Brewed From Within

Significance

Most of us seek peace, love, and significance.
All can be achieved by offering each to others.

Visions, missions, and titles guide teams in a shared direction, but linchpins want work that matters, and culture outshines even the most thoughtful strategy.

The race to revenue makes it easy to see why we’ve been seduced by surveillance, predictable profit margins, and forced productivity. Too often, the easy metrics borrowed from such compliance are the ones that get measured. This leads to endless meetings geared toward delivering information, avoiding blame, and asserting authority for those in charge.

The illusion is that control will lead to predictable results thanks to a maximization of resources. The problem is, humans are not a resource.

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Are your meetings led by a few people talking and most pretending to pay attention? Perhaps it’s time to get real by inviting the team to lead together.

Leaders who make a difference welcome tension from those who make a ruckus. We nurture initiative, even when results aren’t perfect. This creates enrollment, where enthusiasm is met with consistent action. Promises that are kept lead to progress, which makes intentional permeability easier to execute. When everyone on a team is proud of the impact they make, roles are better understood, contributions last longer, and appreciated energy would be missed if it were gone. This is work worth doing, and it sounds like a symphonic choir when everyone on a team is given a voice to sing their own song of significance.

Brewed From Within
#39 📖 Leadership

By Ben McDougal, ago

Listen

Listening is louder than it sounds.

The more obsessed, the more vociferous we get. Idea machines must be willing to share compelling stories, but listening is part of any transmission. This is obvious, but with precious airtime up for grabs and knowing so much about our own interests, listening can devolve into feeling like a required distraction.

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Hearing is passive.
Listening is active.

As we guide people through the layers of understanding, active listening forms a bond much faster than forcing ourselves to be heard. The fear of not having time to deliver our message will linger, but when we truly tune into what another person is saying, it shows we care. Active listening also helps us better harmonize our thoughts within the moment and counters the common mistake of overloading others with too much numbing details all at once. Knowing each conversation is part of a broader relationship journey, good listeners are almost always given a chance to make a bigger impact.

Ready for an experiment? The next time you meet someone new, embrace your inner scientist. Set your introverted/extroverted mindset aside and focus your attention on asking as many thoughtful questions as you can. The less you talk, the better. This will feel awkward if you just fire question after question, so be concise with each response, then return to thoughtful questions for a more natural interaction. Consider expanding this social experiment by purposely doing this throughout an entire networking event. Remember who you talked with and track how the listening-focused conversations evolve. Over time, how do these relationships compare with others where you’ve been less intent on listening?

Here are tactics to support your listening practice:

  • Center your internal attention.
  • Stay engaged with eye contact.
  • Use jarring questions to dodge small talk.
  • Don’t interrupt or jump to conclusions.
  • Occasionally paraphrase what was said.
  • Avoid the urge to make it about you.
  • Ask curious questions to go deeper.
  • Use non-verbal cues to express attention.
  • Record and share a few key takeaways.
  • Exit gracefully, without a sense of rush.
  • Follow up with one more question.
  • Ask about progress next time you meet.

This type of active listening will not only extend your ability to hear. It will also make your responses more in-tune with what others are thinking versus always trying to prove your point. Selflessness may keep a conversation from landing exactly where we want in that moment, but as we move from one topic to the next, we learn how others work.

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Listening within a support network ignites optimism, connection, and motivation. A healthy balance involves listening to challenge networks, which keeps us intellectually humble and rooted in reality.

When done well, an unspoken bond is formed. This synchronization curates future conversations that are enforced by shared enthusiasm.

Brewed From Within
#34 📖 Leadership

By Ben McDougal, ago

Linchpin

We are often told that being extraordinary makes us special. We each write our own story in life, but as Neil deGrasse Tyson suggests, perhaps the sameness of our cosmic composition is what makes each of us fundamentally special from beginning to end. This eliminates the need for permission and actually invites us all to be remarkable.

The factory, which can be thought of as any existing organization with established systems, relies on profit margins and replaceable cogs that follow instructions to keep the vast machine churning. The factory was designed to maximize productivity during the Industrial Age, but in our connected era, factories are fading. Gone are the days of clocking in on time and keeping your head down just long enough to climb a ladder built to resist change. The factory worker’s willingness to play it safe may extend a sense of security, but this choice makes you easy to replace with cheaper labor, faster tools, and advancing technology.

In 2010, Seth Godin gave those who choose to be indispensable a name: linchpins. Linchpins are artists who go beyond mediocre. Linchpins solve interesting problems and make judgement calls without a map. They welcome weird. They are scientists who stay curious. They are generous and passionate about the art of connection. Through an inclusive, positive-sum lens, linchpins lead and let others lead without seeking credit. They are fearless in that they are unafraid of things they don’t need to be afraid of. Linchpins leave resumes behind by curating a body of work that transcends time. They keep building at the speed of trust and relentlessly #GiveFirst, knowing that accelerating others generates unmatched energy.

Cogs in a machine are replaceable and therefore can be paid less. When you are a linchpin, you leverage your own superpowers and get rewarded for creative expressions that are rooted in lasting purpose. The skills of a linchpin are hard to quantify with traditional metrics, but a willingness to bring your true genius to work is an open invitation. Over time, the linchpin’s art becomes meaningful to many, which makes work less about trading time for money. This also brews a centered state of indispensability, where nobody can compete with being you.

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“Leaders don’t get a map

or a set of rules. Living life

without a map requires a

different attitude. It requires

you to be a linchpin.” –Seth Godin

If indispensability is accessible to anyone, why doesn’t everyone accept the invitation to be wonderfully weird?

One primal reason is the indoctrination of an education system that was designed to produce factory workers. From an early age, we are brainwashed to pursue perfection, to color within the lines, to follow instructions, to care what others think, and to define success by worldly consumption.

Fortunately, progressive teachers are activating modern students to go beyond the system. Instead of molding obedient factory workers who hope to be taken care of by factories built on promises of the past, we can teach people to take initiative. To honestly assess Playforce Principles. To invite doubt and to solve interesting problems while leading with reverse charisma and confident humility.

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What makes you indispensable?

Whether fueling innovative action as an intrapreneur, diversifying your career portfolio with an inventive side hustle, or building as an entrepreneur, we may only live once, and life is too short not to enjoy your work.

Brewed From Within
#38 📖 Leadership

By Ben McDougal, ago

Fructifying Fortitude

Watching toddlers learn to walk is adorable. This instinctive right of passage reminds us that fresh motivation may be needed when progress stalls.

At first, early moves feel natural, and then crawling did the job. As children see what’s possible, expectations rise and success begins to feel inevitable. If progress stalls, parental motivation can lose its luster and concern sets in. But what if the breakthrough simply awaits fresh encouragement?

As new motivation is introduced, even when it’s unplanned, progress proceeds almost all at once. We scramble for the camera and those precious first steps are beloved by all. More practice is still needed, but this achievement renews momentum that keeps little ones moving upright and forward.

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For parents smiling as they read this, know that Pure Wonder, Wayfinders, Winding Whys, Training Wheels, Playforce, Santa is Real, and many timeless episodes from You Don’t Need This Podcast are energizing extensions on this topic!

As we build into new quests, our dance with innovation may also require shifting gears. Next time an engine stalls, step back to consider an alternate angle, talk to peers with different perspectives, take time away, or show up unannounced to adapt and get back on track.

Brewed From Within
#25 📖 Entrepreneurship

By Ben McDougal, ago

Sequencing

When an audience feels informed, confidence increases and the opportunity for lasting collaboration is refined. Perhaps everything is an enumerated collection of objects in which repetition and order matters?

Understanding how everything connects is impossible for even the most methodical mind. Be it system thinking, design thinking, meta synthesis, neural networking, or whatever mindset you choose, the abstract intensity of complexity makes it hard to see how a few things relate, let alone immeasurable members in infinite streams.

Machines add computed awareness. But the squishy nature of each member within a sequence feels like it will remain a futile enigma, forever transforming based on if, who, what, when, where, why, and how something is being observed.

The processing power required to source the connection(s) of every moment would paralyze your thoughts. The mind is effective, thanks to sequenced memories and staying light enough to deduce answers with limited real-time input. This saves time, but it’s interesting how this type of internal sequencing actually quiets the depth of each sequence.

Enjoy the moment and be a serendipitist but keep tabs on where each member fits into a sequence.How sequences are pieced together keeps strategies in harmony. This brews appreciation from the past and adds a lightness for the moment. Delivering less information gives people only what they need when they need it. Added depth can then arrive down string to make a timelier impact.

Brewed From Within - Layers of Understanding

Layers of Understanding

As a sequenced narrative stretches, depth that rhymes will meet people where they’re at and more effectively guide the curious through new layers of understanding.

Brewed From Within
#18 📖 Entrepreneurship

By Ben McDougal, ago