Design to Rhyme

Rachel Abel and Melissa Carlson are leaders who show up to build brands that are brewed through storytelling that rhymes. Together, we toast to experiential design, friends within the food & beverage industry, product labeling, and staying in-tune with industry regulations to provide effeciency for customers.

After the break, we discuss how to stay creative by activating the senses and adding digital depth to extend how a target audience experiences your brand. If you’re building with friends, be sure to stick around for an easter egg of insight as well. Cheers!

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BONUS MATERIALS

https://818iowa.com

http://Design-to-Rhyme.YouDontNeedThisPodcast.com

EP65 – Aromatherapy 🎙️ Kourtney Perry

http://YouDontNeedThisPodcast.com

https://member.eonetwork.org/iowa

https://BenMcDougal.com/show-up

Beer Festival App

http://BENBOT.ai

Become What You Think

We hear the Internet is a big deal. Drew Harden is a web development wayfinder, author, and culture-building leader at Blue Compass. After some rich thoughts on creating significance within a company’s culture, we dive into the world of web development. Ben was in web development for 8 years back in the day, so this was a fun chance to hear how web design and development continues to evolve. Ben and Drew chat about key things for different types of websites. After BEN BOT suggested an average cost to have a web development company create a website, we talk about budgeting for web design projects, but also remember that it’s never one size fits all. Before the break, we run through content creation and the marathon of search engine optimization.

After the break, we double click on SEO (here’s a link to the Blue Compass SEO Guide), but stay plugged in! Drew and Ben shift into a great chat on writing and publishing your first book. Hear Drew share stories from his book writing quest that led to RETAIN: How to Create an Incredible Company Culture that No One Wants to Leave. Ben and Drew then have fun reflecting on narrating your own audiobook. In fact, let’s extend the fun! Use an Audible credit to enjoy Drew’s audiobook here and Ben’s audiobook here. If writing a book keeps you up at night, this is a fun listen. Drew then closes with a neat moment, which inspired the poetic title.

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