You Don't Need This Podcast - EP88

Rachel Abel and Melissa Carlson are leaders who show up to build brands that are brewed through storytelling that rhymes. Together, we toast to experiential design, friends within the food & beverage industry, product labeling, and staying in-tune with industry regulations to provide effeciency for customers.

After the break, we discuss how to stay creative by activating the senses and adding digital depth to extend how a target audience experiences your brand. If you’re building with friends, be sure to stick around for an easter egg of insight as well. Cheers!

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Ben McDougal is an author, founder, technologist, and entrepreneurial ecosystem builder in the connected era.

Ben has been called a polymath. He evolves ideas into reality and accelerates others through the art of connection. Check out the innovations this leader has activated over time!

You’ve likely met Ben or heard him speak.

You Don’t Need This Podcast has been the place to enjoy a podcast every Wednesday morning for a while now! McDougal’s latest creation unites 80+ timeless episodes, each with featured guests in-studio! Listen and watch as leaders brew through the fabrics of an entrepreneurial lifestyle. The content creation never stops either. 160+ writings are now minted into Roasted Reflections. This library is a literary journey for the mind and could present a compelling path toward an all-new format coming soon.

Shifting gears, the quest that is FliteBrite remains compelling and an active part of Ben’s journey as a founder. Since 2012, their electronic serving system and beer festival app have created tech-infused paths for craft breweries and event organizers. This tasty story continues to be written, with fun, friendships, successes, learnings, and more fun, every step of the build.

Alongside his ventures, Ben caffeinates a nationwide movement called 1 Million Cups. After leading 1MC Des Moines for 5 years, Ben now collaborates with the Kauffman Foundation as the @1MCMidwest Regional Rep. He’s been making a ruckus in this position for over 5 years. What glorious collision, with endless generous 1MC organizers, in countless entrepreneurial ecosystems. Ben loves this leadership role brewed to connect and support 1MC organizers from 100+ communities throughout the Midwest and nationwide!

When it comes to nationwide efforts, Ben also had the privilege of teaming up with Techstars as an Entrepreneur in Residence and Ecosystem Builder. Investing 2021-2023 to build through the Iowa Techstars Accelerator was fantastic. That marketing-flavored, community building, culture, and founder-support role allowed Ben to continue accelerating inspired entrepreneurs… while connecting mentors and investors from around the globe.

Such experiential wisdom is translated into BENergy as McDougal speaks with a variety of different audiences. For example, You Don’t Need This Keynote activates students, while other talks accelerate young professionals, founders, side hustlers, and intrapreneurs. Watch fantastic examples here, then let’s chat about your next event, keynote speaker ideas, workshop collaborations, and/or entrepreneurial initiatives.

There’s so much more too. The full story is linked below and a spacious museum will keep you appreciating work that feels like play. As you’ll see through stories, Ben also enjoys travel, golf, EDM expeditions, reading, Seth Godin, philosophy, wine, craft beer, pinball, and spending treasured time with his wife and daughter. May the best of your todays, be the worst of your tomorrows. Cheers!

FULL STORY

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Design to Rhyme

Published by Ben McDougal on April 28, 2025April 28, 2025

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