can become a real-time index. Available any time, from any device, and you’ll remember them all because you created them!

This treasure trove becomes super handy and very valuable! You can effectively add thickness to any interaction. What a timeless gift to yourself and to those you seek to serve, beyond so many beautiful, but brief sparks in time.

Quick temperature check. The world is experiencing a mainstream surge in AI, but don’t let that become an excuse. Anyone can now unleash AI and #ChatUX is so sweet, but those who show ingenuity will never be out created. Along with helping us all maintain intensity, your own writings can represent a honest heart connected to different topic you’re also talking about… maybe even building realities around as well!

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“Reading helps us understand the world.
Writing helps us understand ourselves.”
– Ben McDougal, Roasted Reflections

Does writing take serious time? Yes. Does publishing your writing online spark hesitations? Yes. Will writing welcome a creative release and potentially deliver more art for you to ship? Also yes.

Start writing my friend, then get generous by sharing it with us.

By Ben McDougal, ago

Captive

I was catching a quick nap on a recent flight.

All the sudden, our flight attendant broke the peaceful silence. Not to share a friendly update for passengers, but to rattle off a forced sales pitch for their branded credit card. Ouch.

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Attention is hard to earn.
If you have it, don’t waste it.

Now, let’s imagine an alternate scenario. Instead of an unwanted interruption followed by an impersonal script that makes most think less of the brand treating us like prisoners instead of customers, what if the same offer felt more like a gift? Like a special surprise? Something that makes you feel appreciated!

For example, how would you feel if you were told that you were selected to receive a free adult beverage or tasty snack, paired with the exact same credit card application?

Whether you decided to apply or not, the complementary surprise was just to say thanks for being a valued customer! This personalized presentation would naturally snag the attention of nearby passengers. As word of mouth amplifies interest, similar offers could be made for those willing to complete a credit card application.

That’s just a thought exercise, but we’ve all sat in situations where we were part of a captive audience. Whether by choice or not, there’s a fine line and a big difference between an experience that adds or detracts from an experience after the sale.

How do you treat your existing customers? Do they only get attention when there’s issues or you have more to sell? Perhaps there’s untapped creativity that could inspire more lasting joy by letting go?

To spark fresh creativity, consider a quest to delight customers in unexpected ways. Giveaways (without obligation) are an easy way to see how existing customers may react. Impromptu phone calls, handwritten notes, and basically any gesture that shows you care, will naturally retains better customers as well.

As this thoughtfulness is felt within your customer’s experience, more true fans will stick with your team because they care as much as you do. This translates into customer retention, because true fans take pride in staying connected. They have more patience when issues arise and get excited to share your charming work with others.

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“Once you wow an audience, the same trick may not work anymore.” -Seth Godin, Free Prize Inside

By Ben McDougal, ago